Sara Keshkar

Sara Keshkar
Allameh Tabataba'i University | ATU · department of physical education and sport sciences

Professor

About

43
Publications
5,988
Reads
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26
Citations

Publications

Publications (43)
Article
Full-text available
The media play an important role in identity construction and sports promotion in society. The purpose of this study was to identify the performance of the media in reflecting the sports identity and encouraging people to participate in sports. The method of this research was exploratory mixed research. The participants in the interview of qualitat...
Article
Full-text available
The purpose of this research was to study the managerial performance of world sports organizations in the corona virus crisis and exploit superior experiences for the future similar situations. For this, a comparative study method was used. This research sought to answer the question of how the sport organizations acted during the pandemic in Iran...
Article
Full-text available
The aim of this qualitative research was to present an educational program pattern to achieve gender equality and violence prevention against women in sports and using grounded theory Based on the Strauss-Corbin approach. The participants consisted of women sports experts including professors of sports management, researchers in the field of women'...
Article
Full-text available
The sudden rise of coronavirus in the world had various effects on the sports industry. Nevertheless, sports organizations around the world adopted new and different methods to manage the crisis, which in turn, enriched global knowledge of sports management. Also, some industries changed their products and adapted their structure and performance ac...
Article
Full-text available
My article was written in Persian and here I published the long and short abstracts. the original article is accessible here: https://smrj.ssrc.ac.ir/article_1978_fe78633191a2bfb5c97970d78e562abd.pdf?lang=en short abstract The purpose of the study was to evaluate Consistency of national policy and legislation with the sport organizations and mass...
Research
Full-text available
Writing effective and persuasive manuscripts for submission to the high-indexed Iranian and international English-medium journals for the purpose of publication deserves having to-the-point knowledge and proficiency, which the Non-Native English writers of the non-English speaking countries seem to be lacking. Therefore, researchers need to identif...
Article
Full-text available
Objective: The present research surveyed the effect of advertisement color and environmental guidance marks on Tabriz simultaneous chess players Methodology: The research was descriptive-survey and data were collected on the field. The instrument was an author-made questionnaire approved by professors and experts. The statistical population was all...
Article
Full-text available
Jabbari, Z., et al.: Developing a model for the relationship between cultural… Abstract This study aimed to develop a model for demonstrating the relationship between cultural factors and customer attraction in e-marketing in the sports industry. The present study used mixed strategy; it was a fundamental research in qualitative phase and applied r...
Book
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Endorsements are one of the most important promotional activities used in sports. It has a special role in marketing products. Sports celebrities not only make commercials for various sports products, but also global brands use them to market their non-sports related products to the world.Despite the importance of endorsements in sports marketing,...
Article
Background: Evaluating of the correlation between news management components and gender orientation in sport newspapers in Iran was the main purpose of the present research. Method: The research method was content analysis. Statistical population of the research was five Iranian highly published sport newspapers in 2017. The sample (4290 news) was...
Article
Full-text available
Background: Evaluating of the correlation between news management components and gender orientation in sport newspapers in Iran was the main purpose of the present research. Method: The research method was content analysis. Statistical population of the research was five Iranian highly published sport newspapers in 2017. The sample (4290 news) was...
Article
Full-text available
Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it's a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking an...
Article
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Today sport celebrities are used as brand in marketing which is called as human branding. Thus the purpose of this study was to investigate if Iranians accept using people as brand for internal products marketing and also to identify the characteristics of a national human brand in sport. This research was a descriptive and Delphi research. The res...
Article
Background: The main purpose of this study was to investigate the effective factors in participant women to morning sports in 22- Districts of Tehran City. Materials and methods: The population of this study consisted of all women participate in 22- Districts of Tehran city with age of 20-70. The sample of this study was 600 women that selected thr...
Article
Full-text available
The purpose of the present research is to study the relationship between the personal characteristics of the sport broadcasting program makers and presenters and their listening skills. In terms of data collecting, the research method is descriptive correlational and in terms of purpose the research is practical. The research statistical comm...
Article
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Objective: The purpose of this study was to investigating correlation between emotional intelligence and decision making styles among the managers of physical education and other managers of student affairs section in Tehran universities. Methodology: The method of this research was Descriptive-Survey. The population consisted of the managers o...
Article
Full-text available
The purpose of this study was to evaluate the elementary physical education teacher's guide book. The methodology of this research was mixed methods. The statistical population of this research was all elementary school PE teachers (N=52) in Yazd city and whole of them were participated in research. The validity of the questionnaire was appro...
Data
Full-text available
The purpose of this research is to examine the constraints that prohibit Iranian women who live in Tehran to participate in sport activities during their leisure time. The three-dimensional leisure constraints based on the Jackson, Crawford and Godbey's (1993) Leisure Constraints Model, was used as the theoretical frame work for the study. The samp...
Article
Full-text available
The purposive of this study was content analysis of the Iranian sport books. The methodology was descriptive and text analysis by coding sheet and it's instruction which made by researcher. The validity improved by some experts and the objectivity approved by P sqat(0.91). The population was all of the sport books from beginning till 2012 which...
Article
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Publication of the shocking nature of space and culture is the maker of the most powerful levers of intellectual and cultural evolution. Widespread dissemination of the mass in the invention of the printing begins. Audience research in order to achieve satisfaction of the sports books has been published. The study sample the entire audience stan...
Article
Full-text available
The aim of this study was comparison and Determination the reasons of purchasing foreign sport products from sport producers, Sellers and Consumers Viewpoints and then ranking the reasons. This research was an applied paper. The statistical population of this study was 16 sport producers, 46 sellers and 360 consumers. Data collection was done by...
Article
Full-text available
Aim:This study examined the relationship betwen the privatization components and the development of recreational sport were of the experts view. Method:The research method was corelation method. The instrument was a questionaire which was prepared by the researchers and some qualified sport management expert confirmed its validity and it's reliabil...

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