Sarah Urabi

University of Wollongong in Dubai | UOWD · School of Business

Digital Marketing is the most efficient way to market a product/service in the modern era. The most crucial constituent of digital marketing is social media, and it is used by half of the world. People use it to share content in text, images, videos, and live streams. Major social media platforms are Facebook, Youtube, Instagram, Twitter, and Linke...

The implementation of novel technologies such as social networks is altering the landscape of contemporary Small and Medium Enterprises (SMEs) including the ones located in UAE. The purpose of this research is to define the extent of technological acceptance of Facebook in business activities through the Technology Acceptance Model (TAM). To achiev...

The purpose of this paper is to analyze the impact of Sharing Fake news, self-regulation, Cyber Bullying on social media fatigue during COVID-19 work technology conflict as mediator role. The current study uses quantitative with cross sectional design to examine the effect of Sharing Fake news, self-regulation, Cyber Bullying on social media fatigu...

This study examines the possibility of enhancing Customer Relationship Management through Social Media. As Social Media is a trending topic in companies’ strategies, the aim of this research is to find a possible link between the use of Social Media, and its impact on Fashion retails’ Customer Relationship Management in both UK and Germany. The use...

This research aims to understand the impacts of social media in managing customer relationships for the seller business organizations within the Business-to-Business (b2b) business environment. This research will help the seller organizations involved in b2b businesses to understand the full advantages of social media they can take towards achievin...

The aim of this study is to explore the contemporary digital marketing strategies and tools and the role played by these in various marketing activities or areas. The study also explores the market segmentation in the digital era to improve customer experience tools. In addition, the study determines which strategy has been suggested to be most opt...

The purpose of this research is to analyze the effects of social media marketing on consumer perception for the people in Liverpool, UK. The descriptive research approach is used for this research. The research collected quantitative data and smart PLS analysis is done to analyze those collected data. It is found out from this research that the eff...

The advent of social media marketing and team support for innovation is considered simultaneously as the two main antecedents of consumer brand awareness. To support this assertion, this study explored the consequences of support by marketing team members toward innovative approaches to social media marketing. The study randomly selected 247 partic...

This research is done to understand the impacts of social media in managing customer relationships for the selling business organizations within the b2b business environment. In today’s world, the use of social media has increased rapidly. The selling business organizations use social media sites as their marketing tool. However, now, it is time fo...