Samuel Ayittah

• Doctor of Philosophy
• Senior Lecturer at Koforidua Technical University

The study attempted to examine the level of satisfaction among retailers who buy from distributors, to find out the reasons manufacturers in the pharmaceutical industry are not fully outsourcing their distribution function and also to identify the challenges faced by firms in distributing their products to retailers and distributors. The study adop...

The study is a survey method which investigated passengers' level of satisfaction of Metro Mass Transit Ltd.'s (MMT) service delivery in Koforidua, in the Eastern of Ghana. The objective was to evaluate the customer service quality dimensions that determine customer satisfaction. Literature establishing the relationship between customer service qua...

The researchers attempted to assess the problems and prospects associated with selling in reseller markets within the fast-moving-consumer-goods industry, using Y&K Investments Limited, Koforidua, Ghana (Y&K) as case study. Using convenience and purposive sampling approaches, we surveyed the opinions of resellers, salespeople, and management of Y&K...

The study assessed the quality of customer service delivered by 'chop bar' (local restaurants) operators and satisfaction levels among customers in Koforidua. Snowball sampling was used in selecting 5 chop bars. A sample of 200 customers was used. Purposive sampling was used to select and interview owners of the chop bars. Self-administered questio...

This research surveyed the opinions of management and non-management staff of GGBL, retailers, and consumers of GGBL's products on the company's packaging. Packaging is heavily integrated into our daily lives as we see packages around every item we buy, such as chocolate bars, soaps and drinks. As a matter of fact, consumers' first exposure or enco...

The survey investigated the perceptions and attitudes of Senior High School (SHS) students to polytechnic education. This is to serve as the basis for understanding their mind-set, needs and wants better to enable the polytechnics in Ghana mount programmes that better position them as tertiary institutions of choice rather than of last resort. The...