Salleh Zarina

Salleh Zarina
Universiti Teknologi MARA | UiTM · Malaysian Academy of SME & Entrepreneurship Development

About

15
Publications
25,885
Reads
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96
Citations
Citations since 2017
6 Research Items
79 Citations
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2017201820192020202120222023051015

Publications

Publications (15)
Article
SMEs' performance in the tourism industry is essential for countries like Malaysia, as it is one of the main contributors to the country's economic growth and job creation. Previous studies showed that SMEs in the tourism industry lack creativity and innovation in providing products and services for tourists as well as offering only basic products...
Article
Studies have been carried out on intellectual capital but the role of corporate entrepreneurship in explaining the relationship between intellectual capital and firm performance is still scarce especially in SMEs perspective. This preliminary study investigates the relationship of intellectual capital, corporate entrepreneurship and firm performanc...
Book
Full-text available
The book is a proposition on a method to be used in inculcating entrepreneurial traits and competencies among learners. It is a tool to guide educators to deliberately plan their courses to target specific improvement on learners' entrepreneurship beliefs, values, attitudes or competencies.
Article
The tourism industry is an important service sector of the Malaysian economy and has been identified as one of the major contributors of the country's economic success. Malaysia is one of the top ranked countries in the world for tourist arrival. Currently, the government has targeted to achieve the arrival of 36 million tourists that will generate...
Article
Full-text available
Micro Enterprises form the majority of business establishments in Malaysia. They represent more than 90 percent of such establishments in the country. Interestingly, most studies have shown that entrepreneurial orientation (EO) is an important element of entrepreneurship for micro enterprises. Hence, in the era of robustness of technology and explo...
Article
Full-text available
This paper presents a comparative study of Emotional Intelligence (EI) and Entrepreneurial Orientation (EO) between students of two universities from Malaysia and Indonesia. The study investigates the extent to which EI and EO test scores vary among the students. EI showed different scores between students of the two universities. The importance of...
Chapter
Full-text available
Entrepreneurial environment is very challenging and competitive; thus, failing rate of business venture is high around the world. How do entrepreneurs manage and control their emotions and still be able to be innovative in the competitive entrepreneurial environment? Emotional intelligence relates to the ability to identify and express emotion and...
Article
Full-text available
Entrepreneurship is an important field in practical and education sector. Realizing the importance of entrepreneurship, Malaysia has taken numerous efforts in promoting entrepreneurship and there has been urges by the policymakers for the universities to contribute to the nation towards achieving the goal of becoming and entrepreneurial nation. The...
Article
Full-text available
This paper presents the current state of ongoing research on intellectual capital of SMEs. Sustainable competitive advantage is very important if SMEs are to survive and thrive in a globally competitive environment where uncertainty and ambiguity are the norm. Business sustainability makes firms resilient so they are better able to adapt to change....
Conference Paper
Full-text available
The current study was commissioned by PUNB (Perbadanan Usahawan Nasional Berhad). PUNB's business operations are focused on providing integrated entrepreneur development packages to assist Bumiputera entrepreneurs in Retail and Small and Medium sized Enterprise (SME) sectors. The slow rate of progress by Bumiputera entrepreneurs and the plummeting...
Article
Full-text available
This study examines goal orientations of women entrepreneurs as owners of smaller firms and presents a typology of women entrepreneurs based on this aspect. The samples are women owners of small-size firms in Malaysia. A sequential mixed method was adopted for the study. Primary data were collected using a self administered questionnaire that was d...
Article
Full-text available
Purpose -The paper aims to provide findings of an exploratory study on the entrepreneurial intentions among Universiti Teknologi MARA (UiTM) graduates and to examine factors that influence their entrepreneurial intentions. Design/ approach -The study adopted a quantitative approach using questionnaire as the survey instrument. The samples comprised...

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Projects

Project (1)
Project
The main concerns of this paper are to identify the elements of sustainable competitive advantage of small and medium enterprises and how intellectual capital influences sustainable competitive advantage. Focus group approach was used to explore the perception of sustainable competitive advantage and intellectual capital of SMEs. Content analysis was analysed using a mechanical method. The findings show that cost leadership and differentiation strategies are commonly used by SMEs to achieve sustainable competitive advantage. In addition, innovation is considered vital to create value for customers. The majority of the participants agreed that human capital is the most important element of intellectual capital regardless of industry. Innovation capital is regarded more important than relational capital and structural capital.