Sambudi Hamali

Binus University | binus · Department of Management

The purpose of this paper is to examine the concept of entrepreneurial marketing, relationship marketing, innovation, and to propose a conceptual model of entrepreneurial and relationship marketing to innovation and the impact on business performance of wearing apparel small industy in West Java. The approach of this paper is a dimensional approach...

This study aims to investigate the effect of entrepreneurial marketing dimensions, namely: proactiveness; calculated risk-taking; innovativeness; opportunity focus; resource leveraging; customer intensity; value creation and legitimacy, on business performance in garment small industry in Bandung City Indonesia. Ninety small industries are used as...

This study aims to investigate the effect of entrepreneurial marketing dimensions, namely: proactiveness; calculated risk-taking; innovativeness; opportunity focus; resource leveraging; customer intensity; value creation and legitimacy, on business performance in garment small industry in Bandung City Indonesia. Ninety small industries are used as...

Background: Online Food Delivery (OFD) services increased after the COVID-19 pandemic. However, post-pandemic repurchase intentions on Indonesian OFD platforms such as GoFood, GrabFood, and ShopeeFood have declined. To understand the success factors for OFD service acceptance, this study employed a modified Technology Acceptance Model (TAM) approac...

Bagian 1. Konsep Dasar Manajemen Operasi Bagian 2. Peran manajemen operasi dalam perusahaan Bagian 3. Perkembangan dan evolusi manajemen operasi Bagian 4. Analisis SWOT dalam Manajemen Operasi Bagian 5. Perencanaan Kapasitas Bagian 6. Manajemen Rantai Pasok Bagian 7. Pengendalian Kualitas Bagian 8. Pengelolaan Persediaan Bagian 9. Pengukuran K...

This research aims to find the level of reliability of the main engine of boats, to find the root causes of downtime problems of the main engines of boats, and to obtain corrective and preventive mitigation proposals. The research uses the Weibull distribution, Root Cause Analysis (RCA) supported by Fault Tree Analysis (FTA), Pareto diagram, and Fi...

This study aims to analyze employees' physical and mental workload in the legal and business development division and look for factors that affect the workload of the two divisions. The research methods used are cardiovascular load, NASA-TLX, and the Fishbone diagram. The results showed that one employee from the legal division experienced physical...

Bekasi Regency has beautiful sea views and the existence of a stretch of mangrove forest, namely in Muara Gembong. Currently, Bekasi Regency does not have a typical Bekasi Regency motif as a regional characteristic. The potential of the mangrove forest can be used as a theme in the creation of a distinctive Bekasi motif design. The purpose of this...

The aim of the research was to know the influence of knowledge management toward innovation and its impact on business performance, conducted at food and beverage businesses in west Jakarta. This was an explanatory research which applied a quantitative research methods with data analysis tools using structural equation modeling (SEM) using WarpPLS...

The manufacturing industry must maintain high productivity and quality to be competitive and sustainable. The best way to achieve this is done through preventive maintenance programs. The aim of the research was to determine the effectiveness of engine performance, identify the constraints of the performance of a screw press machine, and determine...

This study aims to identify the causes of delays of the project, to know the duration of time of completion and critical paths of the project, and acceleration time as well as the cost of Fiber Optic Installation Project on Pre-Sales division at PT XYZ. The research method used is Mixed Method, and the direct interview is used for data collecting m...

The selection of diesel fuel supplier at PT. X which were held in four operational areas, namely South Sumatra, Central Kalimantan, West Kalimantan, and East & North Kalimantan. The purpose is to determine the criterias, subcriterias and their importance weights in the selection of the best diesel fuel suppliers for each operational areas of PT. X....

The purpose of this study is to determine the impact of the supplier, internal, and customer integration on supply chain performance moderated by the demand uncertainty at PT X. This study uses quantitative research methods with data collection techniques using questionnaires with a sample number of 38 using saturated sampling techniques. Data anal...

This study aims to examine the effect of supply chain information integration consisting of internal and external Information Integration on organizational performance, in this case, consists of customer satisfaction, supply chain performance, and financial performance. The technique of collecting data used a questionnaire distributed to food small...

Sopian, a shoemaker, is one of several shoemakers in Campakamulya village, Cimaung District, Bandung Regency. The usual problem found is lack of funding to expand the business and difficulties in marketing the products. The purpose of this activity is to give the knowledge, training, and coaching on SWOT analysis (Strengths-Weaknesses-Opportunities...

The purpose of this study is to examine the effect of entrepreneurial marketing to innovation and its impact on marketing performance and financial performance of wearing apparel small industries in West Java, Indonesia. Total sample was 200 small industries, survey method is used and data analysis technique used in this research was a variance-bas...

The purpose of this study is to examine the effect of entrepreneurial marketing to innovation and its impact on marketing performance and financial performance of wearing apparel small industries in West Java, Indonesia. Total sample was 200 small industries, survey method is used and data analysis technique used in this research was a variance-bas...