Rune Pettersson

Rune Pettersson
Institute for Infology, Tullinge, Sweden · 

PhD, Retired professor of Information Design at Mälardalen University in Sweden.

About

264
Publications
238,812
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1,391
Citations
Citations since 2016
48 Research Items
870 Citations
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2016201720182019202020212022050100150200
Introduction
Rune Pettersson, Ph.D., was Professor of Information Design at Mälardalen University in Sweden from 1998 to 2009. He had previously worked in publishing, R&D, and in teaching. Rune has been P and VP of the International Visual Literacy Association, IVLA, and VP of the International Institute for Information Design, IIID. For seven years he was teaching Information Design courses online at Appalachian State University in the USA. Since 1990 he has also been active in the Institute for Infology.
Additional affiliations
January 2002 - December 2004
Appalachian State University- College of Education
Position
  • Professor (Associate)
Description
  • Teaching on-line courses 2002–2004 and 2012–2013, Information Design and Instructional Graphics.
January 1998 - December 2008
Mälardalen University
Position
  • Professor Information Design
January 1998 - December 2008
Mälardalen University
Position
  • Professor
Description
  • Teaching undergraduate as well as graduate classes. Developing and establishing the area Information Design as an academic discipline in Sweden.

Publications

Publications (264)
Book
Full-text available
In this book the focus is on graphic design. The practice of graphic design is as old as recorded history. The purpose of work with graphic design is to find a suitable presentation for the content with respect to the receiver, the subject matter, the medium, and the financial situation. Within a given area, such as a page in a book, a poster, a la...
Book
Full-text available
Message design is an interdisciplinary field of knowledge. It encompasses influences and facts from more than fifty established disciplines and areas of research. The main areas of research may be divided into six groups with “base disciplines” such as language, art and aesthetics, information, communication, behaviour and cognition, business and l...
Book
Full-text available
This book includes examples of artefacts where the creators have used combined and effective verbal and visual messages, and examples of people who have served as inspirers and sometimes as guides in the design of messages with words, images and form. The word predecessor is used for people who are unknown to us today. The word pioneer is used for...
Book
Full-text available
Information design has theoretical as well as a practical component and information designers need to have theoretical knowledge as well as practical skills. In order to perform sound reflections and make a qualified reflection regarding theory and practice, we need concepts both to structure our thoughts, and to describe them verbally. Basic ID-co...
Book
Full-text available
Information Design is a multi-disciplinary, multi-dimensional, and worldwide consideration. It is not possible to develop a number of firm design rules telling the information designer exactly how to best design a message and develop information materials. However, based on research it is possible to formulate several ID-principles and then develop...
Book
Full-text available
In this book the focus is on the receiver. Cognition is a mental processing model used in cognitive psychology. It establishes that our working memory is limited to five to seven “chunks” of information. Our attention must frequently be refreshed, and recalling information requires more cognitive effort than recognizing information. We see, hear, a...
Book
Full-text available
In this book, the focus is on the receiver and on learning. In instruction design the main objective is to provide courses and learning materials needed by the interpreter in order to modify behaviour with respect to learning. The information interpret-ers might be seen as “learners.” They may develop new under-standing, experience, comprehension,...
Book
Full-text available
In information design the main functions of images are to visualize, clarify, inform, attract attention, facilitate reading, explain, and convey information. The type of visual to be used in the production of materials for information and learning must often be determined in each case with a view to specific demands on the visual, and also to the p...
Book
Full-text available
The academic discipline Information Design (ID) has incorporated important influences from more than fifty already established disciplines. After many years I have now been able to divide the many “external contributors” into the following six groups of supporting sciences. Primary supporting sciences are: 1) Design disciplines, 2) Communication di...
Book
Full-text available
Reuse in Art and Design is about repurposing and reusing images. Throughout history people have reused images and sculptures, as well as parts of images and sculptures, in order to create new artistic expressions, and also new information. This book includes short presentations of some two- and three-dimensional images and found objects that have b...
Book
Full-text available
Traditionally the concept of “literacy” was restricted to the ability to read, write and use arithmetic. In a multicultural world with fast technological advances people in all societies need abilities and skills to manage many kinds of systems for communication and information provide in imag-es, symbols, and texts. We all have to learn to interpr...
Book
Full-text available
To succeed as writers we need to know as much as possible about our readers, the purpose of our writing, and how the message is to be conveyed to the readers. We need to understand how the concept of “literacy” has changed over time. We have a responsibility for our readers to write comprehensible and clear texts. We should use good structure, corr...
Preprint
Full-text available
Book
Full-text available
Den här e-boken, Våra förfäder–historia för släktforskare, bygger på den samhällsutveckling som har skett kring min familj och min släkt från slutet av 1400-talet fram till sekelskiftet år 2000. Min släkt omfattar bönder, drängar, hantverkare, kuskar, pigor, några präster, en del soldater, statare och torpare, samt även en del andra yrken. Det har...
Book
Full-text available
Under våren 2020 blev en stor del av världen drabbad av coronaviruset. I flera länder uppmanar myndigheterna alla som är mer än 70 år att ”hålla sig hemma”. Att äta på restaurang varje dag är uteslutet. Den tydliga målgruppen för den här boken är andra gubbar som, liksom jag, är 70+ och änkling. Många män är nu tvungna att klara sig själva. Boken ”...
Book
Full-text available
My life with words, visuals, and form. This book includes some special memories often related to several of my many non-commercial books, drawings, paintings, poems, and other texts. This book is mainly about my private activities, and what I have done in my own time, not payed for by any employer
Chapter
Pictures have been important for communication for thousands of years. It is easy for students to lose interest in learning materials with complicated content. Visuals may have many functions, such as attract, gain, get, hold, and maintain attention of a learning material. The main purposes for use of visuals in education are cognitive and pedagogi...
Article
This article describes some of many definitions of information design. Practical as well as theoretical aspects are important in information design. It is an applied science. We may view information design, as a "combined discipline," as a "practical theory," or as a "theoretical practice." As an academic discipline, Information Design needs to inc...
Book
Full-text available
I min bok Ord, bild och form – observationer och forskningsresultat beskriver jag mina arbetsuppgifter under 50 yrkesverksamma år. Jag har arbetat både praktiskt och teoretiskt med frågor som rör samspel mellan ord, bilder och form i skilda medier. Detta arbete har bidraget till att informationsdesign kunde bli inrättat som ett nytt akademiskt ämne...
Presentation
Full-text available
The proposed theory of visual literacy is grounded on five areas of study. These areas serve as the main pillars for the theory. The areas are visual communication, visual language, vis-ual learning, visual perception, and visual thinking.
Chapter
Despite numerous efforts, visual literacy scholars have not yet arrived at a general con- sensus for the theoretical organization of our field. In this chapter, we have examined the relevant literature and provided a framework that may describe and explain how visual literacy has performed to date. Our work may afford a better understanding and pos...
Chapter
Design is a process and also the result of that process. A design process includes both cognitive and practical activities. There are many design areas. In this chapter, we have focused upon design areas related to the communication of data, information, and instruction. All these design areas use words (printed or spoken), images (still pictures o...
Article
Full-text available
Min farfars morfars farfar, Jan Andersson, föddes under 1752. Han blev soldaten 473 Johan Kuhlblom i Södermanlands regemente. Kung Gustav III startade ett krig mot Ryssland. Av 32000 soldater dog 1500 i strider, men Johan Kuhlblom och nära 10000 andra soldater dog av kyla, sjukdomar och svält. Ytterligare 11000 man försvann ur trupperna.
Article
Full-text available
A work of art used to be an artefact, a physical object, until the artist Mar-cel Duchamp invented the concept readymade in the early 1900s. Since then, a work of art has been a concept, an idea. It was not necessarily a physical object anymore. This idea seriously shocked the art world. Duchamp concluded: "if anyone can be an artist, then anything...
Article
Full-text available
Reuse means that a product, that is consumed in its original function, can be used again for another purpose. Throughout history people have reused images, and parts of images in order to create new artistic expressions and new information. A work of art used to be an artefact, a physical object, until the French artist Marcel Duchamp invented the...
Article
The International Visual Literacy Association (IVLA) celebrated its Golden Jubilee during its Annual Conference in Chicago in October 2018. The authors led an invited, blended panel session sharing their personal narratives of past and present experiences as long standing IVLA members and active visual literacists in their specific areas of study....
Data
I have sorted all my documents available on ResearchGate in twelve different "project areas". In this way it will be easier for an-yone to search for and find research within their own areas of in-terest. Due to copyright situations a few of my documents are not available. / Rune
Article
The painter Jan Van Eyck is one of the most significant representatives of Northern Renaissance art. The brothers Van Eyck painted the large almost 600-year-old Ghent Altarpiece. This polyptych with 26 paintings is an impressive rendering of Catholic mysticism. Jan Van Eyck used new techniques of handling both oil paint and transparent glazes. He w...
Data
Published online 11 Nov 2018 in the Journal of Visual Literacy RJVL DOI: 10.1080/1051144X.2018.1529884 Link to free copy: https://www.tandfonline.com/eprint/zWm2gepKMnSW4PaNXgUN/full
Article
The Basilica di Santa Maria Gloriosa dei Frari in Venice is dedicated to the Assumption, the miraculous raising of Mary, mother of Jesus, into Heaven at the end of her earthly life. Five hundred years ago, 1518, the Italian Renaissance artist Titian finished his oil painting The Assumption of the Virgin. The purpose of this essay is to share my ent...
Article
There are many examples of visual camouflage among animals, and in the military. The objective with camouflage by crypsis is to become invisible by blending in with the background or by disruption of outlines. The objective with camouflage by mimesis is to become totally ignored and unnoticed. The objective with camouflage by dazzle is to confuse t...
Conference Paper
Full-text available
I am a retired professor of Information Design. Earlier I worked in publishing, in R&D, and in Technical Training. My memories from IVLA are very vivid and very inspiring. I have been elected member of the board four times, Vice President six times and I served as President 2000–2001. I have also been a member of the Editorial Policy Board, and the...
Article
The medieval Franciscan friar Roger Bacon realized that paintings in churches did not illustrate the stories in the Bible in a natural and realistic way. According to Bacon such paintings should be illustrative in a natural style and tell us about the holy texts in a clear way. An important step towards illustrative images emerged in the late fresc...
Article
Full-text available
The principle of the Golden Ratio has been used in art and architecture for 2,500 years to create aesthetic and harmonious proportions. Many handbooks on graphic design recommend it. Since Gutenberg’s time, books have often been designed and printed in an upright position that often conforms loosely to the golden ratio. However, this is not true fo...
Preprint
Full-text available
Published online 31 Oct 2018 in the Journal of Visual Literacy RJVL DOI: 10.1080/1051144X.2018.1529905 Permanent link: http://dx.doi.org/10.1080/1051144X.2018.1529905
Preprint
Full-text available
The painter Jan van Eyck is one of the most significant representatives of Northern Renaissance art. The brothers Van Eyck painted the large almost 600-year-old Ghent Altarpiece. This polyptych with 26 paintings is an impressive rendering of Catholic mysticism. Jan van Eyck used new techniques of handling both oil paint and transparent glazes. He w...
Preprint
Full-text available
There are many examples of visual camouflage among animals, and among the military. The objective with camouflage by crypsis is to become invisible by blending in with the background or by disruption of outlines. The objective with camouflage by mimesis is to become totally ignored and unnoticed. The objective with camouflage by dazzle is to confus...
Data
The principle of the Golden Ratio has been used in art and architecture for 2,500 years to create aesthetic and harmonious proportions, and many handbooks on graphic design recommend it. Since Gutenberg’s time books have often been designed and printed in an upright position, that often conform loosely to the golden ratio. This is however, not true...
Preprint
Full-text available
Book
Den här boken Ord, bild och form – pionjärer med nya idéer ger exempel på enskilda personer som än idag är inspirerande förebilder vid utformning av informationsmaterial för effektiv kommunikation.Dessa personer var verksamma som arkitekter, boktryckare, filosofer, forskare, författare, grafiker, grafiska formgivare, in-genjörer, kartografer, lärar...
Article
Emblem books are the result of conscious work to mediate messages with symbolically conceived personified abstractions using combinations of words, images and form. Some of this early work during the Renaissance seems to be in good concert with aesthetic and functional principles of contemporary information design. Together with publishers, printer...
Article
Based on the existing research from Cognitive Psychology, Information Design, Instructional Design, and Multimedia Design, it is possible to develop recommendations for the design of learning experiences that facilitate, support and enrich student academic performance. This article concentrates on the role of the teacher as information designer in...
Chapter
The essential thesis in gestalt psychology is that in perception the whole is other than the sum of its parts. Our perception cannot be understood simply by analysing a scene into its elements. What we interpret depends on the relations of these elements to one another. The brain works fast and in a holistic way. We immediately ‘see the big picture...
Chapter
Full-text available
Information design has practical as well as theoretical components. We may view information design as a combined academic discipline. Here the whole is greater than the parts. So far information design has incorporated facts, influences, methods, practices, principles, processes, strategies, and design tools from many other fields. However, we also...
Chapter
It is not possible to develop firm design rules advising teachers and designers on exactly how to best design entire courses, course activities, and different kinds of instruction sets and experiences. However, based on existing research from various disciplines (Cognitive Psychology, Information Design, Instructional Design, Multimedia Design) it...
Conference Paper
Full-text available
Article
Full-text available
Information design has practical and theoretical components. As an academic discipline we may view information design as a combined discipline, a practical theory, or as a theoretical practice. So far information design has incorporated facts, influences, methods, practices, principles, processes, strategies, and tools from a large number of discip...
Article
Full-text available
Although the term visual literacy may be modern, it is not a new idea. A historical view shows that discussions about the use of images have a long history. Several definitions reveal that visual literacy is an ability, a competency, or a skill. Visual literacy is an interdisciplinary, multidisciplinary and multidimensional area of knowledge. Diffe...
Article
Full-text available
Message design is an interdisciplinary area of knowledge. Good design is simple, bold, and direct. It provides rational, functional aesthetics, as well as effective and efficient layouts for all media. A group of design disciplines all deal with the design of messages. The main components in message design are words, visuals and forms. These main c...
Article
Full-text available
Despite the fact that to date Visual Literacy (VL) scholars have not arrived at a general consensus for a theoretical organization of the VL field, important conceptual investigations have emerged over the past four decades. In this paper we discuss and synthesize those studies. We then present a first attempt toward a cohesive theory of VL. The ma...
Article
Full-text available
In this essay the author presents his views on teaching information design. The starting point is some general aspects of teaching and learning. The multidisciplinary structure and content of information design as well as the combined practical and theoretical components influence stud-ies of the discipline. Experiences from working with a pedagogi...
Article
Full-text available
Finns det ännu äldre exempel än den stora Jellingstenen på föregångare till dagens informationsdesign? Är hällristningar tidiga exempel på informationsdesign? Häll-ristningar är värdefulla dokument som speglar forntida samhällen, med designade budskap som är riktade till bestämda målgrupper. Det är troligt att många av de samtida människorna kunde...
Article
Full-text available
Information design is a multi-disciplinary, a multi-dimensional, and a worldwide consideration. It is not possible to develop firm design rules telling the information designer exactly how to best design a message and develop information sets. Based on research it is possible to formulate several ID-principles and then develop a number of guideline...
Chapter
Full-text available
Despite the fact that to date Visual Literacy (VL) scholars have not arrived at a general consensus for a theoretical organization of the VL field, important conceptual investigations have emerged over the past four decades. In this paper we discuss and synthesize those studies. We then present a first attempt toward a cohesive theory of VL. The ma...
Article
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Article
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För mer än tusen år sedan beställde den danske kungen Harald Blåtand ett minnesmärke. Denna stora runsten, ”den stora Jellingstenen”, är troligen det äldsta bevarade exemplet i Nor-den på ett officiellt dokument som är resultatet av ett medvetet arbete att förmedla specifika budskap med hjälp av samverkande ord, bilder och form. Detta tidiga arbete...
Conference Paper
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Published in: M.D. Avgerinou, R.E. Griffin & P. Search (Eds.). 2010. Critically Engaging the Digital Learner in Visual Words and Virtual Environments. Loretto, PA: IVLA.
Article
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(ERIC Document Reproduction Service No EJ 838 568.)
Conference Paper
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Published in: M.D. Avgerinou, R.E. Griffin & C. Spinillo (Eds.). 2008. Engaging Creativity & Critical Thinking (pp. 155–162). Loretto, PA: IVLA.
Conference Paper
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Published in: T. Porathe (Ed.) 2009. Applications of Information Design 2008: Selected papers of the international conference at Mälardalen University in Eskilstuna, Sweden 25–28 June 2008. Eskilstuna: Malardalen University Press.
Conference Paper
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Conference Paper
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Published in: M.D. Avgerinou, R.E. Griffin & C. Spinillo (Eds.). 2008. Visual literacy beyond frontiers (pp. 55–62). Loretto, PA: IVLA.
Conference Paper
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Published in: M.D. Avgerinou, R.E. Griffin & C. Spinillo (Eds.). 2008. Visual literacy beyond frontiers (pp. 55–62). Loretto, PA: IVLA.
Conference Paper
Full-text available
Published in Design Da Informaçao.
Article
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The theme for this 33rd Annual Conference of the International Visual Literacy Association in Eskilstuna, Sweden, is “Visual Literacy in Message Design”. Both visual literacy and message design are broad concepts, each with a long history. Researchers with different kinds of backgrounds have shown an interest in visual literacy. This is also true f...
Conference Paper
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Article
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Conference Paper
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An extended version, IVLA Conferences–A Way to Boost Research, presented at the 38th Annual Conference of the International Visual Literacy Association. Fort Worth, Texas, USA, October 6–10, 2006. Published in: R. E. Griffin, M. Avgerinou, J. Giesen (Eds.) 2007. History, Community, & Culture–Celebrating Tradition and Transforming the Future: Select...
Conference Paper
Full-text available
Published in: R. E. Griffin, M. Avgerinou, J. Giesen (Eds.) 2007. History, Community, & Culture–Celebrating Tradition and Transforming the Future: Selected Readings of the International Visual Literacy Association. International Visual Literacy Association.
Article
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This is a review of the book “Wayshowing A Guide to Environmental Signage Principles and Practices” by Per Mollerup.
Article
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Like architecture, engineering, and other broad disciplines, information design has practical and theoretical elements. To a large extent, research in information design consists of applied research. Critically selected results from other research areas may often be used as a starting point for the development of new theories. It may be concluded t...
Conference Paper
Full-text available
Published in: R. E. Griffin, B. D. Cowden, M. Avgerinou (Eds.) 2006. Imagery and Artistry Animating the Mind´s Eye: Selected Readings of the International Visual Literacy Association. International Visual Literacy Association.
Conference Paper
Full-text available
Published in: R. E. Griffin, B. D. Cowden, M. Avgerinou (Eds.) 2006. Imagery and Artistry Animating the Mind´s Eye: Selected Readings of the International Visual Literacy Association. International Visual Literacy Association.
Conference Paper
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Conference Paper
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Published in Design Da Informaçao.
Conference Paper
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The need for information about recycling and garbage disposal is increasingly expressed. The research perspective implemented in this study provides the information designer with a set of questions regarding the information context. This study concerns three contexts: inner context, close context and external context. It was found that informants c...
Conference Paper
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This paper discusses the problems and possible solutions for making a project place Web site to be used in a multinational research project. The most important function of a project place Web site has in our case proven to be a file archive. It enables all members of the project to share and access important information and research results. Since...
Conference Paper
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Questions

Question (1)
Question
ResearchGate askes me to sort my contributions in order to make it easier for people to find anything. However, I am not able to move documents into new files.

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