Ruben Peter Konig

• PhD
• Professor (Assistant) at Radboud University

We investigate the effect of location-congruent mobile messages on perceived intrusiveness, value, and relevance through a field experiment using the Experience Sampling Method (ESM). We developed a mobile application for undergraduate students, featuring campus news and information concerning class schedules. This application also included daily a...

To include nominal and ordinal variables as predictors in regression models, their categories first have to be transformed into so-called 'dummy variables'. There are many transformations available, and popular is 'dummy coding' in which the estimates represent deviations from a preselected 'reference category'. A way to avoid choosing a reference...

Sweeney and Ulveling (1972) introduced weighted effect coding, where the estimates for categories of nominal and ordinal variables are deviations from the arithmetic mean, typically from a sample. This somewhat neglected parame- terization is preferred over the well-known effect coding (ANOVA) if the data are unbalanced (i.e., when categories hold...

Advertising professionals have great expectations of Location-Based Advertising (LBA). The present study therefore set out to investigate whether ads that are tailored to consumers' location are indeed more effective than ads that are not. In addition it was investigated whether LBA is particularly likely to be effective when the ad is not only loc...

Purpose – Prior research has examined ad avoidance in relation to several socio-demographic variables. This study explores how religiousness influences ad avoidance, in relation to trustworthiness. Design/methodology/approach – We conducted an online survey of 4984 participants from five countries: the United States, the United Kingdom, Germany, S...

In this contribution we deal with the contradiction between changing culture and stable structure, i.e., the phenomenon that a social structure that developed to accommodate a certain culture may remain stable over a long period of time, even when that culture changes. We do so for the case of the Dutch public broadcasting system, that was designed...

Over de last three decades, Dutch society has shown a trend towards increasing individualization. Thus the question arises, whether this is also true for the constituency of Dutch political parties. A question that is especially interesting with respect to religious political parties, because secularization is an integral part of individualization....

The aim of the present study is to examine, on the one hand, whether adult television viewers’ choices are influenced by their childhood experience (i.e., their parents’ viewing choices) and, on the other hand, whether their choices are influenced by their current context (e.g., their partners’ choices). The sample consists of 844 heterosexual coup...

ABSTRACT: In this study, the authors scrutinize the intergenerational transmission of book reading and television viewing behaviors. They examine long-term effects of parents’ social status, parental media example, and media guidance activities during one’s childhood on adult media tastes. Data are employed from the Family Survey of the Dutch Popul...

Media in the family home Long-term effects of parental media socialization on a person's current media preferences This study analyses the intergenerational transmission of book reading and television viewing preferences. Central are the long-term effects of the parental media example and parental media guidance activities during one's childhood on...

Analytical strategies are discussed to study trends in data from repeated social survey research with correspondence analysis. By adding time to the contingency table, changing social categories can be studied over time with composite, multiple, or joint correspondence analysis. Doing so, one has to assume a stable society. By adding time twice, ch...

Although interpretation is often considered a vital factor in the effects of news, its conceptualization and operationalization have been problematic. In this study, interpretation is defined in terms of the structural attribute of complexity. In a previous contribution, one aspect of interpretive complexity, differentiation, was operationalized an...

If television news viewers are conceived as active audience members, their interpretations should be a crucial factor in the study of the 'effects' of television news. Here, viewers' interpretations are understood as subjective (re) constructions of a news item. In a previous contribution, we argued that interpretations can vary both within and bet...

In the past decades, Dutch society has changed a lot in a social-cultural sense. Three trends can be distinguished; a process of individualization, a changing emphasis on equality and solidarity, and de-ideologization. In this article we study whether membership of Dutch public broadcasting associations has changed in accordance with these trends,...

De Nederlandse samenleving is de afgelopen decennia op sociaal-cultureel gebied sterk veranderd. Er hebben zich processen van individualisering, van veranderende nadruk op gelijkheid en solidariteit en van ontideologisering voorgedaan. In deze studie stellen we ons de vraag in hoeverre de achterban van de publieke omroeporganisaties deze maatschapp...

Bourdieu (1979/1984) argued that people demarcate societal boundaries through a lifestyle that exhibits their cultural taste. Elites consume highbrow cultural products and the social lower strata consume lowbrow cultural products. Peterson and Simkus (1992) amended Bourdieu's theory by introducing the concepts of cultural omnivores and univores. Om...

In the past decades, Dutch society has changed a lot in a social-cultural sense. Three trends can be distinguished; a process of individualization, a changing emphasis on equality and solidarity, and de-ideologization. In this article we study whether membership of Dutch public broadcasting associations has changed in accordance with these trends,...

Abstract In this study we analyzed to what extent partners who share the same household affect each other's exposure to television. With the use of linear structural equation modeling,we analyzed data from a large scale representative survey in The Netherlands (n 697 couples). Results indicate that both men and women,influence their partner's expos...

In dit artikel wordt ingegaan op de maatschappelijk vaak gevreesde samenhang tussen het kijken naar stereotiep seksueel getinte muziekvideo's en de seksuele opvattingen van jongeren.

In deze bijdrage wordt verslag gedaan van een verkennend onderzoek naar de samenhang tussen de deelname aan het arbeidsproces en verschillende patronen van mediagebruik, die voor velen beide een belangrijk onderdeel vormen van de alledaagse leefwereld.

Although interpretation is often considered a vital factor in the effects of news, its conceptualization and operationalization have been problematic. In this study, interpretation is defined in terms of the structural attribute of complexity. In a previous contribution, one aspect of interpretive complexity, differentiation, was operationalized an...

This chapter examines how different researchers define media literacy (i.e., what people need to know about the media and their use to be deemed media literate). As opposed to previous reviews, this chapter attempts to structure the multitude of definitions using a schematic representation of media production and use. Such a construction provides a...

In deze bijdrage presenteren we analyses van mediagebruik aan de hand van tijdbestedingdata. Deze bevestigen de uitkomsten van veel onderzoek in binnen- en buitenland dat de primaire sociale context van het huishouden van belang is in de verklaring van de hoeveelheid tijd die mensen voor de televisie doorbrengen.

This study investigates the influence of television viewing on the formation and persistence of negative stereotypes of, negative attitudes towards, and discrimination of Germans in Dutch society Results of a field experiment held in June 2003 (N = 123) reveal that discriminatory behaviour towards Germans is still widespread in the Netherlands. Suc...

In deze veldexperimentele studie wordt onderzocht of televisiekijken in Nederland bijdraagt aan negatieve stereotypen en houdingen ten aanzien van Duitsers en daardoor bijdraagt aan discriminatie.

In this study, we empirically explored the relation between (a) the content of people's orthodox, humanitarian, and science-inspired beliefs and (b) three measures of prejudice. Using survey data from a representative subsample of indigenous Dutch (n = 582), we found that orthodox, humanitarian, and science-inspired convictions that had different r...

If television news viewers are conceived as active audience members, their interpretations should be a crucial factor in the study of the ‘effects’ of television news. Here, viewers’ interpretations are understood as subjective (re)constructions of a news item. In a previous contribution, we argued that interpretations can vary both within and betw...

In this study we explore patterns of television news use, using data from a national survey on Media Use in the Netherlands conducted in 1994 (n = 969). Results indicate that people are much more likely to prefer watching television news selectively and attentively than watching the news while simultaneously engaging in other activities. Moreover,...

This paper addresses the question as to why many Christians hold prejudice against Jews. We try to find out whether, and to explain why the relationship between Christian religion and anti-Semitism in the Netherlands is inherent to Christian religion, spurious, or suppressed. We offer a theoretical model that combines the explanation of Glock and S...

The use of television news by large audiences is a rather common experience in modern society and, consequently, television news use is often supposed to be a rather simple, uniform act. From an action theoretical point of view, however, media use is conceived as a form of social action, and the use that people make of television news is regarded a...

The Glock and Stark theoretical framework on Christian beliefs and anti-Semitism implies that orthodox religious beliefs perpetuate secular anti-Semitism via particularism and religious anti-Semitism. Several critics have argued that the major weakness of this study is its failure to examine explanatory variables other than religious beliefs. This...