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Sabine Berghaus

Sabine Berghaus
Siemens · Department of Corporate Technology (CT)

Doctor of Philosophy in Management


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I work as User Experience Consultant at Siemens Corporate Technology in Munich, Germany. Research topics I'm currently working on include: 1. User experience design for autonomous systems, human-robot collaboration, designing for artificial intelligence. 2. UX strategy, design-led strategy, digitalisation strategy, digital transformation. 3. Design governance, design capabilities.
Additional affiliations
September 2018 - present
  • Consultant
  • Research topics - Future of automation - User experience design for autonomous systems - Human-robot collaboration
December 2013 - July 2017
University of St.Gallen
  • Research Associate
March 2014 - February 2018
University of St.Gallen
Field of study
  • Management / Business Innovation
October 2001 - December 2006
Universität Hildesheim
Field of study
  • International Information Management


Publications (7)
Conference Paper
Digital transformation poses critical challenges to organizations. The initial phase – the "fuzzy front end” – of an innovation process is often perceived as ill-defined and chaotic, yet it may have great impact on the outcome. However, managers struggle with initiating this process and prioritizing between different activities. Prior research has...
Conference Paper
Managers and decision makers need to transform their organizational routines and structures to meet the challenges of the digital age. Even though organizational change is by no means a new topic, many companies struggle to recognize and make sense of the often very disruptive changes affecting all industries. In order to foster an understanding of...
Conference Paper
The fuzzy front-end describes the random and generally vague initial stages of an innovation project. Since digital transformation can be seen as innovation process of an organization, improving the initial stages can be beneficial for the entire process. This literature review takes the unique perspective of the fuzzy front-end within digital tran...
Die dynamische Entwicklung von neuen digitalen Technologien stellt Unternehmen vor die Her-ausforderung, die Geschäftsmodelle, Produkte und Prozesse an die neue digitale Realität anzu-passen. Die digitale Transformation von Unternehmen ist ein disruptiver Prozess, den Entschei-dungsträger strategisch einleiten und aktiv gestalten. In dieser Studie...
Conference Paper
With the increasing popularity of wearable technology, companies have been evaluating if wearable devices are relevant to them. In the context of a project in the automotive industry, we set out to assess user requirements for successful application of wearable devices in connection with the vehicle. In order to identify user requirements relevant...
A new generation of mobile IT is driving new thinking and innovation in most areas of organizations and is challenging corporate IT. From a "computing" perspective, this second-generation enterprise mobility (SGEM), such as smartphones and media tablets, enables pervasiveness, much more intuitive computing, and contextual intelligence. This changes...


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