Russell Wahlers

Russell Wahlers
Ball State University · Department of Marketing

Doctor of Business Administration

About

17
Publications
595
Reads
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513
Citations
Citations since 2016
3 Research Items
137 Citations
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Publications

Publications (17)
Article
Since the introduction of the concept of the product life cycle (PLC) to the marketing literature almost 67 years ago, a plethora of literature regarding this concept has appeared in the academic as well as trade journals. In spite of an extensive body of research related to PLC, several critical questions related to the product identity and change...
Article
This article presents an innovative, experiential-learning project that incorporates students from two different courses: sales management and professional selling. Sales management students actually manage sales students on an outside sales project. Students apply classroom knowledge to a real-life sales project for a local community organization....
Article
Experiential learning has been enhanced and redefined, systematically formalized, and institutionalized at a large Midwestern US university as a major initiative that serves as a hallmark of the institution's immersive learning mission and strategic brand position among its peer institutions. Immersive learning pulls together interdisciplinary stud...
Article
Research in the behavioral sciences has found that memory tends to be enhanced by exposure to emotion‐arousing stimuli. While this relationship is not fully understood, the linkage appears to be more pronounced for females than for males. While the majority of prior studies dealing with memory have relied on the use of visual stimuli in a clinical...
Article
This study explores the impact of U.S. consumer motivations on cognitive and affective bases of purchasing or not purchasing American made products. Four motivational components were identified related to national pride, perceptions of product superiority, views regarding global economy, and product availability. Consumers' feelings associated with...
Article
This article examines the price-perceived quality paradigm. The subjects were 150 junior and senior marketing principles students with ages ranging from twenty to twenty-two years old. The sample was sixty percent female. Subjects were given a questionnaire containing the description of a product, the regular price charged for the product, and coup...
Article
While considerable attention is being paid to the environmental concerns of people by consumer marketers, to date little research attention has focused on the identification of market segments for consumer products based upon consumers’ environmental concerns. This article describes possible segments of environmentally concerned consumers and their...
Article
Today's lawyer practices in a client marketplace characterized by ever-increasing competition and a growing specialization of legal services. Many law firms have responded to their competitive environments by employing marketing practices heretofore used primarily by traditional product marketing firms. The present paper examines the need for strat...
Article
Examines the influence of several size-related factors on retail management's choice of the organization's functional division structure and multiunit operating system based on data collected from a sample of retail department store personnel managers in the United States. Suggests that the retail organization's size and the number of functional di...
Article
The perceptions of 497 consumers of the various philosophies involved in the evolution of marketing thought — product, selling, marketing and societal marketing concepts are examined. Results show that the sample fails to delineate the subtle distinctions between the product, marketing and societal marketing concepts, and support is lent to the vie...
Article
Vacation travel provides the individual with a diverse variety of alternative experiences. At the extremes, a vacation may consist of unusual and exotic activities or relatively repetitive, commonplace experiences. One possible explanation for the wide variation in vacation preferences across individuals is the need for novelty or stimulation. This...
Article
This study suggests that destination specific travel literature requested by consumers is an important promotion medium in the travel industry. The booklets and brochures are used by a large number of travelers who have identifiable characteristics and attributes. Travel marketers should consider promotion materials in light of the results presente...

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