Sabyasachi Rath

• Ph.D
• Editor at MARKETING GURU MEDIA AND PUBLICATIONS

Over the last several years, patient satisfaction has emerged not only as a measure of how well a hospital is viewed by its patients, but also as an important way to measure treatment outcome and services quality. Satisfied patients demonstrate greater compliance with their medical care than dissatisfied patients do(Bell, Krivich, and Boyd 1997). T...

Shoppers make up their mind about a product in about the time it takes to read this sentence. (Jack Neff , 2007). In the first 3-7 seconds after a shopper encounters a product on a store shelf, the marketers have the best chance of converting a browser into a buyer by appealing to their senses, values and emotions. That is what In-store branding is...

Drucker said, 'Business is marketing.' There are two things in Business - Innovation and Marketing. The visionary statement made by the father of management decades ago seems so vital in the turbulent business world today which is slowly getting regulated by the global business dynamics. In the light of the current development the business firms to...

Job satisfaction has been one of the major facets of research in behavioural sciences covering wide range of cross-cultural populations. Nevertheless, researching on the satisfaction among faculty members has been unexplored, at least in India. The present paper intends to study the level of job satisfaction among the faculty members at select B-sc...

This research reports the preliminary findings of a major study of faculty and students' adoption of high technology equipment in a management education programme offered by a premier business management institute in the twin cities of Hyderabad and secunderabad. Studies in the west focused only on the faculty's responses. In this study, the studen...