About
34
Publications
51,852
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
968
Citations
Introduction
Current institution
Additional affiliations
August 2006 - present
Publications
Publications (34)
In-store hoarding refers to shoppers taking possession of an item and keeping it for themselves while shopping although they are not sure whether or not to buy. We investigated the impact of perceived limited availability on in-store hoarding and purchases in the domain of a "here today, gone tomorrow" retail environment where merchandise availabil...
Although corporate social responsibility (CSR) appears to be mutually beneficial for companies and consumers, the modern marketplace has left both parties in vulnerable positions. Consumers are increasingly subjected to incongruent CSR messages such as greenwashing, while companies are trapped in a strategic positioning dilemma with regard to how t...
In-store hoarding refers to the practice of taking possession of an item and keeping it for themselves while shopping although they are not sure whether to buy or not. We examined theoretical links among in-store behavior, hedonic shopping value, and repatronage intention and a moderating role of fashion innovativeness in the impacts of the three f...
This article provides a comprehensive, interdisciplinary review of the extant literature regarding the gay and lesbian consumer market. Through the critical review of 38 scholarly, peer-reviewed articles, four primary streams of research are identified, and the significant findings and avenues for future academic inquiry are highlighted. Additional...
By analyzing retail news published between 2008 and 2011, we examined retrenchment and investment strategies employed by retailers in the U.S. in response to the Great Recession. We found four categories of retrenchment (store closings, buyouts, bankruptcies, and pull backs) and five categories of investment (market expansion, product development,...
This study examines the use of artificial intelligence (AI) in establishing an online store, highlighting the potential of AI to empower individuals with minimal experience in launching successful online ventures. Employing project-based learning, this study explores how AI can facilitate the entire process from idea generation to implementation. T...
Despite a growing trend in corporate social advocacy (CSA), public responses to a company’s stance on controversial issues have been understudied. Using an online survey targeting U.S. adults, this study examines the theoretical mechanisms underlying consumers’ multifaceted reactions to CSA using Dick’s stance on gun control as a specific case of C...
This study employs a hierarchical component model to examine reuse intentions among experienced carsharing service users in South Korea, focusing on how various perceptions of benefits and risks impact their decisions. It also explores the influences of self-efficacy, gender, and service usage experience on these perceptions and reuse intentions. F...
Prevalent human rights violations in supply chains have tarnished apparel retailers' reputations, heightening skepticism toward CSR communication. We examine the effect of labor-related CSR claim type (associative vs. substantive) on message credibility, skepticism, and retailer trust. Moreover, to determine whether CSR reputation plays a role in v...
College students exhibit high levels of sedentary time and/or poor lifestyle factors (e.g., poor sleep, stress, physical inactivity). It is unknown; however, in what domains college students spend their sedentary time and whether there are associations between sedentary time and these lifestyle factors. This study examined sedentary behavior of col...
We examined public reactions to the U.S. House vote to decriminalize cannabis at the federal level. Using Twitter data, we analyzed public sentiment, top hashtags used, and underlying themes in the discourse. Users with a wide range of profiles were engaged in this chatter, predominantly expressing positive sentiment with various thematic hashtags....
The COVID-19 pandemic and rising demand for transparency has heightened the importance of sustainability communications on social media to generate deeper stakeholder engagement. Although B Corporations (B Corps), businesses committed to the triple bottom line (TBL), could serve as a catalyst for sustainable development, little is known about how t...
Purpose
This study investigates drivers and dynamics of preferences for brand prominence among the Chinese little emperors (LEs) residing in the US, a unique but powerful consumer group with dual-cultural characteristics.
Design/methodology/approach
Using an online survey, the proposed model was tested with a convenience sample of the Chinese LE g...
We investigated international students’ stress-driven spending behavior by focusing on the psychological and behavioral consequences of the strains they experience during the adjustment process in the U.S. We found that certain adjustment strains significantly lowered international students’ self esteem, which further affected their happiness and e...
Very limited research addresses cultural change and consumer decisions in key emerging markets experiencing proliferation of Western brands and retail formats. This study fills the gap in the literature by investigating the role of need for distinctiveness and Western acculturation in shifting value perceptions of Western brands and Western retail...
We investigated international students’ stress-driven spending behavior by focusing on the psychological and behavioral consequences of the strains they experience during the adjustment process in the U.S. We found that certain adjustment strains significantly lowered international students’ self-esteem, which further affected their happiness and e...
Consumer buying motivations can be distinguished into three categories: functional, experiential, or symbolic motivations (Keller, 1993). Although prior neuroimaging studies have examined the neural substrates which enable these motivations, direct comparisons between these three types of consumer motivations have yet to be made. In the current stu...
This study examined students` perceived importance of the benefits derived from an international multi-course collaborative (IMCC) project and how these perceptions impact students` extrinsic and intrinsic motivations for using the project Facebook (i.e., perceived usefulness and enjoyment), attitude toward the project, and intent to participate in...
Purpose
– The purpose of this paper is to examine the range of realignment strategies employed by retailers in the USA in response to the 2008 economic recession.
Design/methodology/approach
– Following the grounded theory approach, National Retail Federation News Briefs published between 2008 and 2011 were analyzed by sorting them into thematic c...
Despite the increased attention to corporate social responsibility (CSR) and regulatory changes in recent years, little is known about how apparel companies are implementing and communicating CSR practices to their stakeholders. To fill the gap, this study investigated the range and strategies of leading apparel specialty retailers’ CSR practices a...
This study examined how student learning can be enhanced through a multidisciplinary collaborative project in the apparel merchandising and interior design curriculum. It investigated the relationships among students' perceptions (the importance of collaboration in the industry, course connections across disciplines, and cultural understanding), le...
While human crowding has been considered a driver of negative emotions, leading to unpleasant shopping experiences, other studies have found that it does not necessarily result in negative emotions but creates excitement in certain shopping contexts. To fill the research gap, this study investigates whether perceived competition mediates the relati...
Purpose
– The Indian retailing industry has undergone dramatic changes because of the government's recent liberalization in retail sectors along with the country's rapid economic development and emerging consumer groups with market power. Despite the increasing importance of India in the global market, little is known about apparel retail sectors i...
Biometrics is a new technology that authenticates an individual's identity via his or her unique physical or behavioural characteristics, such as the iris, fingerprints, hand geometry, voice and signature. Although its application is becoming pervasive in the public and private sectors due to the potential benefits of the technology, its adoption b...
This study assessed the five forces affecting the Indian apparel retail industry's competitiveness and discussed entry and expansion strategies for foreign retailers. Despite the rapidly changing Indian market since the deregulated FDI policies, research is lacking about competitive forces that determine the structure and success of the apparel ret...
Purpose
Buyers in China often communicate positive and negative purchasing experiences through word‐of‐mouth (WOM), which creates special problems and opportunities for marketers. Price mavenism, which is associated with price‐information searching and price‐sharing behavior, is often considered a negative dimension of price. The purpose of this pa...
This study raised scholarly inquiry about the construct of in-store hoarding and investigated the antecedents of in-store hoarding in the fast fashion retail environment. As the market becomes dynamic and volatile, more retailers are moving toward fast fashion by constantly delivering new products throughout the season. As a result, a product life...
Recent research has found that rather than being a uni-dimensional construct, price has a variety of underlying dimensions; these underlying factors can be categorized as positive and negative. Some consumers interpret price as an indicator of product quality or prestige. Higher price is thus associated with higher likelihood of purchase. Other con...
The purpose of this study to investigate a moderating role of fashion innovativeness in predicting in-store hoarding behavior and to extend the model proposed in Study I by examining shopping hedonism and repatronage intention collectively as consequences of in-store hoarding. The review of the literature indicates that there may exist signficant d...
