Rui Biscaia

Rui Biscaia
Coventry University | CU · Department of Sport and Event Management

20.13
 · 
PhD

About

100
Publications
36,847
Reads
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686
Citations
Introduction
Rui Biscaia currently works at the School of Marketing and Management, and CBiS, Coventry University. Rui does research related to consumer behaviour, branding and sponsorship in sports.
Skills and Expertise
Social Media Marketing
Marketing Management
Exercise Science
Branding
Sports Science
Strategic Marketing
Sport Physiology
Exercise Performance
Strength & Conditioning
Exercise Physiology
Show more

Publications

Publications (100)
Investigating the role of fan club membership on perceptions of team brand equity in football
Article
  • Jan 2016
Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context
Article
Full-text available
  • Jul 2014
The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football
Article
Full-text available
  • Jul 2013
Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions
Article
Full-text available
  • Aug 2013
The effects of emotions on football spectators' satisfaction and behavioral intentions
Article
Full-text available
  • Jun 2012
Impacto social dos Jogos Olímpicos Rio 2016: Comparação da perceção dos residentes entre o pré e pós-Jogos Autores
Article
Full-text available
  • Apr 2020
Sport Brands: Brand Relationships and Consumer Behavior
Article
  • Mar 2020
Understanding online event experience: The importance of communication, engagement and interaction
Article
  • Feb 2020
Organisational Issues in Olympic Games: A Systematic Review
Article
  • Jan 2020
Ableism as a regulator of social practice and disabled peoples' self-determination to participate in sport and physical activity
Article
  • Nov 2019
Gestão do Desporto. Compreender para Gerir
Book
  • Sep 2019
Classifying Sport Consumers: From Casual to Tribal Fans
Chapter
  • Sep 2019
The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes
Article
  • Sep 2019
Digital customer experience: identifying the drivers and outcomes of successful mega events
Conference Paper
  • Jun 2019
Understanding athlete brand life cycle
Article
  • Jun 2019
Percepção da Imagem Corporal em Universitários de Educação Física [Perception of Body Image in Physical Education Students] (pp. 125-133).
Chapter
Full-text available
  • Dec 2018
Motivação para o Desporto em Atletas Jovens [Motivation for Sports in Young Athletes] (pp. 135-143).
Chapter
Full-text available
  • Dec 2018
Fatores do Empenhamento em Atletas: diferenças de género [Factors Underlying Athletes Engagement: gender differences] (pp.103-112).
Chapter
Full-text available
  • Dec 2018
Educação Física e Motivações para a Prática [Physical Education and Reasons for Practice] (pp.113-123).
Chapter
Full-text available
  • Dec 2018
Examining fan engagement through social networking sites
Article
  • Oct 2018
Examining service quality and social impact perceptions of the 2016 Rio de Janeiro Olympic Games
Article
  • Mar 2018
Those who rarely attend alone: Tribal sport fans
Chapter
  • Mar 2018
Conceptualising and measuring fan identity using stakeholder theory
Article
  • Jan 2018
Those who rarely attend alone: Tribal sport fans
Chapter
  • Jan 2018
A conceptual framework to understand the creation of athlete brand and its implications
Article
  • Jan 2018
A conceptual framework to understand the creation of athlete brand and its implications
Article
  • Jan 2018
Perspectiva social e organizacional dos jogos Olímpicos de 2018: Estado da Arte
Chapter
Full-text available
  • Jan 2018
Sponsorship of the 2016 Rio Olympic Games: An empirical examination of the reactions to local sponsors and rival brands
Article
  • Jan 2018
AS MOTIVAÇÕES E A IDADE DOS ALUNOS PARA A PRÁTICA EM AULAS DE EDUCAÇÃO FÍSICA
Article
Full-text available
  • Dec 2017
Empowerment e necessidades psicológicas básicas
Article
Full-text available
  • Dec 2017
A model bridging team brand experience and sponsorship brand experience
Article
  • Nov 2017
THE MULTIDIMENSIONALITY OF SERVICE QUALITY AT THE 2016 RIO OLYMPIC GAMES
Chapter
Full-text available
  • Jul 2017
Personal and Social Responsibility Among Athletes: the Role of Self-Determination, Achievement Goals and Engagement
Article
Full-text available
  • Jun 2017
Service Quality and Value Perceptions of the 2014 FIFA World Cup in Brazil
Article
  • May 2017
Entrepreneurial intentions of Sport Sciences students And Theory of Planned Behavior
Article
Full-text available
  • Mar 2017
As Motivações de Jogadores de Diferentes Escalões para a Prática do Futebol.
Poster
Full-text available
  • Oct 2016
Caracterização dos Níveis de Actividade Física Entre Alunos Universitários de Uma Faculdade: o caso da FMH.
Poster
Full-text available
  • Oct 2016
Understanding the Relationship between Quality of Life, Adaptive Behavior and Support Needs
Article
  • Sep 2016
Organizational issues in mega sport events: insights in to event management improvemen
Poster
  • Jul 2016
Athlete brand construction: A perspective based on fans’ perceptions
Article
Full-text available
  • Jul 2016
Problemas organizacionais nos megaeventos de desporto: identificação e classificação de problemas nos jogos olímpicos
Poster
  • Jun 2016
A Qualidade da Copa do Mundo da FIFA Brasil 2014 nas Cidades-Sede - The quality of the 2014 FIFA World Cup Brazil in the host cities - La calidad de la Copa Mundial de la FIFA Brasil 2014 en ciudades sede
Article
Full-text available
  • Jun 2016
Revisiting the Role of Football Spectators’ Behavioral Intentions and its Antecedents
Article
Full-text available
  • May 2016
The quality of the 2014 fifa world cup Brazil in the host cities
Article
Full-text available
  • Apr 2016
No More “Good” Intentions: Purchase Behaviors in Sponsorship
Article
Full-text available
  • Mar 2016
A QUALIDADE DA COPA DO MUNDO DA FIFA BRASIL 2014 NAS CIDADES-SEDE
Article
Full-text available
  • Jan 2016
questionario final portugues
Data
Full-text available
  • Jan 2016
Understanding the implications of athlete brand among fans
Article
Full-text available
  • Jan 2016
A qualidade da copa do mundo da FIFA Brasil 2014 nas cidades-sede.
Article
Full-text available
  • Jan 2016
Examining fan engagement through social network sites and its consequences
Conference Paper
  • Jan 2016
An empirical examination of an online team community and its consequences
Conference Paper
Full-text available
  • Jan 2016
No More 'Good' Intentions: Purchase Behaviors in Sponsorship
Article
  • Jan 2016
Validation of the Portuguese version of the Personal Outcomes Scale
Article
Full-text available
  • Dec 2015
The 2014 FIFA World Cup: Examining service quality and value perceptions among attendees at Rio De Janeiro
Conference Paper
Full-text available
  • Jul 2015
Examining the validity of the personal-social responsibility questionnaire among athletes
Article
Full-text available
  • Jul 2015
No More Good Intentions: Purchase Behaviors in Sponsorship
Conference Paper
Full-text available
  • Jun 2015
A prática desportiva extraescolar e a motivação para a prática da Educação Física
Conference Paper
Full-text available
  • May 2015
Diferenças de percepção dos alunos do ensino básico e secundário relativamente à disciplina de Educação Física
Conference Paper
Full-text available
  • May 2015
Motivação Para a Prática Desportiva em Jovens Atletas
Conference Paper
Full-text available
  • May 2015
A percepção da imagem corporal em estudantes universitários de Educação Física
Conference Paper
Full-text available
  • May 2015
Como formar grupos de trabalho em Educação Física?
Conference Paper
Full-text available
  • May 2015
Motivação para a Prática Desportiva em Jovens Atletas.
Poster
Full-text available
  • May 2015
Educação Física e Motivações para a Prática em Alunos do ensino Básico e Secundário.
Poster
Full-text available
  • May 2015
A Prática Desportiva Extraescolar e a Motivação para a Prática da Educação Física.
Poster
  • May 2015
A Prática Desportiva Extraescolar e a Motivação para a Prática da Educação Física.
Poster
Full-text available
  • May 2015
A Percepção da Imagem Corporal em Estudantes Universitários de Educação Física.
Poster
Full-text available
  • May 2015
Diferenças de percepção dos Alunos do Ensino Básico e secundário Relativamente à Disciplina de Educação Física.
Poster
Full-text available
  • May 2015
Como Formar Grupos de Trabalho em Educação Física?.
Poster
Full-text available
  • May 2015
Spectators’ experiences at the sport and entertainment Facility: The key for increasing attendance over the season
Article
  • May 2015
The role of emotions on consumers' satisfaction within the fitness context
Article
Full-text available
  • May 2015
ORGANIZATIONAL ISSUES, SERVICE QUALITY AND SOCIAL IMPACT ON THE OLYMPIC GAMES RIO 2016: A CONCEPTUAL APPROACH
Article
Full-text available
  • Jan 2015
Athletes Engagement Model: A gender-based comparison
Conference Paper
Full-text available
  • Jan 2015
Análise da cocriação de valor em adeptos de futebol através das redes sociais e seus consequentes
Conference Paper
  • Jan 2015
A conceptual framework for understanding fan engagement through social network sites
Conference Paper
Full-text available
  • Jan 2015
Service quality and value in the 2014 FIFA World Cup in Brazil: The moderator role of consumers’ opinion about hosting the event
Conference Paper
Full-text available
  • Jan 2015
O envolvimento dos torcedores de futebol nas redes sociais
Conference Paper
Full-text available
  • Jan 2015
An examination of intentions of recommending fitness centers by user members
Article
Full-text available
  • Dec 2014
A relação entre Responsabilidade pessoal-social, motivações e empenhamento no contexto desportivo
Conference Paper
  • Nov 2014
A relação entre responsabilidade pessoal-social e atitudes dos atletas
Conference Paper
  • Nov 2014
Sponsorship effectiveness in professional sport: An examination of recall and recognition among football fans
Article
Full-text available
  • Oct 2014
Influência das restrições na lealdade dos espectadores de futebol: Sport Lisboa e Benfica
Article
Full-text available
  • Jul 2014
Sport Brand Equity and its Consequences: The Moderating Role of Fan Club Membership
Conference Paper
Full-text available
  • May 2014
Quest Empenhamento versão portuguesa
Data
  • Mar 2014
Examining the validity of the Athlete Engagement Questionnaire (AEQ) in a Portuguese sport setting
Article
Full-text available
  • Mar 2014
Influence of constraints on soccer attendance loyalty: Sport lisboa e benfica
Article
  • Jan 2014
Relationship between sport commitment and sport consumer behavior
Article
Full-text available
  • Dec 2013
Questionário de Empenhamento no Desporto: Validação cruzada em contexto português.
Poster
Full-text available
  • Nov 2013
Estudos de caso markt Tiago Ribeiro
Chapter
  • Jun 2013
Estudos de caso de marketing no desporto português
Chapter
Full-text available
  • May 2013
Spectator-Based Brand Equity in Professional Soccer
Article
Full-text available
  • Jan 2013
Questionário de Empenhamento no Desporto: validação cruzada em contexto português
Conference Paper
Full-text available
  • Jan 2013
Características psicométricas do Questionário de Responsabilidade Pessoal e Social no Desporto
Conference Paper
Full-text available
  • Jan 2013
The relationship between service quality and behavioural intentions among the members of Sport Lisboa e Benfica
Conference Paper
  • Jan 2012
The relationship between motivational orientation and engagement levels among soccer players
Conference Paper
  • Jan 2012
Identificação dos interesses e dos problemas organizacionais em eventos desportivos: Estudo do Estoril Open 2012
Article
Full-text available
  • Jan 2012
Members' segmentation, service quality and behavioral intentions: A case study of a professional football team
Article
Full-text available
  • Jan 2012
Perfil sociodemográfico e motivos do espectador de basquetebol
Article
Full-text available
  • Jan 2011
Determinantes da satisfação dos espectadores de Basquetebol
Article
Full-text available
  • Jan 2011
Sociodemographic profile and motives of basketball spectators
Article
Full-text available
  • Dec 2010
Valor da Marca e Lealdade ao Clube
Conference Paper
Full-text available
  • Jan 2010

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