Sanan Waheed Khan

• Doctor of Philosophy
• Researcher at Universiti Putra Malaysia

Arguably, journalistic practices should outline conflict reporting with a balanced approach to elicit non-violent responses. To date, no study has unfolded the coverage of the Indo-Pak potential war fueling “water dispute” by underpinning the theoretical notion of war and peace journalistic practices. Thus, drawing an analogy to war and peace journ...

This study's objective is to investigate the efficacy of brand communication activities carried out by large Malaysian corporations on social media platforms Facebook, Twitter, and Instagram by analyzing the message appeals, orientation, and customer reactions. The instructive message content received fewer responses than the interactive brand post...

Environmental degradation has become a significant challenge of our time, from the rising temperature emanating from the depletion of the Ozone layer, shrinking of forest reserves, flooding, and pollution, to man-made disasters that affect the environment. The world, especially the global south, including Africa (Nigeria), has continued to experien...

The COVID-19 pandemic has presented various challenges for journalism and the media in the Global South. In many countries, media outlets are struggling to cover the pandemic due to limited resources, weak infrastructure, and the impact of government restrictions on freedom of expression. During the COVID-19 outbreak, the media must acquire and dis...

Social media influencers promote ecotourism by sharing their personal experiences, opinions, and recommendations about eco-friendly destinations with their followers. Moreover, social media influencers can encourage their followers to adopt eco-friendly travel practices, such as reducing their carbon footprint, using public transportation, and stay...

The evolving tourism industry and increasing number of travelers are not only raising environmental concerns about tourism sites, but also posing challenges for local communities. In this scenario, the notion and agenda for sustainable tourism are widely criticized due to their limited scope and emphasis on creating a balance between economic and a...

Companies can use digital media to promote their goods or services on social media sites like Facebook, Instagram, and YouTube. From various viewpoints, several academics investigate the influence of various social media applications on consumer purchasing behavior from various angles. This study looks at how YouTube ads are used to build brand awa...

Guarding against an anti-science camouflage within infodemics is paramount for sustaining the global vaccination drive. Vaccine hesitancy remains a growing concern and a significant threat to public health, especially in developing countries. Infodemics, conspiracy beliefs and religious fatalism primarily fuel vaccine hesitancy. In addition, anti-v...

SM sites have helped spread information during a pandemic in a way that has never been done before in human history. However, when using SM platforms (SMP onwards) during a pandemic, there are many pros and cons. The development of vaccinations and other important medical advances are among the most notable in the world of healthcare. Their accepta...

Metaverse promises new frontiers in mobility, collaboration, and connectedness in a digital universe poised to digitize our world of workplace and marketplace. The current study aims to explore the effect of consumer neuroticism, parasocial relationships, social media influencers' credibility, and openness to Metaverse experience on the intention...

The COVID-19 outbreak has compelled the globe to utilize virtual learning on a global scale. The present issue is unparalleled in scope, even though online and distant learning have been employed to ensure educational continuity in the wake of earthquakes in the past. It's now possible to speculate on the long-term impacts of COVID-19 and how educa...

Purpose-The use of social media as a platform for performing marketing and advertising operations is growing in popularity. Advertisements on social media take up a significant amount of time, financial resources, and other organizational resources. However, there is always room for improvement in how businesses may develop advertising for social m...

A devastating epidemic known as COVID-19 wiped out decades worth of development in tourism industries throughout the world. The global tourist sector has been severely impacted by the COVID-19 outbreak. Technological innovation (e.g., virtual tourism) can help the travel industry meet its issues. During the pandemic in Malaysia, this study intends...

Journalism is entrusted with delivering high-quality information, not just for the truth but perhaps more significantly for peace. This research examines the role media plays in promoting peace,as shown by the personal experiences of media professionals. Research demonstrates that the media seems to have a vital role in encouraging positive peace b...

Celebrity endorsements create a magnitude of meaningful differences among luxury brands that subsequently generate skyrocketing sales fueled by celebrity-inspired consumer's confidence. The present study explores the impact of celebrity endorsements as a modern marketing technique on customers' purchase of luxury brands. Applying the signaling theo...

The worldwide COVID-19 epidemic has drawn the attention of researchers, civil authorities, and the general public on the practice of “panic buying,” which is defined as the excessive purchasing of certain materials—particularly food and hygiene-related products—in expectation of a scarcity. This phenomenon has been well-documented in the aftermath...

This paper investigates the role of social media in the development of Islamic branding and Ḥalāl marketing strategies. The proposed framework argues that Islamic branding has significant impact on Ḥalāl goods purchasing and repurchasing (hereafter PRP) decisions. It also studies the effects of social networks' satisfaction on the process of PRP of...

In times negative parenting practices are the main risk factor for antisocial aggressive behavior among youth, however in this context, there is dearth of research studies that investigates the influence of parenting styles and religious commitment among aggressive behavior of youth. Correspondingly, the purpose of this research to examine the infl...

Celebrity endorsement is widely used tool for marketing communication strategy. Taking into consideration the increasing role of celebrity endorsement our study examines three dimensions of celebrity endorsement, including trustworthiness, expertise and attractiveness, with mediating role of brand loyalty as predictors of consumer purchase intentio...