Roymon Panjaitan

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• Doctor of Philosophy Marketing
• Assistant Proffesor at Universitas Dian Nuswantoro

This study aims to explore how hedonic value influences obsessive-compulsive buying behavior by examining the mediating roles of brand attachment and customer-based brand value. The research addresses inconsistencies in previous studies on the influence of hedonic market value on obsessive-compulsive buying by integrating brand attachment and custo...

This study aims to explore how hedonic value influences obsessive-compulsive buying behavior by examining the mediating roles of brand attachment and customer-based brand value. The research addresses inconsistencies in previous studies on the influence of hedonic market value on obsessive-compulsive buying by integrating brand attachment and custo...

This research addresses the inconsistencies in findings related to celebrity endorsers, brand image, and trust level that influence buying interest to drive purchase decisions for the 3Second brand product. The role of buying interest represents a novel aspect of this study, further explored through the Theory of Planned Behavior (TPB) and the Theo...

The fashion industry is currently very competitive. Most fashion brands provide necessities that are used in everyone's lives. The fashion in question is clothes from the executive. This research aims to examine the influence of quality, price perception, and brand image on the decision to repurchase executive products in Semarang City with the pur...

This research analyzes the financial performance of PT. Ramayana Lestari Sentosa Tbk. during the 2018-2022 period using quantitative and descriptive analysis methods with liquidity, profitability, solvency, and activity ratios. The results show: 1) The liquidity ratio indicates a liquid condition throughout the period, despite a decrease in 2020. 2...

1✉ Abstrak Penelitian memiliki tujuan guna menganalisis dampak program promosi teh pucuk harum pada keputusan pembelian konsumen mahasiswa manajemen kampus swasta di kota Semarang. Jenis penelitian ini ialah kuantitatif eksploratif. Jumlah sampel penelitian ini ialah 100 responden mahasiswa manajemen kampus swasta di kota Semarang. Teknik pengumpul...

Purpose: Evaluating hotel performance is crucial in the tourism industry, and expanding knowledge through value-centric innovation in distribution is approached from the service-dominant logic perspective. This study aims to explore and enhance understanding of efforts to improve hotel performance by introducing a new concept of significant value-c...

The emergence of inconsistencies in study findings regarding destination brands does not contribute to an increase in customer loyalty toward tourist destinations. Furthermore, exploring the capacity to expand affection for the brand is a meaningful topic within the tourism business phenomenon. Therefore, it is crucial to examine how well the touri...

Brand satisfaction is prominent to bridge purchasing decisions, and it is often linked with perceived value, social media marketing, and brand trust. This study explores the mediating role of brand satisfaction in the relationship between perceived value, social media marketing, brand trust, and purchase decision. The convenience sampling technique...

In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used non-probability sampling and a purposive sample technique. During the COVID-19 pandemic, the population was...

Entrepreneurship is a personality attribute that enables a person to discover resources passionately through a combination of new strategies to generate significant market value. Therefore, this research aims to examine the importance of the intellectual agility-resonance of businesses in all industrial sectors in Indonesia. Quantitative data were...

Research aim : This study aims to test soft skills and hard skills and competencies to determine job readiness in the industrial era 4.0 in generation z students at public and private universities in the city of Semarang. Design/Methode/Approach : The sample technique used was proportional random sampling. Data collected using a survey method using...

This research aims to explore a new conceptual model capable of filling the research gap on the experience of nascent entrepreneurs and the quality of knowledge resonance, which centered on exploring voluntary co-creation of shared value. Data were obtained from the experience of 232 start-up multisectoral companies in Java Island, Indonesia.The fi...

Purpose – This study aims to explore a new model concept finding that can bridge the research gap of halal literacy relationships, brand management skills that are centralized to religio-centric product strategies and the commitment to diversity as a function of moderation. Design/methodology/approach – Quantitative methods were used to collect da...

The level of productivity should be increased and maintained to sustain the success of micro, small and medium enterprises (MSMEs). Furthermore, entrepreneurial resilience requires advanced technological innovation capabilities to avoid continual external disasters. Therefore, this research explores the connection between entrepreneurial resilience...

In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used non�probability sampling and a purposive sample technique. During the COVID-19 pandemic, the populatio...

ABSTRAK UMKM tangguh dapat dipengaruhi dari kuatnya ketahanan kewirausahaan dan ketahanan organisasi dalam menghadapi tantangan dinamika kompetisi usaha. Diskusi studi ini bertujuan menganalisis keberhasilan kemampuan proaktif cerdas penjual dalam menjembatani ketahanan kewirausahaan dan ketahanan organisasi pada UMKM yang tangguh, serta pengaruh m...

In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used nonprobability sampling and a purposive sample technique. During the COVID-19 pandemic, the population was...

Penelitian ini dilaksanakan di CV. Novindo Sukses Mandiri Bawen. Dalam melakukan penggajian belum menggunakan sistem, sehingga dalam pengelolaannya belum dapat dilakukan secara maksimal. Pengelolaan data karyawan, data absensi, data potongan hingga data penggajian yang belum memiliki fungsi validasi yang dapat membuat kesalahan input maupun data ga...

This study intends to investigate technology readiness and the proficient to strive digitally for various offerings across digital value resonance, primarily for small medium enterprises. Questionnaires and interviews were used to gather data from 204 small and medium-sized businesses. SEM-PLS approaches are used to evaluate the impact of informati...

Open Access The importance of this study is discussed to determine the intensity of purchases resulting from cafe-relevant value, as well as the impact of brand awareness through e-wom. Two hundred forty-six respondents were used as coffee lovers in cafes, most used questionnaires and interviews as data collection methodologies. This study analyzed...

Penelitian ini bertujuan untuk merancang sistem informasi penyewaan kendaraan yang lebih efektif dan efisien dan juga untuk keamanan data yang lebih baik, fungsi validasi untuk meminimalkan kesalahan input maupun data ganda, fungsi pencarian dan filter data juga laporan yang terintegrasi dengan sistem agar lebih efisien Penelitian ini menggunakan m...

Resilient MSMEs can be influenced by strong entrepreneurial resilience and organizational resilience in facing the challenges of business competition dynamics. This study discussion aims to analyze the success of the seller's intelligent proactive ability in bridging entrepreneurial resilience and organizational resilience in resilient MSMEs, as we...

The growth of new entrepreneurs becomes a benchmark of entrepreneurial spirit to be independent. The performance of MSMEs still has a number of problems in entrepreneurs first explaining the growth intentions of new business teams with greater family ties. The method used in this study is to collect a number of article literature from reputable jou...

To be more competitive, the growth of the creative economy requires customer interaction. This necessitates the use of social media marketing as an efficient marketing platform for products or services based on the existing brand image. The purpose of this study was to examine the role of customer engagement in mediating brand image from relational...

The study aims to determine the conceptual and empirical flow of inconsistencies in entrepreneurial, creative relationships on marketing performance centred on protecting competitiveness mechanisms. This conception is built to explore the critical role of protecting the competitiveness mechanisms of entrepreneurial creativity and product innovative...

This research intends to explore the experience of using brands in the past to increasingly love product brands through brand gravity-resonance capability, especially in the competition of the multi-business product sector. The novelty of this study lies in the synthesis of brand gravity variables, and brand resonance provides the proposed brand gr...

p>This research intends to explore the experience of using brands in the past to increasingly love product brands through brand gravity-resonance capability, especially in the competition of the multi-business product sector. The novelty of this study lies in the synthesis of brand gravity variables, and brand resonance provides the proposed brand...

Buku Sistem Informasi Manajemen Time Study dibuat sebagai bahan ajar dalam perkuliahan. Buku Sistem Informasi Manajemen Time Study dipakai sebagai acuan dosen yang mengajar mata kuliah Sistem Informasi Manajemen Time Study dan sebagai pedoman mahasiswa dalam memperdalam pemahaman mengenai mata kuliah Sistem Informasi Manajemen Time Study . Pembahas...

Puji Syukur ke Hadirat Allah SWT karena berkat rahmat dan hidayah Allah SWT, penulis dapat menyelesaikan pembuatan buku ajar ini. Anggaran merupakan bentuk rencana secara sistematis pada suatu organisasi yang dinyatakan dalam satuan moneter untuk periode waktu tertentu. Penyusunan anggaran akan membantu proses pengendalian dan evaluasi organisasi d...

This research aims to provide a theoretical framework for implementing financial products in the management of Hajj financial funds presented in a transparent and accountable manner with a novelty system that is centrally embedded in the field. This research contribution integrates the management of centralised system fund instruments that are tran...

Budget is an important thing in an organization. Budgeting can assist organizations in conducting control and evaluation to achieve goals. The ineffectiveness of a budget will have an impact on the failure of the previously planned activity program. The purpose of this study is to provide a design of a budget management system that can help users t...

Determination of the number of workers, costs, and working time into a standard measure of the working time of a product. Time efficiency and production reports become complex issues of the importance of production timeliness. The purpose of this study is to provide a design of an information system for determining working time standards that can b...

The goal of this study is to further discuss the participation of knowledge management and talent management in enhancing employee performance. The study used in quantitative method amounted to 55 employees at PT Ditoeku as respondents. Data collection instruments are conducted through the dissemination of questionnaires, surveys, interviews, and l...

This study analyzes consumer loyalty from attitudes on credible knowledge sources and the emotional experience due to the first perception Data was collected from 107 smartphone users through questionnaires and interviews. The SEM-PLS compound technique was used to analyze the data with a pathway mediated by the comfort decision of credibility on b...

Discussion of this research to analyze the resilience of financial well-being derived from financial literacy and the impact of financial inclusion through financial attitudes. A total of 239 respondents were distributed to MSME businesses, especially with data collection techniques in the form of questionnaires and interviews. SEM-PLS compound pat...

Discussion of this research to analyze the resilience of financial well-beingderived from financial literacy and the impact of financial inclusion through financial attitudes. A total of 239 respondents were distributed to MSME businesses, especially withdata collection techniques in the form of questionnaires and interviews. SEM-PLS compound path...

Discussion of this research to analyze the resilience of financial well-being derived from financial literacy and the impact of financial inclusion through financial attitudes. A total of 239 respondents were distributed to MSME businesses, especially with data collection techniques in the form of questionnaires and interviews. SEM-PLS compound pat...

Mitigasi Imunitas

This paper examines the relation of intellectual capital relations in consumer behaviour with social media to the effectiveness of the marketing mix. Sampling as much as 98 responding with the type of sampling quota, data collection techniques with the questionnaire and interviews. The test coefficient of Path in PLS-SEM is used in this study to co...

The Covid-19 pandemic that hit the world including Indonesia had an impact on all aspects, one of which was the economic aspect. MSMEs are the most affected, where 50% of MSMEs are forced to go out of business because economic activities are stopped suddenly, and demand decreases. MSME turnover has dropped dramatically by around 40%-70%. Business p...

The purpose of this research is to propose the design of the computerized system of cash receipts and expenditures by using Visual Basic Net application that contributes to making it easier to design forms, reports, and programming. Problems are briefly known in the system is still conventional in manual recording and the absence of quality informa...

PENDAHULUAN Dampak Pandemi Covid-19 telah mempengaruhi seluruh aspek tatanan kehidupan, baik aspek ekonomi, kesehatan, pendidikan, pariwisata, dan lain sebagainya. Hampir rata-rata seluruh bisnis usaha bisnis mikro kecil dan menengah (UMKM) terdampak Covid-19 [1]. UMKM menjadi yang paling terdampak saat pandemi karena UMKM lebih banyak menghasilkan...

Más información en https://creativecommons.org/licenses/by-nc-sa/4.0/ ARTÍCULOS UTOPÍA Y PRAXIS LATINOAMERICANA. AÑO: 2 5 , n° EXTRA 10, 2020, pp. 220-230 REVISTA INTERNACIONAL DE FILOSOFÍA Y TEORÍA SOCIAL CESA-FCES-UNIVERSIDAD DEL ZULIA. MARACAIBO-VENEZUELA

Corona bombarded not only the decline in the level of public health but the wheels of the economy in free fall. The case of COVID in Indonesia has a fatal impact on budget cuts for all APBNs, dismissal of employees, closure of offices, campuses, schools, shops, and economic activities of MSMEs which causes poverty and unemployment to increase. This...

Purpose of the study: The high degree of inflation persistence will impact the Indonesian economy. The purpose of this study is to determine the degree of inflation persistence in Indonesia following the adoption of a flexible Inflation Targeting Framework (ITF). Methodology: Traditionally integrated univariate and fractional approach will be carri...

Suatu kegiatan usaha ( bisnis ) yang dijalani oleh suatu perusahaan, tentulah memiliki beberapa tujuan yang ingin dicapai oleh pemilik dan manajemen. Untuk meningkatkan penjualan produk atau jasa yang optimal, pemilik perusahaan berusaha mencari strategi bisnis dengan berbagai konsep pemasaran apa yang akan dilakukan untuk meningkatkan penjualan pr...

The company's financial managerial performance is heavily based on several factors in the decision making process. The factor analysis indicated on several factors independent variables are information technology and information systems of taxation. Both variables are the gauge of their influence on managerial performance in some manufacturing indu...

Objective: The purpose of this study is to determine the effect of managerial stock ownership, the impact of institutional stock ownership, on debt policies that are moderated by investment opportunities. Methodology: This research method is quantitative and causal associative. The regression method is used in data analysis in research. Results: It...

This research focus to analyze the relationship between information technology skills (ITS) and information quality strategies (IQS) to increase the performance of individual performance (IP). Sampling Several 259 respondents across generations and across education. Data collection techniques for questionnaires and interviews. The SEM-PLS Compound...

Pembangunan ekonomi di segala sektor mendorong pelaku usaha untuk meningkatkan pendapatan diluar pekerjaan tetapnya. Mengikuti perkembangan teknologi dan tren pemasaran saat ini, pelatihan kewirausahaan bisnis produk online dan membuat laporan keuangan bagi guru-guru di Perguruan Taman Siswa Semarang sangat diperlukan. Metode yang digunakan dalam p...

The increasing growth of retail products in Indonesia has led to the increasing level of competition in the retail business faced by domestic products. The usefulness of this research is to detect the influence of price levels, service quality and design innovation on purchase loyalty that exists in the Minorfighters brand. The researcher took a sa...