S. Tamer Cavusgil

S. Tamer Cavusgil
Georgia State University | GSU · Institute of International Business

About

266
Publications
290,601
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31,654
Citations
Citations since 2017
33 Research Items
12697 Citations
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201720182019202020212022202305001,0001,5002,000

Publications

Publications (266)
Article
Supply chain partners are increasingly relying on interorganizational information systems (IIS) to improve efficiency in their business activities. While such efforts are expected to create value for each supply chain member and the entire supply chain, the literature reports contradictory results on how the value created by IIS is distributed acro...
Article
Full-text available
Purpose The purpose of this paper is to reveal the assumptive concept of internationalization because it is discussed and understood in the international business (IB) literature. This paper develops a framework to reconceptualize internationalization in the context of global value chain (GVC) and sustainability. Based on this conceptual framework,...
Article
Surprisingly, a concept as popular as agility has appeared carelessly in research streams. The literature abounds with studies where authors present their work without adequately defining the concept and leaving its interpretation to the reader. The agility construct also shows up with scales and measurements borrowed from other studies without any...
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Seniors strive to achieve aging well by engaging in entrepreneurial activities subsequent to ceasing their organizational employment. While this is a common practice in many societies, scant research exists on what motivates seniors to engage in entrepreneurial activities once they end their formal employment. We adopt the self-determination theory...
Article
Does a highly standardized international advertising campaign contribute to the enhancement of destination image? Evidence from Turkey Abstract Purpose – Does a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey’s Home Global Image Campaign, we investigate this fundamental question. Thi...
Article
Internationalization is a complex process that is neither always forward moving nor monotonic. Firms often reduce the depth and scope of their international footprint or even completely withdraw from foreign markets. Although scholars have recognized that there are cycles of de-internationalization and re-internationalization (and increasingly pres...
Article
The China Pakistan Economic Corridor (CPEC) is the flagship program of China’s ‘One Belt One Road’ initiative, created to boost economic cooperation between China and Pakistan. The aims of economic efficiency and enhancement of national interests are widely acknowledged in the literature. Yet, critical issues of developing the capabilities of cross...
Article
Many differences exist between founders that decide to maintain ownership of their firm and those that surrender ownership. Few studies have addressed what founders decide to do once their firm has been acquired, and even fewer have looked at this phenomenon from an international point of view. By utilizing Prospect Theory, we address this research...
Article
The psychic distance paradox refers to inconclusive findings on whether psychic distance hinders cross-border performance. To examine the paradox in international buyer-seller relationships, we consider sub-dimensions of relationship learning: information sharing, joint sense-making, and knowledge integration. Our findings show firm exploration and...
Article
Despite the prominent role played by B2B electronic platforms (E-platforms) in assisting exporters, extant research pays scant attention to how, and under what conditions, exporters can deploy B2B E-platforms to enhance their sales performance. Drawing on signaling theory, we examine how the deployment of E-platforms affects export sales performanc...
Article
Few research streams in the evolution of the international business field have been so resilient, impactful, and rich as the study of emerging markets. We look back and assess this research stream, noting key milestones and the contributions it has made to our knowledge. In addition to taking inventory of past work, we assess topics which deserve f...
Book
Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe. Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical...
Article
Are consumers across countries becoming more similar over time in terms of their spending across product categories? If so, what are the antecedents and consequences of convergence in consumption? These questions are of interest to scholars and managers alike. To examine them, we propose a novel empirical framework that encompasses: (1) a new measu...
Article
Stakeholders are increasingly aware of the environmental and human rights issues related to highly conspicuous fashion merchandising. To mitigate the negative responses from environmentally conscious consumer groups, fashion merchandisers have sought to partner with non-governmental organizations (NGOs). While there is a growing body of literature...
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The global health pandemic and the ensuing global recession has caused unprecedented uncertainty, risks, and devastation to individuals, families, societies, and organizations. In this context, a central question arises: what are the prospects for globalization? This article addresses five pressing questions that affect globalization for multiple s...
Article
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A generation of consumers have now grown up in the digital age, intimately connected to a host of digital tools. This generation, which we call Digital Natives, has become a prime target for mobile operators due to their size, spending power, and use intensity. In addition, they tend to be influential trend setters when it comes to the adoption of...
Article
How do professional service firms build the capabilities required for effective international operations? Although the internationalization of manufacturing firms is a widely studied topic, the literature on the internationalization of service firms remains scant. The problem is even more acute when it comes to studies of professional services such...
Article
While risk mitigation and management preparedness of MNEs have escalated to the top of the corporate agenda, international business literature is lacking pertinent conceptual and empirical studies. As an opener to this special issue, we offer several perspectives on country risk and its mitigation. We discuss conceptual and empirical challenges in...
Article
Entering the third decade of the new millennium, the millennial generation is stepping into their most productive stage of life. We have witnessed a number of exemplary millennial entrepreneurs, such as Mark Zuckerberg, founder and CEO of Facebook. The world's economy is evolving fast and presenting distinct entrepreneurial opportunities to millenn...
Article
Four articles considered among the Industrial Marketing Management citation classics developed frameworks that aimed to capture the factors contributing to the business performance of a firm. In this paper, we provide an overview of the developments in the field since their publication more than ten years ago and explore avenues for future research...
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The rise of new middle‐class consumers in rapidly transforming emerging markets has attracted the attention of Western business executives. What they know about this growing segment of customers will determine whether they succeed or fail in these markets. The present study examines the factors that drive the discretionary consumption of this new m...
Article
The convergence versus divergence debate has persistently presented a puzzle in the scholarly literature. Forces of globalization created a wave of convergence. Yet, the recent worldwide events have changed the course of globalization, slowing its seemingly unavoidable forward direction. It is, therefore, incumbent upon international business schol...
Article
As emerging markets gain significance in the global economy, understanding the middle-class customers within these dynamic economies becomes even more critical for international marketers. This article contributes to the limited but growing literature on this topic. International marketing scholars and practitioners should be better informed about...
Article
Consumption of a broad range of services ranging from tourism to hospitality by an increasingly global mix of customers, especially from the new millennium of the emerging middle class, is creating an interesting challenge for service providers. What are the macro-environmental (cultural, historical, economic, political etc.) influences on service...
Article
In this paper, we address an empirical puzzle. We note that a deliberate and serious drive to internationalize has occurred rather late in the evolution of large Brazilian firms. Meanwhile, and despite their late internationalization, these Brazilian firms expanded rapidly and intently. Despite the rich literature on Emerging Market Multinational E...
Article
BOT (Build- Operate-Transfer) projects are well known to sponsors and contractors of mega infrastructure projects around the world. The massive scale and long-term time frame of these construction projects require non-traditional business relationships among the sponsors, prime contractors, sub-contractors, and a host of other vendors. The BOT mode...
Article
Purpose The purpose of this paper is to develop a model to build visibility for mitigating supplier risk. The model has shown that visibility can be an important information-based capability for a buying firm to mitigate supplier risk. Such an importance, however, may not hold in all settings but is contingent on the power-dependence structure betw...
Article
Research Summary While the notion of subsidiary autonomy has received considerable attention within the international business literature, extant research is yet to comprehensively distinguish between the different types of subsidiary autonomy. This article outlines a key type that is independently claimed by the subsidiary, ‘assumed autonomy,’ and...
Article
Research SummaryDespite voluminous past research, the relevance of firm, industry and country effects on profitability, particularly under adverse contexts, is still unclear. We reconcile institutional theory with the resource based view and industrial organization economics to investigate the effects of economic adversity, such as the 2008 global...
Chapter
Emerging markets – high growth, high potential economies – across the globe from China, India, and Vietnam to Turkey, Brazil and Argentina offer handsome rewards for firms engaging in international marketing. With these great rewards come great risks which are not understood by marketers well. Intemational/Multinational/Cross-Cultural marketing was...
Chapter
Although not a new phenomenon, joint venture activity has seen tremendous growth in the international business scene during the past decade. Companies from particularly the industrialized nations have led the way in international business partnerships, motivated by a variety of reasons. By way of reviewing recent developments, this discussion paper...
Chapter
We argue that conflicting results of global branding studies with regard to the impact of globalness of brands may be due to a crucial distinction that has been left out in these studies: the distinction between domestic global and foreign global brands. By using consumer data from thirty different countries and cross-classified random effects mode...
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Do foreign institutional investors (FII) regard the introduction of rigorous disclosure requirements as a major incentive to invest in U.S. equities? We investigate the role of information asymmetry and the impact of firm-level disclosure on FII decisions. We use a unique context for analysis -- the enactment of the Sarbanes-Oxley Act (SOX), and fi...
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International expansion is becoming more imperative in today's marketplace. However, determining which markets best suit a specific company is not a straightforward task. This study tackles the question of how managers should go about identifying, evaluating, and selecting foreign markets. For this purpose, we propose a practical, flexible, and for...
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Our 2004 Journal of International Business Studies article, “Innovation, Organizational Capabilities, and the Born Global Firm” provided a framework for the phenomenon of early and rapid internationalization among young, entrepreneurial firms. This work can be characterized as an integration of marketing, entrepreneurial, and capability-based think...
Chapter
This paper introduces the factor comparison methodology as a tool for comparative research efforts where the researcher is investigating similarities and differences in the responses of subjects from different samples. A factor congruency test, originally developed by Tucker (1951), is defined and illustrated using a comparative study of exporting...
Chapter
Focusing on the special problems faced by the providers of personal financial counseling, this paper develops seven propositions designed to improve marketing productivity among these institutions. The basis for these propositions is the authors’ observations of the financial counseling industry and a series of focused-group interviews among counse...
Chapter
This paper provides an empirical examination of consumer attitudes towards auto maintenance, interrelationships among various maintenance tasks, and distinguishing characteristics of do-it-yourselfers. Data drawn from a national probability survey of motor vehicle owners are used to study the choice between do-it-yourself maintenance and a paid-mec...
Chapter
Global sourcing has emerged as a major challenge for companies–small and large-in recent years. A multitude of factors make off-shore sourcing an attractive alternative to domestic procurement and internalized production. This paper discusses the trends underlying global sourcing practices and it presents a conceptual presentation of internal versu...
Chapter
In this paper we identify emerging trends in U.S. export trading company activities and develop scenarios for future ETC growth. Insights are presented from the experience of the Japanese general trading companies. Shortcomings of the U.S. ETC legislation are assessed along with their implications for the future. A 10-step planning framework for ET...
Chapter
Segmentation of nonexporting firms on the basis of export information gathering behavior is demonstrated. Empirical data regarding information gathering behavior is provided for the suggested segments. Policy implications derived are aimed at improved targeting of export stimulational information.
Article
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Country risk analysis has been a topic of investigation for decades, often focused on forecasting the risks to business profitability and assets when investing in a country. While there have been gradual improvements in the analytic techniques and overall breadth of the research, many scholars and practitioners continue to focus on limited conceptu...
Article
Does affiliation with a business group enhance a firm's performance? What is the potential effect of this affiliation especially in declining economic periods? The literature provides contradictory results on this proposition. In this study, the authors explore the role of business group affiliation as a firm-specific factor and its impact in diffe...
Article
“Megaproject,” a concept of growing importance in today's globally connected business environment, requires a closer examination as a result of the expansion of global networks, increasing collaborations among numerous partners, and the complexity of managing such projects. Yet, given their high rate of failure, it is critical to examine the factor...
Article
Although the literature on export barriers has been growing, this issue of whether barriers to export exhibit significant differences among firms has not been addressed. In particular, the question of whether these impediments are uniform for born globals - a new breed of exporting firms that initiate exporting soon after inception - is unresolved....
Article
In today's hypercompetitive market, a firm's individual efforts, by themselves, are not sufficient to respond to marketplace changes in a timely and effective manner. Rather, the firm must rely on its intermediaries and bundle their respective resources to create responsiveness and added value to customers. In this investigation, the authors draw o...
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Purpose Current conceptualizations of born‐globals lack a full theoretical explanation of strategic re‐structuring through the use of outward and inward‐oriented activity and the processes of de‐internationalization and re‐internationalization. Strategy and internationalization processes are created by entrepreneurial behaviour. If one wants to und...
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Using meta-analytic data from 47,849 firms across 152 independent samples reported in 141 studies, this study presents a systematic investigation of the moderating effects of firm-, industry-, and country-level factors on the multinationality-performance relationship. The findings indicate that the effects of multinationality on performance depend...
Article
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Country risks are macro level risks. As exogenous risks, these ripple down from country to company level, embodied in strategy, relationships, collaboration, operations, and cultural patterns. This chapter examines the process of risks as they transit with a domino effect from macro level to company level. We consider the misalignment to be at the...
Article
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Understanding the impact of marketing-related investments on marketbased assets is a fundamental issue for marketers. In this study we address the relationship between product-related investments and communicationrelated efforts, with respect to a basic intangible market-based asset: consumer-based dimensions of brand equity. We draw from a longitu...
Chapter
Managing complex cross-border collaborative projects (CCBC) is an important emerging research field relevant to both the theory and practice of international business (IB). Yet, as compared to the growing need for professionals in firms involved in such high stake multi-party projects, meagre attention has been given in IB education and literature...
Article
Firms may exit international markets because of various factors, such as changes in the market's environment, dissatisfaction, lack of achievement of objectives, or extreme competition. Exiting a foreign market permanently, however, may not always be the best decision. In some cases reentering the same market can be rewarding for firms vying for gl...
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• In order to enhance local suppliers’ responsiveness in global supply chain relationships, MNEs must work with their local suppliers to create new forms of relationship structures. Cultural and country differences may limit the use and effectiveness of traditional tools that govern the relationships between MNE and their local suppliers. • Drawing...
Article
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The focus theme “International integration and coordination in MNEs—Implications for international management” is introduced and the motivation for this focus issue theme is outlined. The premise of the theme is the notion that the nature of organizational response to heightened global dynamism has changed. It is argued that the managerial mechanis...
Article
Full-text available
Constant in the evolution of the business enterprise has been its relentless search for competitive advantage. What has been phenomenally different about this quest is that it is, increasingly, a global landscape that defines the firm’s opportunities and challenges. The global marketplace has always been dynamic and complex in terms of the changes...
Article
Full-text available
The focus theme "International integration and coordination in MNEs—Implications for international management" is introduced and the motivation for this focus issue theme is outlined. The premise of the theme is the notion that the nature of organizational response to heightened global dynamism has changed. It is argued that the managerial mechanis...
Article
Full-text available
Drawing upon internalization theory, this study investigates the complex relationships involving firm-specific assets, multinationality, and financial performance. Through a meta-analysis of 120 independent samples reported in 111 studies, we test the predictions of internalization theory in the context of the multinationality-performance relations...
Article
Significant research has been devoted to studying the factors that affect firm multinationality. In this study, the authors organize the vast multinationality literature by levels of analysis using a multilevel framework based on the interaction paradigm and conduct a meta-analysis that aggregates the empirical findings from 154 independent samples...
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The growing popularity of outsourcing and offshore-partnering activities raises the issue of what strategies are appropriate for firms to successfully manage customer–supplier relationships in the international context. Little has been written about how information technology (IT) systems may impact on international exchange relationships. In the p...
Article
Trade liberalization policies have created a vibrant economy in Mexico by successfully increasing the flow of trade and foreign direct investments. This study investigates whether involvement in Mexico is considered attractive as a market in and of itself, or whether it is also attractive because Mexico can also serve as a gateway to other Latin Am...
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Global account management (GAM) has become a vital part of many multinational enterprises’ global marketing. Yet little is known about successful GAM strategies. In this study, we conceptualize GAM strategies, and develop and empirically test an integrated theoretical model that links GAM strategies to their drivers and outcomes. We find that: (1)...
Article
The rapidly globalizing marketplace reflects environmental characteristics requiring the development of unique capabilities that enable the firm to create competitive advantages. Correspondingly, this study addresses challenges faced by managers in a large company with a broad global footprint as it integrates the product development process and th...
Article
Significant research has focused on the market orientation concept and its antecedents in recent years. Nevertheless, the market orientation research provides little information concerning the effects of national cultural values on the market orientation of companies. The conceptual framework presented in this manuscript contributes to the extant l...
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Alliances are recognized as an indispensable tool for managers operating in a global business environment, and as a fundamental stage of the internationalization process of the firm. Drawing on a co-evolutionary framework, this article investigates the mimetic and experiential effects in international alliance formation. We focus on a critical unre...
Article
Inter-firm partnerships continue to be a major trend in the B2B context. Firms seek collaborative ventures to enter foreign markets, combine resources, share costs and risks, and build synergies in an increasingly competitive environment. Accordingly, the impacts of firm and host country characteristics on the selection of entry mode have been exte...
Conference Paper
It is with this background that we planned and implemented a landmark event, The Invitational Symposium on MSU Contributions to Research in International Business and Innovation. We held the symposium during 7–9 May 2008 in East Lansing, Michigan. Nearly all of our graduates over the past 15 years joined faculty and other mentors who have been asso...