Sardar Mohammadi

University of Kurdistan | UoK · Department of Physical Education and Sport Science- Sport Management

Artificial intelligence (AI) is rapidly transforming sports coaching, offering new tools to enhance athlete performance and training methods. However, the balance between leveraging AI’s capabilities and maintaining the human touch in coaching remains a critical challenge. This study investigates how AI can be effectively integrated into sports coa...

This study explores how factors of perceived authenticity (including continuity, integrity, and credibility) and sponsorship congruence impact attitudes toward sponsors and subsequent sports betting intentions and behaviors. We consider the moderating effect of sponsorship type (conventional versus commercial gambling providers) to identify differe...

Purpose The purpose of this study was to investigate the determinants of purchase intentions for utilitarian and hedonic counterfeit sporting goods among Muslim’ consumers. The moderating effect of income and status consumption was also examined. Design/methodology/approach Questionnaires were distributed among male undergraduate university studen...

Predicting the outcomes of sports competitions has long been an important analytical task. Past literature has explored using in-game statistics, betting market data, and complex machine learning algorithms to forecast wins and losses in sports. Basketball poses unique predictive challenges with its continuous and dynamic gameplay. While simple sta...

This study aims to address the issues caused by sport injuries in master athletes by employing advanced data analysis and corrective exercise strategies. Leveraging machine learning models, we seek to reduce injury risk and enhance performance through computational prediction.

Schadenfreude has been defined as the enjoyment of other people's misery, a kind of happiness from malice, which one acquires when one learns that others are lucky or experiencing a setback. The purpose of this study was to analyze the experiences of Sulaymaniyah football team fans towards the theory of happiness from the Erbil team's discomfort. A...

Purpose – The aim of the paper is to investigate the interaction effect that sponsor-team congruence and team fan (home/rival team) have on the influence of different types of sports sponsorship (joint, CSR-linked, and conventional sponsorship) on fans' attitudes and purchase intentions towards the sponsor. Design/methodology/approach – Two experi...

Purpose This study aims to investigate drivers of co-branding, and the relative strength of these drivers within the Persian Gulf Pro League (PGPL). The study examines sport sponsorship, and specifically the relationship between professional football teams and on-field apparel sponsors. Design/methodology/approach Sixteen experts participated in s...

Digital transformation has become the top priority for 80% of sports companies worldwide, but statistics show that between 70 and 95% of all digital transformation projects fail due to the significant and varied challenges that sports businesses face during the digital transformation process. This is because strategy, not digital technology, drives...

Digital transformation has become the top priority for 80% of sports companies worldwide, but statistics show that between 70% and 95% of all digital transformation projects fail due to signif-icant and varied challenges that sports companies face during the process of digital transfor-mation. This is because strategy, not digital technology, drive...

Abstract Team Identification and Sports Fandom are among the most important predictors of aggression in football fans that their impact varies with the age of the fans. The purpose of this study was to investigate the moderating role of age in relationship between Team Identification and Sports Fandom with aggression of football fans. The present...

Several studies argue that sponsorship promotes and normalizes gambling behavior because commercial gambling providers (CGPs) act as sponsors for many sports entities. This study examines the effect of articulation on sports sponsorship, sincerity, and congruence as perceived by consumers and betting behavior by comparing a CGP brand with a congrue...

The fitness sector is a growing economy where suppliers, managers and consumers are in continuously evolving relationships, and in which technology plays a key role in optimization. The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of digitalization uncovered in the wake of recent global challenges in coun...

The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of the digitalization of the fitness sector in the wake of recent global challenges in countries around the world.

This paper aims to analyze the role of the Iranian sports industry, in the face of COVID-19, and how it faces the possibility of renewing itself and becoming a reference sector within the country's economy. The method of this research is qualitative-quantitative, and the method of data collection is the Delphi method. There are multiple social dama...

Luxury sports products and brands in general have seen a significant increase in their sales, highlighting the high consumption of smart sports watches. The purpose of this study is to investigate the mediating role of cobranding, self-presentation, self-expression, and symbolic values in the relationship between the consumer’s need for uniqueness...

Websites are a highly effective instrument for marketing and purchasing sporting goods. The purpose of this article is to propose and test a model of hedonism, perceived ease use and perceived usefulness, website quality, flow experience, e-satisfaction and e-loyalty. Data were collected from users of the largest online sporting goods retailer in I...

Purpose The purpose of the study was to compare young adult responses to rational and emotional sports product advertisements. The moderating roles of product type and gender were also examined. Design/methodology/approach The study utilized a 2 (advertising appeal: emotional vs rational) ×2 (gender: male vs female)×2 (sport product type: utilitar...

Purpose Athlete brand image management has become a popular topic among sport marketing scholars. This study aims to test the impacts of the attributes of an athlete brand image on fan loyalty. Design/methodology/approach In total, 500 questionnaires were delivered to university students and 472 completed questionnaires were returned. Confirmatory...

The purpose of study was to investigate role of negative news about the attitude of fans towards the players and Persepolis football team. The population of study was all students of fans of Persepolis team in Kurdistan University. A sample of 200 people was selected and simple random sampling method was used for data collection. The research metho...

امروزه استفاده‌کنندگان از اینترنت و به تبع آن وب‌سایت‌های ورزشی به سبب ارائه اطلاعات مهم درباره سازمان‌ها، محصولات، تیم‌ها و بازیکنان افزایش یافته است. بدین منظور تحقیق حاضر با هدف ارائه مدل عوامل مؤثر در استفاده از وب‌سایت‌های ورزشی با انتخاب تعداد 258 نفر از دانشجویان تریت‌بدنی دانشگاه کردستان به روش سرشماری و با روش تحقیق توصیفی - همبستگی انجام...

Background. In recent decades, information technology has become a vital component of various aspects of our lives. The use of information technology in different domains has made the analysis of the level of its acceptance/rejection a significant factor in organizations. Objectives. The aim of this study was to illustrate the application of the ex...

Background. In recent decades, information technology has become a vital component of various aspects of our lives. The use of information technology in different domains has made the analysis of the level of its acceptance/rejection a significant factor in organizations. Objectives. The aim of this study was to illustrate the application of the ex...

Abstract: Given the increasing number of mobile users, mobile technology as a powerful and useful tool for marketing and communication with consumers, is used. One of these communicate methods is Quick Response Codes. The aim of this study was to investigate the Effective Factors on usage of Quick Response Codes in purchase sport products. The res...

The present study explores the role of organizational culture and knowledge management in organizational intelligence of the Iranian Ministry of Sport and Youth staff. The research was descriptive, conducted according to survey method. The statistical population of the study was the Sport and Youth Ministry staff (N = 746). Using Krejcie and Morgan...

In order to investigate the relationship between organizational justice and job satisfaction with organizational commitment of employees in employees of sport national governing bodies,150 employees working in the department were selected as the study sample using census method (N=n). To collect data,Organizational Justice Questionnaire (Niehoff an...

In order to investigate the relationship between organizational justice and job satisfaction with organizational commitment of employees in employees of sport national governing bodies, 150 employees working in the department were selected as the study sample using census method (N=n). To collect data, Organizational Justice Questionnaire (Niehoff...

The study present was designed to investigate the difference in the role ambiguity experienced and less experienced players in the football premier league first semi-season done. Using descriptive- comparative study of three teams (72 players), the teams in the League, season 92-93, were available which were ready to cooperate with the researcher a...

The qualitative evaluation of the webpages from the perspectives of the users has an influential role in their design and development particularly in sport federations because it familiarizes the web developers with the attitudes of the users and helps them to create user-oriented websites in today’s competitive market. Web-Qual as an evaluation mo...

The purpose of this study was to evaluate the factors associated with the usage of Information Technology in Iranian sport organizations. The number 176 managers were selected randomly and answered to a researcher-made questionnaire. We confirmed that the refined factors we developed were valid and that they reliably measured Iranian IT usage scale...

Objective: The present study was designed to compare the effects of resistance, endurance, and combined endurance/resistance exercises on plasma lipid and lipoprotein profile in healthy untrained middle-aged men. Methods: Healthy middle-aged staff of Islamic Azad University of Sanandaj were randomly assigned to eight weeks of three-times weekly end...

The main goal of this study was to determine the role of educating Olympic concepts to university students and observe its effects on their attitudes. As a result, 2000 male and female students were randomly selected from Iranian public and private universities in five zones of the country including north, south, west, east and center. A questionna...

Purpose: The study present was designed to investigate the difference in the role ambiguity experienced and less experienced players in the football premier league first semi-season done. Design: Using descriptivecomparative study of three teams (72 players), the teams in the League, season 92-93, were available which were ready to cooperate with t...

The aim of this study was to investigate the relationship between emotional intelligence, self-esteem and the organizational development in sport and youth department of Kermanshah Province. This study was a descriptive correlation. The statistical population included all the staffs (n=90) in sport and youth department of Kermanshah Province. Since...

This research aims at compiling a strategy for developing Iranian Diving & Life Saving Federation. The research is an applied one concerning its goal & nature and descriptive – analytical one concerning its implementation strategy. To implement the research, first, current data of Diving & Life Saving Federation were collected from Library and Worl...

This study aims at examining relationship of organizational culture and knowledge management with innovation of employees in offices of sports and the youth in Lorestan (a city of Iran). In this descriptive, correlational study, the population consisted of 100 organizational members in offices of sports and the youth in Lorestan in 2014. By using p...

Purpose: Investigation of the association between relationship marketing and loyalty of football league fans to brand. Methodology: In order to collect data, 529 pro league fans were selected using stratified random sampling and they answered author-made questionnaires with appropriate reliability and validity (using Cronbach's alpha). For statisti...

Purpose: This study aims at assessing the compatibility of critical success factors in new products developments with structural variables of various sports manufacturing industries in Tehran. Method: use of a descriptive correlation study, 80 employees and managers of various sports manufacturing companies in Tehran were totally examined, 70 of wh...

Purpose: This study examines the relationship between the organizational climate and organizational trust with the participation level in the decision-making of the managers of the Youth and Sports offices in Ardabil Province. Design: The research methods descriptive-correlative and the research objectives are applied ones. The statistical populati...

The goal of this research is the evaluation of some of the effective environmental attractions on Khorasan Razavi's sports tourism development. 120 persons of all in charge expert and professors in field of sport and tourism participated in this study. Because of lack of standard tools based on research goals, after studying resources‚ questionnair...

The purpose of this study was to survey an investigation into the familiarity of physical education experts with historical, social and cultural aspects of Olympic Games. 120 of the physical education experts (the members of physical education, the managers of the Ministry of Sport and Youth, the managers of physical education in the Ministry of Ed...

Introduction Today's society is an organizational society. Organizations as the linchpin of current societies have a decisive role in satisfying the expectations of human societies and human force is considered a valuable resource for organizations. Hence, in order to increase the productivity and efficiency of organizations it becomes very importa...

Success in the organization competition world needs to relation development ability based on trust. The organizations and employees need to be trustworthy and trust each other, too. The purpose of this research is study on the relationship between organizational trust and v culture in West Azarbayjan's youth and sport administrations. This study su...

The goal of this research is evaluation of some of the effective environmental attractions on Khorasan Razavi sport tourism development. The research statistical population include of all in charge expert and professors in field of sport and tourism as 120 persons. This research is past-event descriptive that had been performed based on field metho...

In order to investigate the relationship between job satisfaction and its relation with organizational commitment of the staffs of the youth and sport office in Charmahal & Bakhtiari, 150 staffs in this office were selected as the samples. To collect data, there were used the job satisfaction questionnaires (Brown and Pierson, 1993) and the organiz...

In order to run a comparison between the level of happiness and mental health of athlete and non-athlete student girls of the secondary school in Miandoab descriptive-comparative research was conducted. The statistical population of this study was 4343 individuals from which 350 samples were selected in two groups of athletes and non-athletes. The...

_____________________________________________________________________________________________ ABSTRACT The purpose of this research is studying the relation between managerial skills with organizational environments among managers and employees of national Olympic committee. Research methodology is descriptive-correlative. Research sample consists...

Early twenty-first century years were associated with a big change in human life. These changes in the context of economic, culture and social relations globalization have been influenced human life and are manifest the reflection of these relationships in the especially spatial effects in cities. Undoubtedly the most important feature of this cent...

The aim of this study was to investigate the role of IT in spending leisure time of high school students of physical education academes in Kurdistan province. Its method was a descriptive – correlation one. The data were collected through a research made questionnaire, statistical population included 255 boy and girl students and all of them were s...

The aim of this study is to investigate the socioeconomic situation of families on physical activities of 10-12 years old students of Kermanshah city. The present study is qualitative. Data collection has been done through focus groups; 26 focus groups including 182 male students from 18 elementary schools in two social classes of high and low soci...

The aim of this research is to evaluate the IT Literacy in sport organizations' employees. So370 staff of these organizations were chosen as sample and answered to the researcher made questionnaire of IT Literacy. The opinions of the scope of experts were used in order to determine face and content validity. Confirmative and explorative factor anal...

Introduction Leisure time is one of the most important parts of human life which has been able to find its importance and place in today's modern society. The need for spending leisure time is an inevitable matter for all the people of society, especially the youth ones. Leisure time and the way of spending it is one of the current and new concepts...

This study aimed to compare mental skills between superior basketball players and gymnasts. Subjects included 161 basketball players (91 experienced: aged 22.47 ± 2.27, and 70 inexperi-enced, aged 23.13 ± 2.2) and 114 gymnasts (66 experienced; aged 22.77 ± 2.03 and 48 inexperi-enced, aged 22.79 ± 2.25). The questionnaire used for this study was OMS...

Leadership style and coach feedback plays an important role in the performance and success of a team. In order to investigate the relationship between feedback and leadership style of coaches and the collective efficacy of players in Khorasan Football Premier League in season 91-92, a descriptive study was performed in which 225 players were partic...

The objective of the present study was to identify the relationship of time management with planning tendency and creativity of managers and employees of the ministry of youth and sports. In this descriptive-correlational investigation, 307 employees and managers who worked in the ministry of youth and sports were selected as participants and the T...

The aim of this study was to investigate the relationship between principals' leadership styles with Performance of physical education teachers in secondary schools in western provinces of Iran. This study was a descriptive-correlation, and the statistical community included all physical education teachers and students of secondary level schools in...

In order to determine the relationship between self-confi-dence and sport commitment with the sport identity of the gymnasts of the premier league and the Iranian national team, a correlation study was done in which 120 gymnasts of the teams of premier league and members of the national team were selected randomly. The measurement tools were the st...

In order to examine the relationship between organizational justice and its relation with organizational commitment of the staff in Directorate of Youth and Sport of Chahar Mahal va Bakhtiari, 150 staffs employed in the Office of Youth and Sports in Chahar Mahal va Bakhtiari were selected as sample (150=N). To collect data, questionnaire of organiz...

In order to study the ways to popularize and revive local plays of Kurdistan province, the present descriptive research was carried out. A number of 300 high school physical science teachers of Kurdistan province participated in this study. The applied tools of measurement were observation, interview, and author-compiled questionnaire which its fac...

The purpose of this research is to study native and local games of Kurdistan province, and the research is a descriptive one among 300 physical education teachers (n=1000). Measuring tools including observation, interview, questionnaire of the researcher were made based upon which the face and content validity of that was obtained by the experts an...

Computer with its widespread influence over the world has involved everyone in recent years. The growing demand for this technology is associated somehow with anxiety and stress. Therefore, the present study has been implemented in order to investigate the amount of computer anxiety in iranian sport organizations. 574 managers and experts were sele...

The purpose of this research is to examine the constraints that prohibit Iranian women who live in Tehran to participate in sport activities during their leisure time. The three-dimensional leisure constraints based on the Jackson, Crawford and Godbey's (1993) Leisure Constraints Model, was used as the theoretical frame work for the study. The samp...

Since the Olympics, the biggest sport event takes place every four years, the performance evaluation in these four years is important for countries. The purpose of this paper is to calculate the performance and ranking of countries participating in the London 2012 Olympics using DEA(linear program). The data collection was made for the participatin...

Since the Olympics, the biggest sport event takes place every four years, the performance evaluation in these four years is important for countries. The purpose of this paper is to calculate the performance and ranking of countries participating in the London 2012 Olympics using DEA(linear program). The data collection was made for the participatin...

Since the Olympics, the biggest sport event takes place every four years, the performance evaluation in these four years is important for countries. The purpose of this paper is to calculate the performance and ranking of countries participating in the London 2012 Olympics using DEA(linear program). The data collection was made for the participatin...

Since the Olympics, the biggest sport event takes place every four years, the performance evaluation in these four years is important for countries. The purpose of this paper is to calculate the performance and ranking of countries participating in the London 2012 Olympics using DEA(linear program). The data collection was made for the participatin...

Since the Olympics, the biggest sport event takes place every four years, the performance evaluation in these four years is important for countries. The purpose of this paper is to calculate the performance and ranking of countries participating in the London 2012 Olympics using DEA(linear program). The data collection was made for the participatin...

The present study aims to review the relationship between coaching leadership style and Team cohesion. The subjects of the study were all the elite athletes of team and individual disciplines in Tabriz in 2011 that would be sent to the provincial championships. 250 athletes were randomly selected. The instruments for the research were: standard lea...

To investigate the relationship between organizational learning culture and job satisfaction and Internal service quality in sport organizations in Iran, 371 managers and sport organization experts were selected using random sampling and based on Kerjsay table and they answered the standard questionnaires in this area. For the form and content vali...

The purpose of this study is to investigate the relationship between religious attitudes and organizational justice of professional sports coaches in Iran. 293 of Iran's professional sports coaches were totally selected as the sample. The research method was correlational and to measure religious attitudes and organizational justice, organizational...

The purpose of this study is to investigate the relationship between religious attitudes and organizational justice of professional sports coaches in Iran. 293 of Iran's professional sports coaches were totally selected as the sample. The research method was correlational and to measure religious attitudes and organizational justice, organizational...

The main objective of the present study is to survey relation between organizational intelligence and creativity of physical education and non-physical education teachers in Kermanshah. Considering its nature, the study is a comparative-correlative research. Statistic society, including 2200 participants, was comprised of all physical education and...

The sensitivity analysis of data envelopment analysis was used to make efficiency, do ranking, to determine the effect of each department of S.Y.D. Ardebil, and to find the correlation between social capital And entrepreneurship. 11 cities of Ardebil province were studied using DEA models. First collected data have been disported to input indices w...

Since the Olympics, the biggest sport event takes place every four years, the performance evaluation in these four years is important for countries. The purpose of this paper is to calculate the performance and ranking of countries participating in the London 2012 Olympics using DEA(linear program). The data collection was made for the participatin...

Since the Olympics, the biggest sport event takes place every four years, the performance evaluation in these four years is important for countries. The purpose of this paper is to calculate the performance and ranking of countries participating in the London 2012 Olympics using DEA(linear program). The data collection was made for the participatin...

Since the Olympics, the biggest sport event takes place every four years, the performance evaluation in these four years is important for countries. The purpose of this paper is to calculate the performance and ranking of countries participating in the London 2012 Olympics using DEA(linear program). The data collection was made for the participatin...

Since the Olympics, the biggest sport event takes place every four years, the performance evaluation in these four years is important for countries. The purpose of this paper is to calculate the performance and ranking of countries participating in the London 2012 Olympics using DEA(linear program). The data collection was made for the participatin...