Sapna Dadwal

Sapna Dadwal
  • Doctor of Business Administration
  • Professor at D PG Institute of Technology & Management , Gurugram ,Haryana , India

About

34
Publications
14,363
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22
Citations
Introduction
Current institution
D PG Institute of Technology & Management , Gurugram ,Haryana , India
Current position
  • Professor
Education
July 2008 - December 2015
Banasthali University
Field of study
  • Marketing

Publications

Publications (34)
Chapter
The unorganised sector of the economy in India is largely unregulated by law but governed by customs. More than half of the national product is derived from this sector, which indicates the significant role it plays in India’s economic activity (Harris-White, 2014). This sector presents both opportunities and challenges for entrepreneurship. The ch...
Conference Paper
Abstract Purpose: This paper seeks to identify the factors for effective E-market prediction using Big Data. It also aims to predict the sales performance of the E-market places using those identified factors. Design/Methodology/Approach: This study analyzes the moderation impact of answered questions, review usefulness, product category, and prom...
Article
Full-text available
Retaining female employees in the Indian IT sector has become a major concern as companies strive to improve gender diversity, promote inclusion, and address issues such as work-life balance, career development, and gender pay parity. Organizations are adopting key strategies such as flexible work options like remote and hybrid models, enhanced mat...
Article
Full-text available
Purpose-The purpose of this paper is to make an effort to study the relationship between job satisfaction and performance, identify variables that influence job satisfaction, analyze deficiencies that lead to lower performance among higher education employees, and suggest effective measures to address these shortcomings. Design/methodology-This stu...
Book
Full-text available
The Title of the Book is-“Corporate Leadership”. In an era of rapid globalization, technological advancements, and dynamic changes in societal expectations, leadership has become more important than ever. Today's business leaders are challenged to overcome complex challenges while aligning their organizations toward sustainable success. This book i...
Book
Full-text available
Human Resource Development (HRD), authored by Dr. Sapna Dadwal, Dr. Prabha Arya, and Ms. Sandhya Rao, offers an extensive exploration of essential HRD functions, strategies, and evolving practices. Crafted for students, HR professionals, and managers, this book serves as a complete guide that addresses both foundational theories and practical appli...
Article
Full-text available
Purpose-The purpose of study is to explore consumer behavior towards electric vehicles (EVs) in the Delhi NCR region of India. In this study the focus is on the factors influencing the adoption and the challenges faced by the people who want to but the EV, s. Understanding these determinants will help stakeholders, including policymakers and manufa...
Book
Full-text available
The Title of the Book is-“The Art of Being Happy”. Happiness is a subjective experience that includes satisfaction, joy and fulfilment. It is a state of wellbeing in which people experience positive emotions and life satisfaction. Happiness is found in moments of pleasure, meaningful relationships, personal achievements, and a sense of purpose and...
Article
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This exploratory study examines the enrolment patterns in higher education across India, focusing on the symmetry and disparities based on socioeconomic, gender, regional, and caste dimensions. Using secondary data, the paper analyses trends, underlying factors, and policy implications to identify areas of inequity and suggest measures for improvin...
Patent
Full-text available
The AI-Powered Consumer Behavior Prediction System presented in this invention harnesses advanced artificial intelligence (AI) techniques to forecast consumer behavior patterns. Through sophisticated algorithms, it analyzes diverse data sources such as online browsing history, purchase behavior, demographic details, and social media activity. B...
Article
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CRM is based on the theory of relationship marketing, which aims to establish, nurture, grow, and improve relationships with clients in order to maximize their lifetime value and profitability for the company. A dynamic and fiercely competitive business environment has compelled the personal healthcare industry, which includes private hospitals, to...
Article
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The concept of Corporate Social responsibility has been subject of research from last 60 years. In this era of cut throat competition all the sectors have understood the importance of CSR. The main objective of this paper is to critically analyse the need for CSR and the development brought to Indian society by CSR practices of different organizati...
Article
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In this competitive age, an organization's workforce is its greatest asset. Therefore, keeping qualified staff members on board is critical to the company's continued existence. The goal of competency-based hiring is to provide employers an advantage over their rivals by emphasizing the abilities of their workforce. Recruiters are prevented from "m...
Book
Full-text available
The Title of the Book is-“Disaster Management”. The word Disaster, as per United Nation means- a serious disruption of the functioning of a community or society, which involve widespread human, material, economic or environmental impacts that exceed the ability of the affected community or society to cope using its own resources where as Disaster m...
Article
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Purpose This paper seeks to extend knowledge of factors affecting strategy implementation in context of higher education policies in India. Design/methodology/approach Employing a research methodology on three State Public Universities in Rajasthan and two State Public Universities in Haryana is presented and tested on 467 students, 177 faculty mem...
Patent
Full-text available
The invention, in general, relates to the field of the financial sector. More specifically, the present invention relates to a system and working method for assessing the quality of intermediation in the banking sector to predict economic growth.
Article
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This study aims to study quality parameters for Higher Education Institutions in India. The study has been carried out in two segments. First, the conceptual models on quality in higher education from academic research have been analyzed. Then, the institutional reports and policy frameworks for quality in higher education institutions like NAAC's...
Article
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E-Marketplaces are single-window applications where online selling and purchasing of goods across the country can be done. They provide an additional channel to market the products and customers can purchase a wide range of products. This program is the platform that offers products and services with less marketing expenses as compared to other sel...
Patent
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The present invention relates to a system and method for enhancing employee involvement and participation through optimized labor relations and human resource management practices in the pharmaceutical industry. The the present invention aims to improve employee engagement and participation in the pharmaceutical industry, which can lead to impr...
Patent
Full-text available
The Present Invention discloses a system for implementation of a blockchain-based energy market and working method thereof. In the present , we used cosmos data modelling to aid in this development , wherein the proposed market's pricing to buy and sell products and services dynamically updated in real time and gives combined output and intake of t...
Article
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The researchers are doing research on Corporate Social responsibility from last six decades years, and in this era of competition & globalization is becoming increasingly important. Along with other sectors the banking sector too has understood the importance of CSR. The main objective of this paper is to understand the perception of employees of B...
Article
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War between two countries has always created food crises for the regions where these wars have been fought. There was shortage of food during and after the two world Wars, because agriculture and food production as well as distribution got affected by these wars This is happening with war between Russia & Ukraine. This paper describes the impact of...
Article
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Interface Management implies fine-tuning between various entities in the organizational hierarchy for the successful execution of processes and delivering a quality output. The objectives of this study are to analyze the dimensions of interface management and to determine significant differences among dimensions of Interface Management that play a...
Article
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Higher education facilitates the young generation with relevant skills to market needs and helps in the development of human resources towards employment contributing to national development. The objective of this study is to study Higher Education Commissions, Committees, and Policies since Independence in India and analyze their impact on quality...
Article
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Organizations are facing rapid changes in technology, changing social trends, diversity in the workforce, political changes, globalization, and changes in stakeholders" needs and preferences. To sustain in a turbulent environment, businesses have to move and change themselves at the same pace at which their surroundings are changing. But the achiev...
Article
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CRM stands for Customer Relationship Management. It is a process used to know more about customers' needs, his likings and his behaviours to develop stronger relationships with them so that their life can be enhance with organization. Mahatma Gandhi said in 1890 in South Africa that a customer is the most important visitor on our premises. He is no...
Article
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CRM is built on the philosophy of relationship marketing that aims to create, retain, develop and enhance relationships with customers as well as to enhance the customer lifetime value with the organization and organization's profitability. Dynamic & Cutthroat competitive business environment has forced Apparel industry to implement such customer r...
Article
Full-text available
Consumer purchase decisions are affected by so many factors. Consumer first identifies their need and products and they like to collect information about those products from various sources. Social Media is one such source from where consumer collects information about the products and organizations. With the availability and accessibility of socia...
Article
Full-text available
CRM is built on the philosophy of relationship marketing that aims to create, retain, develop and enhance relationships with customers as well as to enhance the customer lifetime value with the organization and organizations profitability. Dynamic & Cut throat competitive business environment has forced food processing industry to implement such cu...
Article
Full-text available
Highly competitive and dynamic business environment has forced organizations to aim to not only to attract, but also to retain their customers. Hence the need to build and maintain one to one, life long relationship with large number of customers has led the emergence of Customer Relationship Management (CRM). CRM is built on the philosophy of rela...

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