Sandra Diehl

Sandra Diehl
Alpen-Adria-Universität Klagenfurt · Department of Media and Communication

Professor

About

138
Publications
35,445
Reads
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Introduction
Sandra Diehl currently works at the Department of Media and Communication, Alpen-Adria-Universität Klagenfurt. Sandra Diehl does research in Health, CSR and Intercultural Communication, as well as in Communication and Media. One of her current projects is 'Convergence and Mediatisation.'

Publications

Publications (138)
Article
Full-text available
Objective: Social media fitness influencers are evolving into a new digital form of health communicators whom consumers might turn to for assistance with more physical activity and exercise at home, especially in the current COVID-19 crisis. Drawing from source credibility theory, social cognitive theory, protection motivation theory and literature...
Article
Purpose. Transformative value is a central tenet of transformative service research (TSR) because it affects individual and community well-being, quality of life, and sustainability. Although transformative value plays a significant role in well-being, the literature suffers from a lack of sound interdisciplinary conceptual frameworks that delineat...
Article
Full-text available
In recent years, the Internet of Medical Things (IoMT) has gained momentum. This development has only been intensified by the current COVID-19 crisis, which promotes the development of applications that can help stop the virus from spreading by monitoring people’s movements and their social contacts. At the same time, it has become increasingly dif...
Chapter
This volume offers a wide range of insights into current media reception and effects research on the topic of ‘sustainability’. The contributions it contains deal with how this topic is communicated and negotiated on (social) media, how various message and context features affect sustainable behaviour, and what role established and ‘new’ actors—suc...
Article
Information and communication technologies (ICTs) evolve rapidly, and employees perceive ICTs as both resources and demands. Based on the job-demands-resources model, we develop an ICT demands-resources model to analyze how employees’ perceptions of ICTs impact burnout, work-family balance and job satisfaction. Three surveys of employees were condu...
Chapter
In recent years, the concept of Corporate Social Responsibility (CSR) has begun to resonate with consumers throughout the world. Stemming from growing consumer pressure.
Article
Full-text available
(1) Background: Increasing stress levels at the workplace constitute a concerning organizational trend, challenging not only employees but also organizations alike, as it is in most instances associated with increasing workloads. In consequence, employees have started to demand that organizations begin to accept responsibility for their health and...
Article
Full-text available
Based on culture identity theory and schema theory, we investigate how model ethnicity influences the perception and effectiveness of potentially offensive nudity advertising in Asia and Western Europe. Study 1 with 5,193 ad evaluations by 1,731 subjects from two countries shows that the overall perceived offensiveness in nudity advertising was hig...
Chapter
As part of the United Nations’ Sustainable Development Goals (SDGs), the topic of health has been put on the global agenda. Out of the 17 SDGs, the UN introduced goal number 3 with the purpose to “ensure healthy lives and promote well-being for all at all ages”. As a consequence, health is perceived as an essential part of sustainable development....
Chapter
The third goal of the United Nations Sustainable Development Agenda aims to ensure individual's wellbeing and a long and healthy life. As such, health is perceived as an essential part of sustainable development. While progress has been made over the past decades, far too little attention has been paid to misdiagnosed and rare diseases. In the cont...
Article
This study uses evolutionary psychology to examine how the use of disease appeals affects unhealthy behavioural intentions among consumers with different life-history strategies (LHS). Do they invest more resources in survival (slow strategists) or more resources in reproduction (fast strategists)? The results of two experimental studies indicate t...
Article
In the network society, the topic of gender has received considerable attention on behalf of researchers. Even though technology is claimed to be gender‐neutral, reality is different as women and men have been found to fundamentally differ from one another on a very basic level, for example, as far as their communication patterns are concerned. Hen...
Article
The topic of gender‐role portrayals in advertising has received considerable academic interest and has been subject to much debate—increasingly also from a cross‐cultural perspective. An aspect that has repeatedly been taken up concerns gender stereotyping, stressing certain beliefs that are found to be attributable especially to men or women. Aspe...
Chapter
Worldwide, companies should give due care to managing stakeholders’ perceptions and reactions to business practices pertaining to Corporate Social Responsibility (CSR). A basic belief underlying this sea change in corporate action and thinking is that if done right, CSR can generate “win–win opportunities” for companies, the environment, and stakeh...
Chapter
The third goal of the United Nations Sustainable Development Agenda aims to ensure individual's wellbeing and a long and healthy life. As such, health is perceived as an essential part of sustainable development. While progress has been made over the past decades, far too little attention has been paid to misdiagnosed and rare diseases. In the cont...
Chapter
Digital health technologies are driving change toward a more individually centered, self-responsible, and empowered healthcare (Banos et al., 2016). With a mHealth market share of 6.7%, mHealth offers a vast array of applicability, e.g., remote monitoring, diagnosing symptoms, consulting doctors, and complying with treatment regimes (Statista, 2017...
Article
Based on persuasion knowledge theory, attribution theory, and a qualitative investigation of authenticity, this study investigates employees' CSR authenticity evaluation in four CSR domains (customer-, employee-, environment-, and philanthropy-oriented). Four antecedents of employees' CSR authenticity evaluation are examined: the evaluation of CSR...
Conference Paper
We examine how gender of social media fitness influencers impacts males’ versus females’ intentions to perform the promoted physical activity. Drawing from source effects research, social cognitive theory, and literature on gender, we develop a conceptual model that analyzes the impact of social media fitness influencers’ trustworthiness, expertise...
Chapter
Der Aufbau von erfolgreichen Marken-Erlebniswelten wird vor dem Hintergrund der heutigen Markt- und Kommunikationsbedingungen immer wichtiger, um die Marke eindeutig und nachhaltig in der Gefühls- und Erfahrungswelt der KonsumentInnen zu positionieren. Zuerst erfolgt eine Beschreibung der Bestandteile, Funktionen und Wirkungen von Erlebniswelten. I...
Article
Full-text available
Drawing on signaling and social identity theories, we analyze how liking of the company’s CSR advertisements, message credibility, and cause-company fit influence employees’ evaluation of their organization’s CSR engagement and how this relates to employees’ job satisfaction, organizational pride, and word-of-mouth about CSR. CSR is analyzed in fou...
Conference Paper
In this paper, we rely on evolutionary psychology to examine how the use of lethal (threatening survival) versus reproductive (threatening reproduction) disease appeals affects smoking intention among consumers with different life history strategies. The results of two experimental studies indicate that smoking intention varies as a function of the...
Article
We explored the use of different advertising appeals in breast cancer detection messages. We analyzed the extent to which emotional appeals were applied in advertisements that promoted two forms of breast cancer detection behaviors: breast self-examination (BSE) and mammographic screening. Findings of a content analysis of 456 breast cancer-related...
Article
This investigation seeks to explore the role of Humane Orientation (HO) – one of the cultural dimensions outlined in the GLOBE framework – in responses to advertisements containing corporate social responsibility (CSR) messages among consumers in Japan and the U.S. The academic literature examining Japanese consumer responses to CSR messages in mar...
Chapter
Concerns for social and environmental engagements on behalf of businesses are on the rise globally; as a result, the concept of Corporate Social Responsibility (CSR) has evolved from an obligation (‘doing good to look good’) to a strategy (‘doing well and doing good’) (Nussbaum 2009). Moreover, CSR communication has to be made part of companies’ st...
Article
Given the increasing relevance of over-the-counter (OTC) drugs to individuals’ health and well-being, this study explores whether selected health variables, as well as consumers’ attitudes and skepticism towards advertising in general, influence their attitudes and skepticism towards pharmaceutical advertising. It extends previous research by build...
Chapter
According to the IMS Institute for Health, the global pharmaceutical market is expected to increase to USD 1.2 trillion in 2017 due to an aging population, unhealthy eating habits and lifestyles, as well as the increasing incidence of chronic diseases across the entire global population (Business Wire, 2013). The majority of investigations conducte...
Chapter
Um nachhaltige kommunikative Erlebnisse in der Marketingkommunikation zu erzeugen, bietet sich der Aufbau einer Markenerlebniswelt an. Der Aufbau von erfolgreichen Erlebniswelten mit dem Ziel, Marken langfristig in der Gefühls- und Erfahrungswelt der Konsumenten zu verankern und einen signifikanten Beitrag zur Lebensqualität der Konsumenten zu leis...
Presentation
Based on signaling and social identity theory, we analyze the impact of CSR communication, especially the liking of the company’s CSR advertisements, their message credibility, as well as their cause-company-fit, on employees´ evaluation of the perceived organizational CSR engagement and how this relates to employees´ word-of-mouth about CSR. Emplo...
Conference Paper
This study develops a conceptual model based on communicator research (trustworthiness, expertise, attractiveness, and homophily) and empirically examines if social media fitness influencers have a positive impact on users’ attitudes and behavioral intentions towards fitness workouts. Two stimuli, with a female and a male social media fitness influ...
Chapter
Over the past several decades, the pharmaceutical industry has risen in importance globally (IMS Health, 2013) and pharmaceutical marketers spend a significant proportion of their budgets on marketing their products (BBC, 2015; VOX, 2015). While the promotion of prescription drugs to consumers is limited to two countries (New Zealand and the US), a...
Chapter
Health communication has experienced a revival in the twenty-first century, which has been labeled the “health communication renaissance”. At the same time, public concern regarding social causes is on the rise. In response, pharmaceutical marketers have begun to publicly proclaim their support for social and environmental causes. Due to declining...
Article
Given the pharmaceutical industry's immense global importance, drug manufacturers are currently spending approximately one third of sales revenues on marketing their products. A neglected area of inquiry is pharmaceutical marketing's contribution to consumer empowerment. The present investigation proposes an Advertising-Empowerment-Model which was...
Conference Paper
This study investigates if listicles are an effective way to communicate health topics. Listicles have become popular in online media. By using two listicles and one article with different health topics, we show that especially a listicle with a soft health topic leads to better attitude, credibility, behavioral intention and memory than a listicle...
Chapter
This investigation set out to uncover whether CSR appeals socially and/or environmentally oriented efforts promoted as part of a corporation's advertising campaign present a fruitful strategy for pharmaceutical manufacturers. This study investigates whether consumers in the two countries are similar with regards to (1) attitudes toward CSR engageme...
Chapter
Due to the increased life expectancy and the adoption of unhealthy lifestyles in developed countries, cancer incidences are on the rise. Breast cancer is the most common cancer in women. Breast cancer mortality can be reduced if the disease is detected and treated early.
Chapter
We analyze recall and recognition of subtle and prominent brand placements that are placed in 2D, 3D, and 4D movie clips. In the 4D movie clip, the 3D film is enhanced with a product related ambient scent that is dispensed synchronized with the appearance of a prominent brand placement. Based on two cognitive theoretical approaches (limited cogniti...
Chapter
Concerns regarding health dominate the 21st century (Krisberg, 2004). Recent years have been characterized by a “health communication renaissance” (Bernhardt, 2004: 2051). Health communication refers to “any type of communication whose content is concerned with health” (Rogers, 1996: 15), addressing individuals and organizations with the goal of pr...
Chapter
Der Aufbau von erfolgreichen Marken-Erlebniswelten wird vor dem Hintergrund der heutigen Markt- und Kommunikationsbedingungen immer wichtiger, um die Marke eindeutig und nachhaltig in der Gefühls- und Erfahrungswelt der KonsumentInnen zu positionieren. Zuerst erfolgt eine Beschreibung der Bestandteile, Funktionen und Wirkungen von Erlebniswelten. I...
Book
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Fu...
Chapter
Corporate Social Responsibility (CSR) is becoming ever more important in today’s business world. For consumers, the knowledge that a company engages in CSR is increasingly a crucial factor in their decision-making. However, for consumers to know about CSR activities, it requires that companies communicate about their engagement to their stakeholder...
Chapter
The Internet has extended consumers’ possibilities for gathering information about products and services; for which online reviews serve as a valuable information source (Henning-Thurau et al., 2004; Cheung and Thadani, 2012; Lee et al., 2008). This is particularly true of the hospitality and tourism industries wherein products and services are int...
Chapter
Convergence is a trend that has gained an enormous amount of attention within the last years, especially within the media industry. The term is used to describe the growing together of formerly distinct functions, markets and fields of application, further changing the way companies operate. Due to those extensive changes, proven business models an...
Article
Brand placements in movies are common throughout the world. Within the last few years, 3D movie technology has experienced substantial growth in both cinemas and home entertainment. Furthermore, advanced cinemas also offer 4D experiences by adding scent, airflow or tactile stimuli to the 3D film. Based on the limited capacity model of information p...
Chapter
Fiske and Taylor (1991, p. 21) note that sex ranks alongside age as a “universal dimension for differentiating people.” Differentiation of the sexes occurs by assigning differing and non-overlapping traits and roles to the two genders. Perhaps nothing has transformed women’s lives in the last century more than the gender revolution. The empowerment...
Chapter
Um nachhaltige kommunikative Erlebnisse in der Marketingkommunikation zu erzeugen, bietet sich der Aufbau einer Markenerlebniswelt an. Der Aufbau von erfolgreichen, attraktiven Erlebniswelten mit dem Ziel, Marken langfristig in der Gefühls- und Erfahrungswelt der Konsumenten und Konsumentinnen zu verankern und einen signifikanten Beitrag zur Lebens...
Chapter
From A (Absolute Vodka) to V (Visa), marketers are increasingly launching global campaigns to promote their products and services to consumers in every corner of the planet (PR Newswire, 2007; corporate.visa.com, 2009). There appears to be ample evidence that standardized advertising is more feasible than ever before (Mueller and Taylor, 2011). The...
Article
Full-text available
Stress has become a mass phenomenon in the modern workplace. The use of information and communication technologies is beginning to receive greater attention in the context of occupational stress. An exploratory qualitative study was conducted to examine both stressors and benefits resulting from technologies among practitioners in the advertising,...
Chapter
This article directly compares the effects of emotional print advertisements and emotional Internet advertisements on consumers. In particular it analyses whether Internet advertising is able to convey emotions to the same degree as print ads. The study was carried out for two different perfume brands in Germany and France. The study shows that the...
Chapter
The authors develop a behavioral model for both virtual stores on the Internet and real stores. Through an empirical analysis, the effects of real and virtual store design are directly compared. A three-dimensional virtual store was specifically designed for this test and is based on the concept of one of the real stores. The behavioral model for b...
Conference Paper
Full-text available
The paper intends to investigate current university degree programs in numerous European countries and compare them with offerings in the United States with regard to their suitability to contemporary workplace requirements in the age of convergence. Recent trends in convergence, defined as the merging and growing together of previously distinct in...
Article
This investigation contributes to the advancement of international advertising theory by developing a model of cross-cultural consumer responses to humane-oriented corporate social responsibility (CSR) appeals in advertising and by testing it using structural equation modelling with data from six countries (Germany, Switzerland, Austria, France, US...
Article
Full-text available
Prior research has revealed that advertisements utilizing a global consumer culture positioning (GCCP) strategy more often adopt soft-sell (indirect and image-based) rather than hard-sell (direct and information-based) appeals. However, little empirical research has examined consumer preferences for soft-sell versus hard-sell advertising appeals in...
Chapter
Werner Faulstich beginnt seinen Band Grundwissen Medien (2004) mit einem zentralen Satz, der die Rolle der Medien in der heutigen Zeit äußerst treffend beschreibt: „Medien haben in unserer Gesellschaft als dominante Steuerungs- und Orientierungsinstanzen in allen Teilsystemen eine Schlüsselrolle“. Nicht umsonst haben sich Begriffe wie „Informations...
Chapter
The study examines the role of demographic factors (sex, age, education and children) on attitudes toward a print ad employing a humane-oriented appeal (CSR) in the United States, France, Germany and Switzerland. Results from a survey of 663 subjects in the four countries revealed that female consumers evaluated the ad significantly more favourably...
Chapter
Convergence is a ubiquitous phenomenon that cannot be imagined without as it has conquered daily and professional routines, leading to new forms of media and media usage. With changing media environments, also business demands and opportunities are constantly changing and in need for adaptation. Taking this convergent environment as a starting poin...
Book
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business pr...