Sara Leckner

• PhD
• Professor (Associate) at Malmö University

Sammanfattning Olika aktörer registrerar i allt högre uträckning vårt beteende när vi använder deras tjänster på internet, på gott och ont. Det har aktualiserat användarnas inställning till hanteringen av personliga data och personlig integritet. Detta kapitel undersöker svenskarnas attityd till registrering av personliga data för kommersiella syft...

In this article, knowledge building through combinations of methods in a digital context is discussed and explored. Two types of digital bigger and smaller data-driven media studies are used as examples: digital focus groups and the combination of internet traffic measurements, surveys and diaries. The article proposes the concept of digital method...

With the growing use of the Internet, companies are increasingly collecting and using personal data for commodifying purposes, resulting in both benefits and privacy risks for users and raising the issue of corporate surveillance. The present article investigates people’s attitudes towards corporate collection of personal data, discusses possible r...

Som ett av fem hypoteslabb i projektet ”Den (ut)forskande staden” kartlade projektet Datalabbet förutsättningarna för att samköra stora datamängder invånardata från Helsingborgs stads olika förvaltningar och bolag under åren 2020–2022. Labbet har utgått från hypotesen att genom avancerad analys av samkörda data, bland annat med hjälp av artificiell...

The internet is a growing part of the political arena. During the Swedish election 2018, 71 percent of the Swedish population used the internet to access political information. In 2014, less than half of the citizens used the internet for this purpose. While digital media are becoming increasingly important for the democratic discourse, aspects suc...

As the media landscape are becoming increasingly differentiated (structure), segmented (supply) and fragmented (use), cross-media consumption is not a new occurrence, in particularly not for younger consumers. This target group is also highly sought after by the media industry, but it has proven hard to get to pay, especially for non-entertaining c...

With the growing use of the Internet, companies are increasingly collecting and using personal data for commodifying purposes, resulting in both benefits and privacy risks for users and raising the issue of corporate surveillance. The present article investigates people's attitudes towards corporate collection of personal data, discusses possible r...

Book review of Andreas Birkbak & Anders Kristian Munk: Digitale metoder

Declining legacy media seriously affects local journalism in Sweden. Since 2004, nearly every second local office for local newspapers has been closed, and local coverage is diminishing. In a parallel development, new types of hyperlocal media are growing, according to a national mapping of local media ecologies. The study presented here is based o...

Using a survey of a sample of hyperlocal actors in Sweden (N = 178), this article examines preconditions, motivations and sustainability for hyperlocal media operations, outside the traditional media chains, in order to provide a picture of their function in the current media landscape, and to further build on the understanding of the hyperlocal bu...

Audience studies have a history of studying people reading, listening and watching mass media at home. Domestication, as Silverstone and Haddon (1996) describe it, is an understanding of the design/domestication interface, implying a process of mutually shaping. This study contributes to an understanding of the future of audiences as still taking p...

In the age of downsizing and declining of local legacy media, hyperlocal publishing has attracted sustained interest from the news industry, investors and policy makers, as well as consumers and researchers (e.g. Barnett and Townend 2015; Williams et al. 2015). Hyperlocal news operations are often presented as a reaction to a perceived market failu...

Personal integrity in digital environments is an area that recently has gained new-found interest. The new GDPR regulation (General Data Protection Regulation) from the European Commission that will be applied in 2018 puts pressure on companies, authorities and organizations to be more transparent in terms of how they collect, process and use behav...

At a time when the newspaper industry is facing major structural change, they strive to find viable business models that can complement and substitute old sources of revenue. In this scenario, models that attempt to promote and preserve public interest journalism are growing, and here, crowdfunding is an emerging model to finance journalism (Aitamu...

Local newspaper has been the spine of Swedish media industry for more than a century. But the last 10 years, local newspapers and local journalism has suffered hard setbacks – newsrooms have been reduced and more than one third of the local offices have been closed (Nygren and Althén 2014). Coverage of local issues is diminishing, and at the same t...

We do no longer take part in media the same way as we did a few years ago. For any change in our behaviour, media journalism and news content has become more difficult to finance, not the least the local journalism. This book monitors the media development in Sweden 2016, in order to provide citizens, industry and politics with an overview of the c...

The local media landscape has become more complicated as citizens increasingly get news from the local community in other ways than through traditional local news media. Simultaneously with the established media’s decreasing coverage of the local community due to economic reasons, new types of local media are growing in many countries (e.g. Kleis N...

Local newspapers have been the backbone of the Swedish media system. In the last ten years, however, local newspapers have decreased their coverage and closed down local offices, while citizens increasingly remain oriented on the local community in other ways than through traditional local media. How is this change noticeable in people's media habi...

Att dela personlig information i digitala sammanhang kan ge fördelar, men det finns också risker. Trots att insamling av beteendedata sker på många av de sajter svenska folket använder idag, visar 2015 års SOM-undersökning att 60 procent av befolkningen är negativa till att dela personliga data med företag. Endast en liten andel av befolkningen acc...

The media industry's revenue models depend on audience data. Traditionally, this type of data have consisted of measurements from audience panels, audience range, and sales figures. But today these models are also being built around rich behavioral data collected in real-time in digital channels. One challenge for such models is the individual's wi...

Media companies partly base strategies on data generated by the audience. With an increased richness of data, focus has transformed from if the user would like to share content, to what he or she is sharing, when and where. From the user’s perspective, the collecting of Internet behavioural traffic data is not necessarily an open and obvious proces...

Digitalization has changed the preconditions for most media in recent decades, offering a rare opportunity to develop and change traditional media and the media market. The book medium is no exception. What is to be considered a book is being challenged, or, for some, threatened. As the e-book market grows there is, as with other media, still ambig...

The MEDEA Studio was a research centre founded at Malmö University. It focused on collaborative media and design to promote research and practice in connection with its surrounding environment for better innovation and outreach. During its history, MEDEA has undergone several changes leading to diverse challenges. This field report examines MEDEA’s...

MedieSverige är en publikation som ger en bred och aktuell överblick av det svenska medielandskapet. Detta är Nordicoms tionde upplaga av den tryckta utgåvan. Boken innehåller artiklar i vilka olika forskargrupper och enskilda forskare vid svenska universitet och högskolor analyserar och diskuterar aktuella frågeställningar kring medier. Här ges oc...

Medievärlden förändras snabbt. Nya medieformer växer fram samtidigt som de traditionella medierna förändras. En teknisk konvergens gör att medieformerna glider samman i nätbaserade och mobila medier, samtidigt som medierna också blir mer nischade och publikerna fragmenteras. De ekonomiska driv­krafterna blir allt viktigare, mönstren i medieanvändni...

Papperet syftar till att ge en djupare förståelse för hanteringen av mediebegreppet. Den undersöker hur mediebegreppet beskrivs – från 1600-1700-talets massreprodukt, 1800-tales ”truthfully transferred media”, 1900-talets ”heta och kalla” och ”tunga och lätta” mediedefinitioner – till 2000-talets variationer av tjänster, produkter, nätverk, och kan...

This paper examines reading behaviour in readers of printed and online newspaper media. The aim is to identify how much reading behaviour is dependent on various presentation factors, and how this dependence and its magnitude are related to output media. The work is based on review and analysis of empirical studies, primarily those employing method...

The contemporary media culture raises more complex issues than ever before. Digital technologies, and advances of media such as the Internet, have driven the development. In this changing media landscape, traditional media, such as television, radio and newspapers, remain powerful, but their preconditions are affected. ‘A Sampler of International...

Electronic distribution is challenging the newspaper industry to seek new ways of publishing; consequently, news content could be processed on and for a variety of output platforms. Electronic paper (e-paper) could turn into a major newspaper publishing channel due to its ability to display content in a paper-like manner, with lower weight, lower p...

The impact of digital (new) media has caused both challenges and threats to newspapers' continuing existence as a profitable and influential mass medium. While this is not the first time in history that new media appear to be challenging the future of the newspaper medium, from one perspective digital media offer not only direct competition, or alt...