Samuel TickellUniversity of Münster | WWU · Institute of Sport and Exercise Sciences
Samuel Tickell
Doctor of Philosophy
Researcher in sports media and sports management
About
8
Publications
3,065
Reads
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11
Citations
Citations since 2017
Introduction
Additional affiliations
January 2018 - July 2022
June 2010 - November 2017
Position
- eCommunications & Socail Media
Description
- - Strategic and executive support for social media strategy/application - Media liaison - Internal communications - Established media, social media guidelines, policy, reporting - Project/Author lead - Annual Report - Producer, editor for video news
February 2007 - July 2010
Position
- Executive
Description
- - Provision of high level industry advice to senior management - Created, rolled out new committee reporting system - Project/author lead - Annual Report, government submissions - Secretary/Committee Services Officer for high level management committees
Education
January 2012 - September 2014
Publications
Publications (8)
The global sport media rights marketplace is experiencing a historical rupture, threatening the commercial future of middle tier and minor sports competitions. Our research aims to map the responses of medium and lower tier European football leagues (according to UEFA coefficients) in a dynamic media system and accompanying shifts in consumer behav...
Identifying the social media content that best engages supporter groups: a comparative study of Portuguese football clubs
In this dissertation, a case study is formed about the sport of rallying, and in particular, the World Rally Championship (WRC) and its media strategy. Traditionally, media rights have been sold to free-to-air television or pay-television networks in individual markets across the world. The premise became to sell the media rights to a sporting cont...
This study seeks to identify the impact of a commercial turning point in the FIA World Rally Championship (WRC) in 1999 and the 2013 takeover by the current promoter’s media strategies. Drawing upon 21 qualitative interviews with key stakeholders in the WRC coupled with theories of institutional logics, mediatization and strategic legacy, the findi...
Abstract: This article focuses on the World Rally Championship (WRC) and their media and broadcast strategy. They changed from broadcast television to a global Over-The-Top (OTT) streaming service, while still utilising regional television deals. A series of semi-structured interviews were conducted with key members of the WRC Promoter GmbH, WRC st...
Social media success is increasingly being linked to profitable relations between sporting teams and their communities of fans. Through a case study of RallytheWorld, Volkswagen’s social media campaign 2013-2016 for the FIA World Rally Championship (WRC), this paper provides sports marketers with relevant practices on how to develop social media st...
This research investigated the impact of social media communications on strategic
communications and reputation in the Australian university sector. The sector is
undergoing transformation through changes in government regulations and a changing
sector for students and staff. Government and peak body stakeholders were
interviewed with their answers...
Projects
Project (1)
