Ruth Rentschler

• BA Hons Melb PhD Monash
• Professor at University of South Australia

The paper investigates how online platforms achieve legitimacy in the context of art securitization. Art securitization platforms are new ventures in the art market that leverage blockchain technology to enable fractional ownership of art, thereby increasing liquidity and accessibility for online investors. While traditional art market intermediari...

In this introductory essay for the IJAM issue on Arts Governance, we propose to map its research terrain to place the contributions in the Special Issue into scholarly context. As a result, we wish to highlight the importance of the Special Issue as a marker of a relatively new but certainly emerging field.

In this paper, we investigate how digital inclusion of disabled people can be promoted in order to facilitate their online arts consumption during COVID‑19 when the digital transformation of arts consumption was inevitable. While barriers towards disabled people for arts consumption have been studied widely, their digital inclusion has been overloo...

Relational pressures across multiple levels push organisations to behave socially responsibly or sometimes irresponsibly. But how do relational pressures across multiple levels influence social responsibility of small nonprofit organisations working with marginalised groups? Nonprofit organisations are increasing in importance owing to their role i...

We are delighted to serve as guest editors of this special issue of Arts and the Market on The online and offline impacts of COVID-19 on arts and cultural marketing. In our original call for papers, we noted that until recently, consumption of arts and cultural experiences was predominately carried out face to face, with many consumers attending ex...

This study addresses a gap in board director research by investigating how individual personal values influence board strategic engagement. The nature of board directors’ strategic engagement was examined qualitatively, using 65 in-depth interviews, content analysis, board meeting observations and board workshops. Using an interpretative lens, four...

This handbook is currently in development, with individual articles publishing online in advance of print publication. At this time, we cannot add information about unpublished articles in this handbook, however the table of contents will continue to grow as additional articles pass through the review process and are added to the site. Please note...

Taking a management perspective in the field of philanthropy, this study examines 12 Australian major performing arts organizations over 19 years (2000–2018), which were identified as vulnerable and struggling with overreliance on public grants. Underpinned by theories that integrate understandings of external and internal resource management—resou...

Learning from the past is used to assist agencies to move towards a desired future in order to build better practices. We assess 48 years of annual reports of the Australia Council for the Arts, the government’s arts funding and advisory agency, in order to understand how Australian national identity has been crafted through branding the arts, iden...

Purpose This paper aims to provide clarity on arts marketing during COVID-19 by undertaking a critical review and theoretical integration of published cultural and creative industries (CCIs) data on the pandemic. Design/methodology/approach The study draws on the findings from a content analysis of published refereed journal articles and research...

A global pandemic presents challenges and opportunities especially for artists with disabilities. Connect2Abilities is an inclusive intercultural collaboration project between an inclusive dance company, Restless Dance Theatre in Australia, and SNU MUSIC in Korea. This project employed the philosophy of Deleuze and Guattari's rhizomatic thinking wi...

This chapter identifies how digitalisation plays a significant and changing role in audience engagement. The chapter examines audience engagement at the iconic Shakespeare’s Globe theatre complex, London, as a means of identifying social impact on audiences, both positive and negative, during COVID-19. Supported by informal conversations and conten...

Events have been well-recognized for their economic and social benefits; however, their broader effect on regenerating urban space and placemaking has not been duly examined. Using the community capitals framework, this study aims to address this gap by exploring how events are used for placemaking of main streets and precincts, and the critical su...

Purpose This study aims to elucidate the value creation process within a culturally diversified museum (CDM), which aims to achieve social inclusion, i.e. bridging the social divide between mainstream and minority communities, through the integration of CDM’s and visitors’ resources. Using service logic (SL) theory as the theoretical lens, we aim t...

Events have been well-recognised for their economic and social benefits; however, their broader effect on regenerating urban space and placemaking has not been duly examined. Using the community capitals framework, this study aims to address this gap by exploring how events are used for placemaking of mainstreets and precincts, and the critical suc...

This paper examines innovation in times of festival crises from a governance perspective using legitimacy theory. We conduct a case study of Adelaide Festival around three crises based on data drawn from annual reports, festival programs and media articles from 1960 to 2021. Each crisis raises questions about the need to innovate, whether due to ec...

In the arts, brand has often been seen as a 'dirty word.' This paper critically analyzes the shaky relationship between artists and an arts council by examining a unique data set of annual reports from the Australia Council for the Arts, over a period of thirty-one years (1982-2013). This longitudinal study charts how and why brand legitimacy in th...

We seek to reposition arts governance through the traditi9onal tensions in the arts between culture and commerce; novelty and familiarity; and innovation and tradition. With established markets collapsing and arts and entertainment organizations changing with them,, never has there been a more suitable time to re-imagine arts governance. We map the...

The authors propose an integrative framework for examining arts governance in a domain that often has relied on singular perspectives. Complex phenomena require a framework that draws upon multiple theoretical lenses. In a longitudinal case study of a regional museum before, during and after a governance crisis, the authors integrate three governan...

Although the potential of arts to promote social inclusion is recognised, barriers to social inclusion for disabled people in the arts is under-researched. Based on 34 semi-structured interviews with disabled people and those without disability from four arts organisations in Australia, the paper identifies barriers for social inclusion for disable...

The global health pandemic, COVID-19, has accelerated changes in a disrupted world, with arts festivals adjusting in response to it. This paper is salient as it examines empirically COVID-19 and arts festivals as they transform to ensure survival. Using qualitative methods (i.e., interviews, observations, and content analysis) to assess arts festiv...

This paper asks: why, given the Australian city of Adelaide’s early intervention to embed a flagship arts festival, has it failed to develop as an arts city with a more democratized cultural terroir, with greater diversity and inclusion? We argue that part of the answer lies in the continuing influence of its flagship Adelaide Festival, which, from...

In this chapter, we develop a conceptual framework on how cultural value can be lost in conflict and created by the arts, artists and arts organisations again and how the arts may also help victims of conflict. We explore examples of the different ways that the effects of cultural engagement are manifested and articulated in the depiction of armed...

The article examines entertainment, arts and accounting practices of a national arts council that funds arts organisations and artists. It does so by investigating the first 25 years of annual reports of the Australian Council for the Arts (1973-1996), using media reports to triangulate the data. Set against a background of socio-political change,...

Arts management is a field of research with many singularities that are still overlooked. Aesthetic and consumption are management dynamics embodying arts management practice but are yet little regarded in research. In this article, we examine how aesthetic consumption plays a significant role in managing art-driven organizations. In order to acces...

The significant rise of arts festivals in South Australia has been associated with a growing interest in boosting tourism while creating value for the arts industry. Challenges include arts festivals and tourism being two of the industries worst affected by the COVID-19 pandemic, which is likely to see a radical shift in arts festival and tourism a...

The role of iconic buildings in creating and re-establishing destinations is widely known. However, although buildings can physically make a destination, culture brings it into life. This chapter uses the case of the d’Arenberg Cube in order to explain how the synergies of wine, tourism and art have been exploited in order to develop a destination...

This paper provides a longitudinal analysis of Aboriginal and Torres Strait Islander imagery use in the annual reports (ARs) of the Australia Council for the Arts (ACA). Content analysis based on imagery, textual narrative and para‐text analyses of ARs over 43 years (1973–2015) reveals that the nature and extent of Aboriginal images in ACA's ARs sy...

Occasionally, new arts and cultural organizations emerge that demonstrate the significant role the arts can play in economic and social development, attracting local residents and tourists who travel there to visit a new museum. Such museums can offer exciting, hedonic experiences that affect the profile of a city in a positive manner. The Louvre f...

New media technologies available have changed considerably in two decades. How do Indigenous art and craft micro-enterprises use these technologies today? What are their perceptions of it? There is a need for data on its use. This paper reports the results of a survey of small Indigenous-owned arts enterprises across Australia, including for-profit...

This study investigates inclusion in higher education, examining learning environments for students with physical disabilities (SWPD) and the challenges faced in promoting inclusive education, using an Australian university as a case study. Drawing from the social model of disability and interviews with 40 stakeholders, our findings suggest that de...

Purpose: While the body of work exploring brand orientation has grown, there has been a general failure to build on extant research and generate a holistic conceptualization of brand orientation. This paper aims to develop a model of the key drivers, impediments and manifestations of brand orientation in a museum context.

Purpose This article examines the role of social capital for career success and sustainability among arts managers and the implication for Human Resource practice. Design/methodology/approach A qualitative study comprising interviews with 73 arts managers in Australia. Findings While answering an occupational calling and having a sense of pass...

The challenges to sustainable development (SD) have intensified following increases in terrorism, with catastrophic effects posing threats for security and social inclusion. As Islam is being associated increasingly with terrorism, islamophobia has polarized people in regard to Muslim and non-Muslim integration in secular societies, including Austr...

This study provides insights on sector-specific characteristics, challenges and issues that affect corporate responsibility (CR) in relation to ethnicity and gender on arts boards. Using stakeholder theory, the study explores how arts board composition (e.g. gender and ethnicity) sets the scene for dynamics that affect CR. Data analysis is based on...

What are the experiences of men and women on arts boards? Of what journeys do their stories tell us? Arts Governance is about governance, boards and board directors in a globalised, changing world, based on the perspectives of people who know about them from experience—men and women on arts boards and their stakeholders. They are like pilgrims on a...

Arts management is a discipline whose research domain has grown in impact over the last quarter century. This study provides an external thematic, content and citation analysis of arts management articles in top-tier mainstream management and marketing journals between 1987 and 2010. It explicates article, author and citation frequencies based on a...

This article examines diversity on corporate boards, focusing on gender diversity and taking both contemporary and historical perspectives. Australia forms a particular focus of the article but, as far as mandatory quota legislation is concerned, other jurisdictions provide comparisons. The authors illustrate how Australian corporate board gender d...

This article examines diversity on corporate boards, focusing on gender diversity and taking both contemporary and historical perspectives. Australia forms a particular focus of the article but, as far as mandatory quota legislation is concerned, other jurisdictions provide comparisons. The authors illustrate how Australian corporate board gender d...

Since the crisis in governance which led to a shortage of capable board members, recent years have seen the emergence of the enterprising arts organisation - a development which has led to the need for new types of board members who have a greater understanding of 'mission, money and merit' within a cultural construct. This innovative book explores...

This article examines the degree to which Australian ethnic minority artists possess or do not possess the career capitals necessary to develop their artistic journey. We listened to stories of career experiences that show how artists learn to negotiate their way by developing their career paths. The study found that ethnic minority artists possess...

This article examines the degree to which Australian ethnic minority artists (EMA) possess or do not possess the career capitals necessary to develop their artistic journey. We listened to stories of career experiences that show how artists learn to negotiate their way by developing their career paths. The study found that EMAs possess more cultura...

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames “arts marketing” in the context of wider, related issues, such as the c...

This article uses interviews with arts managers to examine their career motivations in the arts. there has been little research on this topic in the arts, although it is a well researched topic in general management. marketing implications are indicated.

This book chapter examines how partnerships assist small and large arts organisations diversify their audiences at cultural events.

This article examines the degree to which Australian ethnic minority artists possess or do not possess the career capitals necessary to develop their artistic journey. We listened to stories of career experiences that show how artists learn to negotiate their way by developing their career paths. The study found that ethnic minority artists possess...

This study analyses the metaphor of spirituality in the non-profit art gallery, a metaphor overlooked in previous marketing research. Using content analysis and interviews in a single depth case study, this article illustrates how spirituality has been a staple in the non-profit art gallery over time. It was found that even though the non-profit ar...

Workforce diversity requires broader vision and scope in managing diversity so that there is greater inclusion inside and outside organizations. This article provides that vision by extending the stream of workforce diversity research to community-oriented inclusion and its processes. We interviewed 34 people with disabilities and 40 people without...

The aspirations and expectations of the growing international student cohort in Australia are implicitly incorporated into recruitment and internationalization strategies but have received little academic analysis. To address this gap in the literature, this paper develops a conceptual model built upon earlier research by Tim Mazzarol and Geoffrey...

The aspirations and expectations of the growing international student cohort in Australia are implicitly incorporated into recruitment and internationalization strategies but have received little academic analysis. To address this gap in the literature, this paper develops a conceptual model built upon earlier research by Tim Mazzarol and Geoffrey...

In an environment where the relationship between career and other aspects of female managers lives are important, this narrative study considers how gender influences female arts managers‘ career progression in arts organisations in Australia.

This chapter investigates access and inclusion for people with disabilities, providing a policy-systematic analysis conducted at a state level and a case study of tourism in Victoria, Australia. Adopting a stakeholder perspective, it is concluded that despite the impressive state-wide policy of community-oriented inclusion, those policies need grea...

b>Purpose - While the body of work exploring brand orientation has grown, there has been a general failure to build on extant research and generate a holistic conceptualization of brand orientation. This paper aims to develop a model of the key drivers, impediments and manifestations of brand orientation in a museum context. Design/methodology/app...

This study analyses the metaphor of spirituality in the non-profit art gallery, a metaphor overlooked in previous marketing research. Using content analysis and interviews in a single depth case study, this article illustrates how spirituality has been a staple in the non-profit art gallery over time. It was found that even though the non-profit ar...

While the body of work exploring brand orientation has grown, there has been a general failure to build on extant research and generate a holistic conceptualization of brand orientation. This paper aims to develop a model of the key drivers, impediments and manifestations of brand orientation in a museum context.

This paper aims to present a quantitative analysis of arts management/marketing articles in leading general management/marketing journals, including an examination of the extent to which those top tier journal articles on arts/culture-related topics cite authors of leading arts management journal articles. Using bibliometric techniques, this study...

This book chapter examines the role of passion in female arts managers career decisions, identifying challenges and opportunities for them.

This paper explores how managers in nonprofit performing arts organizations balance the interests of the various funding sources and market opportunities to service their revenue requirements. It reviews a tension in nonprofit performing arts organizations: the relationship between limited funding and the subsequent need to act entrepreneurially an...

Museums face increasing pressure to attract wider audiences. This requires an understanding of visitor expectations and motivations for visiting the 'real' museum. Websites can act as an attracting mechanism for 'real' museum visits. However, for the most part, museums have concentrated their efforts on attracting visitors to promotional efforts an...

Like most products, special events are marketed to specific target markets. One such event, however, held in Melbourne, Australia, in May 2005, was marketed more broadly to the Melbourne community. The cultural event was developed to stimulate discussion, which one social commentator noted is currently deficient …'there is a prevailing element of d...

In an environment where the relationship between career and other aspects of female managers lives are important, this narrative study considers how gender influences female arts managers’ career progression in arts organisations in Australia. While Australia might seem irrelevant to other parts of the world, the art world is global, international...

Museums are an important segment of the creative industries arena. A "star" art museum in Melbourne, Australia, is the National Gallery of Victoria, whose mission is to illuminate life by collecting and presenting great art. This gallery operates in an increasingly competitive landscape. It is becoming more competitive and is continuously striving...

While considerable attention has been given to the spate of attacks on Indian students in Australia in 2009 and 2010, less attention has been paid to how the students who were at the centre of the furore perceived the violence. In this paper we explore the perceptions of Indian postgraduate and undergraduate male students studying in Melbourne, Aus...

This book chapter examines how new audiences are developed in the arts.

ANZAC Day is a commemorative event of significance in Australia and New Zealand. It provides opportunities for memory, reflection, pilgrimage and events of identity of the First World War conflict in Gallipoli. However, most publications on ANZAC Day do not consider it as an event but take a historical or military perspective. With the 100th annive...

It is well established that people with disabilities are under-represented in the workforce. Disability labour market scholars agree that there is a significant gap between labour market participation of people with disabilities and people without disabilities, with on-going labour market disadvantage widely reported. All indicate that notwithstand...

This paper evaluates the contribution of creativity to entrepreneurship theory and practice in terms of building an holistic and transdisciplinary understanding of its impact. Acknowledgement is made of the subjectivist theory of entrepreneurship which embraces randomness, uncertainty and ambiguity but these factors should then be embedded in wider...

It is well established that people with disabilities are under-represented in the workforce. Disability labour market scholars agree that there is a significant gap between labour market participation of people with disabilities and people without disabilities, with on-going labour market disadvantage widely reported. All indicate that notwithstand...

Despite gender equality being officially advocated in the Vietnamese government constitution, the percentage of women as head or deputy head of government departments has fallen over the last ten years (Truong, 2008). Given that women participate and contribute to all areas of life and work, the percentage of women in key leadership positions on pe...

Purpose – The purpose of this paper is to consider whether art experiences can inform service-dominant logic (SDL) discourse through an exploration of the co-production and co-creation processes of art experiences. Design/methodology/approach – Empirical knowledge gained about art experiences is analysed to identify emergent themes about co-product...

Purpose – The main aim of this paper is to stimulate more relevant and critical ideas about marketing and the wider management field by exploring the actual and potential contribution of metaphor to marketing theory and practice. The subsequent connections made can help contribute towards understanding and coping with the theory/practice gap. Desi...

The degree of new media technologies that are broadly available has changed considerably in nearly two decades since they emerged. How do Indigenous art and craft micro-enterprises use these technologies today? What are their perceptions of it? There is a lack of current data about use of computer technology by Indigenous-owned art and craft enterp...

The authors report the results of a journal rating survey assessing 14 publications dedicated to arts management and related topics. Establishing a rating scheme for journals is an important step in the professionalization of an academic field. The authors argue that the development of a rating system in arts management is in the best interests of...

This book chapter uses a case study of a "star" museum to examine how brand developed as a concept over time. it links the concept to the development of sponsorship and philanthropy, so important to the social sector.