Samaneh Soleimani

Australian Institute of Business · Marketing and Entrepreneurship

The exclusion of women from the labour market continues to be one of the leading causes of poverty within the base of pyramid (BOP) labour market. Using Kabeer’s women empowerment framework, this research aggregates some support that direct selling may be a pathway to increase the inclusion of women within the BOP labour market and alleviate povert...

Despite the risk of negative consequences from bad publicity, many brands continue to engage in unethical marketing. With unethical marketing being widely reported in the media, this study commenced with the assumption that awareness of consequences (AC) has little impact on ethical decision-making (EDM). This assumption, however, was empirically r...

Wildlife tourism encompasses a wide range of new tourism activities based on urban tourism, including bird gardens, which play an important role in providing leisure to an urban population, raising social awareness and environmental education, as well as conducting academic research. The issue of non-formal education with an interpretation approach...

The adoption of mobile health (m-Health) applications (apps) has been widely studied, but their continued use has not. This study endeavours to address this gap by examining the factors that motivate consumers to continue to use sugar-related mobile apps in Australia. To do so, this study extrapolates the technology acceptance model for technology...

Nowadays tourism is one of the largest industries in the world and one of the fastest growing economic sectors. One of the branches of tourism that this study can be based on is ecotourism. Ecotourism can be defined as nature-based tourism. The main aim of the study is to investigate on a new aspect of the tourism management that researcher calls i...

This study empirically explores the effect of restaurant atmospherics on place attachment in a restaurant with different themes. A few research studies have been conducted on traditional Middle Eastern societies, where western-style restaurants are an imported phenomenon. Differences in the perception of restaurants’ atmospherics have found their w...

This study conceptualises astro-tourism as a nature-based tourism phenomenon and illustrates its positioning as a special-interest tourism (SIT) field using a phenomenological approach. In the process, this baseline research study contributes to this relatively new tourism field’s foundational research aspects, such as developing a definition and,...

In recent years, astronomical tourism has emerged as a distinctive form of niche/special interest tourism with an emphasis on the importance of sky observation activities. As astronomical tourism is still in its early stages of development, there is little understanding of the attributes that astronomical tourists would consider when choosing a des...

Purpose The purpose of this paper is to examine how brand personality and brand equity affect intentions to revisit a city tourism destination. Design/methodology/approach Statistical population of this research consisted of those visitors who traveled to Pool city in Iran during Spring 2015. A structural equation model test with maximum likelih...