Sarah Köcher

• PhD
• Professor (Assistant) at Kiel University

Purpose This study aims to investigate how the open discussion of infertility-related topics on public social media platforms contributes to the well-being of individuals affected by infertility. Design/methodology/approach For this study, the authors used a netnographic approach to analyze 69 YouTube videos (>21 h of raw data) produced by inferti...

Gamification has attracted considerable practitioner attention and has become a viable tactic for influencing behavior, boosting innovation, and improving marketing outcomes across industries. Simultaneously, studies on the use of gamification techniques have emerged in diverse fields, including computer science, education, and healthcare. Despite...

In this article, the authors demonstrate a tendency among consumers to use the arithmetic mode as a heuristic basis when drawing inferences from graphical displays of online rating distributions in such a way that service evaluations inferred from rating distributions systematically vary by the location of the mode. The rationale underlying this ph...

Companies’ spending on influencer marketing campaigns is growing exponentially. In 2016, firms invested more than $80 billion on influential social media users (ANA 2018). These users are considered “influential” as they contribute to the formation of attitudes toward products and services of a large number of other social media users. The basic id...

Purpose Smart technologies and connected objects are rapidly changing the organizational frontline. Yet, our understanding of how these technologies infuse service encounters remains limited. Therefore, the purpose of this paper is to update existing classifications of Frontline Service Technology (FST) infusion. Moreover, the authors discuss three...

By documenting that online ratings poorly correlate with quality scores provided by Consumer Reports—presumably a measure of ‘objective’ product quality—de Langhe et al. (2016a) found that consumers rely more heavily on such ratings when making quality inferences than they should. Aside from replicating this finding, we examine the moderating effec...