Salamiah A. Jamal

Salamiah A. Jamal
Universiti Teknologi MARA | UiTM · Faculty of Hotel and Tourism Management

Ph.D., MBA, B Sc

About

69
Publications
50,502
Reads
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489
Citations
Additional affiliations
January 2010 - present
Universiti Teknologi MARA
April 2002 - present
Universiti Teknologi MARA
Position
  • Professor
Education
May 2011
October 2000
September 1997

Publications

Publications (69)
Article
Full-text available
Like other special interest tourism products, homestay as a community-based tourism product has shown substantial growth in terms of number of visits in recent years. Nevertheless, compared to other special interest tourism products, visitor behavior in homestay tourism has been neglected by the literature. This study fills this void by investigati...
Article
Full-text available
This study analyses the dimensionality of tourist perceived value in a context that is rarely studied, community-based homestay tourism. A survey of 353 tourists to homestay villages was used to examine both functional and experiential aspects of perceived value, and structural equation models were used to verify the validity and reliability of the...
Article
Full-text available
The objective of this study is to offer an integrated approach to understanding the pull-factors that influence hikers to hike certain mountains and the causal relations among the assessment of pull-factors, overall satisfaction, and revisit intentions. A research model was proposed in which three hypotheses were developed. Data were collected from...
Article
Full-text available
This article aims to understand visitor experience in Brunei Museum and gauge visitors' views on interactive technology in museums with regards to satisfaction. Based on a sample of 129 respondents, a quantitative study was conducted, and the findings conclude that contemporary museum initiatives have a minimal impact on visitors' levels of satisfa...
Article
Full-text available
Customer satisfaction is a significant segment in the tourism and hospitality sector which resulted in increased attention to studies being conducted in all pillars of tourism including in the accommodation sector. This study aims to present the state of academic research in customer satisfaction attributes in the Malaysian hotel during the pre-Cov...
Article
Full-text available
The previous progress and future trends of ecotourism research are undergoing a significant paradigm shift in tourism research following the recent COVID-19 pandemic. The present study introduces a bibliometric review investigating ten years publication between 2010 and 2020 in journal and proceeding documents. By adopting a bibliometric approach,...
Article
Full-text available
UNESCO World Heritage Sites (WHS) has the ability to attract diverse domestic and international tourists' visitation. Malaysia being blessed with four WHSs unfortunately faces a decline in tourist arrivals in one of them, which is the Archaeological Heritage of the Lenggong Valley (AHLV). In combating the issue, a volunsharing program was proposed...
Conference Paper
Full-text available
The study attempted to establish an understanding of Islamic hotel concept through the Mudzakarrah (discussion/convocation) of Islamic scholars (Ulama'). Qualitative research methodology had been chosen to gain a comprehensive understanding by interviewing five Sunni Muslim jurisprudence Islamic scholars. This research concludes that there are impo...
Article
Full-text available
Purpose This study is one of the first to address the types of tourism in contemporary standing in relation to the travel chronicle of Prophet Muhammad (PBUH). Consequently, this paper aims to identify the similarities between contemporary types of tourism and the premodern travelogue of Muhammad. Not many studies have been conducted relating to I...
Article
Despite the importance of family tourism and the increasing popularity of adventure tourism, research combining both is very much lacking, especially regarding whitewater rafting. The purpose of this study is to investigate complex travelling units which involve family members’ motives in a new empirical context of whitewater rafting. Additionally,...
Article
Full-text available
The purpose of this paper is to explore the motives of guests when considering a peer to peer accommodation, such as Airbnb. An exploratory research design was employed based on in-depth qualitative interview of nine guests who have stayed in any peer to peer accommodation in Malaysia. In general, the guests in the study likely to choose this type...
Article
Full-text available
This study explores the importance, benefits and challenges of distinctive products and services by utilizing the existing natural resources. It was conducted using a qualitative approach with 2 selected homestay villages. 20 homestay providers and 5 visitors were interviewed. Results indicate that majority of the homestay providers and visitors ar...
Article
Full-text available
This study discusses the existence of the boutique hotels on the central of the city of Kuala Lumpur and the main factors which affects guests staying experience in these hotels. This study takes all the elements; definition and overview, and the characteristics of the boutique hotels in the contact of Malaysian cultures. It also aims to investigat...
Article
Full-text available
The purpose of the study is to explore one of the ancillary services in tourism namely high-end vehicles and limousine service and identify its current supply, benefits, potential and challenges from the supply perspective. As the study on the topic is relatively new and intended to understand the experience of the service providers in Malaysia set...
Article
Full-text available
The study reviews a relevant and related literatures on the topic of perceived value for the purpose of categorizing researches and discovering the structure and dynamics of revolution in literature. This study as well listed down all the existing dimensions and the frequency of dimension of perceived value used in tourism service oriented field. A...
Article
Full-text available
Edu-tourism packages is an emergent program developed to produce knowledgeable, skilled, creative and innovative human capital in the tourism and culture sector. Recent practice in Malaysian edu-tourism packages has shown that universities only gave emphases to provision of general physical facilities compared to the facilities and services that wi...
Article
Full-text available
The implementation of Goods and Services Tax (GST) in 2014 has generated various feedbacks and reactions from Malaysian citizens, practitioners, academicians, general public and most importantly, business owners. Thus, this study was aimed to examine the awareness level of GST among Malaysian travellers and investigate the relationship between trav...
Conference Paper
Full-text available
The study investigates the mediating effects of satisfaction on the perceived value and behavioral intention relationship by using Structural Equation Modeling based on Partial Leas Square method (PLS-SEM). The bootstrap estimates are based on 5000 bootstrap samples in this analysis. The total sample of 325 guests of certified green hotels in Malay...
Article
Full-text available
Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world. This online platform which is also known as Peer-to-Peer (P2P) accommodations functioned through which ordinary people rent out their spaces as accommodation for tourists. This new and evolving sector of access-based hospitality...
Article
Full-text available
The study investigates the mediating effects of satisfaction on the perceived value and behavioral intention relationship by using Structural Equation Modeling based on Partial Leas Square method (PLS-SEM). The bootstrap estimates are based on 5000 bootstrap samples in this analysis. The total sample of 325 guests of certified green hotels in Malay...
Article
Full-text available
Airbnb is a new concept which are using sharing economy as a platform have been accepted in the tourism industry all over the world. The company who was established in 2009 is a testament to the growing popularity of collaborative consumption and has turned the perspective of transaction objective over. This article explores the emergence of Airbnb...
Article
Full-text available
The spread of social and financial advancement in business environment of developing countries has instigated various expansion approaches, ranging from industry agglomeration to industry clusters, which refers to groups of interrelated firms located in a defined geographical area. Firms or companies that participate in cluster developments benefit...
Article
Full-text available
Islamic tourism is seen from a different perspective as compared to the conventional tourism, such as economic, cultural and religious. The qualitative research design has been incorporated to assess the innovative system indicators through systematic analysis. Basically, it is an exploratory study of the Competitive-Political, Economic, Social and...
Conference Paper
Full-text available
With the intensification of ecological problems, the Malaysian government is supporting the drives towards green. Its budget 2016 has given priority to the procurement of goods and services that are environmental friendly. Accordingly, many hotels have been proactive in advancing their environmental performance, searching for effective ways to beco...
Article
Full-text available
The involvement of corporate bodies in sponsoring sports events in Malaysia plays an important part in the success of sports events in attracting a large number of audiences and achieving their event objectives. The corporate sponsorship objectives, the most important corporate sponsorship and clarification of the relationship between corporate spo...
Article
Full-text available
The paper discusses the resiliency of the rural communities in Malaysia with the help of the sustainability planning in rural tourism. It covers the rural sustainable development background, the community resiliency elements and the role of the local government. The methodology includes site observation and extensive literature reviews. The finding...
Poster
Full-text available
ThisprojectdevelopsanidiosyncraticidentityforthemanyhomestaysinMalaysiabyutilizingtheexistinglocalnaturalresources.Theaimistoinnovatevalue-addedorganic-basedproductsthatcouldincreasethehomestayprovidersincomefromtourismactivities.Thecommercializedproductscangenerateadditionalincometotheproviders.
Conference Paper
Full-text available
The Malaysian government is supporting the drives towards green. Its budget 2013 has given priority to the procurement of goods and services that are environmental friendly. Malaysian tourism growth has forcing hoteliers to agree and aware of the environmental damages caused by them. Accordingly, many hotels have been proactive in advancing their e...
Poster
Full-text available
Have you ever wonder how homestay village stands up against others? What actually makes an attractive eco-homestay? The Homestay Eco-Experience Index (HE-EI) is one way to find out. This is the question that the construction of HE-EI has sought to answer. Interestingly, this concern has been a very recent development following the emergence of rapi...
Poster
Full-text available
The Location Riskiness Index (LRI) indicates a location’s score based on its riskiness level. It is a product of input from 393 expatriates living in Malaysia. A research shows that other than country attractiveness which attract foreigners to settle in Malaysia under the Malaysia My Second Home (MM2H) programme, country riskiness acts as a moderat...
Chapter
Full-text available
The success of Syariah concept hotel for could be guided by observing Islamic teachings in hospitality activities. This study aims to explore the attributes that are significance to Muslim guest that can serve as a basis for tailoring a Syariah concept hotel package.A proposed conceptual framework is presented in examining the Muslim guest perceive...
Article
Full-text available
A conceptual framework is proposed to examine the determinants of the mountaineers' decision to climb. First, the four mountain-specific motivational factors are discussed, which include: mountain landscape; organization role, accessibility and perceived risk. It is argued that these factors are unique to the mountaineering tourism and as such, has...
Poster
Full-text available
The Location Riskiness Index (LRI) indicates a location’s score based on its riskiness level. It is a product of input from 393 expatriates living in Malaysia. A research shows that other than country attractiveness which attract foreigners to settle in Malaysia under the Malaysia My Second Home (MM2H) programme, country riskiness acts as a moderat...
Article
Basic accounting subject can benefits those entering organizations where decision makers use accounting information. Students have negative stereotypical perceptions of accounting especially students from non-accounting majors. This study intended to investigate the perceptions of the hospitality students towards the Principle of Accounting and the...

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Projects

Project (1)
Project
This work aims to explore the value attributes of the Prophet's premodern travelling lifestyle from the perspective of Muslim travelers in the contemporary types of tourism