Sara Denize

• Western Sydney University

This paper considers collaborative structures in academic networks. Network analysis reveals surprising connections not reflected in institutions’ formal structures. Semantic analysis of stories of collaboration shows collaboration as critical to research and production of cutting-edge knowledge. Discussion of the value of multiple methods in resea...

This chapter outlines a method for developing simulation code from casebased data using narrative sequence analysis. This analytical method allows researchers to systematically specify the 'real-world' behaviours and causal mechanisms that describe the research problem and translate this mechanism into simulation code. An illustrative example of th...

This paper reports on an investigation into how changes in network resource bundles influence the success of innovation networks and how they change trajectories over time. Innovation networks are complex adaptive systems, and this paper uses a fuzzy set theory simulation methodological approach to capture complexity. The findings indicate that the...

This article applies docking to two formal models of the same nonformal innovation model, in an attempt to verify and validate the models in the absence of quantitative real-world data. The comparison of the results of a fuzzy logic model (FL) and an agent-based model (ABM) indicates distributional equivalence. Blending various types of verificatio...

The Australian market for luxury brands has been largely overlooked, but in the first decade of the new millennium it has quietly developed into a success story for the luxury industry with “international luxury executives consistently remarking that Australia is a surprisingly sophisticated market“ [23].

Word-of-Mouth communication is an invaluable source of information for consumers. A comprehensive understanding of the flow of market information through interpersonal networks is therefore of unique theoretical and practical importance. Present Word-of-Mouth research is receiver centric, largely ignoring the role of the information provider as a g...

Purpose of the paper and literature addressed: Simulation can offer insight that helps researchers understand innovation networks. However, a challenge for researchers using simulation is the calibration of these models. Calibration uses real world data to establish the capacity of the model to simulate the outcomes of real world examples. This pap...

Fuzzy set theory models have considerable potential to address complex marketing and B2B problems, but for this methodology to be accepted, models require validation. However, there is relatively little detail in the literature dealing with validation of fuzzy simulation in marketing. This limitation is compounded by the difficulty of using case-ba...

Conventional practice in modelling requires checking that the model implementation is correct with respect to its conceptualisation (verification) and that corresponds to and explains the real world phenomenon modelled (validation). Agent-based models (ABM) have been applied in many scientific fields, but only recently researchers have started to r...

The concept of ldquoenterprise universityrdquo emerged to denote the new kind of higher education institution that resembles many elements of corporate governance. It has a tighter interaction and integration in the environment, as has to take in account market factors, such as student fee incomes, soft budget allocations for special initiatives, i...

Collaborative networks are a topic, broadly researched from several perspectives, including the social network analysis (SNA). The organisations take advantage from the results of SNA to determine collaborative channels, information fusion through such channels and key participants or groups in the network. This work is focused on multi-facet analy...

This new edition retains ints authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. Stewart Adam, Deakin University; Sara Denize, University of Western Sydney, Australia. <br /

Purpose Managers working within organizations that are part of public–private collaborations comment on their “diabolical” nature and seek guidance as to their administration. Set in an organization involved in a public–private “service delivery contract”, the purpose of this paper is to report research into the collaboration and challenges experie...

Communication and the associated information exchanges are key drivers of the development of relationships and of the trust embedded within them. This paper considers the development of business relationships in terms of the continuing co-evolution of trust and information exchange and the issues associated with researching these processes. The int...

Abstract Researching business innovation networks is problematic. It is difficult to secure cooperation for such research and even with cooperation ,it is not easy to secure ,data required to understand these complex ,systems. This paper demonstrates ,an approach ,to understanding, such complex,adaptive systems using simulation and fuzzy sets (FS)...

Explores the role of commitment in maintaining relationship bonds even when the level of satisfaction with specific transactions is low. A strong relationship can exist between these professional service providers and their clients even when participants do not feel positive about their interactions. A study of the factors which influence accountan...

Since the 90's, there has been an increasing interest in the concept of luxury and luxury brand management. In this paper we focus on attitudes towards the concept of luxury and aim to identify the limitations of the extant measure proposed by Dubois & Laurent (1994). Our focus on a generalised attitudinal measure is particularly relevant given the...

To a substantial degree intellectual innovation occurs as a result of collaboration in interconnected research relationships. The production of knowledge is a social process involving interactions among people and organisations with different backgrounds, resources, predispositions and insights. The members of such a community interact and develop...

The methodology and results of a program of research into business service commitment dealing with the identification, nature, measurement and evolution of commitment are reported and interpreted. The four-stage, eight-study program reveals commitment as an evolving combination of feelings and attitudes which impact upon the co-ordination, manageme...

This paper reports on the docking experience and validation stages performed when replicating a fuzzy logic (FL) model's findings with an agent-based model (ABM) in the context of innovation in business networks. Using two modelling paradigms and software programs, we modelled in an 18 month-interval a network of three agent categories, which colla...

Educational institutions must balance demands for the delivery of quality programs in the face of increasing fiscal pressure. This paper identifies how this can be accomplished by viewing subject development as a long-term activity that balances process inputs and outputs. A case-study is used to illustrate the significance of this long-term multip...