Sachin Sinha

Sachin Sinha
Christ University Delhi-NCR · School of Business and Management

Doctor of Philosophy

About

36
Publications
102,195
Reads
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47
Citations
Introduction
In his career spanning 25 years till now, Dr. Sachin Sinha has taught at different business schools and also worked in the field of corporate communications. His areas of academic interest include consumer psychology and marketing communications. He is also a literature and cinema enthusiast, and, in addition to his research publications, he also has two literary books to his credit.

Publications

Publications (36)
Article
The fundamental tenet of consumerism revolves around the belief that the burgeoning consumption of goods is favorable for the economy. Since the dawn of the Industrial Revolution, humanity has witnessed an exponential upsurge in consumerism. It has been related both to the increase in the population size as well as an increase in our demands due to...
Article
The change in price of a group of goods and services is reflected in terms of consumer price index (CPI), making it one of the most important economic indicators. This is also the mostly used measure of inflation. Forecasted CPI values help the Government to take corrective measures to control the economic conditions of the country. This paper impl...
Conference Paper
Full-text available
A soft drink is generally treated as very common product aimed at a very casual consumption. Normally, not much of attention is paid to this product, which has almost become ‘commoditized’. But, a deeper and more careful observation would reveal that soft drinks are strong demographic descriptors of their consumers. Key insights into the characteri...
Article
Full-text available
The world in which we live is over brimming with chaos and turbulence. Unpredictability has become the order of the day. Everything around us seems to be in a state of continuous flux. We are trapped in the vortex of an unending cyclone of change. The very existence of humankind is in a state of dynamic equilibrium, so to say. We as a species are s...
Article
Full-text available
Media is considered to be the fourth pillar of democracy. Mass media in particular has immense potential to shape the attitudes of the common masses. With the passage of time, media is becoming an all-powerful engine of social change. It plays the role a catalyst in churning the minds of the masses. It would not be an exaggeration to say that the n...
Chapter
Full-text available
The usual mental images that most of us would generally conjure up when we come across the word ‘advertising’ are the innumerable visible and audible forms in which goods, services and ideas of all shapes and sizes and all colours and shades are promoted through all possible conduits of communication. What most of us would generally associate with...
Article
Full-text available
Of late social media has been recognized as one of the significant tools in employee recruitment and selection. But there has been a lot of confusion in the actual contribution made by the social media in the recruitment and selection of employees. In order to understand all these issues a qualitative survey of nine HR professionals who are involve...
Article
Technology is proving to be both an enabler and a disabler as far as meaningful and effective brand experience is concerned. As humankind continues to march towards an elusive and illusive utopia of technological advancement, the personal touch of the brand experience is fast becoming a thing of the past. While it cannot be denied that the modern m...
Article
Full-text available
Technology is proving to be both an enabler and a disabler as far as meaningful and effective brand experience is concerned. As humankind continues to march towards an elusive and illusive utopia of technological advancement, the personal touch of the brand experience is fast becoming a thing of the past.While it cannot be denied that the modern me...
Article
The future is always uncertain and uncertainty leads to risk. The elaborate exercise of forecasting and making predictions is a course of action to which organizations take recourse in order to minimize this uncertainty and the risks arising therefrom. Business decisions, and that too financial business decisions, depend heavily on future predictio...
Article
Full-text available
The human capital of any organization is largely responsible for its success or failure. Therefore, the human resource management (HRM) functions play an important and catalytic part in providing a competitive advantage to any organization. The organized retail sector has registered a burgeoning growth in the recent past and has given a strong fill...
Article
Full-text available
In the fast-changing professional world, the concept of work-life balance is becoming increasingly important. Work demands are escalating with each passing day in all fields of work. The idea of work-life balance started to gain momentum ever since women joined the workforce and thereby started to play multiple roles in their lives. The education s...
Conference Paper
Full-text available
Consumer price index (CPI) is a frequently used but not easily understood concept. Technically, CPI refers to the amount of variation in the level of market price of a basket of consumer goods and services bought by a consuming household. It can also be seen as an index of the cost of all the goods and services purchased and used by a given consume...
Article
Full-text available
The aim of this study is to understand and measure the Organizational Role Stress (ORS) amongst the employees of banking sector and to examine the influence of demographic variables like age, gender, income, experience and qualification on ORS. The study also measures the level of ORS amongst the employees and ranks the ten components of ORS. The s...
Article
Full-text available
The aim of this study is to understand and measure the Organizational Role Stress (ORS) amongst the employees of banking sector and to examine the influence of demographic variables like age, gender, income, experience and qualification on ORS. The study also measures the level of ORS amongst the employees and ranks the ten components of ORS. The s...
Article
Full-text available
Corporate social responsibility and entrepreneurship have always been key areas of brainstorming and discussion among policy-makers. As we all know the changing times have drastically changed the very concept of corporate social responsibility. The Father of the Nation Mahatma Gandhi was acknowledged as a social entrepreneur across the world at lar...
Research
Full-text available
From time immemorial motivation has been used as one of the strongest tools to solve organisational problems and it has fetched considerable results as well. But the scenario is changing with the increasing diversity of workforce, constitution, and day-by-day compelling demands of the organisations and individuals to meet these expectations. This p...
Chapter
Full-text available
A lot of interpersonal differences can be minimized with effective communication and high emotional quotient. It not only enables people to have a better understanding of each other but also improves their work efficiency. Emotional intelligence is the key to effective communication and there is no denying the fact that the two are intricately inte...
Article
Full-text available
Abstract: Competency mapping is a process of identifying key competencies for a company or an organisation and the jobs and functions within it. It is an activity that deserves paramount importance in the organisation. Every well-managed organisation should have well-defined roles and a list of competencies required to perform each role effectively...
Conference Paper
Full-text available
Maggi entered the Indian marketplace and mindspace thirty-two years ago and took the Indian taste buds in its stride. India was never a traditional noodle-eating nation but not only did the product penetrate all possible layers of the consumer population of India, the brand also moved on fast enough to register a regular top-of-the-mind recall amon...
Chapter
Full-text available
Globalisation, technology, migration, competition, changing markets and transnational environmental and political challenges have added a new urgency to develop the skills and knowledge needed in the 21st century. Educators, governments, foundations, employers and researchers refer to these abilities as 'higher-order thinking skills' 'deeper learni...
Article
Full-text available
Quality in the context of work life is in effect a reflection of how eagerly we look forward to going to the office every morning, how enthusiastically we shoulder the responsibilities assigned to us, how deeply we feel committed towards the organisation, how strong is our sense of belongingness with our workplace, how much we value our performance...
Article
Full-text available
Corporate Social Responsibility practices are not new to India; corporate houses like the Tatas and Birlas have imbued their operations with the spirit of doing for social good in their operations for decades together, long before CSR became a buzzword. In spite of having such impressive benchmarks, CSR in India is still in a very nascent stage. In...
Chapter
Full-text available
Powerful communication skills enable us to be more effective at work and especially in those situations of everyday life where better relationships can make all the difference. Emotional intelligence is the key to effective communication and there is no denying the fact that the two are intricately intertwined. Emotional intelligence is the state o...
Chapter
Full-text available
Powerful communication skills enable us to be more effective at work and especially in those situations of everyday life where better relationships can make all the difference. Emotional intelligence is the key to effective communication and there is no denying the fact that the two are intricately intertwined. Emotional intelligence is the state o...
Chapter
Powerful communication skills enable us to be more effective at work and especially in those situations of everyday life where better relationships can make all the difference. Emotional intelligence is the key to effective communication and there is no denying the fact that the two are intricately intertwined. Emotional intelligence is the state o...

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