S. Mostafa Rasoolimanesh

• Ph.D
• Professor of Sustainable Tourism at Edith Cowan University

This study explores the impact of perceived brand betrayal on two types of brand hate and their subsequent effects on consumer behavioral responses. It also investigates how these relationships vary between customers with/without past negative experiences. Data about luxury hotels were obtained using an online survey in Iran. Partial least squares...

The term “sustainability” has been used in various forms and definitions. The earliest use of “sustainability” or “sustainable development” can be traced back to 1972. To cope with four decades of global economic, social, and environmental challenges, sustainable development was adopted as a mantra by international agencies, national and local gove...

Lenggong Valley was recognised as a World Heritage Site in June 2012. The literature highlights the importance of community engagement in conservation programmes. Principally, the involvement of young people is necessary to facilitate heritage management programmes. The readiness of youth to engage can be measured from their awareness and willingne...

Purpose To manage heritage cities for locals' needs, a contextualized indicator to measure the sustainability of urban heritage is needed because it is often neglected. This study aims to identify the stakeholders’ perceptions on sustainability indicators of urban heritage sites in Kuala Lumpur and George Town, Malaysia. Design/methodology/approac...

The aim of this study is to develop a comprehensive set of indicators for monitoring and measuring sustainability in the hotel industry in Malaysia. It gives special attention to the environmental, social, resiliene and economic dimensions. This study applies the Delphi method by interviewing three key stakeholder groups—hotel managers, academician...

This study proposes a context-specific sustainability index for hotels and resorts in developing countries (e.g., Malaysia), aligning with the United Nations' Sustainable Development Goals. The proposed index consists of five dimensions: social, economic, environmental, resilience, and governance. Using the Delphi method and the Analytical Hierarch...

Recognizing that attitudes can drive positive behavioral intentions, the study examines the effects of tourism business employees’ attitudes toward sustainable tourism on their involvement in economic, socio-cultural, environmental, political, and technological sustainability practices. The results of the 389 questionnaires completed by the employe...

Purpose This research examines the role of green, inclusive leadership, corporate social responsibility, and pro-environmental attitudes on proactive pro-environmental behaviour among hotel employees. It further examines the indirect effects of pro-environmental attitudes between green inclusive leadership, corporate social responsibility, and proa...

This study develops four subjective scales to measure a destination's sustainability from the perspectives of residents, tourists, businesses and government agencies. Using the expert opinion survey, participants were asked to evaluate the initial list of indicators based on five aspects of sustainability, including economic, socio-cultural, enviro...

This study explores the interplay between visitor engagement, authenticity, and destination image in shaping memorable tourism experiences (MTE) within the realm of domestic heritage tourism, as well as the potential moderating role of gender in these relationships. Data were collected in the historic city of Kashan, Iran through a self-administere...

This study investigates the influence of key antecedents related to engagement in social justice activities, specifically interest, self-efficacy, outcome expectations, and social justice attitudes, on the dimensions of justice: recognition, procedural, and distributive. Survey data collected from respondents in the UK, the USA and Australia on Ama...

This study explores the intersection of sustainable tourism, social justice, and empowerment in the context of local communities in three of the most visited countries: Australia, the UK, and the USA. Using a quantitative approach, data were collected via Amazon Mechanical Turk. The study examines the impact of social justice principles, namely rec...

Purpose As perceived corporate social responsibility (CSR) has become one of the long-term sustainable development strategies for many companies, this paper investigates the interrelationships between sustainable values (SVs), perceived CSR and customer behaviour in the restaurant industry. Design/methodology/approach To gather data needed to meet...

The Post Graduate Research Colloquium (PGRC) 2023 at Taylor's University was a significant event organized by the Faculty of Social Sciences and Leisure Management (FSLM) and supported by the Centre for Research and Innovation in Tourism (CRiT). This annual colloquium serves as a global platform for postgraduate students and early-career researcher...

Using cognitive appraisal theory, service-dominant logic, and conservation of resources theory, this study tests a proposed model of the antecedents and outcomes of value co-destruction in Airbnb. First, the effects of host's bad behaviour and poor customer service are evaluated as antecedents of distrust in host. Second, the effects of both cognit...

Across travel and tourism services research, studies investigating “customer rage” typically prioritize the direct point-of-consumption, often within airport, airline, or hotel contexts. However, the sector is awash with intermediaries (e.g., travel agencies, insurance brokers, booking platforms), which serve as primary points-of-contact capable of...

Economic crises significantly shape residents’ perceptions of tourism, impacting their pro- or anti-tourism behaviours. This study integrates social exchange theory and Weber’s theory to explore how perceived economic crisis (PEC) influences residents’ prioritization of economic and non-economic values in tourism. Using multigroup analysis (MGA) in...

Purpose This study aims to investigate the effect of brand transgression severity on different behavioral responses (BRs). In addition, the role of perceived brand betrayal (BB) is examined as a mediator between brand transgression severity and BRs. Design/methodology/approach A total number of 331 customers of Tehran travel agencies were recruite...

Purpose Combining technology acceptance model and the theory of planned behavior, this study aims to analyze influencing factors on intention of sharing heritage tourism experience in social media from technological, psychological and experience perspectives. The moderating effects of age and gender are also tested. Design/methodology/approach Thi...

This study investigates whether hotels’ environmental and organizational performance is improved through green entrepreneurship, innovation, and managerial environmental concern. Through an online survey questionnaire, 271 responses were collected from hotel employees. The collected data were analyzed using PLS-SEM. The results suggest that green e...

This research aims to demystify the links between meal-sharing experience, overall satisfaction, and behavioral intentions (e.g., re-purchase and word-of-mouth) based on social practice theory and planned behavior theory. It utilized a questionnaire to test the relationships through the purposeful sampling of 217 Indian domestic travelers. The curr...

Purpose This study aims to introduce and evaluate a model of host community support for sustainable tourism development (SSTD) based on the influential factors contributing to community support in a biosphere reserve. Design/methodology/approach Partial least squares structural equation modeling using SmartPLS 3 software is applied to analyze data...

Purpose Building upon the attribution and brand resonance theories, this paper aims to investigate the effects of perceived corporate social responsibility (CSR) in higher education institutions on brand reputation, trust, equity and loyalty. Design/methodology/approach The data for this study were collected from international students of one publ...

In recent years, the use of structural equation modeling (SEM) has become widespread in tourism and hospitality research. Because there are two different approaches to SEM (i.e., covariance-based SEM and variance-based, partial least squares SEM), this brings challenges for researchers about which SEM to use and what to report in each SEM approach....

Objective: This study aims to systematically investigate the use of partial least squares-structural equation modeling (PLS-SEM) in sports management journals, and provide instructions and guidelines to apply this method. Methodology: This study is a systematic review, and secondary data was used. 183 studies of all PLS-SEM studies in 14 journals o...

This study investigates the effectiveness of Vlogs as an advertising tool to promote the tourism sector in Pakistan using Ducoffe’s Advertising Value Model and stimulus-organism-response (S-O-R) framework, and its subsequent effect on customer engagement behaviours (CEBs). Data were collected from generation Z through both the online and offline me...

Food waste in the hospitality sector has become a global issue. Although over-ordering behaviour has been recognised as a primary source of food waste at restaurants, limited research has focused on its underlying mechanisms. Given the void, this study aims to investigate over-ordering behaviour in social dining by integrating the construct of mass...

Purpose The purpose of this paper is to critically review and synthesize the scale development practices in hospitality and tourism and propose updated guidelines applicable for both reflective and composite scales. Design/methodology/approach Using a critical review of a sample of scale development papers published in six top-tier tourism and hos...

Although social media studies in tourism are increasingly important, little is known about factors influencing intention of sharing tourism experiences in social media. Tourists are unwilling to share experiences as much as tourism business expected. Thus, this article aims to identify the relevant theories and influencing factors through Preferred...

Purpose This study aims to examine the effects of environmental knowledge, perceived environmental responsibility and altruism on tourist’s intention to stay in green hotels. In addition, the mediating role played by tourists’ attitudes, including ecocentric and anthropocentric attitudes, is explored. Design/methodology/approach Data were collecte...

This study investigates the influence of objective authenticity, substantive staging of servicescapes, experience co-creation, involvement and shopping satisfaction on the memorability of souvenir shopping experiences. The study also examines the relationship between a memorable souvenir shopping experience , nostalgia, destination attachment and r...

This study investigates the influence of objective authenticity, substantive staging of servicescapes, experience co-creation, involvement and shopping satisfaction on the memorability of souvenir shopping experiences. The study also examines the relationship between a memorable souvenir shopping experience, nostalgia, destination attachment and re...

This study examines the effects of influencing factors on support for tourism development and perceived economic benefits including community attachment, emotional solidarity and interest for participation in snow ski tourism in Iran. In addition, the mediation role of perceived economic benefits between the influencing factors and support for tour...

Purpose – The revitalisation of tangible and intangible urban heritage can foster social cohesion and drive creativity and innovation in a changing global environment. Recognising its potential for economic development, many local municipalities are putting forward efforts to revitalise these areas. However, this has caused these sites to face new...

This study compares the direct and indirect effects of corporate social responsibility (CSR) on brand equity and brand loyalty between public and private universities. Additionally, this study compares the direct effect of CSR on brand reputation; brand reputation on brand equity and loyalty; and the role of brand reputation as a mediator between p...

Despite the availability of a considerable body of research examining large-scale hotels, small-scale accommodations like traditional guesthouses have been overlooked. Using the hierarchy of effects model, this paper seeks to investigate and compare the effects of perceived value dimensions (e.g. functional value, emotional value, and social value)...

Community participation is critical to tourism development, and how to promote community participation has become one of the major concerns of tourism practitioners and scholars. Although several tourism researchers have applied the MOA model to study the influencing factors of community participation, there is still a lack of literature that can p...

This paper aims to systematically review and analyze the current research on tourism impacts on destinations during 2016-2020. The Scopus database was used to search for tourism impact studies. The study evaluated 80 published articles to identify different types of tourism impacts and subthemes to indicate their pattern. The majority of the studi...

This paper attempts to investigate to what extent the level of effective participation in the process of planning of City Development Strategies (CDS) contributes to achieve Sustainable Urban Development (SUD) pillars. CDS is a strategic urban plan, which has been applied by many cities in developing countries to achieve SUD. However, the level of...

This study aims to evaluate the effect of customer forgiveness on perceived brand betrayal and the outcomes of brand hate in the restaurant industry. The mediating role of perceived brand betrayal in restaurant service failures is examined. In addition, this study compares the effects of customer forgiveness on brand betrayal and brand hate between...

The explosive growth of Airbnb not only provides travelers with novel accommodation experiences at prices that suit their budget, but also challenges the existing regulatory and market structures. While Airbnb with its distinct peer-to-peer (P2P) accommodation business model is considered a disruptive innovation in the hospitality industry, little...

This paper aims to discuss modern approaches to assess discriminant validity in the context of structural equation modeling via partial least squares (PLS-SEM). It illustrates the application of these approaches using the WarpPLS 7.0 software. The Fornell-Larcker criterion, cross-loadings method, heterotrait-monotrait (HTMT) ratio, and full colline...

Purpose The local food tourism in Pakistan is increasing rapidly, and it attracts scholars to determine the factors affecting local food tourists' buying choices. Particularly, the authors aim to investigate the role of food consumption values on predicting domestic tourists' attitude toward local food and its effect on the intention to try local f...

Although the interrelationships among customer perceived value, revisit intention and customer loyalty has been widely studied in various tourism and hospitality settings, it has yet to be comprehensively addressed in the Airbnb context. Based on the value-attitude-behavior hierarchy, our paper proposes a theoretical framework assessing the influen...

As a result of the impacts of the COVID-19 pandemic, the survival of tourism destinations, to a great extent, fully depends on the advancement of information and communication technology (ICT) globally. Augmented reality (AR) and virtual reality (VR) have been regarded as effective marketing communication tools that enable customers to dive into an...

The tourist destination does not only connote a geographical space but also a system comprising services, facilities and infrastructure. Therefore, to create attractive destinations, a multifaceted set of products and services needs to be developed and marketed. Destination marketing organisations (DMOs) play an instrumental role in the marketing o...

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have...

This special issue aims to publish a collection of studies and best practices to deepen our understandings of the role of tourism and hospitality in progressing the United Nations Sustainable Development Goals (SDGs). Out of 71 abstracts that we received in response to our call for papers, 23 proposals were invited to submit full manuscripts, and 1...

Despite the growing social entrepreneurship (SE) literature in other disciplines, the research on tourism social entrepreneurship (TSE) is still in its infancy, and the knowledge has not been explicitly mapped. Moreover, the existing literature consists primarily of descriptive case studies of successful TSE initiatives, and few of them have reache...

Purpose: This article proposes guidelines to (i) develop moderation hypotheses, (ii) assess moderators using the multigroup analysis (MGA) and interaction effect approaches, and (iii) interpret the results of moderation analysis in tourism and hospitality research. Design/methodology/approach: Through a review of 600 articles published in top tou...

This study aims to investigate the effects of tourist engagement dimensions on revisit and word of mouth (WOM) intentions of heritage tourists. The data were collected from domestic tourists in the heritage city of Kashan, Iran. To analyse the collected data, this study applies Partial Least Squares-Structural Equation Modeling (PLS-SEM) as a symme...

This study aims to investigate the interplay of visitor engagement, authenticity, and destination image in driving revisit and electronic word of mouth (eWOM) intentions of heritage tourists through the mediating role of Memorable Tourism Experiences (MTE). The data for this research were collected from tourists in the UNESCO-listed heritage city o...

This study investigates the effects of corporate social responsibility (CSR) on brand reputation, brand trust, and brand loyalty in the context of higher education. The direct effect of CSR on brand loyalty, and indirect effects through brand reputation and brand trust have been investigated. Data for this study were collected from 300 students att...

Purpose This paper aims to investigate the interplay of memorable tourism experiences (MTE) dimensions in driving behavioral intentions of heritage tourists through the mediating role of satisfaction. Design/methodology/approach Empirical data were collected from tourists in the heritage city of Kashan, Iran. Partial least squares-structural equat...

Purpose This paper aims to propose an integrated urban planning framework to achieve sustainable urban development (SUD) in the Malaysian context. Design/methodology/approach In the course of developing this framework, this paper reviews the related literature and Malaysian policies, programs and plans. Findings The findings highlight the importa...

Purpose - This paper investigates the interplay of Memorable Tourism Experiences (MTE) dimensions in driving behavioural intentions of heritage tourists through the mediating role of satisfaction. Design/methodology/approach – Empirical data were collected from tourists in the heritage city of Kashan, Iran. Partial least squares – structural equat...

This research proposes guidelines for hypothesizing and assessing mediation concepts for tourism and hospitality research. The mediation analysis plays a significant role in theory development and advancement in social science disciplines and is significantly increasing in recent years. However, following questionable hypothesis development, statis...

Risk perceptions associated with the COVID-19 pandemic are significant factors shaping contemporary tourist travel behaviour. While the relationship between perceived risk and tourists' decision-making and behaviour in relation to COVID-19 is already a significant area of tourism research, the role of exposure to media outlets in affecting travel i...

Although the hope of restarting international travel is now largely pinned on the COVID-19 vaccine, vaccination hesitancy among travellers remains an obstacle to this endeavour. Therefore, it is imperative to understand the mechanisms that affect people’s attitudes towards receiving the COVID-19 vaccine for international travel. This study contribu...

Purpose – This research proposes guidelines for the joint use of partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to combine symmetric and asymmetric perspectives in model evaluation, in the hospitality and tourism field. Design/methodology/approach – Our study discusses PLS-SEM as...

Accommodation purchase decision is a complex field that makes predictions of revisit intentions hard to examine. Our work explores psychological factors motivating visitors' decision-making concerning accommodation purchases by integrating the theory of planned behavior and value-attitude-behavior model. Using a group of multiple informants in Swis...

This study investigates the effects of cognitive destination image shaped by media during the COVID-19 pandemic on willingness to support and post-pandemic travel intention. Drawing upon the concept of cognitive destination image and through an online self-administered survey, the effects of four factors including trust, crisis management, healthca...

This study investigates the perceptions shaped by media towards trust, crisis management, healthcare system, and solidarity, as well as willingness to support and travel intention across two groups of countries with higher and lower COVID-19 case fatality rates. The findings showed more positive perceptions towards trust, crisis management, healthc...

This study aims to explore and ascertain the components of meal-sharing experiences with local foods of international travellers. This study offers insights into the factors influencing local food tourists' evaluation of destination experiences of a sharing economy platform. A netnography approach is applied to understand the meal-sharing experienc...

Though customer engagement (CE) and customer experience (CX) are recognized as key research priorities, empirically derived insight into their association with tourism customers’ ensuing value cocreation and destination revisit intent remains tenuous, in particular for first-time versus repeat customers. In response to this gap, we develop an S-D l...

Purpose – This study aims to propose a comprehensive model to help understand factors influencing the intention to participate in a destination management system (DMS) amongst tourism stakeholders in Vietnam which are considered as the determinants of the successful implementation of the system. Design/methodology/approach – A survey was conducted...

This study reveals how cost-benefit attitude has as a mediating role in residents’ attitudes regarding support for tourism development. The theory of reasoned action (TRA), and social exchange theory (SET) are underpinning theories to support the hypotheses. The research was conducted in Şırnak province (Turkey), where tourism has not yet developed...

The researchers examined the factor structure and model specifications of the World Health Organization Disability Assessment Schedule 2.0 (WHODAS 2.0) with confirmatory tetrad analysis (CTA) using partial least squares–structural equation modeling (PLS-SEM) with a sample of adult clients (N = 298) receiving individual therapy at a university-based...

This study investigates the effects of both experience and service quality on the perceived value of medical tourists. In addition, the direct and indirect effects of service and experience quality on behavioral intention through perceived value have been investigated. Moreover, the moderation role of perceived risk and perceived fee on the effects...

At the time of writing this editorial, the tourism industry is at a standstill due to the COVID-19 outbreak. Airlines are being crippled, hotels and leisure services are barely trading and small businesses, which comprise the majority of the hospitality and tourism industry in many countries, are strategising new modes of survival. This is a direct...

This study investigates the effects of influencing factors (community attachment, environmental and cultural attitudes, economic gain, and involvement) on residents’ perceptions of heritage tourism, and whether these effects differ between male and female residents. Data were collected from residents of the historic Iranian city of Tabriz, and anal...

Purpose – This study examines the interrelationships between the dimensions of perceived value, including functional, emotional, and social values. The mediating role of emotional value between functional and social values and satisfaction have been hypothesized and tested. In addition, we examine the moderating role of social value for the effect...

Purpose - This paper evaluates the content of Iranian primary school textbooks – as the fundamental educational tool in transmitting of key components-to highlight to what extent the content pursues the philosophy of heritage education. Heritage preservation, known to be fostering of the sustainable development, is successfully achieved through the...

Purpose-This study investigates the relationships between service quality, perceived value, and hotel guest satisfaction, drawing upon data from TripAdvisor-an online travel agent (OTA) platform. We also investigate the mediating role of perceived value on the relationship between service quality and satisfaction, as well as the moderating role of...

Purpose This paper aims to briefly highlight the evolution and overview of theories and methods applied to studies on residents’ perceptions and attitudes towards tourism development and proposes several new areas of inquiry for future scholarly research. Design/methodology/approach This is a paper that highlights the past perspectives and future...

Sustainable tourism indicators (STIs) are an integral element of tourism planning and management. This study systematically reviews the research contributions on the development of STIs based on four criteria including: i) the relevance of the STIs to the sustainable development goals (SDGs); ii) governance; iii) stakeholders involved; and iv) the...

This study aims to compare the effects of several dimensions of tourist engagement, including enthusiasm, attention, absorption, interaction, and identification on loyalty across male and female tourists. A total number of 210 questionnaire were completed from tourists visiting Kinabalu National Park in Sabah, Malaysia. This study uses both partial...

Research suggests that the cultural context in which a business operates influences the level of innovation. However, research on the links between cultural factors and innovation in construction remains limited. The aim is to examine the underlying relationships between cultural factors and innovation propensity in small to medium enterprises (SME...

This study aims to investigate the effects of customer value, service quality, trust and commitment on customer loyalty in the context of business-to-business. Moreover, this study examines the mediating role of commitment and trust between service quality, customer value and customer loyalty. This study is informed by a sample of 350 managers and...

Framed by social exchange theory and Weber’s theory of substantive and formal rationality, this study investigates the mediating role of residents’ perceptions of tourism impacts. It examines whether community attachment, environmental and cultural attitudes, economic gain, and community involvement directly impact upon residents’ support for touri...

The objective of this study is to investigate the effects of governance on the three linchpins of sustainable urban development (SUD): social development and inclusion, economic development, and environmental protection. This study relies on secondary data collected by UN-Habitat from 265 cities in developing countries between 2013 and 2016 for the...