Sanja Džever

Sanja Džever
University of Novi Sad, Faculty of Economics in Subotica · Department of Trade, Marketing and Logistics

About

2
Publications
27
Reads
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0
Citations
Citations since 2016
2 Research Items
0 Citations
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20162017201820192020202120220.00.51.01.52.0
20162017201820192020202120220.00.51.01.52.0
Additional affiliations
November 2021 - present
University of Novi Sad Faculty of Economics in Subotica
Position
  • Teaching Associate
Education
October 2020 - October 2021
University of Novi Sad Faculty of Economics in Subotica
Field of study
  • Marketing

Publications

Publications (2)
Conference Paper
Considering the constant improvement of technological possibilities, there is no doubt that the Internet has been gaining the title of one of the most attractive channel of direct interactive marketing. Regardless, certain weaknesses are attributed to digital medias, whose power results in a negative impact on consumer's attitudes. In line with tha...
Preprint
Full-text available
The sector that has suffered the highest market turbulence caused by the COVID-19 pandemic is the retail sector. Evidence for this can be found in the great shocks on the demand side, primarily for essential products necessary in conditions of self-isolation and quarantine. The principal question is whether the sharp increase in demand, restriction...

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