Rungsaran Wongprawmas

• Ph.D.
• PostDoc Position at University of Parma

Background Promoting healthy and sustainable diets is increasingly important and the Mediterranean Diet (MD) has been recognized as an appropriate example that can be adapted to different countries. Considering that the college years are the time when US young adults are most likely to adopt unhealthy eating habits, the present study assessed adher...

Background and objectives: The declining trend of the adherence to Mediterranean Diet (MD) and shift toward Western-type dietary patterns involve different age groups across the world, including young generations. University students are particularly involved in this process as university life exposes them to the risk of developing unhealthy dietar...

In general, consumers have very little knowledge about production methods employed in the fish sector, and this lack of information contributes to skepticism and confusion when they choose and purchase fish. In our study, we tested the effect of beliefs and objective and subjective knowledge on consumers’ attitude and their intention to purchase fa...

Purpose This paper aims to examine the effect of a food-inspired multimedia intervention on children’s fruits and vegetables (F&V) consumption in a real-life setting during lunch. Design Children in an elementary school in Bologna (Italy) in third, fourth and fifth grade, aged between 9 and 12 years old, were examined ( N = 171). Two different typ...

Introduction The years spent at university are critical in terms of altering people's dietary patterns. This study aimed to: (1) understand the main dietary changes that students experience after starting university; (2) determine the personal and objective factors that hinder healthy eating, and (3) define possible strategies to facilitate healthi...

Aquaculture has increased significantly in recent decades and, if managed sustainably, it could contribute to food security and safety. However, several studies have found the evidence that European consumers prefer wild fish relative to farmed fish. Hence, it becomes crucial to provide accurate information on aquaculture products. This study aims...

College students’ lifestyle and eating habits strongly affect their health. Among many healthy eating behaviors, including whole grain food in the diet is known as providing health benefits such as maintaining a steady blood sugar, lower cholesterol, and since it is rich in fiber and minerals, it is essential for the well-being. However, consumers’...

Irrigated agriculture determines large blue water withdrawals, and it is considered a key intervention area to reach sustainable development objectives. Precision agriculture technologies have the potential to mitigate water resource depletion that often characterises conventional agricultural approaches. This study investigates the factors influen...

Healthy food choices are crucial for a healthy lifestyle. However, food choices are complex and affected by various factors. Understanding the determinant factors affecting food choices could aid policy-makers in designing better strategies to promote healthy food choices in the general public. This study aims to evaluate the food choice motivation...

Irrigated agriculture determines large blue water withdrawals, and it is considered a key intervention area to reach sustainable development objectives. Precision agriculture technologies have the potential to mitigate water resource depletion that often characterizes conventional agricultural approaches. This study investigates the factors influen...

Non-thermal food processing technologies are becoming more important in the organic food sector because, beyond preserving the organic feature, they could offer organic products with additional benefits in terms of enhanced nutritional content and healthiness as well as better sensory properties that could satisfy the more complex demands of organi...

Wongprawmas, R., Canavari, M., Imami, D., Gjonbalaj, M., & Gjokaj, E. (2018). Attitudes and preferences of Kosovar consumers towards quality and origin of meat. Studies in Agricultural Economics, 120. https://doi.org/10.7896/j.1802 Quality and safety are important attributes for consumers in developed and transitional countries such as Kosovo. Thi...

This paper aims to investigate the influence of information on consumers’ preferences and sensory perceptions of organic food using a sample of 301 Italian organic food consumers. Consumers stated their preferences for “core organic” attributes, labels and information on food products and performed blind and informed tests on strawberry yoghurts an...

Purpose The wine market in Italy has been through several changes in the last decade. Actors in the supply chain need to find new strategies or tools in order to remain competitive in what has become a fiercely competitive sector. Innovation is one of the tools which have been successfully used in the New World wine market, hence innovation might a...

http://www.tandfonline.com/eprint/GHmBIzqp4iP8WUqsKHB4/full (50 free downloads available) Introducing a new product is tricky because of potential problems with consumer acceptance. Dry aging is a technique that could make meat more tender, but at the expense of the color that would become darker. This technique is widely used for beef, but it cou...

According to WHO, nutrition is relevant since the infant age as it affects learning and wellbeing of children and adolescents and the ageing process later in life. Hence, it is relevant to understand factors influencing eating habits since the early childhood. In addition, it is important to understand whether there are differences between children...

The organic food market is one of the fastest growing market segments in Europe, which has pushed organic producers to develop products able to meet complex consumer demands. In this context, the adoption of new food technologies could offer food products with new features that can potentially satisfy different consumers’ preferences. To increase t...

Canavari, M., Biasco, D., & Wongprawmas, R. (2017). Is Dry Aging for Pork Relevant to Consumers? In International Food Marketing Research Symposium, June 14-16, 2017, Dubrovnik, Croatia (pp. 58–64). Philadelphia, PA: Institute of Food Products Marketing. Retrieved from http://institutefpm.com/wp/proceedings/ Full paper: Canavari, M., Biasco, D., &...

Food safety systems in emerging markets are currently facing a transformation period, becoming more stringent because of an increasing demand for safer food. Consequently, policy makers need to find strategies to increase food safety while giving the industry time to improve their performance. In Thailand, policy makers have adopted the strategy of...

Food retailers accustomed not to offer the so-called “Misfits”, that is fruits and vegetables whose appearance do not meet the best visual quality standards. This is due to the assumption that consumers only prefer fruits and vegetables with perfect appeal, which ultimately contributed towards the global, food waste bad tendencies. Therefore, it is...

A non-hypothetical open-ended choice experiment with a multi-unit elicitation format was conducted to elicit Italian consumer willingness-to-pay (WTP) and demand schedule for new wheat-derived products that were produced by adopting an ecologically friendly post-harvest technique (high heat-treated, HHT). A sample of 270 Italian consumers were surv...

We conducted a non-hypothetical choice experiment through a second price sealed bid experimental auction (Vickrey auction) to estimate the willingness to pay (WTP) to buy a new functional snack made with white lupine and citrus fiber, which are ingredients with high fiber content. A sample of 289 consumers were surveyed in Bologna and Catania in Ju...

Hypothetical discrete choice experiments were conducted to elicit food-service professionals’ preferences and willingness-to-pay for different attributes of processed tomatoes. A sample of 110 food-service professionals were surveyed in Italy, Russia, Eastern Europe, and South Korea in 2012. Data were analyzed by using multinomial logit and random...

Purpose – The purpose of this paper is to explore the factors hindering the adoption of good agricultural practices (GAPs) in the Thai fresh fruit and vegetable industry from the perspectives of key stakeholders in different tiers of the supply chain up to consumers. Design/methodology/approach – Semi-structured interviews were carried out in Bang...

A non-hypothetical open-ended choice experiment was conducted to elicit Italian consumer willingness-to-pay (WTP) and demand for new wheat-derived products (flour and bread) that were produced by adopting ecological friendly post-harvest technique (high heat-treated, HHT). A sample of 270 Italian consumers were surveyed in Bologna, Catania and Pale...

Food safety and quality certificates can be viewed as credence characteristics because different actors (e.g. intermediaries, processors, retailers, consumers) in the food supply chain are not able to observe the quality of the audits in situ. This becomes more critical in the international food trade as information asymmetries increase with time a...

Wongprawmas, R., Canavari, M., & Waisarayutt, C. (2015). Food Safety Assurance System for Fresh Produce Production in Thailand: A Review. Quality Assurance and Safety of Crops & Foods, 7(1): 73-88. doi:10.3920/QAS2013.0255 In 2004, the Thai government enacted a food safety policy, ‘from-farm-to-table’, to ensure food safety throughout the food cha...

Thai government introduced a food safety label (Q mark) to help consumers recognizing safer produce. Producers and retailers are sceptical on whether Thai consumers place value on it, thus they are reluctant to apply to obtain certification and label. This study aims to estimate the value Thai consumers place on food safety labels for fresh produce...

A non-hypothetical open-ended choice experiment was conducted to elicit Italian consumer willingness-to-pay (WTP) and demand for new wheat-derived products (flour and bread) that were produced by adopting ecological friendly post-harvest technique (high heat-treated, HHT). A sample of 270 Italian consumers were surveyed in Bologna, Catania and Pale...

This study aims to analyse the influence of information on consumers’ liking and sensory perceptions. A sample of 301 Italian consumers of organic food products participated in a survey performed from November 2010 to January 2011. Consumers were recruited according to age, gender and frequency of consumption of organic foods (they were divided int...

This study is aimed at exploring perceptions of European gatekeepers toward renowned Thai fruit and coffee products protected by geographical indication (GI) and factors influencing purchasing decision of gatekeepers toward imported food products. Sixteen qualitative interviews with distribution channel gatekeepers were administered in Austria, Ita...

In an international trade context, environmental elements (e.g. the introduction of organic agriculture) and the role of the country of origin could influence the demand in the market of destination. is study aims at describing how qualitative research methods may help deepen knowledge regarding interest towards organic products imported from Tha...

The study groups households in North Eastern Thailand according their income and grade of specialisation in crop production to derive representative household types. For these household types a linear optimization model is run to calculate net incomes under four scenarios. These are certified organic farming, organic farming in the initial and tran...