Ruth Rettie

Ruth Rettie
Kingston University London · Kingston Business School

PhD

About

79
Publications
95,318
Reads
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3,052
Citations
Citations since 2017
1 Research Item
1563 Citations
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2017201820192020202120222023050100150200250300
2017201820192020202120222023050100150200250300

Publications

Publications (79)
Article
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This article uses a socio‐material approach, social practice theory, to provide new insights into the self‐management of chronic illness. It demonstrates how this theory can bridge arguments about the respective roles of social and individual influences, and how it can foreground an oft‐overlooked aspect of the issue – the demands of self‐care tech...
Article
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Background: Smartphones are ideal for promoting physical activity in those with little intrinsic motivation for exercise. This study tested three hypotheses: H1 - receipt of social feedback generates higher step-counts than receipt of no feedback; H2 - receipt of social feedback generates higher step-counts than only receiving feedback on one's ow...
Article
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This paper uses social practice theory to study the interweaving of walking into everyday practices and considers how greater awareness of everyday walking can influence its position within the organisation and scheduling of everyday life. Walking is of policy interest because of its perceived benefits for health. This paper asserts that increased...
Article
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The provision of energy consumption feedback on in-home displays (IHDs) has a prominent role in government strategies for domestic energy demand reduction. Research suggests that IHDs can support energy consumption reduction, but also that engagement with IHDs can be limited to men and is often short-term. In this paper, we draw on research carried...
Conference Paper
This paper reports two energy feedback studies and explores the role of design in increasing householder engagement with energy feedback. The paper discusses a range of design issues that arise when developing an energy feedback system. It argues 1) that it is important to provide feedback in terms of activities rather than energy units, which have...
Article
This paper proposes a novel environmental marketing approach in which the adoption of greener consumer behaviours is encouraged by repositioning them as normal. The research was undertaken in order to help explain the disappointing performance of green marketing initiatives. The methodology was qualitative, with focus groups and a wide range of sti...
Article
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Purpose – The purpose of this paper is to present details of a large-scale experiment that evaluated the impact of communicating two types of feedback to householders regarding their domestic electricity consumption: feedback on their own consumption and feedback of both their own consumption and that of others in their locality. Design/methodolog...
Conference Paper
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This multidisciplinary paper reports on a large-scale field trial, designed and implemented by a group of social scientists, computer scientists and statisticians, of a new smartphone-based app for the promotion of walking in everyday life. The app, bActive, is designed for a more diverse range of users than the typical active-lifestyle app, since...
Article
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This paper is inspired by the observation that the social norm approach (SNA) to socially desirable behaviour change – that is, telling people about what lots of other people do – retains something of a Cinderella role among social marketing practitioners and academics. Thus, the objective of this paper is to bring the social norm approach to the a...
Conference Paper
Full-text available
This paper reports research that used digital technology to provide feedback on individual and social performance. The research shows that digital feedback that traces an individual’s performance (e.g. energy usage, distance walked) can influence behaviour and change the way in which people think about their everyday activities.
Conference Paper
Full-text available
An 18-week experimental intervention with 316 Bristol householders used digital technologies to collect and feed back hourly data on participants’ own electricity consumption and that of others in their neighbourhood. By providing digital feedback (by email and web) to two thirds of participants and only giving half of these the social data, the st...
Article
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This paper develops a new approach to sustainability marketing: repositioning activities as normal, or not normal, to encourage the adoption of more sustainable consumer practices. The paper is grounded in theories of social normalisation, conformity, and social practice theory. Previous qualitative work by the authors suggests that some sustainabl...
Article
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This paper describes the CHARM Energy Study in which mobile technology is used to study the impact of social group feedback on household energy consumption. We describe the background and rationale behind the study, the technol-ogy which supports the study, and the study's methodology. The work described herein builds upon similar studies by us-ing...
Conference Paper
Full-text available
The CHARM project, funded by the RCUK Digital Economy Programme, employs digital technologies as a means of providing individuals with feedback about their own and others' sustainability behaviours. Thus, the three-year project examines the potential for telling people what other people do -the so-called 'social norm' approach -to change individual...
Article
What are the aims of sociology? What are its objects of study? How relevant is the classical tradition to the practice of sociology today? This volume brings together internationally renowned and new scholars to consider the changing relationship between contemporary and classical sociology. Arguing that recent historical and theoretical developmen...
Article
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This paper argues that near-synchrony creates interactional advantages for SMS and that these help to explain the popularity of the medium. The research included 32 interviews with adult mobile phone users, 24-hour communication diaries, and an analysis of respondents' text messages. Many of the text messages collected were short, phatic messages....
Article
Full-text available
Purpose This paper seeks to understand the triggers which influence the adoption (and the discontinuation) of online grocery shopping. Specifically, the research aims to establish the role of situational factors in the process of adoption. Design/methodology/approach A two‐step research process is employed. First, exploratory qualitative research...
Article
Mediated interaction has become a feature of everyday life, used routinely to communicate and maintain contacts, yet sociological analysis of mediated communication is relatively undeveloped. This article argues that new mediated communication channels merit detailed sociological analysis, and that interactional differences between media have been...
Article
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This paper discusses the concept of'connectedness', exploring its relationship with the concepts of'social presence'and'awareness', and arguing that although'social presence'and'awareness'have received most focus in previous research,'connectedness'is, in fact, a more fundamental concept.'Connectedness'is potentially a key concept in the analysis o...
Article
Mobile phones enable interaction at times and in places where it was previously impossible, facilitating social networks. This paper identifies and explores the ways in which mobile phones increase the social support afforded by a network, improving access to contacts and promoting the development and maintenance of personal relationships. Mobile p...
Article
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Purpose The aims of the paper are twofold: to assess the usage of Computer Assisted Qualitative Data Analysis (CAQDAS) in the UK market research industry; and to evaluate the use of CAQDAS as a supplement to paper‐coding in market research. Design/methodology/approach CAQDAS usage was assessed by a questionnaire, sent to a sample of 400 UK market...
Article
Full-text available
The Web Motivation Inventory (WMI) is used in internet advertising research, and is frequently used and cited in advertising, marketing and communication literature. Investigations of the robustness of the WMI have been somewhat limited. Additionally, new uses of the internet are not accounted for by the WMI since its publication in 2002. This pape...
Article
Full-text available
The Web Motivation Inventory (WMI) is used in internet advertising research, and is frequently used and cited in advertising, marketing and communication literature. Investigations of the robustness of the WMI have been somewhat limited. Additionally, new uses of the internet are not accounted for by the WMI since its publication in 2002. This pape...
Article
Full-text available
Previous research on e-grocery shopping has mainly been descriptive of online purchase patterns and loyalty to brands, but little is known about what lies behind these patterns. More research is needed on what motivates consumers when shopping for groceries online. The aim of this study is to understand the motivations and perceptions of UK online...
Article
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This paper argues that there are two types of mobile phone user. The study focused on the interactional experience of mobile phone calls and text messages. The research involved 32 UK mobile phone users and included extended interviews, 24-hour communication diaries, mobile phone bills and an analysis of text messages. The sample was evenly divided...
Article
Full-text available
The Web Motivation Inventory (WMI) is used in internet advertising research, and is frequently used and cited in advertising, marketing and communication literature. Investigations of the robustness of the WMI have been somewhat limited. Additionally, new uses of the internet are not accounted for by the WMI since its publication in 2002. This pape...
Article
Full-text available
The Web Motivation Inventory (WMI) is used in academic research and is cited in the academic Internet advertising literature. To date, the scale has only been tested on U.S. consumers. This research replicates the WMI using consumers from the United States, United Kingdom, Australia, and South Korea. Our findings revealed the same four-factor struc...
Article
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The development of internet-based mobile electronic commerce (mcommerce) has been slow, but commercial applications for text messages have developed rapidly. This paper explores the role of SMS or text message advertising. Although SMS advertising is strictly a form of telemarketing, it shares features with e-mail marketing and mcommerce. An analys...
Article
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Researchers and industry commentators alike have been both fascinated and perplexed by variations in take-up and usage of m-commerce services in different countries around the world. Our research compares m-commerce usage in the United Kingdom and in Hong Kong, areas with apparently similar mobile telecommunications infrastructures but with markedl...
Article
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This paper explores the temporal and spatial characteristics of mobile phone communication, comparing the experience of presence in phone calls and in virtual reality environments. It is argued that in phone communication interactional affordances create an experience of presence and a degree of embodiment. The theoretical framework adopted combine...
Article
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This paper distinguishes between two different social presence concepts: social presence as projection of the other and social presence as experience. The concept is further explicated by relating it to presentation of self (1). This is illustrated by excerpts from ongoing qualitative research.
Article
Web surveys are the most successful form of Internet research and, particularly in the US, are becoming a mainstream market research tool. However, there is relatively little research on the effect of the web mode compared with more traditional administration methods. We review the literature on web surveys and sources of error, and investigate the...
Article
Full-text available
E-mail marketing is increasingly recognised as an effective Internet marketing tool. This paper reviews the e-mail marketing literature which highlights the importance of obtaining recipients' permission. E-mail marketing is compared with other forms of direct and Internet marketing, identifying its key advantages. The factors that have been found...
Article
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Pioneer advantage is derived from two sources: producer-based advantages and consumer-based advantages. The latter is relatively under-researched. This research replicates and extends Alpert and Kamins' (1995) research, which was the first to directly survey consumers. Since their research occurred only in the USA, cross-cultural replication is app...
Article
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This paper argues that the Internet is changing our culture and particularly that of the Net Generation-those who are growing up using the Internet. A review of the literature identifies the key values attributed to Internet culture. It is argued that if the Internet is stimulating cultural change this is more likely to occur in younger Internet us...
Article
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Several authors have suggested that the concept of flow is useful for understanding consumer behaviour in computer-mediated environments. Previous Internet flow research has used self-completion questionnaires. This research uses focus groups to facilitate the identification and discussion of respondents’ Internet experience. Explores respondents’...
Article
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It is estimated that 73 percent of purchase decisions are made at point of sale. In scanning packs at point of sale, perception is rapid, and quick recognition is important for inclusion in the decision process. Under conditions of rapid perception, there is an advantage for verbal stimuli perceived from the right-hand side, and for non-verbal stim...
Article
Full-text available
Although the development of Internet-based m-commerce has been disappointing, commercial applications for text messages have developed rapidly. This paper explores the role of SMS or text message advertising. Although SMS advertising is strictly a form of telemarketing, it shares features with email marketing and m-commerce. An analysis of 26 text...
Article
Full-text available
This paper describes a study of four new communication channels: Instant Messenger, email, text messages and mobile phones. The research develops a new model of communication channel choice in which media richness and social presence are important factors, but the core concept is channel-connectedness. The channels studied facilit ate different lev...
Article
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This paper defines presence in terms of frames and involvement (1). The value of this analysis of presence is demonstrated by applying it to several issues that have been raised about presence: residual awareness of non- mediation, imaginary presence, presence as categorical or continuum, and presence breaks. The paper goes on to explore the relati...
Article
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This research compared the factors affecting the click-through and post impression rates of internet banner advertising. The data analysed included over 7 million impressions, with 739 placements, and covered 12 different campaigns. Post-impressions were correlated with click-throughs; the average click-through was 0.44% which compared to 0.13% for...
Article
Our research uses Mosaic Geodemographic profiling to compare offline and online grocery shoppers and the customers of different online grocers in an attempt to explore the transference of offline store loyalty. We find heterogeneity in online grocers’ customer profiles, indicating that there is not a direct, straightforward transfer of loyalty from...
Article
Following upon the results of previous qualitative research (Authors, 2005), the objective of this paper is to confirm the role of situational variables in the adoption process of online grocery shopping. Situational variables and life events in particular (e.g. having a baby, health problems) emerge as the trigger for starting online grocery shopp...
Article
Full-text available
Abstract Email marketing is increasingly being recognised as an ,effective Internet marketing tool. Our paper reviews the email marketing literature, and compares email marketing to other forms of direct and Internet marketing, identifying its key advantages. In the light of the growth of unsolicited email or 'spam', the literature highlights the i...

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