
Sarai NELLY Saman ChingayPrivate University of the North · School of Business
Sarai NELLY Saman Chingay
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9
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Introduction
Publications
Publications (9)
The agroindustry in the department of Cajamarca is one of the vitally important economic activities, with the coffee sector being the fastest growing because one of the best coffees is produced, originating the commercialization of this product in national and international markets, generating thousands of jobs, from its cultivation, processing and...
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https://doi.org/10.52080/rvgluz.28.e10.31
La investigación presenta una revisión sistemática sobre el marketing experiencial y su relación con la competitividad empresarial. El estudio tiene como objetivo determinar los aspectos teóricos de las dimensiones del marketing experiencial que se asocian a la competitividad empresarial, proporcionando una mejor comprensión de la experiencia vivid...
The research presents a systematic review on experiential marketing and its relationship with business competitiveness. The study aims to determine the theoretical aspects of the dimensions of experiential marketing that are associated with business competitiveness, providing a better understanding of the experience lived by consumers, as a marketi...
The study is designed to understand how adequate logistics management allows being competitive in the pharmaceutical sector. The general objective was to determine the relationship between Logistics Management and Corporate Competitiveness in the pharmaceutical sector.
La investigación presenta el estado de arte sobre la Resiliencia y su relación con la Competitividad Empresarial. Se abordan los principales conceptos de literatura propuestos por diferentes autores. Resiliencia es interpretada como la capacidad de las organizaciones y sistemas económicos para enfrentar situaciones cuya característica es considerad...