Salgado Stephane

Toulouse 1 Capitole University | UT1 · Department of Business Management and Administration

Trust is a multidimensional concept composed of competence, benevolence, and integrity. However, scholars have mainly used unidimensional scales to measure trust. Drawing upon the Trust Transfer Model, this study assessed how different dimensions of digital platform trust, dual-role users (acting as both host and guest), and corporate social respon...

Collaborative consumption (CC) describes exchanges among individuals mediated by an internet platform. This study examines the conditions under which individuals are likely to make a trust decisions in a complex triadic relationship involving a seller, a digital platform and a buyer. Building on relevant research, we propose that the interchangeabi...

• Objectifs de la recherche Le marquage brevet offre la possibilité aux entreprises de communiquer aux consommateurs des informations sur les inventions mises en œuvre par des produits. Cependant, aucune recherche n’a mis en évidence ses effets sur les consommateurs. Cet article explore les conditions d’efficacité du marquage brevet comme une strat...

• Research purposes Patent marking allows companies to communicate information to consumers about inventions implemented in their products. However, no research explored how customers react to such signalling strategy. This article explores under which conditions the patent marking acts as a signalling or communication strategy to promote the adopt...

Getting customers to actively participate in company-sponsored innovation contests is increasingly crucial. While much of the extant research on innovation contests is understandably focused on company benefits, relatively less is known about the innovation contest experience (ICE) from a customer perspective. This research extends the innovation c...

The integration of consumers into new product development processes is a promising approach that triggers original ideas faster for brands. This research seeks to determine which are the rewards and interactions that enhance creativity in creativity contests. The theoretical framework relies on consumer creativity, brand feedback role during new pr...

The integration of the consumer into the new product development process is a promising approach that triggers original ideas faster for brands. This research seeks to determine which are the rewards and interactions that enhance creativity in a creativity contest. The theoretical framework relies on consumer creativity, brand feedback role during...

co-creation in innovation processes/projects is now a widespread phenomenon. It aims at ending-up with more valuable ideas, and enhancing market acceptance, As a consequence, ideation platforms such as Local Motors or E-Yeka, for example, achieve greater and greater success. Based on co-creation theory, we reassessed this approach introducing the e...

co-creation in innovation processes/projects is now a widespread phenomenon. It aims at ending-up with more valuable ideas, and enhancing market acceptance, As a consequence, ideation platforms such as Local Motors or E-Yeka, for example, achieve greater and greater success. Based on co-creation theory, we reassessed this approach introducing the e...