Saida Zainurossalamia Za

• Dr. M.Si
• Lecturer at Mulawarman University

This study aims to explore the factors influencing individuals’ intention to use digital banking services and investigate the role of Resonance FOMO (Fear of Missing Out) in moderating the relationship between intention and actual usage behavior in Indonesia. Quantitative methodologies are implemented in the investigation, utilizing Structural Equa...

Digital financial literacy is an important skill for micro-entrepreneurs in dealing with the development of financial technology. However, many women entrepreneurs in the Samarinda City Joint Business Group (KUBe) still have a limited understanding of online transactions, digital financial recording, and security in using financial applications. Th...

In a rapidly changing digital era, companies must prioritize innovation to build and maintain competitive advantage in an increasingly competitive market. This study seeks to explore the importance of innovation in managing corporate strategy in the digital era. Innovation encompasses more than just developing new products or services, it also enco...

Objective: This study aims to analyze the impact of employee engagement on organizational performance in government hospitals, focusing on the moderating role of Psychological Capital – comprising resilience, optimism, self-efficacy, and hope – strengthening this relationship. Theoretical Framework: Grounded in theories of employee engagement and P...

Pariwisata merupakan sektor yang memiliki potensi besar dalam mendorong pertumbuhan ekonomi lokal, namun tanpa strategi pemasaran yang efektif, pengelolaan destinasi wisata dapat mengalami stagnasi. Kelompok Sadar Wisata (Pokdarwis) di Samarinda masih menghadapi berbagai tantangan dalam pemasaran wisata, terutama dalam pemanfaatan media digital dan...

The tourism industry in Indonesia is faced with various challenges in facing the dynamics of competition while still paying attention to sustainability, especially amidst the government's efforts to develop new super-priority destinations close to the National Capital (IKN) in East Kalimantan, namely Derawan Island, Berau Regency. This study aims t...

This study aims to analyze the impact of employee engagement on organizational performance in government hospitals, with particular attention to the moderating role of Psychological Capital – comprising resilience, optimism, self-efficacy, and hope - in strengthening this relationship. Grounded in theories of employee engagement and Positive Organi...

This study examines the role of Muslim influencers in presenting high-quality Islamic content and influencer physical attractiveness on social media consumption, with a focus on the mediating effect of influencer likeability. Drawing on Uses and Gratifications Theory (UGT), the research contributes to theory development by exploring how Muslim infl...

This study employs a bibliometric analysis to explore the academic landscape of digital transformation in business strategy. Utilizing the Scopus database and VOSviewer software, the study analyzes key themes, research trends, and collaboration patterns from 2000 to 2023. The findings highlight the centrality of digital transformation in shaping or...

The purpose of this study is to test and analyze HR Competence and organizational culture on performance through the use of information technology. The population used in this study was all employees with a total sample of 96 respondents. Data analysis in this study uses the Partial Least Square (PLS) approach, with the results of the study showing...

In practice, it is often found that the iconic woven sarong products from Samarinda still produce classic models without any new breakthroughs according to tastes, interests across generations, and market segmentation. Until now, another obstacle has been the difficulty of finding skilled artisans to modernize Samarinda’s woven sarongs. Following u...

This study aims to investigate the impact of implementing strategic management on the performance of PT XYZ, an important provider of electricity services in the industry. Intense competition, dynamic changes in the business environment, and customer needs demand the adoption of effective strategies. This research employs qualitative methods and a...

Since several decades, agricultural movements have been supporting the majority of villages in Indonesia. Agricultural reform is a new program organized by the government that started in 2019. In this context, the objectivity of the paper is to examine causality between technology adoption (TA), capital subsidies (CS), educational skills (ES), and...

This research focuses on factors that affect the employee’s performance in Samarinda State Agricultural Polytechnic. The factors are emotional intelligence, individual characteristics, and job satisfaction. The Structural Equation Modeling (SEM)-Partial Least Square (PLS) method was used in this study to analyze complex relationships between variab...

Wilayah perkotaan merupakan wilayah di mana Sebagian besar masyarakat tinggal. Namun ketidakmerataan finansial sering kali menghasilkan wilayah kumuh di sekitar wilayah urban ini. Salah satu langkah yang dapat digunakan untuk dapat mengatasi permasalahan finansial ini adalah dengan melakukan pemberdayaan, khususnya pemberdayaan wirausaha bagi Wanit...

Creative economy plays a vital role in making innovative contributions to the economy amid digital transformation and globalization. The main objective of this research is to identify the relationship between the creative economy, innovation, and branding. This study employs a qualitative approach, utilizing data collection techniques through inter...

Kelangsungan angkutan kota (angkot), salah satu pilihan angkutan umum bagi masyarakat untuk menunjang aktivitasnya, saat ini dipertanyakan. Kenyamanan penumpang dan pengguna jalan lain bukanlah hal yang paling diperhatikan oleh pengemudi angkot. Kebiasaan dan perilaku negatif pengemudi angkutan umum disebabkan oleh anggapan ini, yang mengakibatkan...

The purpose of this study is to examine the impact of promotions and convenience of service on customer loyalty through the choice to transact using QRIS. This research is a quantitative investigation utilizing SPSS 26. The target population for this study consists of bank clients, with a sample size of 100. Data collection methods involve the use...

Penelitian ini bertujuan untuk memberikan pendampingan dan pengembangan inovasi kepada Usaha Mikro Kecil dan Menengah (UMKM) Borneo Kofi di Kota Samarinda dalam mengembangkan pemasaran digital dan konvensional. Melalui pembuatan akun Instagram, pendaftaran ke merchant Gofood dan Grabfood, serta bantuan dalam desain logo, spanduk, dan menu baru, has...

This study examines the marketing strategy of the Momoo Milk Fresh micro business in Samarinda City. This research was conducted with the background that the local micro business has been running for more than six years with 15 branches in Samarinda City. This study aims to determine the effect of direct marketing, digital marketing, Instagram cele...

Agung Wibowo, 2023. Dalam beberapa tahun terakhir, usaha bisnis yang bergerak pada bidang kedai kopi terus berkembang, diantaranya adalah kedai kopi Mojo’o Coffee yang berlokasi di gang mawar, sempaja, samarinda. Tujuan dari penelitian ini untuk menganalisis kelayakan usaha pada kedai kopi Mojo’o Coffee, untuk mengetahui apakah usaha yang sedang di...

Artikel ini membahas tentang persepsi masyarakat terhadap kualitas produk makanan khas Ramadhan yang dijual di pasar tradisional. Penelitian ini dilakukan dengan menggunakan metode survei terhadap 100 responden yang merupakan pengunjung pasar tradisional di kota Bandung. Hasil penelitian menunjukkan bahwa persepsi masyarakat terhadap kualitas produ...

Purpose: This study aims to determine the factors that affect employee performance in higher education, consisting of job satisfaction and psychological well-being, where to produce high performance requires positive employee job satisfaction as well as the psychological well-being of employees in the institutional environment. Design/methodology/a...

In 1997-1998, the resilience of small and medium enterprises (SMEs) was tested when the monetary recession paralysed Indonesia. At that time, only SMEs were detected as shining and the most prominent from other sectors. This study is oriented to investigate the effect of the quality of human resources (HR), capital, and business length on turnover,...

Pupuk merupakan penunjang ketahanan pangan, keberadaan AFTA memberikan peluang bagi produsen pupuk Indonesia untuk membuka pasar global serta menjadi tantangan bagi industri pupuk dalam negeri. Penelitian berlokasi di Kab. Kutai Kartanegara bertujuan menentukan posisi pasar pupuk non subsidi NPK Pelangi dalam menghadapi persaingan pasar dan penerap...

Performance is one of the factors that become a benchmark for both subordinates and subordinates in assessing the results of the work itself, with good performance will proclaim that employees have worked optimally and as they should, human resources are one of the success factors of an organization so that the organization has the responsibility o...

Similar to the internet, blockchain technology could be the next digital revolution. Blockchains offer tremendous potential, which is why numerous businesses have begun implementing this technology. With the internet enabling the transmission of information, blockchain enables the communication of value. Blockchain is not only associated with crypt...

The key factors that affect the tourist satisfaction and their motivation to revisit are the homestay attributes such as accessibility, accommodation, amenities, tourist attraction, tourist activities, and food. Therefore, this descriptive research aims to examine the impact of homestay attributes and mediating role of tourist satisfaction on touri...

Background: Shopee is one of the major online retailers that offers a marketplace for exchanges of products and services between vendors and consumers, allowing for simple electronic transactions across networks and the internet. Shopee is not just a place for transactions; as it develops, it also offers a variety of conveniences for its users, suc...

2022). Impact of operational activities on customer satisfaction in cafes and restaurants: A mediating role of infrastructural elements. Abstract After restrictions on community activities caused by the COVID-19 pandemic were lifted, numerous businesses, including restaurants and cafes, have already resumed normal operations. Competition is also un...

Currently, tourism activities depend not only on what is visible but on a synergistic effort to attract visitors. If they don’t make repairs immediately, their interest will slowly dwindle. This situation has become a high enigma and attracted us to identify the relationship between visitors’ bonding, city branding, technology adaptation, innovatio...

Tantangan untuk menciptakan wirausahawan sejak usia muda merupakan salah satu upaya menjawab perubahan kondisi perekonomian nasional di masa pandemi covid 19. Minat berwirausaha dapat tumbuh dengan melihat seseorang yang sukses dalam berwirausaha sehingga memunculkan ketertarikan terhadap diri sendiri untuk melakukan suatu usaha salah satunya denga...

The purpose of this study is to analyze and prove the influence of celebrity endorsers, convenience on actual use through intentions on tiktok application users in the city of Tenggarong. This study used 120 respondents and this study used a survey method with a sample in the city of Tenggarong with the Accidental Sampling Method sampling technique...

Sirkulasi ekonomi tidak terlepas dari integrasi antar sektor. Kemajuan disetiap lini memungkinkan segala bentuk usaha mengedepankan inovasi yang strategis. PkM ini merupakan sarana untuk menyelami prospek cerah dalam dinamika sebuah produk bernama ‘Salty’. Bisnis tersebut dirangkai dalam lima skema mencakup market research, networking, produksi, pe...

Artikel ini membahas pengaruh karakteristik pekerjaan dan efikasi diri terhadap kepuasan kerja dengan keterikatan kerja sebagai variabel mediasi. Responden yang diteliti adalah 60 Pegawai Negeri Sipil yang ada di Kecamatan Samarinda Ilir. Pengumpulan data dilakukan dengan menggunakan kuesioner. Metode analisis yang digunakan adalah Structural Equat...

This study aims to analyze the benefits of e-commerce for small enterprises and its consequences before and during the COVID-19 pandemic. Furthermore, it examines the effects on the decrease in income of small enterprises and their response to a regulation restricting community activities. It also provides an outline of the support needed by small...

IT modernization is unstoppable. The rapid progress of all news circulating among people who are active on social media often creates perceptions, enthusiasm, reactions, interpretations; diverse responses. Moreover, the Covid-19 crisis certainly has the potential to cause conflict because of misunderstandings in responding to different information...

Researchers have emphasized the role of e-commerce for small enterprises in improving their performance. However, there is limited evidence on the use of e-commerce by small enterprises, and e-commerce adopters and non-adopters dealing with COVID-19. Therefore, the purpose of this study is to investigate the differences in the impact of COVID-19 on...

Tourism has adapted rapidly in various worlds, including Indonesia, and created significant harmonization for economic, social, and cultural uses. Since the change in the village's status forest (HD) in 2014, we hope it will become an opportunity for Merabu Village to increase the productivity of agriculture, livestock, and tourist destinations. Th...

The development of technology in the digital age can’t be avoided in today's life. Nowadays, social media is increasingly loved by marketers as a tool to introduce or promote their products because of low costs and can reach more audiences. The development of marketing in this digital era shows that consumers not only buy products, but consumers al...

Happiness, human development, level of competitiveness, and capacity in innovation all play an important role in spurring long-term sustainable economic growth. This study presents the relationship between these factors—happiness, human development, competitiveness, and innovation in the ASEAN region—in how they influence economic growth. To date,...

Leadership and organizational culture are essential factors in the sustainability of a business. The two things' strategy becomes a concept that is often used as a foundation by various companies in running their activities. This article aims to discuss the role of leadership and organizational culture in implementing business strategy. Societal, c...

The purpose of this research is to investigate the effects of transformational leadership style and corporate culture on job satisfaction as a variable intervening to enhance employee performance. The approach used in this study is a quantitative approach to data collection using questionnaires. The study was conducted at PT. Mahakam Berlian Samjay...

Human resource management is an important aspect of an organization. The quality of human resources must be developed every time for the organization to achieve the expected goals. This study aims to determine and analyze the influence of organizational culture and involvement on performance mediated by job satisfaction at the Regional Office of Di...

p align="center"> Abstract The purpose of this research is to know: (1) influence of brand image to brand love (2) influence of brand personality to brand love, (3) influence of brand experience to brand love (4) influence of brand image to brand loyalty (5) influence of brandexperience to brand loyalty, (6) the influence of brand love on brand l...

Human life is limited, just as in generating income, humans are limited by age. People's income varies systematically throughout his life and savings allow consumers to make income flexible so that users can be moved from the time when income is high to income is low (Modigliani, 1986). Based on the study of literature, the presentation is designed...

E-Government is the use of information and communication technology in government processes to improve efficiency, effectiveness, transparency, and accountability in governance. The focus of the research presents the influence of creativity and innovation on the application of e-Kelurahan Gunung Panjang through the apparatus performance. To find ou...

E-Government is the use of information and communication technology in government processes to improve efficiency, effectiveness, transparency, and accountability in governance. The focus of the research presents the influence of creativity and innovation on the application of e-Kelurahan Gunung Panjang through the apparatus performance. To find ou...

The purpose of this study is to examine workplace incivility in work engagement and employee turnover intention in the work place in Indonesia. In addition, this study also examines the differences in intensity of these relationships by gender.In total, 644 employees from various business industries in Indonesia completed a quantitative survey rela...

Training and development have an important role to improve employee performance to improve higher quality human resources . The purpose of this study is to find out the role of training and development on the performance of analysis consultant employees on environmental impacts (AMDAL) . Hypothesis training and pegembangan are significantly affecti...

The employees in every organization typically experience culture intelligence as a prerequisite for the voice behavior of employees including the role of servant and ethical leadership style. The study has an important aim to check and analyze the influence of cultural intelligence on behavior of voice while servant leadership plus ethical leadersh...

The purpose of this study was to prove and analyze the influence of the work environment, organizational citizenship behavior, organizational commitment to environmental job satisfaction, and performance. How is the relationship between satisfaction and performance with the technological factors that impact the intention to stop? The data or inform...

ABSTRACT This study aims to analyze the influence of residents' welcome to the tourists, state of the local economy, and personal economic benefits to the pro-tourism behavior of the people of Derawan Island, Berau of East Borneo. This research is an explanatory research; i.e. a research that finds out and explains the influence among variables tha...

This research aimed to analyze the influence of eco-airport and mall-airport concepts and cultural display of East Borneo on visitors’ satisfaction at Sultan Aji Muhammad Sulaiman Airport Balikpapan. The analysis tool was Smart-PLS 3.0 and the research method was quantitative method of path analysis. The result of the research showed that eco-airpo...

Efektivitas Periklanan dari Penelitian ini terdiri dari kreativitas periklanan, kualitas pesan, dan frekuensi pengiriman. Penelitian ini bertujuan untuk mengetahui dampak efektifitas yang dilibatkan di dalamnya seperti variabel Periklanan Kreativitas, kualitas pesan, dan pandangan frekuensi konsumen membeli Niat juga mengetahui variabel dominan man...

p>The development of information and communication technology affected many aspects of life, including economical state. E-commerce is an activity of selling or buying goods and services through the internet by using electronic media. The optimization of e-commerce could be carried out by advertising. Google AdWords is one of online advertising tec...

The aims of this research were to identify: 1) the display of the websites design of Tokopedia and Bukalapak, 2) the popularity of the Tokopedia and Bukalapak websites, 3) people's interest in using the service from Tokopedia and Bukalapak based on the design and the popularity of the websites. The results of the research were the analysis of the s...