Sam Shuoyu Chen- Graduate Teaching Assistant at University of Georgia
Sam Shuoyu Chen
- Graduate Teaching Assistant at University of Georgia
About
4
Publications
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Introduction
Skills and Expertise
Current institution
Publications
Publications (4)
Purpose
This study aims to identify the key attributes of esports venues as perceived by spectators. Using the stimulus-organism-response framework, it also examines how these attributes influence customer experience, satisfaction and re-attendance intentions.
Design/methodology/approach
This mixed-methods research comprises two main stages. In th...
The burgeoning reach of the metaverse has introduced new opportunities for the sport industry. As live sporting events are increasingly being streamed in the metaverse, both industry practitioners and academics face a pivotal question: Which attributes of these digitally mediated events appeal to consumers? We address this question in two phases, f...
