Santiago Urio

Comillas Pontifical University | UPCO · Department of Business Management

This paper reviews relevant research from various disciplines: business stakeholders, behavioral strategy, and stakeholder motivations to propose a holistic and integrative approach to the discipline of business strategy formulation. The purpose is to propose a holistic view of the formulation of business strategies focused on fulfilling the emotio...

Behavioral strategy is a relatively new subfield of strategic management and yet its roots go back to the origins of the discipline. Its rapid growth over the last few years, the interest created in the research community, and the intrinsically diversified approaches call for organization of the intellectual structure developed by scholars. This pa...

Este trabajo analiza las estimaciones que desde medios políticos y sociales se ofrecen sobre la trata con fines de explotación sexual en España. Partiendo de distintas fuentes de información recogidas por los autores (entrevistas a informantes clave y a tratantes, análisis de sentencias judiciales, trabajo etnográfico, análisis de noticias en prens...

Emotions are a better predictor of whether customers will return than conventional loyalty measures. Elena Alfaro, Santiago Urío and Gonzalo Martín-Vivaldi argue for an emotional standard