Saeed Samiee

Saeed Samiee
University of Tulsa · Collins College of Business

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104
Publications
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6,901
Citations

Publications

Publications (104)
Article
Full-text available
We propose a conceptual model of the key antecedents and outcomes of consumer perceptions of the two components of foreign country image (CI), namely, general country image (GCI) and product country image (PCI), which we meta-analytically tested with input derived from 253 studies included in 176 empirical articles published in the last five decade...
Article
Purpose This study aims to examine how international small and medium-sized enterprises (ISMEs) improve adaptive marketing capabilities (AMCs) through exploration, exploitation and ambidexterity (EEA) and thereby increase exporting performance. In addition, the present study attempts to examine conditions under which EEA can more effectively improv...
Article
Classic business literature asserts the central role of marketing as foundational to the existence of organizations, and further notes that marketing must permeate all areas of a business enterprise. Leveraging this premise, we examine marketing scholars’ contributions to the international business (IB) literature – specifically notable works in ex...
Article
Scholarly research regarding origins of products and brands is deep-rooted within international marketing, with an extraordinary following as evidenced by the large body of literature that is continuing to evolve. Our goal in this research is to examine this domain, generically referred to as the country-of-origin (CO) literature, and identify the...
Article
Research contrasting the marketing strategies of foreign and domestic firms within local markets is scarce but is of critical importance to both types of firms. This research examines how intentional cannibalization (IC) functions in Western and Chinese enterprises operating in China and evaluates IC’s impact on radical innovation and subsequent pe...
Article
Drawing upon the extant literature, we examine the definition, conceptualization, and measurement of electronic service quality (e-SQ) and propose an alternative measurement approach. We posit that customers' perceptions of overall e-SQ are influenced by six proximal antecedents: security/privacy, fulfillment/reliability, website design, customer s...
Article
Purpose The purpose of this paper is to explore global brands, global consumer culture (GCC) and globalization, and offers a thesis in line with Steenkamp (2019) regarding the world’s continued move toward greater integration. Design/methodology/approach The study examines the three concepts articulated by Steenkamp (2019): global brands, GCC an...
Article
Unlike their counterparts in developed markets, emerging-market firms are characterized by limited resources, including international experience and access to relevant information, which are essential for developing suitable international marketing strategy (IMS). Under such circumstances, strategies are expected to produce suboptimal results, espe...
Chapter
The chapter provides a systematic review of 1722 international marketing articles published in the top six international business journals during the period 1995–2015. The analysis focuses on five major areas: profiles of authors involved in international marketing research; major contributors of international marketing articles based on their prod...
Book
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marke...
Chapter
Full-text available
This chapter focuses on the instrumental role of national export promotion programs in helping smaller firms to enhance their international entrepreneurial initiatives. Drawing a parallel between innovative behavior, entrepreneurship, and the exporting process, we identify the critical roles of risk-taking, innovativeness, and a proactive posture i...
Article
Comparative cross-national research is among the oldest approaches of scientific inquiry in the social sciences. We investigate the foundations of published works in cross-national research (CNR) in international business (IB), sociology, and psychology with an eye on leveraging their rich traditions for future IB research. Our approach aims to con...
Chapter
Understanding the environment of industrial marketing and how decisions are made in regard to suppliers and products involves a basic knowledge of what the industrial marketplace is, how it differs from consumer markets and behavior, and how factors unique to the industrial buying environment interact to influence ultimate buying decisions. Three m...
Chapter
Country-of-origin (COO) effects, defined as the influence of foreignness of products/services on consumer choice behavior (Samiee 2011), has been one of the most frequently investigated topics in the field of international marketing. Although a significant amount of scholarly work has been published on the subject over the last five decades, there...
Chapter
This study examines empirical studies in cross-cultural advertising from a methodological perspective. Cross-cultural methodologies involve many critical facets that do not surface in single-culture designs. A sharp focus on crosscultural research in advertising is desirable because it has received greater attention from international marketing sch...
Chapter
The international marketing and advertising literature is replete with conceptual and empirical assessments of the suitability of standardized advertising strategies in the international marketplace. The overwhelming body of published work in this area focuses on standardization and customization from marketing and advertising strategy perspectives...
Chapter
Although advertising by professionals may not become the next major marketing phenomenon, it has increased steadily over the past several years and is becoming increasingly common. In the climate of competitiveness that professionals will inhabit in the 1980s, there will be many opportunities for communications and marketing professionals and for a...
Article
Full-text available
Relationship marketing is a central and important tenet in marketing thought, and considerable research effort in the discipline has been devoted to examining various facets of relationship marketing, resulting in a large body of knowledge. In this study, the authors specifically focus on the international dimension of the relationship marketing li...
Chapter
The conceptualization and measurement of service quality delivery through electronic channels has attracted significant research attention in recent years. Electronic commerce in general and online retailing in particular continue to expand at a staggering rate. The enormous growth in the number of companies that engage in online activities has res...
Chapter
Past research reports have often questioned the usefulness of multidimensional scaling for marketing or positioning decisions and have concluded that this method may at best be used as a diagnostic aid. Two often cited criticisms are that (1) measures based on direct similarity judgments are themselves notoriously poor in psychometric properties, a...
Chapter
Transnational data flows are increasingly being hindered by governmental controls. There are three main reasons for imposition of these limitations: (1) individual privacy, (2) economic, and (3) national security. While large MNC’s are affected the most, in the long-run small domestic firms may also suffer from such controls. Future prospects for t...
Chapter
This study examines and compares attitudes of consumers who take advantage of rebate offers with those who have not used such deals. Specifically, consumer attitudes toward store attributes and shopping are examined. The findings suggest that rebate users are more price sensitive and less store loyal than non-users. They look for stores with freque...
Article
The authors identify, synthesize, and evaluate antecedents, components, and outcome factors of exporter importer relationship quality following a meta-analysis of the extant empirical studies on the subject. Using information extracted from a content analysis of 76 empirical studies, they propose and test an integrative conceptual model comprising...
Article
Full-text available
Organizational culture is a strategic resource that influences a range of activities within firms, and empirical evidence from management and marketing demonstrates that it impacts performance. In this study, we investigate how organic types of organizational culture (i.e., adhocracy and clan) serve as a strategic resource to influence marketing ef...
Article
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This study examines the citations used in the global branding literature (GBL), and evaluates the knowledge structure of this area of research to date. Our bibliometric analysis involves an examination of 120 global branding articles in business-related research. We employ multidimensional scaling to reveal a range of intellectual influences that h...
Article
Although the concept of cultural distance (CD) is a fundamental axiom in international business (IB) and has been around for a long time, since 1980 an increasing number of IB publications has quantitatively incorporated it as an independent measure in a wide range of studies. As a contributor to this body of knowledge, López and Vidal examine the...
Article
This study proposes and tests an integrative model that incorporates the mental resources framework (MOA: motivation, opportunity, and ability) alongside traditional innovation adoption predictors for assessing the adoption of dual-functionality innovations (DFI), a special case of multifunctional innovations (MFI). The multifunctional nature of an...
Article
Purpose – The purpose of this paper is to address the apparent controversy surrounding the relevance of country of origin (CO) and brand origin (BO) lines of research, with particular reference to an article authored by Magnusson, Westjohn, and Zdravkovic (MWZ) whose research findings assert that CO matters, irrespective of whether customers can ac...
Article
Full-text available
This study examines the relationships among brand identity, brand image, and brand preference in the context of cyber (pure online) and offline-based extension (traditional brick-and-mortar to online) retail brands over time. We test a conceptual model with survey data gathered over three time periods. Our results show that offline-based extension...
Article
Full-text available
This study examines the underlying forces that shape the international marketing (IM) field using three bibliometric methods: exploratory factor analysis (EFA), hierarchical cluster analysis (HCA), and metric multidimensional scaling (MDS). We apply these techniques to evaluate the knowledge structure of IM publications for the 1999–2008 period and...
Article
This article provides a review of the study by Roth and Diamantopoulos (2009), “Advancing the country image construct,” with a view towards highlighting the gaps in the broader country-of-origin literature. The literature mostly ignores pivotal points that should influence both the direction and the design of country-related research in internation...
Article
Numerous changes in the global business climate have intensified global competition through new forms of competition as well as the addition of new competitors. As a result, domestic and international firms have to develop and implement marketing strategies that are aligned with the current global competitive realities. This study explores the infl...
Chapter
The emergence of electronic markets in the 1970s fostered the development of numerous processes in business-to-business (B2B) markets that, in turn, led to greater efficiencies in distribution channels. Although the Internet has further fueled the growth of electronic markets during the 1990s, the primary objectives of firms in deploying electronic...
Article
Full-text available
Price is an important factor affecting consumer preference for online brands and, not surprisingly, has played a dominant role in the Internet marketing literature. Concurrently, important nonprice factors that account for individual online brand preferences have received scant attention. This research examines nonprice influences on preferences fo...
Article
This study addresses a long-standing debate in the literature regarding the appropriateness and performance consequences of marketing strategy standardization vs. adaptation. Much of the relevant literature represents the headquarters' viewpoint and broadly assesses antecedents of standardization or adaptation across widely varying markets. Using s...
Article
A significant body of knowledge pertaining to the management and organization of international distribution channels has evolved over the last three decades. More recent foci have been on relational forms of exchange and models that accommodate efficient exchange management within the context of supply chain systems. This review provides a framewor...
Article
Full-text available
An ever-growing literature has reported consumer bias toward national origins of products, and has explored factors that moderate such bias. Researchers have assumed, if only tacitly, that consumers are knowledgeable of brand origins, and that this knowledge is a significant influence that drives judgments of product quality, brand attitudes, and c...
Article
Full-text available
The aim of this study is to highlight developments and opportunities in the retail and distribution sectors of China. In particular, we focus on the entry of international retailers into this rapidly growing market and classify various forms of retailing in China. The emerging Southeast Asian markets are still dependent on traditional and inefficie...
Article
Full-text available
Presents and discusses areas for future research into international marketing in the Asia-Pacific region based on recent trends and gaps in the literature. Continues and develops the themes presented in the first Special Issue on international marketing in the Asia-Pacific region (International Marketing Review, Vol. 20 No. 5).
Article
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This study is motivated by the theme of this special issue of International Marketing Review, which highlights the enormous economic success of Asia-Pacific nations and their emergence as global marketers of the twenty-first century. The success of firms situated in these nations has been even more pronounced since the 1990. This study highlights i...
Article
Despite the proliferation of countertrade (CT) literature, it has not been examined from a marketing process perspective. This study attempts to fill this gap. The concept of Reverse marketing, which is a direct consequence of CT, is introduced. A conceptual CT framework, which makes a distinction between commodity and differentiated products, is d...
Article
Given the static condition of the global economy marketers are cutting advertising budgets commensurate with dismal sales. It is a longstanding belief that utilizing a standardized advertising approach not only controls good ideas and provides for a consistent image but it also has the benefit of controlling expenses through economies of scale. Wit...
Article
Full-text available
This study identifies and examines the extant literature in international relationship marketing. Twenty-four empirical studies that address various aspects of relationship marketing are identified. However, only eight studies were found to explore marketing relationships across national boundaries. The remainder combine multi-country data or exami...
Article
The Chinese market's attractiveness to international marketers has recently received a significant boost as a result of the country's admission into the World Trade Organization. Membership in the World Trade Organization requires trade barriers to be reduced and new sectors of the economy to be opened to foreign firms according to a predesignated...
Article
Full-text available
Explores perceptions of exporting education in sporadic and regular exporting firms as a means of enhancing organizational knowledge to improve the firm’s long-term competitive advantage in global markets. Export development and performance are dependent on the acquisition and utilization of relevant knowledge in exporting. An analysis of sporadic...
Article
Identifying the marketing strategy elements that influence export performance has been the subject of sizeable empirical research. However, the findings reported in the literature are characterized by fragmentation and diversity, limiting theory development, and improvement of management practice in the field. This article aims to synthesize extant...
Article
The significant body of published work in global advertising literature focuses on the standardization and localization of the advertising campaign from a marketing strategy perspective without much concern regarding consumers’ response. In this research, this gap is addressed by gauging consumer perceptions of localized and standardized advertisem...
Article
Invoicing practices for export transactions vary considerably around the world. This study examines invoicing patterns in firms with regard to their customer-orientation tendencies in three countries. Specifically, the extent of foreign currency invoicing and the degree to which firms pursue customer-oriented currency policies are investigated. Cus...
Article
Gemünden, H.G., Ritter, T., and Walter, A. (eds.): (1997) Relationships and Networks in International Markets, NY: Pergamon, 460 pages, ISBN 0-08- 043963-5 (hardcover). Naudé, P. and Turnbull, P. (eds.): (1998) Network Dynamics in International Markets, NY: Pergamon, 321 pages, ISBN 0-08-043358-8 (hardcover).
Article
Knowledge acquisition and utilization in firms is central to their long-term success. In particular, knowledge acquisition by firms through education has been shown to have a positive impact on productivity and performance. This study focuses on the interest of exporting firms in acquiring exporting know-how and market information through formal, s...
Article
The international market for services grew to $1.2 trillion in 1995 and has been growing at double-digit rates. The USA possesses the lion’s share of the world’s services exports and stands to gain significantly from lower barriers to trade in services. However, despite the significant progress already made, numerous barriers remain and many countr...
Article
This methodological assessment of international strategic management (ISM) research is based on a review of key scholarly journals. The objectives of the analyses that follow are to offer an overview of research methodologies used in ISM studies, to assess the extent to which cross-cultural research issues and techniques are observed in the ISM lit...
Article
This study explores the suitability and the potential use of the Internet in exporting. Six fundamental axioms that govern the Internet-export business dyad are identified and antecedents to the relevance of the Internet in exporting are explored. The axioms address the difficulty of acquiring a sustainable competitive advantage via the Internet, t...
Article
This methodological assessment of international strategic management (ISM) research is based on a review of key scholarly journals. The objectives of the analyses that follow are to offer an overview of research methodologies used in ISM studies, to assess the extent to which cross-cultural research issues and techniques are observed in the ISM lit...
Article
This article critically examines the internet's limitations and roles in international marketing. Within the context of international marketing, applications of the internet can be conceptualized as either process- or product/service-based. Accordingly, the article examines two types of impediments to the internet's adoption and growth in internati...
Article
In this article, the authors explore the antecedents of currency choice in export transactions by U. S., Swedish, and Finnish firms. Using a framework adapted from exporting literature and negotiation theory, the authors examine relationships between the transaction currency and three sets of constructs, predicated in negotiation and bargaining lit...
Article
In this article, the authors explore the antecedents of currency choice in export transactions by U.S., Swedish, and Finnish firms. Using a framework adapted from exporting literature and negotiation theory, the authors examine relationships between the transaction currency and three sets of constructs, predicated in negotiation and bargaining lite...
Article
The Single Market Initiative (SMI) has resulted in many changes in European retailing. This study explores the influences of the SMI on the European retail sector and discusses the strategic trends emerging from recent changes. The study is based on secondary sources of data as well as on personal interviews throughout Europe. The results indicate...
Article
This paper outlines the results of a study investigating the international dimension of Management Education & Training (ME&T) programs in large American firms . The findings suggest that firms with an attitude favoring broad ME&T programs tend to be more dissatisfied with current training programs, that highly international firms rely more heavily...
Article
The volume of scholarly work in cross-cultural advertising has been increasing in recent years. This study examines empirical studies in this area from a methodological perspective. Cross-cultural research designs should include many critical facets that do not surface in studies involving single cultures. These facets are discussed within the cont...
Article
Marketing scholars' interest in the influence of source countries on product evaluations has intensified during the past twenty-five years. As this research tradition has evolved, the literature has gradually gained more depth and sophistication. Nevertheless, research in this area lacks a common conceptual framework. Furthermore, research prioriti...
Article
Report on the findings of two studies—one German/Swiss, the other US-conducted among advertising/marketing leaders into the prominent role of consumer activist groups. Presents views on these groups and the future direction of their regulatory efforts. Reveals that these organizations are playing an ever-increasing role in the move towards stranger...
Article
Examines the characteristics of firms which undertake exporting under their own volition and in the absence of external stimuli. In this context, internally-induced export initiation is viewed as an innovative behaviour. The classification scheme employed in this study has a high degree of internal and discriminant validity with successful classifi...
Article
This research reports on consumers’ cognitive structures for countries and their products. In-depth personal interviews identified respondents’ knowledge, beliefs, myths, and other relevant cognitions related to a diverse set of 11 countries and their products. Derived cognitive dimensions were analyzed via correspondence analysis, and the 11 count...
Article
This study critically examines retailing and channels of distribution considerations in developing countries. It is comprised of a comprehensive review of the literature and integrates the fragmented body of knowledge in the area. Nine research propositions are offered that can guide hypothesis generation for future research. Research priorities an...
Article
The authors address a key controversy in the marketing literature about the suitability of global standardization. An empirical investigation of the differences between firms that emphasize global standardization and others that use less standardization was conducted within the global industry context. The results indicate that market coverage and...
Article
The authors address a key controversy in the marketing literature about the suitability of global standardization. An empirical investigation of the differences between firms that emphasize global standardization and others that use less standardization was conducted within the global industry context. The results indicate that market coverage and...
Article
Full-text available
The primary focus of this study is an examination of differences between characteristics and activities ofsporadic andregular exporters. This mode of classifying exporting firms, which has not previously been studied in a rigorous fashion is shown to be valid and has important policy implications. This classification is robust, with a high degree o...
Article
The primary focus of this study is an examination of differ ences between characteristics and activities ofsporadicandregularexporters. This mode of classifying exporting firms, which has not previously been studied in a rigorous fashion is shown to be valid and has important policy implications. This classification is robust, with a high degree of...
Article
The relationship between cultural and social elements in Japan and the presence and maintenance of trade barriers is examined. The European Community and the US had $23 billion and $60 billion deficits with Japan in 1988, respectively. In particular, the US has experienced a trade deficit with Japan since 1969. Understanding the social and cultural...
Article
The nature and impact of export planning and related activities in small and large U.S. exporting firms is the focus of interest in this study. The findings indicate a pattern of significant differences between small and large exporters in the areas of export planning activity, organizational and attitudinal variables, and information-gathering act...
Article
This study examines strategic gaps in exporting by identifying critical export problems, the sources of information used to resolve them, and forms of assistance needed by current and potential exporters. Particular attention is given to the influence of firm size. The great majority of problems identified in both small and larger firms deal with e...
Article
This article examines the management of productivity among high-performing retailers in Europe, Japan, and the U.S. While the majority of the foreign firms interviewed for this study followed a formal productivity planning process, successful U.S. retailers were less likely to follow an elaborate productivity plan and were instead frequently guided...
Article
A model, which integrates the concepts of export strategy, administrative arrangements, and commitment as critical variables affecting export performance, is developed and evaluated using empirical data collected from small U.S. exporters. Differences between small and larger exporters regarding the variables in the model are also investigated. The...
Article
This study examines the role of pricing in marketing plans of U.S.- and foreign-based companies operating in the United States. Concurrently, two other issues, centrality of pricing decisions and pricing objectives, are examined. One objective of this study is to complement prior research, which has suggested the existence of managerial differences...
Article
This article suggests the use of portfolio models to facilitate the production rationalization process in multinational firms. The degree to which portfolio planning is adopted will ultimately be determined by the perception of potential benefits within the individual firms. Adopting an ongoing production rationalization policy will enable decision...
Article
This article examines the implications of transnational data flow constraints for international business. The need for a free flow of information across national boundaries—facilitating international business and reducing costs for multinational corporations—is discussed. Although both large and small firms are affected by transnational data constr...
Article
In recent years, European countries have faced an ever increasing levels of activities by consumerists. Much of this activity is aimed at regulating and controlling advertising. This article examines the views of advertising industry and corporate advertising executives toward this movement in two neighboring European countries: West Germany and Sw...
Article
Models of consumer behavior have gained much acceptance since the early sixties. The purpose of this article is to examine the state of the art by reviewing the often cited models: Nicosia, Howard-Sheth, and Engel-Blackwell-Kollat. Specifically, a major objective is to consider these models from their practical utility standpoint, i.e., whether the...

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