Sabrina Duda

SMILING

An expert checklist for evaluating children’s software has been designed and validated on ten children in the second grade. In the first part of the investigation ten psychology students evaluated three edutainment games, all of different quality, by means of the checklist. Based on these results the items on the checklist were then analyzed and fi...

A method to shift a company towards user-centred thinking and product development is the use of personas. Personas are archetypical representations of real users. They summarise what we know about our customers or users; they are based on research and data (quantitative and qualitative research). Sometimes personas are developed by the marketing de...

This paper is part of a panel about user research methods and how they are applied to the benefit of products. The method of contextual research is discussed, and three case studies from the public sector are illustrating how contextual research has been driving product development. Contextual research is part of field study methods and used when e...

Usability and user experience are the most critical success factors for software and technical products. Today's users want user-friendly products and are no longer willing to accept a poor user experience. Therefore, all persons involved in developing software or technical products need basic knowledge of usability and UX. This book prepares you f...

This article discusses how user experience (UX) research can be integrated into agile projects, giving special attention to remote research methods. Using a case study about the National Health Service (NHS) Data Security Centre, the article shows how UX research can be successfully applied in a fast-paced project. The case study describes how by w...

This is an overview of physiological methods that are now possible with UX research. Using concrete examples and case studies, this chapter explains how eye tracking is used in conjunction with other technologies and measurements (e.g., EEG, skin conductance, pupil dilation) to measure correlations between eye and brain activity, including emotions...

Internet und Mobilfunk wachsen zusammen, das mobile Internet entsteht. Das Nutzenversprechen der drahtlosen Datenkommunikation liegt in der Unabhängigkeit von Zeit und Ort und der damit verbundenen erhöhten Flexibilität und Bequemlichkeit der Nutzer in ihrer Mobilität. Das mobile Internet kann jedoch nur von wirtschaftlichem Erfolg gekrönt werden,...

While text and concepts have always been acknowledged as key players in effecting the overall impact of a website, language - much like an attention-deprived stepchild - has always been allocated a little side role. The following work introduces a method for linguistic analysis which enables usability experts to examine language on a website at its...

This study shows that in a qualitative study a small sample size is sufficient to gain interesting results and show differences between the procurement of IT services in different countries. It demonstrates how a requirements analysis can be conducted in a very early phase of a web development project. For the website of an IT company which sells p...

In the last years many new virtual environments for children have been developed. All of them have the intention to be a safe and funny place for kids on the web. But how does a virtual environment have to look like in order to achieve a high acceptance from children? This study was conducted to demonstrate the important role of the structure of an...

Eine Experten-Checkliste für die Beurteilung von Software für Kinder ist entwickelt und an Kindern einer 2. Klasse validiert worden. Im ersten Teil der Untersuchung beurteilten zehn Studenten der Psychologie mit der Checkliste drei Edutainment-Titel unterschiedlicher Qualität. Aufgrund der Ergebnisse wurden die Items der Checkliste analysiert und s...

In den vergangenen Jahren ist das Eye Tracking zu einer wichtigen Methode zur Untersuchung von Mensch-Computer-Interaktionen geworden. In diesem Artikel möchten wir zeigen, wie die Eye Tracking Methode erfolgreich in Usability Untersuchungen ihre Anwendung findet. Anhand von drei Beispielen werden wir die Vorteile des Eye Trackings im Vergleich zu...

“Virtual re-embedding”, d. h. das Hinzufügen sozialer Hinweisreize auf eCommerce Websites wird als mögliche Strategie angesehen, um das Kundenvertrauen in Online-Anbieter zu erhöhen. Zahlreiche Webanbieter nutzen diese Strategie bereits, z. B. indem sie Fotos und Namen von Mitarbeitern des Unternehmens in ihre Webseiten einbinden. Über die Wirksamk...

Virtual re-embedding, i.e., adding social cues to a website, has been suggested as a possible strategy to increase consumer trust in online-vendors. Numerous online retailers meanwhile incorporate this strategy, for example by adding photographs and names of customer service agents or by creating chat and callback opportunities. Yet, little is is k...