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Introduction
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Publications (5)
Ranking cities is considered an effective instrument to rate and qualify the specific image of cities and encourage them to define and improve sustainable development strategies, but it has also been criticized for generating biased outcomes. Recently, the number of rankings for inclusive cities is rising, in fact along with growing investments in...
Purpose
This paper aims to report on the insights from an international workshop entitled Co-creating place brands: sharing research insights and practical experiences towards more inclusive cities and regions hosted by the Erasmus University Rotterdam. The authors outline their collective reflection and the learnings for place branding theory and...
Purpose-The purpose of this study is to investigate the relationship between being an inclusive city and branding oneself as such, as more cities adopt the inclusive city concept as part of their brand identity.
Design/methodology/approach-This paper builds theory by introducing a typology that categorizes cities based on their level of inclusion...
City marketing and branding strategies are placing growing emphasis on the portrayal of inclusive cities and leveraging their inclusive policies and initiatives to foster distinctive local brands, consequently augmenting the city’s allure and enhancing its overall livability. By examining the cases of Boston and Cologne, this chapter critically exa...
