Sarwet Rasul

Fatima Jinnah Women University · Department of English

ABSTRACT Background: During all waves of COVID 19 pandemic, the most worrying concern has been the various forms of infodemic about COVID 19 that have heightened the symptoms of fear and anxiety in the general population thus causing it to be a major public health concern. Objectives: Objectives of the current study were to identify impact of socia...

The phenomenon of agenda-setting and cognitive hacking is at the heart of the entertainment medium in general and news medium in particular. Mass media has the discretion to choose certain news stories over others. Consequently, it is the media that decide to pick and choose numerous issues and aspects of news. Keeping this in mind, the paper explo...

The combined studies of pragmatics and stylistics are less explored and often approached as pragma stylistics and pragmatics of style. The burgeoning field of interdisciplinary studies is well documented (Edwards, 1996, Klein 1990, 1996) and is the need of the day in this information age in order to get a clear understanding of the intricacies of l...

Purpose: The present study attempts to analyze literacy practices of adults with low academic qualifications in their work domain to prove that the traditional definition of literacy as merely an ability to read and write may not prove an effective yardstick in the postmodern digitalized global world. Methods: The research is contextualized in natu...

Pakistan is a multilingual community where individuals communicate in more than one language for everyday communication. Literacy practices of young children in schools reflect the literacy practices of the broader social community. Same is the case with the use of literacy practices at homes. The data is collected by answering questions in questio...

The increased interest in the techniques of corpus linguistics in the first decade of 21st century was based on the most important premises, which are valid even today – investigation of larger datasets in less time. This article compares the results of different corpus techniques employed for exploring the dominant semantic domains in a corpus. Th...

Newspapers use language as a tool to create power structures based on gender; and it is through specific vocabulary that they present men and women as different stereotypes in the society. Through language choices not only men and women are presented as different but also as unequal: the former is powerful while the later is powerless, the former i...

The linguistic choices and graphical representations used in Pakistani print advertisements offer an interesting dimension in studying the ways in which gender identities are constructed. This study focuses on the nature of gender representation in Pakistan print advertisements of clothing brands and examines the general attributes given to men and...

This paper attempts to gain an understanding of the ways in which Muslim women are presented on the E-media in the broader world community by identifying and examining the linguistic and visual signifiers used in the caricatures. The sample selected for the current research work consists of 22 caricatures disseminated on the World Wide Web between...

The portrayal of Islam in a hostile relationship with rationality, liberty, and tolerance, leads to a politics of identity were a marginalized community embattles to re-affirm and resist the tarnished face. The bigoted perception of Islam as a political, economic, and social threat reinforces the unfounded Islamophobia and needs production of count...

By adopting a relevance-theoretic framework of inferential communication, this paper aims to highlight the role of inference in schema resolution in literary humour. Schema disruption is a cognitive tool used by writers to elicit humour that works by subverting the existing notions associated with objects, people, and entities. This process partake...