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Introduction
Publications
Publications (14)
Large language models (LLMs) have demonstrated their potential in social science research by emulating human perceptions and behaviors, a concept referred to as algorithmic fidelity. This study assesses the algorithmic fidelity and bias of LLMs by utilizing two nationally representative climate change surveys. The LLMs were conditioned on demograph...
In recent decades, significant transformations in audience characteristics and the media environment have necessitated a reassessment of audience analysis. Communication scholars have increasingly recognized the value of utilizing digital traces as valuable resources to understand audience behaviors. This research presents a comprehensive review of...
The segmentation analysis, based on a nationally representative survey of 4,619 Indian adults, identified four unique global warming audiences in India: The Alarmed, the Concerned, the Cautious, and the Disengaged. The majority of the Indian population are Alarmed (54%) – the group most aware and convinced of the reality and danger of global warmin...
Despite the popularity and efficiency of dictionary-based sentiment analysis (DSA) for public health research, limited empirical evidence has been produced about the validity of DSA and potential harms to the validity of DSA. A random sample of a second-hand Ebola tweet dataset was used to evaluate the validity of DSA compared to the manual coding...
In the United States, federal and local governments have attempted to contain the spread of Coronavirus Disease 2019 (COVID-19) by implementing a variety of policies such as stay-at-home orders and mask mandates. Perceptions can influence behaviors; therefore, it is important to understand how people perceive the stringency of COVID-19 policies, wh...
Scholars have long investigated fear appeals as a way to improve persuasive messages, yet we still lack understanding regarding the role of cultural orientation in relation to fear appeals. In the current study, we investigate how individual self-construal influences responses to culturally reflected fear appeals in the context of smoking cessation...
Guided by previous research on the role of embodiment in virtual environments, this study aimed to investigate the potential effects of using human-like (compared to robotic) virtual hands on work performances in the context of virtual reality (VR)-based teleoperation of high-risk machinery. A 2 × 2 mixed factorial design experiment (N = 74), with...
Big data analysis has the potential to advance theories and methods in social science. The power of big data does not only come from its large volume but also from its capacity to carry rich dimensions of information for statistical analysis. In this entry the temporal, semantic, and structural information embedded in big data is discussed, and the...
This study empirically investigates the design factors that could engender positive impacts on consumers’ user
experiences with respect to trust, attitude, and intent to purchase a product promoted in the virtual reality (VR)
e-commerce environment. Guided by previous literature, we specifically test the role of schema congruity due to the
design o...
This study aims to apply the concept of affordances (J. Gibson, 1979)to the context of immersive virtual reality (VR). As a first step, this study investigates users' visual orienting and exploratory behaviors while they navigate a virtual house indexed by their gaze on virtual objects, viewing time, and time spent in different rooms in the environ...
The present research explores how autonomous vehicle voice agent (AVVA) design influences autonomous vehicle passenger (AVP) intentions to adopt autonomous vehicles. An online experiment (N = 158) examined the role of gender stereotypes in response to an AVVA with respect to the technology acceptance model. The findings indicate that characteristic...
Social TV viewing is generally understood as a simultaneous act of watching TV and engaging in communication about the TV program with other TV viewers connected online. In response to the increasing popularity of this new TV viewing practice, the current study examined how individuals’ extrovert personality and loneliness influence social TV viewi...
