Sabrina O. Sihombing

Sabrina O. Sihombing
Universitas Pelita Harapan | UPH · Faculty of Business

Doctoral

About

52
Publications
39,985
Reads
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126
Citations
Education
August 1999 - June 2004
Universitas Gadjah Mada
Field of study
  • Marketing Management

Publications

Publications (52)
Article
Full-text available
This study aims to examine the factors that have the potential to influence student’s entrepreneurial intentions using the TPB theory model along with several other factors (i.e., attitude towards entrepreneurship, subjective norms, perceived behavioral control, innovation, proactive personality, need for achievement, internal locus of control, ris...
Article
Arts and crafts are forms of human creativity. Art is an expression of feelings and emotions and crafts are a form of work using available materials. Traditional crafts practiced by local communities contribute significantly to the legacy of intangibles. This study places traditional crafts in Yogyakarta, establishes their relevance and considerati...
Article
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El Shaddai Fellowship Gading Serpong has desire to learn how to make Nusantara fusion food with tteok as the main ingredients, but they don’t know how to create Nusantara fusion food with tteok. Because of that, lecturer and student made a community service team to create a training how to make tteok with typical Indonesian flavours for El Shaddai...
Article
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p>E-WOM has become an essential marketing tool, as an online marketplace compete to dominate the online space. This paper assesses the relationship of e-WOM and its relationship towards purchase intention. The theoretical model based on the information acceptance model suggesting information (quality, credibility, usefulness, and adoption), needs o...
Article
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p class="p0">Bamboo craft is one of the components of the creative economy that can support the country's economic growth. It's the kind of cooperation needed between the government, academics, business people and the craftsman community so that handicrafts are not only oriented towards the domestic market but can penetrate the export market to obt...
Article
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Penelitian ini bertujuan untuk memprediksi keterhubungan antara kemampuan, kebajikan, dan integritas Tokopedia terhadap kepercayaan dan partisipasi pelanggan Tokopedia. Sebanyak 130 responden terlibat dalam penelitian ini. Kueioner dikembangkan berdasarkan indikator-indikator penelitian sebelumnya. Skala Likert 5 poin digunakan dalam kuesioner ters...
Article
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This research aims to test the travel intention model that includes several main variables in predicting travel intention. Specifically, Borobudur temple was used to test the model because the temple was one of world heritage. Respondents were chosen by judgemental sampling and the sample size was 240. This research applied structural equation mode...
Article
A tourist attraction is anything that has a uniqueness, beauty, and value in the form of diversity of natural wealth, culture, and man-made products that are the target or destination of tourist visits. Kampung Bekelir (Bekelir village), located in Babakan District, Tangerang City, won the 2018 Indonesian Enchantment Award event initiated by the Mi...
Article
A tourist attraction is anything that has a uniqueness, beauty, and value in the form of diversity of natural wealth, culture, and man-made products that are the target or destination of tourist visits. Kampung Bekelir (Bekelir village), located in Babakan District, Tangerang City, won the 2018 Indonesian Enchantment Award event initiated by the Mi...
Article
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This research aims to examine relationship between antecedents’ variables of financial behavior intention. This research involves 350 respondents which were collected through online questionnaire. Data was examined by reliability and validity tests before hypotheses testing. Hypotheses testing were applied by using structural equation modeling. All...
Article
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This research was conducted to understand the phenomenon of Zalora's ranking of e-commerce decline in Indonesia. In this study, the independent variable is perception of web design. The mediating variables are perception of reliability, privacy, and customer service. While the dependent variable of this study is purchase intention. This research us...
Article
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This study aims to predict the relationship of perceived usefulness, perceived ease of use, relative superiority, nature of transactions, and substitution to adoptions that affect intention to use of smart phone-based electronic money. The variables in this study are relative advantages, transaction nature, perceived usefulness, and perceived ease...
Article
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Perkembangan internet mendorong industri perbankan untuk mengembangkan e-banking. Tidak hanya itu, industri perbankan terus meningkatkan kualitas dan kepercayaan demi terus menciptakan nilai tambah pada merek supaya konsumen tidak beralih ke merek lain. Dalam kaitannya dengan merek, banyak penelitian yang berkaitan dengan ekuitas merek, namun sedik...
Article
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Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics. Coffee shops with foreign or local brands are growing and competing for having customer loyalty. Many research has been conducted to examine customer loyalty in a particular coffee shop...
Article
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Research focusing on presidential, regional, and legislative elections has been conducted by previous researchers. However, there is little research comparing business and non-business respondents in predicting presidential intentions. Therefore, this study aims to compare student respondents from business schools and non-business students in predi...
Article
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Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust. Therefore, the main objective of this study is to examine the effect of brand experience on brand loyalty through brand love and brand trust. For this study, questionnaires were d...
Article
Purpose of Study: The aim of this research is to predict the effect of Integrated Marketing Communication (IMC) tools (advertising, direct marketing, sales promotion, and personal selling) on consumers’ intention to purchase organic products in the specific supermarket in Indonesia. Methodology: The primary data was collected by using questionnaire...
Article
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p> Zipping and zapping is better known as TV channel transfers that viewers can record, pause and repeat TV broadcasts. It can be stated that zipping and zapping can cause ads to be no longer effective and efficient as a means of promotion and communication of products. Therefore, to create good communication, advertising can be used and product pl...
Article
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International entrepreneurship is one of the wheels that contributes to the developmenet of emerging economy. In regards to the development of Indonesia. contributions were given in the form of providing employment, increasing state input, and strengthening foreign exchange reserves. Indonesia is one of the countries in ASEAN, which also supports i...
Article
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This research aims to assess the relationship between behavioral variables on the environment: ecolabel awareness, trust, ecolabel knowledge, ecolabel availability, and environmental concerns of intention to buy. Data was collected through questionnaires with non-probability sampling method which included a total sample of 230 respondents. Hypothes...
Article
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This study aims to determine the relationship between factors that influence entrepreneurial intentions which consist of entrepreneurship education, entrepreneurial attitudes, subjective norms, self efficacy, and mentoring. Research on factors that influence entrepreneurship has been carried out by many previous researchers. However, mentoring is a...
Article
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Berbelanja lewat internet semakin popular saat ini karena kemudahan yang ditawarkan dan harga yang lebih murah. Terdapat dua faktor utama yang mempengaruhi perilaku berbelanja daring, yaitu faktor internal dan eksternal. Penelitian terdahulu seringkali memfokuskan hanya pada salah satu faktor untuk memahami perilaku pembelian daring, misalnya penga...
Article
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This study aims to determine the relationship between store environments consisting of social cues, design cues, ambient gestures, and merchandise cues and their impact on cognitive and affective consumer evaluations of stores and merchandise that will influence approach behavior. The retail industry in Indonesia has increased inevitably. This deve...
Article
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Corruption is a crime against humanity—it destroys the country and infects every level of government. Country development is inhibited and poverty increases. Youth, which is the hope of the nation, plays an important role in the fight against corruption. Attitudes towards the fight against corruption and the importance of understanding integrity ne...
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Brand Loyalty on Airline Services: An Empirical StudyConsumer loyalty is an important element for the sustainability of a business. Therefore, an understanding of the key factors determining loyalty is important. In relation to aviation services, particularly AirAsia, several events that have occurred in AirAsia may affect consumer loyalty to the a...
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No studies have been conducted to link three variables of work values, internal marketing, and job satisfaction in predicting employee loyalty. Therefore, this research aims to fulfill the gap by developing a model that include work values, internal marketing, and job satisfaction in assessing employee loyalty in educational context. This research...
Article
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Online shopping has grown popularity over the years because of its convenient and can often save money for buyers. There are two main factors that can affect a person to do shopping online: internal factors and external factors. Previous research often focuses on one factor only, that is, internal or external factors in influencing online shopping....
Article
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The development of digital technology encourages the growth of social media. Social media becomes a platform for sharing news, information, images, and many other things. News spreads faster and becomes viral. This phenomenon can be regarded as a “news-find-me” phenomenon. The aim of this research is to assess the relationship between information s...
Article
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This research aims to identify A total of 540 micro-finance entrepreneurs participated in the study. The results show that three main terminal values for Indonesian micro-finance entrepreneurs are success, honest, and happiness. Furthermore, honest, hard work and religious are found as three main instrumental values. Identification of terminal and...
Article
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Abstrak. Tujuan penelitian ini adalah untuk menguji hubungan-hubungan antar variabel dalam memprediksi penggunaan aktual inovasi jasa. Variabel-variabel dalam penelitian ini adalah pengaruh resistensi terhadap perubahan, nilai yang dirasakan, sikap terhadap inovasi jasa, niat untuk menggunakan inovasi jasa, dan kepribadian inovatif. Teknik pengumpu...
Article
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Culture is an important variable that influences people's behavior. Culture involves several elements, such as language, myth, ritual, custom, artifact, law, and values. However, values are known as the most important elements in describing culture. In 2011, a survey was conducted in Jakarta, Bandung, Semarang, and Surabaya with 2,000 respondents t...
Conference Paper
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This study identified Indonesian youth values. Understanding people's values is important because values lead people to behave in the way that they believe. Specifically, understanding youth values contribute to understand youth characters which will express their behavior. Survey data gathered from university students in 4 big cities in Indonesia:...
Conference Paper
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Sharing behavior is a central theme in many religion teaching. Sharing involves many things. We may share our thoughts, information, and knowledge with others. Sharing is a part of our daily life. One important aspect direct people behavior is values. Values are what people believe that doing something is good or bad. Religion, democracy and harmon...
Article
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Lack of consumer willingness to adopt electronic toll card in Jakarta triger the congestion at the toll gates. This congestion has been one of the critical factors that needs to be more focused by PT Jasa Marga as highway toll service company. The fact shows that only 5.88% of all the total transactions in the toll gates applied E-toll card facilit...
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In the past Indonesian people were taught in school or by their families several traditional values such as harmoni (harmony), toleransi (tolerance), keagamaan (religiosity), and gotong-royong (mutual assistance). However, these values have changed mainly because of globalization. This article addresses the value changes in Indonesian people. More...
Article
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Unemployment is one of the main social and economic problems that many countries face nowadays. One strategic way to overcome this problem is by fostering entrepreneurship spirit especially for unem ployment graduates. Entrepreneurship is becoming an alternative Job for students after they graduate. This is because entrepreneurship of-fers major be...
Article
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A paradigm influences what we see and conceive about certain facts. Paradigm can also influence what we accept as a truth. Yet, the debate over which paradigm and methodology is best suit for marketing and consumer behavior has begun since 1980s. Many researchers criticized the domination of logical empiricism paradigm and offered alternative parad...
Article
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Knowledge is recognized as one valuable asset for many organizations. Thus, knowledge-sharing is one of important activities in many organizations, including university. Knowledge sharing is defined as activities of transferring or disseminating organizationally relevant information, ideas, suggestions, and expertise with one another. This research...
Conference Paper
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Abstract Educators at all levels believe that evaluation is one important aspect in learning and personal development. In the specific, one type of evaluation is a self-evaluation. Student feedback is one significant factor in lecturer’s self-evaluation. Those feedbacks give a valuable insight for lecturers. For example, those insights such as inp...

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