Salman Kimiagari

Thompson Rivers University · Department of Marketing, International Business and Entrepreneurship

This research assesses brand performance on the social network by adopting the stimulus-organism-response framework to understand service branding in the insurance industry. We used an applied research method, collected data through an online survey, and used structural equation modeling under partial least squares to analyze the data. The results...

The present study investigates the factors affecting the intention to adopt and recommend technology to others: based on the Unified Theory of Acceptance and Use of Technology. This applied research is descriptive-analytical in terms of data collection. According to the analytical model presented in this research, the environmental characteristics...

Based on the impulse purchase decision-making process, the stimulus-organism-response framework, and technology acceptance model, this study investigated the role of cognitive and affective responses in the relationship between internal and external stimuli and social-media-based impulse buying behavior. We conducted an online survey and applied pa...

This study utilizes classification models to provide a robust algorithm for imbalanced data where the minority class is of the interest, that is, in the context of default payments. In developing an integrated predictive accuracy algorithm, this study proposes machine learning classifiers and applies DNN, SVM, KNN, and ANN. The proposed algorithm u...

Purpose This paper aims to consider the role and influence of social capital (SC) on knowledge management (KM) and sets out to develop an understanding of the importance of the impact of the cross-cultural environment on this relationship. Design/methodology/approach According to the notion, in this study, the relationship between two essential asp...

The purpose of market segmentation is to develop marketing programs customized to each segment. The purpose of this paper is to develop a high-performance clustering framework for market segmentation and profiling. The context of the paper is global; however, the procedure is equally usable in the international and domestic contexts. The framework...

The availability of wind resources around the world makes it an interesting alternative for clean energy. Offshore wind energy with considerable evolution in technology and investment becomes a sustainable source of renewable energy in the future. Technical feasibility and geographical constraints, demand for energy and the stability of regions for...

Implementation of the megaprojects with large-scale engineering and construction projects are risky in nature and evaluating the associated risks of those large projects is a critical success factor. The systematic approaches and empirical studies related to the visualisation and communicating risks of these projects remain missing. This paper aims...

In today’s fast-paced global economy, entrepreneurs increasingly tend to holistically design their business ventures during the early stages of business creation. This tendency highlights the need for an efficient and systematic approach to market deployment planning due to the dynamic and complex nature of current markets and the evolving signific...

Partner selection is gradually recognized as an essential factor in gaining success in a cooperative settings. In this paper, a novel approach based on fuzzy AHP group decision-making for partner selection of joint venture projects is proposed. In this approach, first, the inuential factors for selection of appropriate partners based on literature...

This paper focuses on the clustering of geo-markets within an overall target territory to help ventures, businesses or organizations plan their growth. It proposes using self-organizing maps for such purposes due to their combined multi-criteria, spatial and visualization capabilities. It exposes the methodology for generating geo-market clusters b...

Corporate social responsibility (CSR) is increasingly a competitive advantage for multinational corporations (MNCs), and it has become more popular among academicians and practitioners. Previous research has shown that CSR differ among countries and corporations. Therefore, developing an evaluation tool to assess the readiness and responsiveness of...

The upstream petroleum industry includes hundreds of associated service businesses such as seismic and drilling contractors, service rig operators, engineering firms and various scientific, technical, service and supply companies. These are very high-tech activities that require continuous inflow of knowledge and technologies for reconfiguring and...

Colloque avec actes et comité de lecture. internationale.

Management of multinational enterprises is a complex and challenging task. This complexity also exists in managing value chains and interactions among interest groups. The objective of this paper is to highlight and present a theoretical framework on challenges that multinational corporations (MNC) face when integrating their stakeholders in manage...

This paper presents a new model to do stock market timing on the basis of a supervised feed-forward neural network and the technical analysis of Japanese Candlestick. In this approach the network is not going to learn the candlestick lines alone or in combination, but is to present a kind of regression model whose independent variables are importan...

This paper presents a new method for estimate at completion (EAC) of project's time to improve earned value management system (EVMS). The new formula established consists of four variables: scheduled performance index (SPI), scheduled percent complete by duration (SPCD), actual percent complete by duration (APCD), and sum of durations to due time (...