Sandra Dramićanin

• PhD student
• University of Kragujevac

Recognizing the importance of holding and presenting cultural events, it is important to point out certain aspects accompanying them. For creativity, design, visual effects, conceptuality, and identity to be expressed, and cultural events to be presented adequately to attract a wider audience, the bearers of cultural tourism and creative industries...

European integration represents the process through which European states are connected through legal, social, political, industrial, economic, and cultural associations. This is achievable with the help of the European Union and its regulations. Member countries support the values of the European Union and believe it is necessary to expand and str...

Modern electronic media, as a technologically revolutionary way of transmitting information, refers to various types of digitized media through which digital texts, images, sound, and entire virtual constructions are transmitted. Modern media are easily accessible, and characterized by interactivity, personalization, accessibility, and variety. Thi...

We have witnessed that social networks play a big role in modern society and influence their users. Through social networks, potential users research past experiences and ratings and thus make decisions about using certain products or services. This paperwork investigates how social media and influences impact the decision of potential guests to vi...

Intellectual capital is an economic category that includes tangible and intangible elements crucial for achieving and maintaining competitiveness in the modern travel market. Intellectual capital arises from the application of knowledge to create new value. Business performance includes all the company's effects in various aspects of business in a...

This study aimed to analyze the effect of internal communication on employee job satisfaction and commitment depending on the generation to which an employee belongs. Nowadays, when organizations function with multigenerational employees, all employees must communicate and cooperate in a certain way, to achieve set goals and overall benefits. There...

Zadovolјstvo poslom i organizaciona posvećenost su od posebnog značaja za zdravstvene organizacije, imajući u vidu da su medicinske sestre glavni stub efikasnog sistema zdravstvene zaštite. U tom smislu, svrha ovog istraživanja je da ispita uticaj zadovolјstva poslom na posvećenost medicinskih sestara. Istraživanje je sprovedeno u prvoj polovini 20...

Social media is becoming an essential source of travel information for potential travelers. By using the functions of social networks, identifying the target audience, and creating exciting content, tourism offer holders can promote the offer and activities to a broader audience and cultivate meaningful relationships with potential and loyal users....

The quality of service is one of the key assumptions of a sustainable and profitable business in the hotel industry. On the other hand, employees as direct providers of hotel services have a direct impact on the perceived quality of service. Establishing a relationship between job satisfaction and perceived intangible service quality is of great im...

The aim of this research is to examine factors (price perception, food quality, staff quality and physical environment quality) that can affect guest satisfaction in restaurants in the Republic of Serbia, as well as the impact of satisfaction on guest loyalty. The theoretical model includes hypotheses, which are detailed and tested in the paper. Th...

After drastically changing the global tourism and hospitality industry, the current pandemic made hotel companies better understand the new situation and begin to adapt to new market developments. The hotel industry has made significant advances and changes in its business to guarantee the health and safety of guests. This research aimed to examine...

As COVID-19 pandemic has left great consequences on all economic activities, social media has served as a vastly helpful communication tool for most industries, including tourism. The spa destinations are trying to attract tourists by changing the way of using social media while adapting to the new situation. The aim of this paper is to analyze the...

According to the duration of the health crisis caused by the COVID-19 virus, this study examines Serbian tourists’ perception of risk (travel risk, destination risk, health and psychological risk, and financial risk) in two different periods of the crisis. The collection of primary data was performed using the questionnaire technique, and the resea...

III naučno-stručna konferencija "Digitalni mediji u funkciji održivog razvoja kulturnog nasleđa“ Sremski Karlovci, 1. oktobar 2022.

Defining rural areas is not an easy task. They are defined differently in different countries and different criteria have been used in the past. The territory of the Republic of Serbia represents a distinctly rural area with a significant participation of the rural population. In the past, rural development policy has been mar-ginalized and viewed...

Ruralni turizam poslednjih godina beleži konstantnu stopu rasta u svetu. Tražnja za jedinstvenim i neistraženim predelima je u stalnom porastu, naročito nakon pandemije korona virusa. Turisti su željni novog i avanturističkog doživljaja, kao svojevrsnog povratka u prošlost i svojim korenima. Republika Srbija raspolaže značajnim potencijalima za raz...

The process of demographic transition in the Republic of Serbia, visible through the decades-long trend of a declining population and declining working population, seriously jeopardizes the country's strategic development plans. The aim of this paper is to identify the basic dimensions of pronatality and migration policy through the complexity of p...

Savremeno tržište i način života zahtevaju inovacije, konstantvno pri-lagođavanje i nove načine prezentacije kulturnog nasleđa. Informaciono-komu-nikaciona tehnologija je u velikoj meri doprinela osavremenjavanju prezentaci-je kulturnog nasleđa, kako bi pružila impresivno iskustvo posetiocima i proširilanjihovo znanje o kulturnom nasleđu. Sa druge...

The aim of this research is to examine the relationships between the factors of job satisfaction (pay, promotion, supervision, fringe benefits, contingent rewards, operating procedures, co-workers, nature of work and communication) identified by Spector and the organizational commitment in travel agencies in Serbia. The survey was conducted during...

Abstrakt: Upravljanje ljudskim resursima je ključan element svake moderne organizacije. Preduzeća iz oblasti medija koja su na vreme uočila važnost ulaganja u ljudske resurse sada koriste benefite takvih odluka u smislu visokog rejtinga i povećanog profita. U savremenim uslovima poslovanja medija, koje karakterišu brze promene i kontinuirano uvođen...

The aim of the research is to observe the influence of internal service quality and employee satisfaction on organizational commitment of employees in travel agencies. A sample of 150 respondents employed in travel agencies in Serbia was surveyed in April 2020, using the questionnaire technique and validated instruments: a modified SERVQAL model, J...

The research purpose is determination of the differences in Serbian tourist's perceived risk, during the COVID-19 health crisis, according to travel intention and destination of travel. In order to accomplish an analysis of differences between risks (travel risk, destination risk, health risk, financial risk), risk scores were calculated using conf...

The purpose of this study is to examine the impact of Serbian tourists' risk perception on their intentions to travel during the COVID-19 pandemic with the control of socio-demographic characteristics. This research was conducted in the period from 18 May until 24 May 2020, on a sample of 348 respondents, through an online questionnaire. The princi...

Culture is an important element of a destination tourist product, and tourism is an apparatus for meeting the various cultural needs of tourists. The relationship between culture and tourism contributes to the support of the cultural sector, innovation, creativity, the image of the destination and the social connection between tourists and the loca...

Authentic leaders are people who are aware of themselves and own capabilities, who respect other people's opinions, perspectives and attitudes (about business and them as leaders), who are guided by high moral principles and practice transparency in business and communication with other employees. The aim of this research is to show are the women l...

The issue of rural tourism service quality does not retain a sufficiently important place in the existing domestic and foreign literature. The purpose of this research in service quality, which is an important initiator of tourist satisfaction and loyalty in rural tourism. The survey was conducted at the beginning of 2020 using a questionnaire-base...

Култура представља важан елемент туристичког производа једне дестинације, а туризам апарат подмиривања различитих културних потреба туриста. Веза културе и туризма доприноси подршци сектора културе, иновативности, креативности, имиџу дестинације и социјалној повезаности између туриста и локалног становништва. У данашње време немогуће је замислити ф...

The aim of this research is to measure the perception of services quality in rural tourism in the Republic of Serbia using the RURALQUAL scale, and to determine its factor structure as well. The research was conducted during January and February 2020, using the questionnaire technique, on a sample of 298 respondents. The findings of the descriptive...

Abstract: Employees or human resources play a central role in the hotel industry. The quality of hotel employees' work depends primarily on their job satisfaction. This has directed the subject of the research in this paper to examine the key factors of employee satisfaction in the hotel industry. The survey was conducted using a questionnaire-base...

Authentic leadership is the highest and most powerful level of leadership. An authentic leader is expected to create an atmosphere of security, loyalty and trust among members of the organization. Only under these circumstances can an individual and group within the organization progress. An authentic leader places his interest in the last place, a...

With its uniqueness and openness for other cultures, Serbian culture is built upon a rich heritage and notable achievements. Thus, it has left a mark outside of the country’s borders. The Slava was inscribed on the UNESCO Representative List of the Intangible Cultural Heritage in Paris. This occurred during the ninth session of the Intergovernmenta...