s. Rabiyathul Basariya

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• PHD
• Professor (Associate) at Global College Malta

This paper explores how personalisation is affecting the fast-growing digital retail market in India, specifically looking at the shifting consumer expectations. The research analyzes how AI personalisation improves consumer engagement and purchasing behaviour while dealing with data privacy issues and compliance with the Digital Personal Data Prot...

This paper explores how personalisation is affecting the fast-growing digital retail market in India, specifically looking at the shifting consumer expectations. The research analyzes how AI personalisation improves consumer engagement and purchasing behaviour while dealing with data privacy issues and compliance with the Digital Personal Data Prot...

https://notionpress.com/in/read/leadership-and-management

Many research studies have been conducted in the area of retailing services, but there has been no research that takes into account both that lead to customer satisfaction in nigiris supermarkets. Customer satisfaction is defined as the extent to which a product or service meets or exceeds the customers' expectations. The such a study is immense in...

Retention of Employees is one of the basic key challenges confronted by the means of IT agencies in our country India. It is determined that there may be additionally a high-quality name for expert of IT professionals inside India and foreign countries, which has ended mainly in technophile leaving the employer in search of a greener and wider past...

The paper is intended to study the basic trends and the uses in the distribution of the total tax burden in the developing countries. The comparative analysis is focused on the cross country differences in terms of total tax burden, measured by the tax-to-GDP ratio and design of tax structure, presented by the breakdown of the total tax revenues in...

Today's consumers are too smart to buy their needs through various means. But before buying their needs, they go through various online sites and social media review about product performances and price. While surfing this information they can able to evaluate its real value and price advantages, since online establishment need not spend cost for s...

Promotion could be a vertical growth of Associate in Nursing worker among the organization in alternative words, promotion is outlined because the upward movement of Associate in Nursing worker from one job to a different higher one, with increase in remuneration, standing and responsibilities. Promotion is also temporary or permanent, relying upon...

The green development has been elongating expeditiously on the planet. As to this buyers are surmising liability and doing the right things. Shopper mindfulness and inspiration keep on driving vicissitude in the commercial center, prominently through the presentation of more eco-accommodating items. Contrasted with buyers in the engendered nations,...

Today’s’ concern for Global warming is environment changes due to excess utilization of natural resources and leaving the wastages that unbalance the eco system. To recoup the eco system, environmental experts advise all the users of natural resources to take care of necessary action from the product design stage to disposal stage of its full Life-...

E-Banking as the rush of things to come gives a heavy advantage to all the shoppers as far as the expense of exchanges either through the web, mobile, or any other electronic conveyance channels. E-Banking is currently broadly rehearsed in the Kurdistan region. There are different kinds of e-keeping money administrations like SMS managing an accoun...

Productivity of any organisation depends on the employees' performance and the performance of the employees in turn depends on their motivation. Employee motivation is highly influenced by the recognition of his work and the empowerment. Dissatisfaction of employees will have adverse effects on the performance of the organisation. All the employees...

Viral advertising utilizes electronic interchanges to trigger brand messages all through a far reaching system of purchasers. The procedure is regularly depicted as an arbitrary ground-up wonder over which advertisers have little control. In any case, an examination of fruitful viral showcasing cases distinguishes various procedures supporting this...

Web-based Marketing made our everyday life simple by giving bottomless insights about proposed materials to be purchased for our day to day necessities. It fulfils our expectation to purchase materials and satisfy our present needs. It gives propitious information to customers because of minute correspondence, and its availability 24x7. Web-based M...

Today’s world is witnessed by a drastic increase in the products that are either substitutes or complementary. The consumers are in a dilemma with regard to their purchase decision. The availability of the products is a boon to the economy, but are these products being utilized in a proper manner where in the environmental issues are taken into con...

A worldwide monetary and money related emergency has influenced the world by the expanding swelling and joblessness rate. It influences the billions of individuals living in creating countries, these emergencies have reinforced the general condition of emergency contained by spread neediness and outrageous destitution. The emergency had its incepti...

The study dealt with tax evasion in the medical profession, where the problem was the existence of many cases of tax evasion, especially tax evasion in the income tax of medical professions. The aim of the study is to try to shed light on the phenomenon of tax evasion and the role of the tax authority in the development of controls and means that r...

This paper makes an attempt to evaluate the effectiveness of microfinance on empowerment of women. A cross-sectional research on 115 women in the State of Tamil Nadu, India through a structured questionnaire was conducted. Population of study is women who are associated with Self Help Groups (SHG’s). These women are married and have at least one ch...

Small and Medium Enterprises is considered as the backbone of Indian Economy. It is considered as a vibrant and dynamic sector and is treated as the "engine of growth" in the country. This sector plays a vital role in resolving chronic problem of poverty, inequality, under employment and unemployment. Industries are increasingly being judged not ju...

Employees Training is an essential and unavoidable one for the growth of an organization. To improve productivity, the skills of all employees need to be enhanced. Training does this job effectively by enhancing the performance of the employees' in turn resulting in improved performance of the organization. This paper discusses on the job training,...

Employees are now ‘reaching plateaus earlier in their careers than did their predecessors – and for earlier than their own expectations. So it is important for organizations and individuals to prepare to cope with the phenomenon successfully, particularly when the signs of an impending plateau are observed’. The risk of obsolescence is less if orga...

Cross training an employee means to train him in different rolls and activities in his same domain of job. Cross training is planned in an organization to improve inter positional knowledge of the employees. This will maintain positive coordination between different teams. Employees will learn the skills that are required to perform other rolls whi...

This study seeks to demonstrate the impact of content and advertising at constant time on consumer's obtaining behaviour. It wants several months to accumulate data and knowledge through kind, surveys, web site visits and walk-thorough investigations that unit the primary basis of this study work. This study distinguished that content is best on th...

PROMOTION could be a vertical growth of Associate in Nursing worker among the organization. in alternative words, promotion is outlined because the upward movement of Associate in Nursing worker from one job to a different higher one, with increase in remuneration, standing and responsibilities. Promotion is also temporary or permanent, relying upo...

Interventions are designed to deliberate challenges of status-quo.it deliberately takes the organisation to the new improved efficiency. OD interventions have to be implemented effectively to improve the organisation performance both at individual and organizational level. Proper mix and match of interventions are to be chosen to get the required r...

PROMOTION could be a vertical growth of Associate in Nursing worker among the organization. in alternative words, promotion is outlined because the upward movement of Associate in Nursing worker from one job to a different higher one, with increase in remuneration, standing and responsibilities. Promotion is also temporary or permanent, relying upo...

Employeesi arei nowi 'reachingi plateausi earlieri ini theiri careersi thani didi theiri predecessorsi-i andi fori earlieri thani theiri owni expectations.i Soi iti isi importanti fori organizationsi andi individualsi toi preparei toi copei withi thei phenomenoni successfully,i particularlyi wheni thei signsi ofi ani impendingi plateaui arei observ...

Digital India is an initiative of Government of India to integrate the government departments and the people of India. It aims at ensuring the government services are made available to citizens electronically by reducing paperwork. The initiative also includes plan to connect rural areas with high-speed internet networks. Due to the rapid advance o...

Digital India is an initiative of Government of India to integrate the government departments and the people of India. It aims at ensuring the government services are made available to citizens electronically by reducing paperwork. The initiative also includes plan to connect rural areas with high-speed internet networks. Due to the rapid advance o...

Cross training makes the employees to learn different skills. Employer can utilize the new skills of the employees at the time of crisis like during the absenteeism of key employees, leave taken by employees during critical times etc. Employees will also understand the needs of the organisation and helps to fulfil them by handling different tasks....

Change is the only constant. Evolution and transformation is the natural outcome of change and adapting is crucial for survival. This law of nature is true for organization too. Understanding the capabilities of a diverse talent pool that is more connected than ever and providing an inclusive environment for talent to thrive and contribute is gradu...

Representative turnover has dependably involved worry for associations. A substantial level of representative turnover is profoundly negative to both the association and in addition the workers. Step by step instructions to diminish worker's turnover aim is an exceptionally vital test for the present HR administrators. Pay better motivators and rep...

Majority of youngsters' having connected online through internet either through computers or by smart phones. After the entry of Jio in the field of internet, the competition began and the cost of internet service became much cheaper and now everyone can afford the cost. Latest "Times of India" statistics shows around 59% of internet users are coll...

A study on consumer preference towards LED technology with reference to LED TV in Chennai city is about LED technology and its impact on television applications. The primary objective of the study is to find out the consumer preference towards LED TV with special reference to Chennai city. The secondary data was collected from related websites, boo...

Majority of youngsters' having connected online through internet either through computers or by smart phones. After the entry of Jio in the field of internet, the competition began and the cost of internet service became much cheaper andnoweveryone can afford the cost. Latest "Times of India" statistics shows around 59% of internet users are colleg...

Online advertising gives moment information about the item that we have to purchase and satisfy our everyday needs. The propensity for surfing the clients’ survey in the online networking is presently multi day's normal highlights among the adolescents. The sharing of item exhibitions in the informal organization is urged by the advertisers to comp...

This article discusses the effect of cross training of the employees on their career development. Career development is defined as attaining higher position of authority and responsibility. Cross training the employees makes them to learn new things thus helping them to plan the career growth. This training will motivate them to have knowledge on c...

Financial statement analysis consists of applying analytical tools and techniques to money statements in an endeavor to quantify the in operation and money conditions of a firm. The stress of the analysis changes relying upon one's relationship with the corporate. A analyst extending a short, unsecured loan to an organization can examine the firm's...

The increasing rate of employee attrition and the problems the employers and the HR managers face in retaining ‘good’ and ‘performing’ employees in the absence of a set of women employee retention strategies are simply compounding in IT companies. Women executives are ambitious and, like men, say they are ready to make some sacrifices in their pers...

A niche market is the subset of the market on which a specific product is focused. Niche market is highly specialized effective and aiming to survive among the competition from numerous super companies using the niche keywords. Niche marketing has influenced by the product features of specific market needs such as price range, production quality et...

Career plateauing has received little attention in the literature of late, even when employees are retaining their positions longer with little likelihood for advancement or increased job responsibilities. The purpose of this paper is to explain Career Plateauing and effective strategies to deal with it.

Tourism has emerged as an instrument for employment generation, poverty alleviation and sustainable human development. Tourism promotes international understanding and gives support to local handicrafts and cultural activities. It is an important segment of the country's economy, especially in terms of its contribution towards foreign exchange earn...

Cross training employees will improve the efficiency of the business. Cross training to the employees can be given in different methods. This paper explains the on job training that can be provided internally in the organization itself and its benefits and draw backs. Importance of on-the job training and learning, limitations of training at the wo...

Working in teams sometimes may affect the productivity when there is no coordination between the team members though every individual works very effectively. Growth and efficiency of organization depends on the combined performance of team members. Importance of team performance, methods to develop high performance teams and handling to sustain the...

THEORETICAL FRAMEWORK ON THE EFFECTIVENESS OF TRAINING & DEVELOPMENT - “REVIEW OF LITERATURE”

This paper analyzes how publicizing viability may be characterized and measured. We propose a 3D-viability key execution marker including the weighted unmistakable quality of three variables: review, brand picture and purchasing aim. Along these lines, the pointer proposed enhances the measurements of this write known in the Spanish business sector...

Manufacturers of LCD-TV tend to focus on technology with little consideration for customer needs. We have researched customer preference in order to learn more about customer needs in an effort to reduce the gap between technology and customer-needs. Customer behaviour is defined in this study as buying behaviour. the present study aims at ascertai...

Representative turnover has dependably involved worry for associations. A substantial level of representative turnover is profoundly negative to both the association and in addition the workers. Step by step instructions to diminish worker's turnover aim is an exceptionally vital test for the present HR administrators. Pay better motivators and rep...

Representative turnover has dependably involved worry for associations. A substantial level of representative turnover is profoundly negative to both the association and in addition the workers. Step by step instructions to diminish worker's turnover aim is an exceptionally vital test for the present HR administrators. Pay better motivators and rep...

Representative turnover has dependably involved worry for associations. A substantial level of representative turnover is profoundly negative to both the association and in addition the workers. Step by step instructions to diminish worker's turnover aim is an exceptionally vital test for the present HR administrators. Pay better motivators and rep...

The paper is intended to study the basic trends and the uses in the distribution of the total tax burden in the developing countries. The comparative analysis is focused on the crosscountry differences in terms of total tax burden, measured by the tax-to-GDP ratio and design of tax structure, presented by the breakdown of the total tax revenues int...

A study on consumer preference towards LED technology with reference to LED TV in Chennai city is about LED technology and its impact on television applications. The primary objective of the study is to find out the consumer preference towards LED TV with special reference to Chennai city. The secondary data was collected from related websites, boo...

The paper intends to review the literature on Training & development. It proposes to explore the importance & effectiveness of Training & development in IT companies. The paper proposes an empirical study on importance & effectiveness of Training & development through a survey on Heads who in turn evaluate the Staffs at work. Training and developme...

Plateaued employees will exhibit different changes in performance and work related attitudes. Researchers give different types of opinion based on career plateau. Career plateau arises mainly due to the organisational structure. Job attitudes. Job performance or employee growth patterns are also the other factors which causes plateau for the employ...

Employees are critical resources in all organizations. Employees need effective training to rise up to the efficiency and competitive challenges that all organizations continuously face. Cross training is a key to improve both organizational success and employees’ performance. Cross training improves the skills and efficiency levels of employees. C...

Employees are critical resources in all organizations. Employees need effective training to rise up to the efficiency and competitive challenges that all organizations continuously face. Cross training is a key to improve both organizational success and employees' performance. Cross training improves the skills and efficiency levels of employees. C...

Employees are critical resources in all organizations. Employees need effective training to rise up to the efficiency and competitive challenges that all organizations continuously face. Cross training is a key to improve both organizational success and employees' performance. Cross training improves the skills and efficiency levels of employees. C...

A consumer may be referred to anyone engaged in evaluating, acquiring, using or disposing of services which he expects will satisfy his wants. If any producer makes out the marketing programmer ignoring the consumer preferences, he cannot possibly achieve his ultimate objectives Therefore a marketer must know more and more about the consumers, so t...

The mutual fund plays a major role in the investment pattern in today’s world. Now a day’s all are interested to have investment in any forms. And most of the people like to have investment with less risk. Here comes the mutual fund. Because for mutual funds most of the times the investor can invest less amount and also it’s less risky. Most of the...

Women entrepreneurs are becoming alarming force to consider within the business world and they are not only involved in business for survival, but to satisfy their inner urge of creativity and to prove their capabilities. Educated women is contributing to a great extent to the social transformation and in the future, it will be seen that more women...

Consumers are individuals who buy products for household consumption or for themselves. Consumer awareness refers to a buyer’s knowledge of a particular product or services which he/she is going to consume. The consumer may or may not be conscious about the originality and quality of the products which he is going to consume. In the present study o...

The absenteeism becomes a problem to organizational management particularly when employees absent from their work environment without giving sufficient notice and by justifying their stand by furnishing fake reasons. For workers, personal problem is the reason for being absent, and some think stress can also be the reason. Working Conditions also c...

Training and development is indispensable strategic tool for enhancing employee performance and organizations keep increasing training budget on yearly basis with believe that it will earn them competitive edge. The main objective of this study is to examine the effectiveness of training and development on employees' performance and organization co...

Information Technology's advancements are revolutionizing every business and firms. Social media marketing is the process of gaining awareness, driving traffic and engaging your customers and prospects using social media channels. Despite the current boom of Social networking sites for marketing, this study reveals that effectiveness of advertising...

Training and development is indispensable strategic tool for enhancing employee performance and organizations keep increasing training budget on yearly basis with believe that it will earn them competitive edge. The main objective of this study is to examine the effectiveness of training and development on employees' performance and organization co...

Information Technology’s advancements are revolutionizing every business and firms. Social media marketing is the process of gaining awareness, driving traffic and engaging your customers and prospects using social media channels. Despite the current boom of Social networking sites for marketing, this study reveals that effectiveness of advertising...

In the modern world of technological changes the need for training is increasingly recognized so as to keep the employees in touch with new development. Every concern has a systematic training program. Training is the process of providing employees with specific skills or helping them to correct deficiencies in their performances. It involves syste...

This article highlights the significance for business to make esteem for itself and for society. In this procedure, businesspersons ought to give space for inventive and natural deduction to help building esteem by incorporating plan thinking locally available. Its application to business has permitted creators to assemble new plans of action or to...

In today's media landscape where it's very difficult to shape consumers attitude and intentions and move them to next level of buying process, advertisers find it even more difficult and challenging to break through the clutter of competing advertisement. The advertising industry has experienced dynamic changes over the last several decades. The ch...

Job design mechanism includes job simplification, job rotation, job enlargement and job enrichment. Job enrichment emphasizes job design in such a way that it has additional motivating factors as compared to alternative modes of job design. Job enrichment can be described as a medium through which management can motivate self-driven employees by as...

Career plateauing occurs when an employees has limited potential for upward movement in their career. Employees, especially those who continue to work in the same organization for a very long time often reach career plateaus. To people working in human resources jobs, they require a special skill of challenge that is difficult to handle without act...

In increasingly more aggressive labor markets, attracting and retentive talent has come to be an exceptional difficulty of companies. Employers were given to apprehend the vary of factors that have an effect on profession identifying and consequently the function of chief disapproval in attracting human capital that most intently suits and contribu...

Today's Environment, Web contributes greatly to the creation of an ever-increasing global information database. Web is a collection of billions of web pages. Web 2.0 is purely based on keyword based searching. Because of using keyword based search engine, people may get relevant or irrelevant information. The amount of time spent to search data fro...