Rui Biscaia

• PhD
• Associate Professor (with habilitation) at University of Bath

Researchers have suggested that brand equity is vital for professional sport teams by focusing on the examination of sport fans in general. The current study aims to examine the differences in team brand equity perceptions between fan club members and non-members, and the predictive role of brand equity dimensions on behavioral intentions. Data wer...

In the sport management literature, limited attention has been devoted to the conceptualization and measurement of fan engagement. Two quantitative studies were completed in order to validate the proposed fan engagement scale composed of three defining elements (management cooperation, prosocial behavior, and performance tolerance). The results fro...

This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intentions. Data were collected among football fans and the results of a confirmatory factor analysis (CFA) supported the psychometric properties of the service quality model. A structur...

Sponsorship studies have generally been focused on attitudinal measures of fan loyalty to understand the reactions to abstract sponsors. This study examines the relationships between both attitudinal and behavioral loyalty with sponsorship awareness, attitude toward two actual sponsors, and purchase intentions. Data were collected among fans of a p...

The goal of this study was to examine the relationship between spectators’ emotions, satisfaction, and behavioural intentions at football games. A survey was conducted among spectators of the top Portuguese professional football league during eight games (n�466). The sport emotion questionnaire was used to assess spectators’ emotions and the result...

Aim: The current study aims to examine the differences between service expectations and service performance evaluation in sport child camps among participants and their parents. Methods: Data were collected from 258 sport child camp participants and 226 parents, before and after the camp experience, to obtain their service expectations and service...

Sport spectatorship has been viewed as a relatively passive leisure activity, but it has the potential to provide a multitude of well-being benefits to individuals. To bridge the gap between sport spectatorship and human flourishing, defined as a state of positive functioning in both individual and social life, the authors focused on the role of co...

Although service quality in spectator sports has been subject to extensive research, comprehensive studies mapping the intellectual structure and foundations of service quality in spectator sports are scant. The purpose of the current study was to synthesise and analyse the literature on service quality in spectator sports, and set a new research a...

In this research, we conducted two studies to validate a multidimensional scale of fan engagement behavior. In Study 1, we generated survey items through a systematic review of the relevant literature, collected data from fans of professional baseball (n = 319) and soccer (n = 301), and provided evidence for the construct and concurrent validity of...

The purpose of this study is to examine (1) the effects of athlete attachment on the athlete’s country-of-origin (COO) image and visit intentions, and (2) how athlete attachment is influenced by individuals’ involvement with sport (in general and to specific sport). Data were collected from four European countries (the United Kingdom, France, Germa...

Sustainability and Corporate Social Responsibility (CSR) are growing concerns among passengers and airlines. However, the communication of such actions by airline companies is underexplored. Accordingly, this study aims to analyze airlines' CSR and Environmental Sustainability Actions (ESA) communications' impact on customer loyalty, through a Rela...

Introduction We analyzed the importance of fan identity and brand strength on fans’ neural reactions to different team-related stimuli. Methods A total of 53 fMRI scans with fans of two professional sport teams were conducted. Following up on a previous study we focused on the differences between fandom levels as well as the contrast between two t...

Environmental sustainability has often been associated with increased organizational profitability, efficiency, and competitiveness. A related example is green practices which have become a central component of many companies’ marketing strategies and day-to-day management. The current study aims to develop and validate a scale for use in sport org...

Escolha ler um livro de Gestão do Desporto onde se aprende sobre poder nas organizações, sustentabilidade, inteligência cultural, mulheres gestoras no desporto, performance organizacional, patrocínio, políticas de desporto, gestão do desporto e o direito e a economia, modelos desportivos, função social do desporto, capital social, capital cultural...

Environmental sustainability is an imperative topic in contemporary business-related research, aiming to understand and predict how individuals' environmentally friendly behaviors can be encouraged. This research aims to empirically examine the relationship between individuals' pro-environmental attitude and pro-environmental behavior; and to compa...

This study uses neuroimaging methods to identify patterns of brain activation among sport fans in reaction to team stimuli. In a whole-brain analysis without selected regions in advance, the purposes were to identify the structures involved when fans are exposed to positive, neutral, and negative events and to learn what events activate more limbic...

Purpose This study aims to assess service quality in sport child camps among both participants and parents and its effects on satisfaction and behavioural intentions. Design/methodology/approach Data were collected from participants (n = 258) and parents (n = 226) of a sport child camp. A confirmatory factor analysis analysed the psychometric prop...

A strong brand has been identified as a long-term success factor. Still, there is a gap in the perception of different types of fans about the brand equity dimensions of football teams and how their dimensions influence loyalty in the Brazilian context. The purpose of the present study was to analyse the perception of brand equity among members and...

Purpose The purpose of this study was to examine the effect of member identity and its dimensions of power, urgency, external legitimacy, internal legitimacy and interest, on satisfaction and behavioural intentions in fitness centres. Design/methodology/approach Two studies were designed. In Study 1, data were collected from fitness centre members...

Purpose The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours). Design/methodology/approach Data were collected in t...

O estudo dos campos de férias para crianças aumentou nos últimos anos. Todavia, a utilização de diferentes termos e a dispersão da informação na literatura acerca da gestão destes eventos dificulta o esclarecimento das diretrizes de pesquisa, por um lado, e dificulta a melhoria das práticas de gestão, por outro. Este estudo visa sintetizar o conhec...

This study explores the relationships among sport stadium visitors’ experiences, satisfaction, team brand image, and destination image. A text mining approach was first used to analyse 26,538 individual reviews from 17 European sport stadiums on TripAdvisor. The online reviews were then used as input to create a word frequency of each individual re...

Customer engagement (CE) is an emerging perspective that provides a holistic view of the ways in which customers’ interactive experiences with organizations create value for both the parties. Central to this, is the need to develop an understanding of why a customer would choose to invest their resources (cognitive, emotional, and behavioral) with...

Research question: Fans’ perception that sponsors are a financial need illustrating the increased commercialisation in sports is not always aligned with their view of a club’s culture. This perceived imbalance represents a challenge in the online marketing strategies of sports clubs. When club managers decide on the content of online social media p...

Despite consistent interest in sport brands and the multitude of brands in the sport ecosystem, extant knowledge remains fragmented and unstructured. The purpose of this study is to integrate and synthesize extant sport brand research, appraise the current state of knowledge, and suggest future research directions. Following structured literature r...

Research Question The COVID-19 pandemic has highlighted the need for a transformative perspective on the role of sport brands in promoting fans’ psychological well-being. Drawing upon attachment theory, the current research explores how individuals’ involvement with sport brands may contribute to their psychological well-being in the wake of COVID-...

Previous literature has shown that social identity influences consumer decision-making towards branded products. However, its influence on ones’ own sensory perception of an ingroup (or outgroup) associated brand’s product (i.e. sponsor) is seldom documented and little understood. Here, we investigate the impact of social identity (i.e. team identi...

Resumo: O presente estudo teve como objetivo descrever e revisar criticamente a literatura acerca do valor da marca das equipes esportivas profissionais na ótica do consumidor. Utilizou-se de uma revisão integrativa, com buscas entre outubro e novembro de 2019 por artigos empíricos e conceituais publicados até setembro de 2019, nas seguintes bases...

Research question Previous research on service quality in spectator sport has provided mixed results on its measurement and influence on spectators’ outcomes. This study synthesises previous empirical research in a meta-analytic framework to provide a comprehensive understanding of service quality measurement, its effects on spectators’ perceived v...

Research question: Building on the growing demand for organisations to generate both economic and social value, this study explores the creation of shared value (CSV) by major sport events (MSEs) and their sponsors. Research methods: Semi-structured interview data were collected from multinational, senior industry practitioners with a sponsorship...

Pull effects in attention from smaller leagues towards bigger leagues have been under discussion for some time. Nevertheless, causal empirical evidence on such attention interception is non-existent, and the suspension of sport leagues during the COVID-19 lockdown provides a perfect context for examination. The purpose of this study is to test whet...

Research question Pull effects in attention from smaller leagues towards bigger leagues have been under discussion. Nevertheless, causal empirical evidence on such attention interception is non-existent, and the suspension of sport leagues during the COVID-19 lockdown provides a perfect context for examination. The purpose of this study is to test...

The purpose of this study is to extend previous research on organisational issues of sport mega-events through the development of a framework for the Olympic Games. A three-step approach was taken. Firstly, a systematic literature review was conducted based on journal articles, academic books and official reports published by the International Olym...

Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research often examines fans based on demographic characteristics, recent advances in understanding how sport fans co-create and co-consume sporting events provides substantial evidence that sports fans should be examined as tribal groups. Tribal sport...

Perante as dificuldades e os novos desafios que a COVID-19 trouxe para o desporto mundial, é de extrema importância, para o futuro da gestão do desporto, analisar e refletir sobre esta crise. A ideia central destas crónicas é problematizar os vários aspetos da situação complexa que, do nosso ponto de vista, têm diretamente a ver com a natureza do d...

The Rio 2016 Official Olympic Education Programme (ROEP), called Transforma, began in 2013 and was one of the actions to take the Olympic Games into schools and promote new education-based opportunities. The current study examines its effects by exploring the Olympic Games' impact on the development of skills, knowledge , and experiences of teacher...

Purpose Despite the recognition that citizens' perceptions of mega sport events' social impact is critical for the sustainable development of these events and host cities, most previous studies have not taken into consideration how these perceptions may change over time. This study examines citizens' social impact perceptions of the 2016 Rio Olympi...

Este estudo tem como objetivo examinar as diferenças nas perceções dosresidentes sobre o impacto social entre o período pré e pós Jogos Olímpicos Rio2016. Participaram no estudo 256 residentes da cidade do Rio de Janeiro, comidades superiores a 16 anos. Os dados foram recolhidos por meio de questionárioonline, que foi divulgado em bases de dados e...

One of the most valuable assets a sport entity possesses is its brand. However, existing sport branding research has largely examined brands at an individual level and not taken into account the relationships between connected brands or the actual behavioral outcomes of branding. This article provides an overview of the current state of sport brand...

Despite the advances in theory about how organisations should manage consumer experience, there is a lack of understanding about how variables such as consumer-to-consumer interaction, content engagement and effective communication affect consumer online experiences, with this being particularly evident in the event industry. This study examines on...

Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research often examines fans based on demographic characteristics, recent advances in understanding how sport fans co-create and co-consume sporting events provides substantial evidence that sports fans should be examined as tribal groups. Tribal sport...

Building on the theories of ableism, social practice and self-determination, this article proposes a framework to aid explaining why disabled people (DP) are less likely to access and participate in sport and physical activity (S&PA). We argue that ableism acts as a regulatory mechanism for each of the elements (habitus, capital and field) and diff...

This research explored the role of athlete on- and off-field brand image on consumer commitment toward the athlete and associated team, preference by the athlete’s sponsor, and the mediating effect of consumers’ self-brand connection on these relationships. Data were collected from fans of soccer players through a cross-sectional survey promoted on...

The developments in information technology have enabled mega events to be experienced beyond their geographical location, but there is still a limited understanding of customers’ online experiences. The purpose of this study was to examine online event experiences and its subsequent effects on customers’ future behavioural intentions. Using a sampl...

The purpose of this study was to present a framework to aid understanding athlete brand life cycle and how to extend it. A thorough review of the literature was conducted to create the proposed framework. Five stages were identified including brand introduction, brand growth, brand maturity, brand decline and brand reinvention, as well as athlete c...

Purpose The purpose of this paper is to conceptualise and measure the construct of fan engagement through social networking sites (SNS). Design/methodology/approach A multi-stage procedure was completed to validate the proposed fan engagement through SNS model with three first-order constructs (fan-to-fan relationships, team-to-fan relationships...

This study examines awareness, congruence, attitudes, and purchase intentions of three local sponsors of the 2016 Rio Olympic Games and their strongest rival brands, and tests the relationships among congruence, attitudes, and purchase intentions of both actual sponsors and their rivals. Data were collected through an online questionnaire (n = 621)...

Purpose The current article examines the effects of service quality on perceived positive and negative social impact of the 2016 Rio de Janeiro Olympic Games. Design/methodology/approach A field study was conducted in Rio de Janeiro, and data were collected from residents who attended the Olympic Games through a self-administered questionnaire (...

Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research frequently segmented fans based on demographic characteristics, recent advances in understanding how sport fans co-create and co-consume sporting events provides substantial evidence that sports fans should be examined as tribal groups. In thi...

Research question: Building on identity theory and stakeholder theory, this study explores the concept of fan identity based on self-perceived levels of power, urgency, internal and external legitimacy, and examines their effects on behavioural intentions. Research methods: Data were collected from professional football fans (n = 532). A confirmato...

Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research frequently segmented fans based on demographic characteristics, recent advances in understanding how sport fans co-create and co-consume sporting events provides substantial evidence that sports fans should be examined as tribal groups. In thi...

The purpose of this study was to propose a conceptual framework for understanding how to establish athletes as brands. Based on an extensive literature review, the proposed model includes the antecedents of athlete brand, its measurement dimensions and implications. Five antecedents are included in the model: media, oral communications, impression...

Resumo O objetivo deste estudo foi analisar os motivos para a prática em aulas de Educa-ção Física apresentados por alunos em função da respetiva idade. Os participantes, num total de 90, alunos do ensino obrigatório, todos masculinos, com idades entre os 12 e os 17 anos, todos atletas de futebol de uma mesma Academia, foram divi-didos por escalões...

Resumo O presente estudo tem como objetivo analisar a relação que existe entre o empo-werment psicológico e as necessidades psicológicas básicas e, se existem diferen-ças nestes constructos no contexto da Educação Física Escolar entre alunos em função: do ciclo de escolaridade, da prática desportiva fora da escola, e, do género. Participaram 113 a...

Purpose – Previous research has focused on the antecedents of fan loyalty or the link between fans and the team on sponsorship reactions, but no comprehensive framework has been developed to combine these perspectives. The purpose of this paper is to present an integrated framework of how team brand experience during the season impacts sponsorship...

This study aims to verify multidimensional service quality in the Olympic Games. Each city has different quality factors that make the city more or less attractive for living in, for tourists, for the industry, or for hosting future sport evens that need to be identifed.

The purpose of this study was to assess the relationship between motivation, engagement and personal and social responsibility among athletes. Based on the literature, a survey was conducted including measures of motivation, considering task orientation and ego orientation, intrinsic and extrinsic motivation, and amotivation. We also measured the c...

This study examines the relationships between service quality and value perceptions of the 2014 FIFA World Cup in Brazil, controlling for the consumers’ opinion about hosting the event in the country. Data were collected from five cities (n = 3,042), and the results from a structural model indicate that teams, accessibilities, and event atmosphere...

This study tests Ajzen’s Theory of Planned Behavior in sport sciences with the purpose of determining which variables most influence students’ entrepreneurial intentions. Although this theory has been employed to explain entrepreneurial intentions within different contexts, the context of sport sciences has not been addressed. A sample of 379 sport...

Psychometric tools providing quantitative measures of the constructs of adaptive behavior, support needs, and quality of life (QOL) have received considerable attention within the field of intellectual disability (ID). The relationship between the three constructs was investigated by examining scores on the Adaptive Behavior Scale (ABS), Supports I...

Comunicação postre apresentada em congresso nacional.

Comunicação póster apresentada em congresso nacional.

The purpose of this study was to develop a framework for understanding the antecedents and components of athlete brand. Based on a set of 21 interviews conducted in three different countries, a detailed framework is proposed including five antecedents and two components of athlete brand. The antecedents are media (social media, mass media, video ga...

Resumo: O objetivo deste estudo foi verificar se a percepção que os torcedores têm da qualidade da Copa do Mundo da FIFA Brasil 2014 varia consoante os locais onde o evento foi realizado. Foram recolhidos 3.042 questionários em cinco cidades-sede da Copa. Os resultados obtidos através de uma análise fatorial confirmatória indicaram boas qualidades...

Football is one of the most rooted sports worldwide attracting millions of spectators, but clubs face an increasing competition of other leisure activities. Understanding how to increase spectators' behavioral intentions towards their favorite football teams is paramount for sport managers, given that a behavioral intention represents a measure of...

The purpose of this study was to verify whether the perception of quality of the 2014 FIFA World Cup Brazil varies depending on where the event was hosted. A total of 3,042 questionnaires were collected in five cities hosting the World Cup. Results from confirmatory factor analysis indicated good psychometric qualities of the model used to measure...

The growth of sport sponsorship has led to an increase in the number of studies measuring sponsorship outcomes in different sport settings. Most studies, however, have focused on understanding the factors leading to purchase intentions. A more accurate assessment of sponsorship effectiveness would come through measuring actual purchase behaviors. T...

O objetivo deste estudo foi verificar se a percepção que os torcedores têm da qualidade da Copa do Mundo da FIFA Brasil 2014 varia consoante os locais onde o evento foi realizado. Foram recolhidos 3.042 questionários em cinco cidades-sede da Copa. Os resultados obtidos através de uma análise fatorial confirmatória indicaram boas qualidades psicomét...

The purpose of this study was to understand the implications of athlete brand among fans. Using a conceptual framework derived from a literature review as a starting point, a set of interviews was conducted with fans from three different countries in order to develop a better understanding of the role of athlete brand on fans' responses towards an...

Background/Objective: Quality of life (QOL) is actually helpful to organizations for guiding per-sonalized support plans and enhance personal outcomes. However, there is a lack of consensus about the QOL construct in the field of intellectual disability (ID). This study aims (a) to analyze the first-order factor structure (i.e., eight domains) of t...

Background/Objective Quality of life (QOL) is actually helpful to organizations for guiding personalized support plans and enhance personal outcomes. However, there is a lack of consensus about the QOL construct in the field of intellectual disability (ID). This study aims (a) to analyze the first-order factor structure (i.e., eight domains) of the...

Abstract––The teaching personal-social responsibility (TPSR) model is a well-established approach for developing positive social behaviors. However, today’s research community has diagnosed the need to gather greater empirical evidence regarding the consistency of the evaluation tool in measuring personal-social responsibility levels. Thus, this st...

The growth of sport sponsorship has lead to an increase in the number of studies measuring sponsorship outcomes in different sport settings. Most studies, however, focus on understanding the factors leading to purchase intentions, and a more accurate picture of sponsorship effectiveness could be through measuring actual purchase behaviors. Therefor...