Sara Selvaraj

Vels University · Department of B.B.A

According to consumer behavior study perceived risk is that the risk associated with the consumers experience in the purchase of the products and the degree of expected loss resulting from the purchase and use of a product. Consumers especially women consumers perceive more risks in online shops than in a traditional retail environment which in tur...

India's online market grew at a staggering 88% in 2013 to $16 billion riding on booming online retail trends and defying slower economic growth and spiraling inflation according to a survey of Assocham. The increasing internet penetration and availability of more payment options boosted the e-commerce industry in 2013. According to the survey, age-...

At the turn of the millennium, India was poised for change. Liberalization was in full flow and the markets were blooming. Men are becoming extra conscious about their appearance. The male cosmetic industry in India is growing at a compound annual growth rate of 15 to 20 per cent. The Indian male cosmetics market, which was traditionally a strongho...

India is the third biggest country in terms of internet users in the world, with a high social and mobile audience. Social networking sites like Facebook, Twitter, Orkut, etc diverting students from their studies. Students spend more time on social media than they do do using personnel email. Even Though, there is loss of privacy and safety, social...