Salim Moussa

Salim Moussa
University of Gafsa, Tunisia · ISEAH

PhD Marketing
Vice-Dean

About

34
Publications
21,219
Reads
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385
Citations

Publications

Publications (34)
Article
Hijacked journals are publication outlets that are created by fraudulent entities for financial gain. They deceitfully use the names of genuine journals to dupe researchers. A hijacked journal publishes papers in return for article publication charges similar to those of gold open access journals, but they are not authentic. By using the same title...
Article
Full-text available
Purpose - Predatory publishing is a growing and global issue infecting all scientific domains. Predatory publishers create counterfeit, not (properly) peer-reviewed journals to exploit the Open Access model in which the author pays. The plethora of predatory marketing journals along with the sophisticated deceptive practices of their publishers may...
Article
- Hijacked journals mimic the name (and the ISSN) of a reputable journal with the sole purpose of financial exploitation. - A hijacked journal is an even more pernicious scam than a predatory journal. - Grounded in stakeholder theory, this opinion piece indicates that the hijackers are the sole stakeholder group that benefits from journal hijackin...
Article
A retraction is the removal of an article from the scientific record at any time after its publication. This study investigates the characteristics of retracted articles in marketing. A total of 30 retracted articles published in 18 marketing journals were identified using Google Scholar and then analyzed. The analysis shows that the main reason fo...
Article
Journals indexed by Clarivate are temporarily suppressed from the Journal Citation Reports (JCR) if their Journal Impact Factor (JIF) scores are distorted through excessive self-citations or citation stacking with other journals. This paper reports the results of a bibliometric investigation that covers the 18 journals that were suppressed three or...
Article
Journal quality lists are becoming omnipresent and omnipotent. Using the Foucauldian concept of the panopticon, this study critically assesses the proclaimed impartiality and objectivity of three of these lists. It does so by: (a) identifying the seven marketing scholars that have contributed to the construction of these three lists; and (b) implem...
Article
In his recent Scientometrics article, Fassin (2021) asked the following question: Does the FT50 journal list select the best management and economics journals? After collecting, calculating, and analyzing data about nine bibliometric indicators, Fassin responded to that question by stating that “[t]his bibliometric study confirms that the FT50 sele...
Preprint
Full-text available
In this cautionary note, the author argues that the recent study by Nguyen and Feng (https://doi.org/10.1016/j.ijresmar.2020.10.001) did not investigate the antecedents and financial impacts of building brand love but rather those of brand liking. A close examination of some of the descriptive statistics reported by Nguyen and Feng indicates that t...
Article
Abstract Purpose: Though brand love is recognized as being an important marketing topic both for theory and practice, a gap still exists with regard to its operationalization. To bridge this gap, this paper proposes a single-item measure (SIM) that uses a visual rating scale (i.e., a rating scale combining verbal with nonverbal contents). Design/m...
Article
Full-text available
Brand personality (BP) measurement is a research area that has been attracting a tremendous amount of attention. An examination of extant BP scales reveals that: (a) all of them gauge BP through verbal stimuli; (b) most of them were formulated in one language and tested in one country; and that (c) the majority of them were developed using Classica...
Article
To date, limited studies have examined the citations of articles published in predatory journals, and none appears to have been done in marketing. Using Google Scholar (GS) as a citation source, this study aims to examine the extent of citations of (articles published in) 10 predatory marketing journals. Citation analyses indicate that the most cit...
Article
Full-text available
In the original publication of the article, the following reference was published incorrectly. This has been corrected with this Correction. Teixeira da Silva, J. A. (2020). Cabell’s International publishing blacklist: An interview with Kathleen Berryman. Journal of Radical Librarianship, 6, 16–23. The original article has been corrected.
Preprint
Full-text available
While its cognate disciplines, such as management and business, have long ago recognized the existence of and reacted to these hijacker journals, it was startling to see that marketing has been silent and at a loss for words. The aim of this paper is to sound an alarm that rends the air. The hope being that it will awake marketing’s research commun...
Article
Full-text available
Building on existing taxonomies of consumer complaint behaviour, this paper categorises people who post their complaints to organisations’ official social media sites as ‘social irates’. This paper proposes two methodologies for analysing emoji-based complaints. The first is an emoji-based metric that is easy for both marketing managers and researc...
Article
Full-text available
Brand love is becoming central to modern marketing theory and practice. In academia, researchers are showing increasing interest in investigating its causes and consequences. In practice, a growing number of consultancies and advertising agencies are currently proposing love scores, love indices, and love rankings for brands. An exacting examin...
Article
Full-text available
Could a human be in a love relationship with a brand? No. Could a respondent to a researcher's survey or interview say that she or he is in love with a brand? Yes.
Article
Full-text available
Purpose The purpose of this paper is to assess the viability of the scholarly search engine Microsoft Academic (MA) as a citation source for evaluating/ranking marketing journals. Design/methodology/approach This study performs a comparison between MA and Google Scholar (GS) in terms of journal coverage, h -index values and journal rankings. Find...
Article
Full-text available
Since its introduction, the brand love concept has been garnering great attention among both marketing academics and practitioners. An examination of the extant literature indicates that brand love is often offered as a relationship between the consumer and the brand. In this article, the author argues that brand love should be better conceived as...
Article
Full-text available
Purpose The purpose of this paper is to introduce and test a new emoji-based metric that could be used to monitor consumers’ emotions toward brands on social media. Design/methodology/approach To test this new metric, 720 consumer tweets were retrieved from official Twitter accounts of 18 leading global brands representing 6 product categories/mar...
Data
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Article
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Notwithstanding the prevalence of multidimensional constructs in marketing research, very few reliability analyses have taken into account the multidimensional structure of their empirical data. In this article, the author argues that if a scale can be divided into two or more distinct though related dimensions, its internal consistency should be e...
Article
Full-text available
In order to broaden the set of methods for developing better multi-item marketing scales, this article proposes an item response theory (IRT) procedure that consists of two successive steps. The first exploratory step uses a non-parametric IRT model for dimensionality detection and scale purification. The second confirmatory step employs a parametr...
Article
Full-text available
This paper provides the young yet fast-growing discipline of service science with its first citation-based journal ranking. Using Google Scholar as a citation source and the hg-index as a citation metric, this paper offers a ranking of 20 service science and service research publication venues based on actual cites of articles published between 200...
Article
Full-text available
Purpose – The aim of this paper is to critically review the most significant writings on “two” constructs that have quickly acquired the status of “important marketing topics”; that is, brand attachment (BA) and brand love (BL). Design/methodology/approach – A profound and parallel inspection of highly influential articles along with ensuing essay...
Article
Full-text available
Purpose – This article aims to: conceptualize customer-service firm attachment; as well as to propose a theoretical framework that provides insights into the formation and development of affectionate ties in customer-service firm relationships. Design/methodology/approach – Toward these two goals, the authors integrate conclusions from a multidisci...
Article
Full-text available
"EN: One of the most important decisions to make when conducting an exploratory factor analysis is that pertaining to how many factors (or components) to retain. This article endeavours to present Horn's parallel analysis as a promising substitute for Kaiser's criterion and Cattell's scree test, the two commonplace criteria in marketing research. F...
Article
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The history of any field of study is an important topic, but few authors have taken on the task of writing the history of service research since the early 1990s. We attempt to fill this gap by providing a comprehensive account on the general course of the service literature from 1993 to now. We propose an extension of the evolutionary metaphor orig...
Article
Full-text available
Using Google Scholar as a citation source and the hg-index as a citation metric, this study provides an up-to-date ranking of 69 pure marketing journals based on actual cites of articles published between 2003 and 2007. Results show that the top four journals are Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and...
Article
Full-text available
This paper provides a ranking of 69 marketing journals using a new Hirsch-type index, the hg-index which is the geometric mean of hg. The applicability of this index is tested on data retrieved from Google Scholar on marketing journal articles published between 2003 and 2007. The authors investigate the relationship between the hg-ranking, ranking...
Article
Full-text available
In this paper, we present quality labels as signals that reduce problems that arise under asymmetric information. We propose to closely scrutinize the concept of signal credibility, which is a key determinant of signalling effectiveness. In order to assess the perceived credibility of a quality label, we offer a revisited version of a scale origina...
Conference Paper
Full-text available
Ce papier traite du coefficient alpha (α) de Cronbach (indice de fiabilité de type cohérence interne) et de son intervalle de confiance. Il présente deux approches visant à rendre compte de sa distribution statistique. Le but principal de ce papier étant de vulgariser, auprès des chercheurs en marketing ainsi qu’auprès de ceux des autres sciences d...
Conference Paper
Full-text available
Ce papier a pour objectif d’approfondir le concept de la crédibilité des labels de qualité et de valider dans un contexte tunisien l’échelle de mesure proposée par Fabrice Larceneux (2001). Lors de cette recherche, les tests psychométriques rigoureux réalisés permettent de confirmer l’unidimensionnalité, la cohérence interne et la validité d’une v...

Questions

Questions (2)
Question
How widespread is impact factor manipulation among marketing journals?
Question
Has the Journal of Euromarketing ceased to exist?

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Projects

Projects (7)
Project
Retractions, Fake peer review processes, Impact Factor manipulation...These are some of the topics to be covered.
Project
Studying marketing journals
Project
To identify those marketing journals that are gaming the JIF metric.