Sandeep Vij

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Verified

Sandeep verified their affiliation via an institutional email.

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• Ph.D.
• Professor (Associate) at DAV University

Purpose This study aims to analyze the effect of organizational context on Entrepreneurial Orientation–Business Performance (EO–BP) relationship by drawing a sample from India. Design/methodology/approach This firm-level study uses a cross-sectional research design. A personal survey of key informants, one each from 500 North Indian firms, has bee...

Purpose This paper aims to develop and validate a comprehensive scale for measuring consumer perceptions towards social commerce (S-Commerce). With the growing prominence of social media platforms in electronic commerce (e-commerce), understanding consumer perceptions and attitudes is essential for businesses and researchers alike. Design/methodol...

This study aims to identify the dynamic capability of sustainable companies in the Indian financial services industry. It uses a mixed-method approach. Based on a qualitative content analysis of sustainability reports of companies in the Nifty Financial Services Index between 2013 and 2018, and rating of the companies for sustainable business perfo...

While the resilience and success of family businesses in India has been remarkable, there have been no efforts to measure the mindset of the owner-managers of such firms. This study seeks to develop and test a scale to measure the entrepreneurial mindset in family firms. For this, a sample of 426 key informants (second and third-generation family b...

Customer loyalty is the continuous emotional relationship between the customer and the service provider. Loyalty is established through repeated positive experiences that a customer has with the company, which creates a sense of trust and reliability.Word of mouth is a powerful tool for any business, as it can either make or break a company's reput...

This study aims to identify the dynamic capability of the most sustainable company in India's metal industry that sets it apart, resulting in sustainable business performance. The study uses a mixed-method approach. Based on a content analysis of sustainability reports of 15 companies in the Nifty Metal Index between 2013 and 2018 and rating of the...

Purpose- This firm-level study is based on a primary survey of 235 key informants from the manufacturing and service organizations of small and medium enterprises (SMEs) in the State of Punjab, India. It empirically tests the relationship between strategic entrepreneurship and competitive advantage. Design/methodology/approach- The study adopted a...

Purpose- This firm-level study is based on a primary survey of 235 key informants from the manufacturing and service organizations of small and medium enterprises (SMEs) inthe State of Punjab, India. It empirically tests the relationship between strategic entrepreneurship and competitive advantage. Design/methodology/approach- The study adopted a c...

Purpose The aim of this paper is to provide a unique perspective on entrepreneurship by examining how different ways of understanding entrepreneurial orientation (EO) affect business performance (BP). The study uses a five-dimensional approach to understand EO’s relationship with BP. Design/methodology/approach A personal survey of key informants...

This study aims to identify the potential areas in case-based M&A research that can be studied using case-study research method. The review focuses on case-based M&A research articles published from 1985 to 2022. It has used a systematic review method to shortlist one hundred and four (104) case-based research articles published on issues related t...

Digital marketing has become a crucial aspect of modern business strategies, offering organizations a more efficient and targeted way to reach their audience in an increasingly digital world. As the marketplace evolves, businesses must adapt their marketing practices to engage with consumers through digital platforms. This paper provides a comprehe...

The concept of a hybrid workplace, blending remote and in-office work arrangements, has gained prominence, particularly due to the COVID-19 pandemic. While this model offers flexibility and adaptability, it also presents challenges in maintaining productivity, employee morale, and organizational culture. This paper introduces the construct of "Effe...

This paper delves into the social media marketing practices of Indian companies across various sectors by analyzing the content shared on platforms like Facebook, YouTube, and Twitter. With social media evolving as a critical medium for businesses to interact with consumers, the study explores the effectiveness of these companies' strategies in eng...

Social commerce (s-commerce) has become an integral part of the e-commerce landscape, particularly in emerging markets like India. This study investigates the key determinants influencing consumer behavior in social commerce within the Indian context. Utilizing a descriptive research design, data was collected from 214 respondents who are active us...

This research explores the legal and ethical issues encountered in the fast-evolving domain of social media and digital marketing. With an increasing reliance on digital platforms for business promotion and consumer engagement, significant challenges around privacy, copyright, and defamation have surfaced. This paper investigates both consumer and...

This study investigates the beliefs, attitudes, and behaviors of Indian consumers toward different forms of online advertising, including mobile, email, website, and social media advertising. Using a sample of 200 online media users, the study employed descriptive and causal research design to assess how consumer beliefs influence attitudes toward...

This paper reviews the dynamics of E-Procurement, focusing on its development, adoption, and implementation worldwide. As E-Procurement has become an essential aspect of information and communication technology, its evolution has significantly impacted both public and private sector organizations. This review captures the journey of E-Procurement f...

Purpose The purpose of this study is to investigate the dimensionality of the market orientation (MO) scale. Design/methodology/approach This is a firm-level study. A purposive sample of 400 firms (with 2–3 key informants from each firm) has been taken to study the MO of the firms. The psychometric testing of the MO scale was done using explorator...

The concept of "business as a value creation machine" is essential for understanding how enterprises identify unfulfilled needs and create innovative solutions for customers and stakeholders. This conceptual paper explores how businesses can use the Business Model Canvas as a blueprint for value creation while achieving sustainable competitive adva...

Satisfied customers are more inclined to maintain and expand their relationship with the supplier. Repurchase intentions are positively correlated with customer satisfaction. In the intensely competitive financial services industry, this study aims to determine the relationship between customer satisfaction (CS) and repurchase intention (RPI). The...

The incubation process plays a critical role in nurturing startups and fostering entrepreneurship, serving as a catalyst for innovation and economic development. Understanding the factors that contribute to incubation success is essential for both incubator management and emerging ventures. This chapter explores various theoretical foundations that...

This paper examines the role and significance of Knowledge Management (KM) in Higher Education Institutions (HEIs). In today's knowledge-driven society, KM has emerged as a key factor for organizations, including HEIs, to maintain competitiveness and effectiveness. This study explores the theoretical frameworks, practical implications, and orientat...

Family businesses are a significant component of the global economy, contributing to employment, wealth creation, and socioeconomic development. This study examines the challenges and dynamics faced by family businesses in Ludhiana's cycle industry, exploring critical issues such as decision-making, succession planning, conflicts, governance, and p...

This study investigates the dynamics of family business management in Kashmir, focusing on the power structure, experience patterns, key issues, and the impact of family culture on business performance. Using a purposive sampling technique, data was collected from 200 family businesses across four industries: Apple, Handicraft, Sports Goods, and To...

In today's highly competitive environment, organizations face the challenge of attracting, developing, and retaining a talented workforce to achieve a sustainable competitive advantage. This paper explores how transformational leadership plays a crucial role in talent management by fostering an environment that nurtures the growth, engagement, and...

Business incubators (BIs) play a crucial role in fostering entrepreneurial ecosystems worldwide. Despite their importance, a comprehensive theoretical framework for measuring incubator performance is notably absent in the existing literature. This paper aims to address this gap by synthesizing the literature on business incubation to propose a robu...

This paper aims to explore the relationship between service quality and student loyalty within Higher Education Institutions (HEIs). It seeks to identify the key determinants that influence student loyalty and examines how service quality plays a pivotal role in fostering this loyalty. A systematic review of existing literature was conducted, analy...

This study explores the impact of workplace spirituality on the ethical behavior and performance of salespeople in the insurance industry. As employees increasingly seek meaning, purpose, and fulfilment in their work, workplace spirituality has emerged as a significant factor influencing job satisfaction and ethical decision-making. Using an explor...

This paper examines high-profile cases of corporate misconduct, focusing on companies that failed due to unethical practices and financial fraud. Through an analysis of twelve prominent scandals during 2000-2020, including Enron, WorldCom, Parmalat, and Theranos, this study highlights key themes such as the lack of transparency, weak internal contr...

Purpose The study aims to test the relationship between innovation orientation (INO) and business performance. It also explores the moderating effect of firm size on the relationship between INO and business performance. Design/methodology/approach A purposive sample of 278 firms (manufacturing and service) was taken from the National Capital Regi...

This chapter explores the concept of dynamic capability and its significance in gaining sustainable competitive advantage. In today's fast-paced and ever-changing business environment, firms need to develop capabilities that enable them to adapt, innovate, and respond to changing market conditions, customer needs, and technological advancements. Dy...

This paper explores the integration of knowledge management and learning organization concepts, examining their interconnectedness and their role in enhancing organizational performance. The paper delves into the KM processes, including Nonaka and Takeuchi’s SECI model, which outlines four modes of knowledge creation: socialization, externalization...

This study aims to operationalize and validate the strategic entrepreneurship model proposed by Ireland et al. (2003), exploring its role in fostering sustainable competitive advantage. By conceptualizing strategic entrepreneurship as a multi-dimensional construct—comprising entrepreneurial mindset, culture and leadership, resource management, and...

Business incubators are crucial mechanisms that support the growth of new entrepreneurial ventures by providing them with essential services such as management guidance, technical advice, rental space, networking, marketing, and financial assistance. This chapter explores the evolution, functions, and success factors of business incubators, tracing...

This research paper explores corporate rebranding practices in India. The research paper explores corporate rebranding practices within the Indian context, analyzing 18 case studies of prominent Indian companies that underwent significant rebranding exercises between 2004 and 2014. The paper examines why companies rebrand, whether proactively or re...

Emerging economies provide enormous potential for development and innovation, and they are increasingly acting as major forces behind the rise of the world economy. These marketplaces do, however, present some difficulties, including unstable political environments, complicated regulations, and quickly shifting consumer tastes. The notion of Sustai...

This study explores the connection between leadership styles, employee satisfaction, and organizational effectiveness. The research focuses on two main leadership styles, transformational and transactional, and evaluates their direct impact on employee satisfaction and organizational effectiveness in various sectors, including banking, insurance, r...

Service quality is a pivotal factor influencing customer satisfaction, loyalty, and overall business success in today's competitive service industries. This paper reviews various models and frameworks developed to measure service quality across diverse sectors, including banking, hospitality, healthcare, and education. Prominent models such as Grön...

This study attempts to discover the effect of Customer Loyalty (CL) on Business Performance (BP) especially in the financial service sector. For the current study a purposive sample of more than 450 respondent customers from the banks and insurance industry (both public and private) were taken from the Union territory i.e. Chandigarh and from vario...

This chapter explores the jewellery buying behaviour of working women in Punjab, with a particular focus on the preferences between branded and non-branded jewellery. The study examines the factors influencing jewellery purchases, such as brand awareness, fashion trends, investment preferences, and social influences. The analysis is based on data c...

The present study tests the association between the dimensions of Knowledge Management Orientation (KMO) and Entrepreneurial Orientation (EO). The study was conducted on the manufacturing and service sector from the National Capital Region and the state of Punjab, India. Survey method was followed and a purposive sample of 276 key informants (senio...

The objective of the study is to test the relationship between knowledge management orientation (KMO) and business performance (BP). KMO is a higher-order construct consisting of three second-order constructs: learning orientation (LO), knowledge sharing orientation (KSO), and information technology orientation (ITO). The paper explores the mediati...

This conceptual paper proposes a relationship between Communities of Practice (CoP) and business performance; through social capital. Suggesting that communities of practice construct is grounded in social learning theory, the paper explains how social capital is derived from CoP. It further develops the linkages between social capital and business...

Holcim and Lafarge merged on 7th April 2014, to form a cement giant which dominated the cement industry worldwide with its presence in 90 countries owning 168 plants and having 386 million tons per annum of cement producing capacity. The deal was struck by swapping 9 Holcim shares for 10 Lafarge shares. The aim of the merged entity was to be on top...

This paper discusses the process and challenges of developing and executing a digital advertising campaign. It delves upon the intricacies and relevance of email campaign, blogging, social media campaign, content marketing, search advertising, banner displays and search engine optimization (SEO) in the overall digital advertising campaign. The disc...

This paper discusses the use of business simulation games in the strategic management domain. Business simulation games have many attributes of effective learning environments, as suggested by experiential learning theory (ELT) e.g. business simulation games include reflective observation and experimentation through iterative decision making, compl...

The paper reviews the literature on the interface between Corporate Governance (CG) and Mergers and Acquisitions (M&As). In particular, it aims to highlight the themes that have been explored by the researchers in the area of CG-M&A literature and to identify the potential areas of research in CGM&A. The review is based on CG-M&A research published...

Entrepreneurial orientation (EO) is a higher-order construct with innovativeness, proactiveness, and risk-taking as its dimensions. The objective of the study is to study the mediating role of knowledge management orientation (KMO) in the relationship between entrepreneurial orientation (EO) and business performance (BP). The personal survey was ad...

The Tata Group-an Indian multinational, salt-to-software conglomerate, dominated the Indian corporate world for over 149 years and was present in 100 countries across 6 continents. In 2016, CEO Cyrus Mistry was abruptly removed from his position after he had served the company for a period of four years. The turnover of Tata group during Mistry's t...

Knowledge as a resource provides a competitive edge to firms and ensures organizational success. This conceptual paper endeavors to study the importance of knowledge management in organizations; highlighting the need for capturing tacit as well as explicit knowledge. The paper underlines the significance of vast storehouse of covert knowledge posse...

Indian corporations have a major role to play in nation building because of their impact on the Indian stock market. Nation building is contingent on the sound principles of corporate governance, as corporate performance is dependent upon corporate governance practices. The objective of this paper is to examine the corporate governance issues that...

This review paper identifies the antecedents and consequences of customer loyalty and suggests a conceptual model. The paper identifies four dimensions (customer satisfaction, commitment, trust, and image) that potentially determine customer loyalty and four probable outcomes of customer loyalty (word-of-mouth, repurchase intention, price premium a...

This paper explains the rationale for introducing the moderating variables in the models built in business research to identify the causal relationships among the variables/constructs. The study is based on the search for moderating variables in business-related research published during the last 36 years (1980- 2016), available in online databases...

Motherson Sumi Systems Limited (MSSL) has grown dramatically in the last 15 years. It was established in 1986 in partnership with Sumitomo Wiring Systems, Japan. Motherson Sumi Systems is one of the leading manufacturers of automotive wiring harnesses and mirrors for passenger cars. It is also a leading supplier of plastic components and modules to...

Frugal innovation has been explored, discussed and showcased in the form of case studies and short documentaries over the last 7-8 years. However, underlying conceptual framework and underpinnings for frugal innovation appear to be lacking in the academic literature. This paper is an endeavor to crystallize frugal innovation construct by providing...

Information Technology (IT) orientation is the firm’s capability to effectively manage and use information. This study examines moderating role of firm size in the relationship between IT orientation and business performance. This firm level study has been conducted on a cross-sectional purposive sample of managers from manufacturing and service or...

Purpose – The purpose of this paper is to operationalize the subjective measures of business performance and assessing their justification for use in place of objective measures of business performance. Design/methodology/approach – The study is based on a sample survey of 171 companies listed on Bombay Stock Exchange, India. A cross-sectional des...

This paper examines the moderating effect of firm age on relationship between knowledge sharing orientation and business performance. Convenience sample of 274 firms from manufacturing and service sector was taken as sample for the study from National Capital Region (NCR) and Punjab State of India. The survey questionnaire was administered to the m...

We have investigated the role played by organisational and environmental factors in innovativeness and business performance relationship. The study is based on a purposive sample of 168 key informants (senior level managers in decision-making roles) from Indian firms. For data collection, we developed scales to measure innovativeness and business p...

The purpose of this study is to measure the relationship between learning orientation of firms and their business performance. It also explores the moderating effect of firm size on relationship between learning orientation of firms and their business performance. The study was conducted on manufacturing and service sector firms from the State of P...

This review paper delves deep into the roots of entrepreneurship literature, explores the different perspectives on the conceptualisation of the constructs ‘entrepreneur’ ‘entrepreneurship’ and ‘entrepreneurial orientation’. Based on the extant literature, the paper suggests the appropriate definitions of these constructs. The paper concludes with...

This study clarifies the association of entrepreneurial orientation with the diverse characteristics of a firm. Descriptive, cross sectional research design has been adopted in a survey of 457 key informants from Indian organizations. Second order CFA has been used for the measurement of the uni-dimensional entrepreneurial orientation construct. Ch...

The gloomy picture of the society marked by erosion of moral values, growing number of corporate scandals, general environmental distrust leading to lack of faith in existing institutions, lack of harmony and happiness in daily living, increasing rates of depressions and sense of alienation-when everything sacred has gone amiss and profane has over...

This paper examines the moderating effect of firm age on relationship between knowledge sharing orientation and business performance. Convenience sample of 274 firms from manufacturing and service sector was taken as sample for the study from National Capital Region (NCR) and Punjab State of India. The survey questionnaire was administered to the m...

This study endeavors to find the impact of Knowledge Sharing Orientation (KSO) of business on its performance. Knowledge sharing orientation is one of the important dimensions of knowledge management orientation. A purposive sample of 300 key informants (CEOs, top level and middle level managers who were key decision makers in the organizations) fr...

This study examines the Entrepreneurial Drive (ED) of business students, explores the effects of demographics on the ED of students, and compares the level of ED among groups of students who have or who have not undergone some training on entrepreneurship. An ED Scale developed by Florin et al. (2007) was used to measure the ED of the students. The...

Attitude toward advertising is one of the main antecedents of attitude toward advertisements; which in turn affect the feelings of consumers about products or brands. The present study measures the public attitude toward advertising in general (Ag) as well as toward the ‘institution of advertising’ and ‘instrument of advertising’. The paper studies...

The need and importance of Business Incubation is amply emphasized in the recently drafted National Entrepreneurship Policy for India. Business Incubators have been widely promoted and supported in the developed countries. A lot of research has been conducted on various aspects of business incubation in other countries but research on business incu...

The paper presents the results of a study on social media experience of consumers and marketers in the State of Punjab. The study is based upon two parallel surveys - one for marketers (N=101) and another for consumers (N=211), conducted during the first quarter of 2012. Self developed questionnaire (request to fill online questionnaire was sent th...

The case looks at the social media marketing experience of Akash Gautam Training Solutions (AGTS). It covers many dimensions of using social media as an alternative and cost effective channel of communication. The case highlights the important considerations and tactics which can be used to leverage the power of social media. Students will relate w...

In the present day competitive world, brands are fighting for space in the minds of consumers. Though the traditional media of marketing communication like television, print media and outdoor media still contribute to a major chunk of the advertising budgets, yet they can not solely be relied upon to ensure reach to the target audience. Social Medi...

During the last decade, Competitive Intelligence (CI) has graduated from a simple data gathering exercise through industry/competitor analysis and has become a core capability for the strategic decision makers. Competitive intelligence is no more a tactical decision, it has strategic orientation and we find top management actively abetting the effo...

Consumer Segments based on psychographics is preferred over the traditional criteria of segmentation. Applying the Exploratory Factor Analysis, the study identifies the dimensionality of beliefs underlying attitude toward advertising in general (Ag). Hierarchical clustering and K-Means clustering has been used to identify the unique segments of con...

This paper is based upon an empirical study conducted to explore the ethical orientation of managers of insurance industry in India. The ethical position of insurance managers has been judged on the basis of ‘relativism’ and ‘idealism’ dimensions determining ethical ideologies as suggested by Forsyth (1980). The study tests the validity and reliabi...

Twenty five SME exporters of sports goods joined hands together voluntarily and created the Sports Goods Foundation of India (SGFI) in 1998 as an NGO. It is a non-profit making organisation committed to the prevention and rehabilitation of child labour in the sporting goods industry. Today SGFI membership consists of 33 manufacturers and exporters...

In this study, the domain specific framework developed by Verbeke et al. (2004) has been applied to identify the dimensionality of Emotional Competence (EC) skills of Indian salespeople. An effort has been made to identify the EC proficiencies of salespeople of India. A random sample of 480 salespeople (120 each from insurance, automobile, pharmace...

This paper identifies the belief dimensions for Indian consumers’ attitude toward advertising. A sample of 873 consumers including 458 males and 415 females has been drawn from North Indian States and Union Territories. The 28 belief statements in Pollay and Mittal Model of attitude toward advertising have been factor analysed (Principal Component...

This study investigates the role of microfinancing through Self-Help Groups (SHGs) in addressing financial inclusion and poverty alleviation. It explores the socio-economic impacts, operational frameworks, and challenges faced by SHGs in rural and semi-urban regions, with a specific focus on the Jalandhar district. The research is structured around...

The higher education sector in India is opening up. Government wants to increase the gross enrolment ratio from around 12% at present to 30% by 2020 and will need around 800 additional universities. For this, government is promoting private investment in higher education by allowing the setting up of private universities. The Lovely Group of Jaland...

Financial inclusion is the biggest challenge being faced by financial system in rural India nowadays; and lack in the rural financial infrastructural support is adding to the gravity of the situation. Micro Financing is seen as a probable solution to this challenge. It has been regarded as the win-win formula for the financial institutions as well...

Attitude toward advertising is one of the main antecedents of attitude toward advertisements; which in turn affect the feelings of consumers about products or brands. The present study measures the public attitude toward advertising in general (Ag) as well as toward the ‘institution of advertising’ and ‘instrument of advertising’. The paper studies...

The paper explains the concept of outsourcing and its manifestations. The origin, rationale and arguments for and against offshore outsourcing have been discussed. Indian experience as provider of outsourcing services and reasons for Indian success have been explained with a strong case for shift from low-end BPO services to high-end KPO services....

The integration of markets under WTO and consequent phasing out of quotas is posing opportunities as well as threats. An innovative and integrated strategy involving various stakeholders in the process of SMEs development is the need of the hour, to convert the threats into opportunities. The Small and Medium Enterprises (SMEs) face several common...

Based on the review of literature, this study identifies the knowledge management practices in organizational context. A Knowledge Management Orientation Model has been conceptualized and it is suggested that orientation of organisations toward knowledge management be assessed in terms of four variables – ‘innovation,’ ‘learning,’ ‘knowledge sharin...

An effective Knowledge management (KM) program can help a company foster innovation by encouraging the free flow of ideas, improve customer service by streamlining response time, boost revenues by getting products and services to market faster, enhance employee retention rates by recognizing the value of employees' knowledge and rewarding them for...

This paper conceptualizes the construct – ‘Knowledge Management Orientation’ and suggests that orientation of employees toward knowledge management practices be assessed in terms of four underlying variables - ‘Innovation Orientation’, ‘Learning Orientation’, ‘Knowledge Sharing Orientation’, and ‘Information Technology Orientation’. To measure the...

Depending upon the public opinion about the social, economic and ethical aspects of advertising, the marketers and the public policy makers should take different stances on how advertising should be treated. The study has analyzed in detail the public response to the issues like: ‘Targeting Children in Advertising’, ‘Use of Sex in Advertisements’,...

The purpose of this paper is to provide a review of literature on developments in entrepreneurship theory and emergence of Entrepreneurial Orientation (EO) construct. It also explores and presents the literature on the relationship between entrepreneurial orientation and business performance. Three models — the construct model, the EO-Strategy mode...