Sandeep Naharia

Sandeep Naharia
  • Doctor of Philosophy in Marketing
  • Scholar at BML Munjal University

Research Area: Advertising, Business Strategy, Consumer Psychology, Consumer Behavior, Climate Change, Sustainability

About

2
Publications
1,066
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Citations
Introduction
Senior Director/ VP, Marketing at Fortune Global 500 Companies and Conglomerates.
Current institution
BML Munjal University
Current position
  • Scholar

Publications

Questions

Questions (9)
Question
How can Biomimicry help innovate sustainable solutions?
Question
From homo sapiens to homo Major? Embedded robotics as the platform for transhumanist marketing
Question
Agrovoltaic energy can be a great ally in the fight against climate change, as well as an opportunity for development in rural areas
Question
Can equal global wealth distribution lead to immediate global peace ?
Question
Can marketing stop the war ?
Question
Bio Humans
Question
List
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Question
Radio doesn't have a rating point or a mechanism to measure the viewership in India(Bharat). Do you think we need a Universal Rating Point for Media in Bharat to measure the Audience Viewership.
While TV has TRP ratings and newspapers rely on IRS readership data, radio's dependence on an IRS-based system doesn't align with its needs.   Read more at: https://www.campaignindia.in/article/the-industry-must-embrace-the-obstacle-of-measuring-roi-in-the-era-of-performance/491416