Sanjay K. Jain

Sanjay K. Jain
Department of Commerce Delhi School of Economics, University of Delhi, Delhi.

Ph. D., M. Phil., M. Com., PGDIT(IIFT), DCL. DLII
Engaged with researches in the areas of marketing and international business.

About

114
Publications
56,290
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1,401
Citations
Citations since 2017
3 Research Items
774 Citations
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2017201820192020202120222023020406080100120140
2017201820192020202120222023020406080100120140
Introduction
Service quality, e-service Quality, Corporate Social Responsibility (CSR), Marketing ethics, consumer ethnocentricism, Brand Equity, Brand love, Green marketing Techniques: Research methodology & SEM analysis

Publications

Publications (114)
Article
Full-text available
Consumers constitute one of the most important elements of marketing environment. Understanding their sentiments towards marketing practices is a sine qua non for the development of effective marketing strategies, thus garnering their patronage, and attaining improved business performance. Based on Gaski and Etzel’s (1986) framework, the present st...
Article
Full-text available
Present study aims at identifying and empirically examining factors that affect customer attitude toward adoption of internet banking. Based upon the extant technology adoption literature, major factors were identified and empirically analysed in a phased manner performing hierarchical regression analysis to ascertain as to how the additional varia...
Conference Paper
Present study is an attempt to validate the conceptualisation of e-service quality as a multidimensional hierarchical construct proposed by Collier and Bienstock (2006) using a multi-item scale developed by them in the online shopping context in India. Though the major dimensions and sub-dimensions suggested in the scale are quite similar to those...
Chapter
Full-text available
Present study seeks to examine perceptions people as consumers in India hold about prevailing marketing practices and how they view them as contributing to their well- being and life satisfaction. The discussion in the chapter is based on the premise that the more consumers view present day marketing practices as contributing to their well- being a...
Article
Full-text available
Purpose – This paper aims to measure outcome quality in banks in India and to make a comparative assessment of its influence on customer service quality perceptions. Though both functional quality (i.e. how service is delivered) and outcome quality (i.e. what is delivered) are important aspects of service quality, it is the functional quality which...
Article
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With retailing landscape becoming more competitive and shoppers emerging as more enlightened and demanding customers, it becomes imperative for the retail store management to be cognizant of factors that affect customers’ visits and loyalty to retail stores. In view of past studies lacking a holistic antecedent-consequence perspective, the present...
Article
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No doubt service quality has come to be recognized as a key factor affecting customer satisfaction, unanimity continues to elude as to the manner in which it affects the latter. While a majority of past studies report service quality to be directly affecting customer satisfaction, a few researches point to its indirect influence on customer satisfa...
Article
Full-text available
Service quality has emerged as a strategic tool to survive and thrive in the present scenario of hyper competitive services market. Little wonder, it has also come up as a thrust area of research during the last two and a half decade. Considerable work has been done in respect of not only its conceptualisation and operationalisation, but also in te...
Article
Full-text available
Service quality has emerged as a strategic tool to survive and grow in the present scenario of hyper competitive services market. Little wonder, It has also come up as a thrust area of researches during the last two and a half decade. Considerable work has been done in respect of not only conceptualisation and operationalisation of service quality,...
Conference Paper
Full-text available
Coupled with increasing concern for environment and growing recognition of CSR, sustainable reporting has gained importance over the years. Global Reporting Initiative (GRI) has emerged as a widely accepted framework for reporting corporate involvement with sustainability initiatives. In recent years, a few Indian companies too have adopted this fr...
Conference Paper
Full-text available
Marketplace in India has undergone significant metamorphosis since the time liberalization and globalization process was initiated in the country in early nineties. Marketing strategies and practices of business firms have undergone far reaching changes in terms of product as well as pricing, promotion and distribution elements. Though perfunctoril...
Conference Paper
Full-text available
Service quality has emerged as a strategic tool to withstand challenges of the present day hyper competitive services market and build a strong customer base. Several attempts have been made during the last two and a half decade towards its conceptualization and operationalisation, with SERVQUAL having emerged as the most popular scale for measurin...
Conference Paper
Full-text available
Customer perceptions of retail stores and their purchase behaviour are governed by a multitude of factors, including store characteristics, service quality, relationship quality and customer characteristics. Past studies also reveal customer value and customer satisfaction as factors affecting shopper behaviour such as store footfall and loyalty. A...
Article
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The present study aims at ascertaining consumer perceptions of prevailing marketing practices in the country, assessing relative importance of marketing mix elements, analysing consumer satisfaction with marketing, evaluating their attitudes towards business philosophy and examining role of government regulations and consumerism in India. The study...
Article
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Present study is an attempt to investigate consumer ethnocentrism and its antecedents in the Indian context. Though the surveyed consumers in overall terms are found to be only moderately ethnocentric, significant differences are discernible in their ethnocentric tendency across socio-psychological and demographic characteristics. Based on study fi...
Article
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Notwithstanding marketing literature positing demographics as an important antecedent of consumer behaviour, only a few empirical studies have been undertaken in the past to assess the influence of these antecedents on customer service quality perceptions. The present study is an endeavor to empirically assess the significance of select demographic...
Conference Paper
Full-text available
The philosophy underlying the concept of sustainable development can be decomposed into two sub-objectives or aspects: (a) meeting the needs of current generation, and (b) taking care of rights and interests of future generations. It is, however, unfortunate that it is the latter aspect entailing preservation of environment that has over the years...
Article
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The Indian marketplace has undergone significant changes since the time reforms were introduced in the country in the early 1990s. As against the era of shortages and limited product choice, the market in virtually all the product categories is currently cramped with a plethora of product variants and multiple brands. Consumerism is on the rise as...
Article
Full-text available
Service quality has emerged as a strategic tool to survive and grow in the present day hyper competitive services market. Growing importance of service quality has drawn considerable attention of the researchers during the last two and a half decade, with evaluation of service quality dimensions being one of the thrust research areas. Findings of p...
Article
Full-text available
Lifestyle is an important concept used in segmenting markets and understanding target customers. This paper reports the findings of a survey carried out by the authors to delve into the fashion lifestyles of young females. Factor and cluster analyses were applied to a data set of 400 female respondents and this resulted in thirteen fashion lifestyl...
Article
Full-text available
In the highly competitive markets in the world today, unplanned and ad hoc ways of decision-making can prove to be a costly mistake that no fund-starved business firm can afford. The same holds true for the foreign market selection decision. When a firm decides to go international, it faces the first and foremost task of identifying potential forei...
Article
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The paper aims at examining the impact of various consumer and product characteristics on adoption of e-commerce among consumers in India. The study is based on primary data collected through survey of consumers residing in and around Delhi. A structured-non-disguised questionnaire has been employed for collecting the information from the responden...
Article
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Consumer ethnocentricism has been posited as an important determinant of consumer attitudes towards domestic and foreign made products in international marketing. The present paper is an attempt to provide a theoretical framework for understanding the concept and its operationalisation in terms of ‘consumer ethnocentric tendency’ (CET). Various ant...
Article
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The paper seeks to gauge consumers’ attitude towards marketing in general as well as towards each of the marketing mix elements. The paper also assesses importance the consumers attach to different mix elements, identifies areas that are problematic to the consumers and determines consumer satisfaction with the marketing practices. Managerial impli...
Chapter
Full-text available
Several studies have been conducted to develop and validate the scales for measuring service quality and establishing its linkage with customer satisfaction and purchase intentions. Such studies, however, conspicuously lack in India, especially in context of fast-food restaurants, which have undergone significant metamorphosis during the past decad...
Article
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Market orientation has come to be recognized as a key concept in marketing literature. Researches in other countries point to the presence of a positive relationship between market orientation and business performance. In the Indian context, however, little evidence exists to demonstrate that market orientation is an activity worth pursuing by the...
Article
Full-text available
Though green consumerism is on the rise, not all the consumers are equally green. To be able to more effectively market green products and ideas, marketers need to segment their market and use differentiated marketing approach for each target segment. Socio-demographic characteristics have been widely used in the past researches as a basis of marke...
Article
Present study is an attempt to assess the role of six socio-demographic characteristics, viz., gender, age, income, education, type of school attended and occupation, in profiling green consumers in the Indian context. Based on literature review, several hypotheses were proposed for empirical testing in the study. A structured non-disguised questio...
Article
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Health care services sector has undergone significant changes over the last two decades or so. With increased competition and rising levels of consumer expectations, it has become imperative for the service providers to provide higher quality of services to the customers. Present paper is an attempt to assess the quality of health care services in...
Article
Though green consumerism is on the rise, not all the consumers are equally green. To be able to more effectively market green products and ideas, marketers need to segment their market and use differentiated marketing approach for each target segment. Socio-demographic characteristics have been widely used in the past researches as a basis of marke...
Conference Paper
Full-text available
Service quality has come to be recognized as an important determinant of customer satisfaction and behavioural intentions, with consequent impact on firms’ sales revenues, profits and market shares. SERVPERF is one of the two scales that have been widely used in the past researches to measure service quality and establish its linkages with customer...
Article
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Environmentalism has fast emerged as a worldwide phenomenon. Business firms too have risen to the occasion and have started responding to environmental challenges by practising green marketing strategies. Green consumerism has played a catalystic role in ushering corporate environmentalism and making business firms green marketing oriented. Based o...
Article
Eco labelling aims at providing information relating to eco-friendly aspects of the products to the consumers. Especially in the developed countries, eco labelling has come to the centre stage and is being used by the business firms for differentiating their products from their traditional counterparts and increasing sales by positioning their prod...
Article
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An ideal service quality scale is one that is not only psychometrically sound but is also diagnostically robust enough to provide insights to the managers for corrective actions in the event of quality shortfalls. Empirical studies evaluating validity, reliability, and methodological soundness of service quality scales clearly point to the superior...
Article
With an increase in green consumerism and with corporate environmentalism fast catching up the world over, companies have started making use of green marketing strategies and techniques. In India too, environmentalism has started gaining ground. A number of environmental laws have been promulgated in the country to prevent environmental degradation...
Article
Market orientation has received a considerable thrust in both the marketing literature and practice during the last couple of decades. It has come to be recognized as a strategic mean to gain sustainable competitive advantage in the market place. The present paper discusses the concept of market orientation and its operationalisation. Based on a su...
Article
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A periodic assessment and measurement of teaching effectiveness at regular intervals is must for all the educational institutions including business schools for improving quality of their teaching, and enabling faculty members to gain insights for further improvement in their teaching performance. The present paper discusses the development and val...
Article
Growth of environmentalism and the resulting ecological pressures have led to the growth of corporate environmentalism. Firms have started turning green and making use of green marketing practices. But most firms have adopted green marketing reactively to cope with the green pressures and increasing environmental legislations. Experience, however,...
Article
Witn growing concern for environment and mounting pressures from the environmental regulations and various pressure groups, business firms have started turning green and practising green marketing. It is, however, ironical that despite the growing importance of green marketing among the marketing practitioners as well as researchers, the subject co...
Article
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In the wake of growing recognition among the teachers and university administration for improving the teaching system, it is high time that we evolve a formal mechanism for obtaining students’ feedback and passing on the same to faculty members for enabling them to effect necessary improvements in their teaching methods and styles. The present pape...
Article
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Consumers differ in terms of both the level of involvement they feel for different products and source of their involvement, termed here as antecedents of involvement with a product Broadly, the antecedents of involvement are categorised into personal, product and situation related factors. This paper is an attempt to delve into personal sources of...
Chapter
The paper discusses evolution of marketing research industry India, kinds of services it provides to its clients, challenges faced by the industry and steps it needs to take to make the industry more capable of meeting the information needs of its clients. It is a revised version of the paper published earlier as Jain, Sanjay K. (1993), Marketing-r...
Article
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Export processing zones (EPZs)These zones which permit duty free import of materials to be assembled or processed in the designated enclaves for exports have over time gained widespread acceptance among the developing countries during the seventies and eighties. India too joined the band wagon and has set up several such zones in the country. But t...
Article
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The last two decades have witnessed a heightened interest in environmentalism. In response to increasing pressures from green lobbyists, growing environmental regulations and increasing environmental consciousness among consumers and consequent increase in demand for green products, business firms have started turning green and resorting to green m...
Article
Full-text available
Differences in consumer involvement with the products have been stated to be dependent on various product and brand related factors, viz., consumers' risk perceptions, product's hedonic value, product familiarity, brand awareness, dissimilarity, and difficulty of choice termed in this paper as antecedents of involvement. This paper investigates the...
Conference Paper
Full-text available
Though a comparative testing project aims at providing information to the consumers in easy to understand language and make informed choice about the specific brand(s) to purchase, it itself requires a lot of information input for its successful conception and execution. The paper discuss as to how marketing research can be useful at almost all the...
Article
Full-text available
Lifestyle is an important concept used in segmenting markets and understanding target customers. This paper reports the findings of a survey carried out by the authors to delve into the fashion lifestyles of young females. Factor and cluster analyses were applied to a data set of 400 female respondents and this resulted in thirteen fashion lifestyl...
Article
Full-text available
A variety of factors influence a firm's choice of international market entry mode and distribution channel decisions. Based on the forward integrated continuum framework, the present paper discusses as to what distribution structures are available to a firm for operating in the foreign markets and how these structures differ in terms of internation...
Article
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India has been in the rnainstream of clothing exports for more than three decades. The present paper examines India's current position in the world clothing exports. It also reports the findings of a survey carried out by the author for ascertaining competitiveness of the Indian garment export firms. The study assumes a critical significance at a j...
Article
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International transactions in services have assumed immense importance at the both national and international levels in recent years. In the present paper, the author delineates the issues relating to concept of trade in services, and examines the role of trade in services in the economies of the developed and developing countries. Trends and devel...
Article
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Review of book by Dalie O. Koshi, Garment Exports: Winning Strategies, New Delhi: Prentice Hall of India Pvt Ltd.
Chapter
Distribution is an important element of marketing mix more so in respect of the firm's operations in international markets. Notwithstanding paramount importance of the subject, empirical researches in the area are woefully inadequate. The present study is an attempt to fill the gap, especially in the Indian context. Based on a survey of the Indian...
Conference Paper
Full-text available
Distribution is an important element of marketing mix – more so in respect of the firm’s operations in international markets. Notwithstanding the paramount importance of the subject, empirical researches in the area are woefully inadequate. The present study is an attempt to fill the gap, especially in the Indian context. Based on a survey of the I...
Article
Full-text available
As per the provisions of the Agreement on Textiles and Clothing (ATC) currently in vogue, various quota restrictions imposed by the developed countries on the textiles and garment exports will be phased out by the year 2005. The phase-out process has already commenced and with the successive removal of quota restricts, world trade in garments shall...
Article
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As a part of the Uruguay Round of Multilateral Trade Negotiations, the developed countries agreed in 1993 to dismantle quota restrictions on garment exports. The phasing out process has already begun, and it is likely to be over by January I, 2005. Different views, however, persist about the possibility of the MFA phase out and its effects on the g...
Article
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Review of book by J.S. Panwar, Marketing in the New Era - Combating Competition in a Globalizing Economy, New Delhi: Response Books - A division of Sage Publications.
Article
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The paper makes an attempt to discuss as to whether and how small and medium size firms differ from large size firms in market orientation. Based on a survey of 101 manufacturing firms located in and around Delhi and engaged in production of a wide range of products, the paper reports that the large fi1ms are somewhat more market oriented than the...
Article
Full-text available
Marketing research in India has undergone metamorphosis during the last two decades. With the opening up of the market and hotting up of competition, decision makers have started, increasingly and variedly, relying on marketing research as an important information input for effective decision making. The present paper discusses various quantitative...
Conference Paper
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Since 1974, international trade in textiles has been subject to quota restrictions imposed under Multifibre Arrangement Regarding International Trade in Textiles (MFA). Though the agreement was to originally last for four years, the developed countries on one or other pretext kept it alive for more than twenty years through successive renewals. On...
Article
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A predominating concern of the researchers examining India's poor export performance has been with the price related macro economic variables. Even the thrust of India's export promotion policies and programmes has been on enhancing price competitiveness and profitability of export operations. Little attention has been paid to developing an underst...
Conference Paper
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Authors in this article present the results of a survey of 256 top and middle level executives and clerical staff of eight Indian banks (six from public sector and two from private sector), eight mutual funds (7 in the public sector and 1 in the private sector) and the Life Insurance Corporation of India (LIC) that was carried out by the authors to...
Article
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For a poor country like India, is it not waste of public time and money to hold elections? Do elections serve any useful purpose? What factors influence the outcome of elections? JlMS opinion poll brings to the surface interesting findings and policy implications for the political parties and the Election Commission by gauging the public sentiments...
Article
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The paper discusses the findings of a countrywide explorative study that was undertaken during May-August 1994 to ascertain as to what extent Indian financial services firms are environmentally conscious and responsive, and how they perceive the financial sector reforms that have been initiated in the early nineties in the country. The top and midd...
Article
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Eleventh lok sabha elections holds crucial significance for both the industry and general public as the elections are being held in the early nineties – a time when the process of liberalisation in the country has just been initiated. People are having apprehensions whether Narsimha Rao government will be back to the power or not. As an exercise in...
Article
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Perception is more important than reality. And this is especially true for people about to caste their votes. Employing Osgood three-dimensional image model and using a six-point Staple scale, an opinion poll of both the Hindi and non-Hindi speaking persons in Delhi was carried out for ascertaining perceptions people hold about major political part...
Article
Consumer involvement is an important mediator of consumer behaviour. The level of consumer involvement affects the nature and complexity of consumer decision making process in terms of its sequencing and extensiveness. As consumer involvement moves from low to high, the decision making process varies from habitual/ limited to extensive problem solv...
Article
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In order to ascertain the extent to which Indian financial services firm are customer-oriented in organising their operations, authors carried out a survey of the staff of the Indian banks (both in the public and private sectors), mutual funds and Life Insurance Corporation of India (LIC). Using a structured, non-disguised questionnaire, top, middl...
Article
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The paper report findings of an exploratory opinion poll carried out by the author among citizens in Delhi to assess as to how they feel about the budgets presented in previous years and what the trade and industry have done to pass on benefits to the common man. The paper also explores the expectations that the consumers have from the current year...
Article
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There has been a lot of discussion about the desirability of foreign brand names especially after the restrictions on their use were removed in January 1992. This debate, however, has largely been from the point of view of Indian trade and industry. Hardly any attention has been paid to the views and concerns of the consumers. Authors carried out a...
Conference Paper
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The present paper seeks to examine as to what extent Indian financial services firms are environmentally conscious of and responsive to ongoing financial sector reforms in India. The paper side by side endeavours to analyse the extent to which the perceptions and responsiveness of the firms differ across three types of financial services firms, nam...
Article
Marketing concepts and techniques are now widely used to promote social welfare schemes. Based on the findings of a survey of the impact of female child campaign in India, the authors in this paper conclude that the campaign has been successful in bringing about necessary behavioural and attitudinal changes in people. But in the absence of regular...
Article
In this article the authors have presented the results of a survey of select Indian financial services firms and interviews with their top and middle level executives with a view to determine whether the Indian firms will be able to cope up with the intense foreign competition in the financial services sector by responding quickly to the changes in...
Article
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Until recently, all foreign collaborations approved by the ministry of industry contained a condition prohibiting use of foreign brand names (FBNs). During the 1980s, the government permitted use of hybrid names such as Lehar-Pepsi and Maruti-Suzuki. Government soon permitted the foreign companies interested in investing in India to use foreign bra...
Article
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Recently announced convertibility of rupee constitutes a major reform in India's trade regime. In a way, this along with other changes implies doing away with the part of the system of bureaucratic controls on country's foreign trade, and placing more reliance on market forces. Full convertibility of rupee, on the one hand, is being viewed as harbi...
Article
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The authors attempt to evaluate on a comparative basis the impact of full convertibility of rupee or unified exchange rate systems vis-a-vis the former EP schemes mainly the Exim Scrips and the 60:40 convertibility scheme. They conclude that the UERS emerges as the best. They, however, add a rider that the gain will continue to accrue as long as ru...
Article
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Under the Liberalised Exchange Rate Management System (LERMS) was introduced in July 1991, replacing the erstwhile CCS and Rep licenses schemes. Later in 1993-94, government announced its decision to allow 100 per cent conversion of the exchange earnings at the market-determined rate, which came to be known as UERS The present paper is an attempt t...
Chapter
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With an ever increasing distance between marketers and consumers; accurate, timely and detailed information has become imperative for sound marketing decision. To cash in on the emerging demand for marketing research services in the country, a number of research agencies, offering customised as well as syndicated research services, have appeared on...
Article
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The paper reports findings of a survey carried out to ascertain the way consumers go about buying colour televisions (CTVs) and assess the extent they adopt a rational decision making approach. Such information is imperative for deciding whether the consumer buying guides as are available in many of the developed and developing countries should be...
Conference Paper
Full-text available
Comparative testing of various brands of a product in terms of parameters such as their attributes and performance is a quite popular activity in many countries. Based on the results of such comparative tests, consumer buying guides are prepared and marketed to assist consumers in making an informed choice about the specific brand(s) they should bu...
Conference Paper
Comparative testing of various consumer products in terms of their attributes and performance has emerged as a major activity of voluntary and non-governmental consumer organisations in many countries. The idea underlying such a test is to ascertain as to how different brands of a product stand in relation to one another on select product attribute...
Article
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Since it inception in January 1948, General Agreement on Tariffs and Trade (GATT) has functioned both as agreement and institution for evolving rule for ensuring for free and fair trade. Various rounds of multilateral trade negotiations held under its auspices were instrumental in bringing down the tariff levels. The eighth round of GATT negotiatio...
Article
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The advertising industry in India has witnessed phenomenal growth over the past decade in terms of number of agencies as well as their turnover and persons employed therein. The milieu within which the industry operates has also undergone considerable metamorphosis. Advertising agencies too have moved away from being merely a middlemen for space an...
Conference Paper
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Like in most of the developing countries, the cigarette market in India too is oligopolised by a few large companies. These companies lavishly spend millions of rupees for increasing sale of tobacco products by resorting to various promotional tools. Realising the ill-effects of such promotions on public, Voluntary Organisation in Interest of Consu...
Article
YYoghurt has been on the international scene for quite sometime. It is a popular product abroad with a high turnover. With its maiden launch by Milkfood Limited on a massive scale, it gained public attention in India too. Based on a survey conducted of consumers in Delhi, the present paper reports findings related to consumers' perceptions as well...
Article
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Elaborating upon the size and complexities of the Indian marketplace, the paper discusses the emerging role of marketing in the Indian context. Changes in the economic and socio-cultural environments have been analysed in the next section. The marketers' response to the changing environment in terms of the 4Ps and the emerging horizons on the India...
Conference Paper
Full-text available
The paper seeks to investigate one of the major problems as to why exporting countries are sometimes not able to expand their exports despite having achieved a high degree of export diversification. Drawing upon India's experiences with regard to textile exports to the developed world during the last two decades, the paper suggests the use of a 'tw...
Article
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The paper provides a critique of the advertisements promoting headache pain killers in the country and points out how such advertisements are misleading and deceptive nature. Authors are in favour of time intervention by the MRTP commission in this matter.
Article
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The paper provides a historical review of arrangements that have been evolved on multilateral basis since 1961 under pressure from the developed countries to regulate textile exports from the developing countries. Though initially each of the arrangements was evolved only for a limited period of just four or five years, these continued to exist on...
Conference Paper
Full-text available
Notwithstanding the developing countries having comparative advantage in manufacture and export of textiles, the developed countries have for a long time continued to discourage textile exports from the developing countries through quota restrictions imposed under the guise of various arrangements evolved since 1960s. With the likely expiry of the...
Chapter
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Commodity composition plays an important role in determining volume and growth of a country’s exports. Though commodity composition entails both the commodity concentration and structural aspects, it is the former that has received more attention of the researchers and policy makers in the past. It is against this backdrop that the present paper se...
Article
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Since second world war, international trade bas acquired several new dimensions relating to the volume, direction, composition and structure of the flow of goods and services across the frontiers. One important change that has occurred in the area of the trade regulating measures is a deflection from the use of tariffs to non-tariff measures. Prese...
Article
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With spectacular breakthrough in exports, the government has evolved a number of schemes in the country to ensure that exports no longer suffer due to paucity of finance facilities both at the pre-shipment and post-shipment stages. Exporters are provided finance at concessional internet rates through the commercial banks, Export Import Bank of Indi...
Conference Paper
Full-text available
Export finance occupies an important place in the promotion and expansion of a country’s exports. In the context of growing competition in international markets, no exporter can manage without selling goods on credit. Over time, a number of schemes have been evolved in the country to provide finance to the exporters at concessional rates· of intere...
Article
Full-text available
With the reduction in tariffs as a result of successive rounds of multilateral trade negotiations, the non-tariff barriers have emerged as important means of protecting the economies against rising imports. In view of non-tariff measures being more restrictive and trade distorting, hectic discussions and debates have started for bringing down these...
Article
Full-text available
With the reduction in tariffs as a result of successive rounds of multilateral trade negotiations, the non-tariff barriers have emerged as important means of protecting the economies against rising imports. In view of non-tariff measures being more restrictive and trade distorting, hectic discussions and debates have started for bringing down these...
Article
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Trade channels play an important role in overseas markets. If the exporter is able to identify a proper channel for his products and can hire, motivate arid retain it satisfactorily, it can greatly enhance his competitiveness in the overseas markets. The experience and expertise of the distribution channels can solve many a marketing problem of the...
Article
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The role of transnational corporations (TNCs) in developing countries has been a subject of heated debate and a demand has increasingly been made for strict control of their activities. Almost all the developing countries have formulated rules and regulations to control TNCs. In India, the regulatory framework relating to TNCs consists of several l...

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Projects (4)
Project
The study aims at measuring e-service quality perceptions of the consumers' recent purchases made online in Indian context.
Project
The aims at examining consumer perceptions of CSR and impact of such perceptions on consumer purchase intentions.
Project
The study aims at validating the SERVQUAL using approach used by PZB as well as SEM approach.